100+ datasets found
  1. d

    NYC.gov Web Analytics

    • catalog.data.gov
    • data.cityofnewyork.us
    • +4more
    Updated Sep 30, 2022
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    data.cityofnewyork.us (2022). NYC.gov Web Analytics [Dataset]. https://catalog.data.gov/dataset/nyc-gov-web-analytics
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    Dataset updated
    Sep 30, 2022
    Dataset provided by
    data.cityofnewyork.us
    Area covered
    New York
    Description

    Web traffic statistics for the top 2000 most visited pages on nyc.gov by month.

  2. B

    Big Data Analysis Software Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Mar 15, 2025
    + more versions
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    Archive Market Research (2025). Big Data Analysis Software Report [Dataset]. https://www.archivemarketresearch.com/reports/big-data-analysis-software-58980
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    doc, pdf, pptAvailable download formats
    Dataset updated
    Mar 15, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The Big Data Analysis Software market is experiencing robust growth, driven by the increasing volume of data generated across various sectors and the rising need for actionable insights. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key factors. The widespread adoption of cloud-based solutions offers scalability, cost-effectiveness, and accessibility, accelerating market penetration. Furthermore, the growing demand for real-time analytics across industries like banking, manufacturing, and government is a major driver. Specific trends include the increasing integration of AI and machine learning into analytics platforms, enhancing predictive capabilities and automating processes. However, challenges remain, such as data security concerns, the complexity of implementing and managing big data solutions, and the skills gap in data science expertise. These factors represent potential restraints on market growth, though ongoing technological advancements and increased investment in data literacy initiatives are mitigating these issues. The market is segmented by deployment type (cloud-based and on-premises) and application (banking, manufacturing, consultancy, government, and others), with cloud-based solutions dominating due to their inherent advantages. The competitive landscape is highly dynamic, featuring both established technology giants like Google, Amazon, and IBM, alongside specialized software providers such as Rohde & Schwarz and Qlucore. The diversity of players indicates a wide range of solutions catering to diverse needs and market segments. Regional growth is expected to be diverse, with North America and Europe maintaining substantial market shares due to early adoption and advanced technological infrastructure. However, rapidly developing economies in Asia-Pacific and the Middle East & Africa are poised for significant growth, presenting lucrative opportunities for market expansion. The forecast period (2025-2033) anticipates continued market expansion, driven by technological innovations, increasing data volumes, and growing adoption across various industries and geographies. The market's long-term prospects remain positive, indicating a significant return on investment for businesses involved in its development and implementation.

  3. Web Analytics Market Research Report 2033

    • growthmarketreports.com
    csv, pdf, pptx
    Updated Jun 30, 2025
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    Growth Market Reports (2025). Web Analytics Market Research Report 2033 [Dataset]. https://growthmarketreports.com/report/web-analytics-market-global-industry-analysis
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    pdf, pptx, csvAvailable download formats
    Dataset updated
    Jun 30, 2025
    Dataset authored and provided by
    Growth Market Reports
    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Web Analytics Market Outlook



    According to our latest research, the global web analytics market size was valued at USD 8.4 billion in 2024, reflecting robust growth driven by the increasing adoption of digital platforms across industries. The market is projected to expand at a compound annual growth rate (CAGR) of 17.2% from 2025 to 2033, reaching an estimated USD 36.8 billion by 2033. This significant upsurge is primarily attributed to the escalating demand for actionable insights, data-driven decision-making, and the proliferation of online consumer activity. As per the latest research, enterprises worldwide are leveraging advanced web analytics tools to enhance customer engagement, improve marketing strategies, and drive business outcomes.




    One of the principal growth factors fueling the web analytics market is the exponential increase in digitalization and internet penetration. Organizations across various sectors are rapidly transitioning their operations online, resulting in a surge of data generation through multiple digital touchpoints. This digital transformation has heightened the need for sophisticated web analytics solutions that can process vast volumes of data, extract meaningful patterns, and provide actionable insights. Moreover, the rise in e-commerce activities, coupled with the growing popularity of social media platforms, has created a fertile environment for the adoption of web analytics, enabling businesses to track consumer behavior, measure campaign effectiveness, and optimize user experiences.




    Another critical driver for the web analytics market is the integration of artificial intelligence (AI) and machine learning (ML) technologies. These advanced technologies are revolutionizing the way organizations analyze web data by enabling predictive analytics, real-time reporting, and personalized recommendations. AI-powered web analytics tools can automatically identify trends, anomalies, and customer preferences, empowering businesses to make data-driven decisions faster and more accurately. Furthermore, the increasing focus on omnichannel marketing strategies and the need to unify customer data across different platforms have further accelerated the demand for comprehensive web analytics solutions.




    The regulatory landscape and growing emphasis on data privacy and compliance are also shaping the web analytics market. With the implementation of stringent data protection regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, organizations are compelled to adopt web analytics tools that ensure data security and privacy. This has led to the development of privacy-centric analytics platforms that offer enhanced data governance features, enabling businesses to comply with global regulatory requirements while still deriving valuable insights from web data. The ability to balance data-driven innovation with privacy considerations is becoming a key differentiator for vendors in this dynamic market.




    From a regional perspective, North America continues to dominate the web analytics market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The region’s leadership is attributed to the presence of major technology providers, a mature digital ecosystem, and high levels of investment in analytics infrastructure. However, Asia Pacific is expected to witness the fastest growth during the forecast period, driven by the rapid adoption of digital technologies, expanding internet user base, and increasing investments in e-commerce and digital marketing. The growing awareness among businesses in emerging economies about the benefits of web analytics is further propelling market growth in this region.





    Component Analysis



    The web analytics market by component is bifurcated into software and services, with each segment playing a pivotal role in market expansion. The software segment holds the lion’s share of the market, driven by the continuous evolution of analytics plat

  4. d

    Website Analytics

    • catalog.data.gov
    • data.nola.gov
    • +4more
    Updated Jun 28, 2025
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    data.nola.gov (2025). Website Analytics [Dataset]. https://catalog.data.gov/dataset/website-analytics
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    Dataset updated
    Jun 28, 2025
    Dataset provided by
    data.nola.gov
    Description

    This data about nola.gov provides a window into how people are interacting with the the City of New Orleans online. The data comes from a unified Google Analytics account for New Orleans. We do not track individuals and we anonymize the IP addresses of all visitors.

  5. t

    Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions...

    • thegood.com
    html
    Updated Dec 4, 2024
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    The Good (2024). Ecommerce Analytics Reports: Decision-Driven Data Analysis & Conventions That Mean More Than Benchmarks [Dataset]. https://thegood.com/insights/ecommerce-google-analytics-reports/
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    htmlAvailable download formats
    Dataset updated
    Dec 4, 2024
    Dataset authored and provided by
    The Good
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The first step in any new digital experience optimization program is to build a strong understanding of the digital journey. The reason is pretty simple. Whether it’s a software registration experience or an ecommerce path to purchase, our goal is always to identify challenges and present a clear roadmap to address them. But we first […]

  6. D

    Data Analytics Tools Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated May 5, 2025
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    Data Insights Market (2025). Data Analytics Tools Report [Dataset]. https://www.datainsightsmarket.com/reports/data-analytics-tools-1450045
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    doc, pdf, pptAvailable download formats
    Dataset updated
    May 5, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global market for data analytics tools is experiencing robust growth, driven by the increasing need for businesses of all sizes to extract actionable insights from their data. The market, estimated at $50 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $150 billion by 2033. This growth is fueled by several key factors, including the proliferation of big data, the rise of cloud computing, the growing adoption of artificial intelligence (AI) and machine learning (ML) in data analysis, and the increasing demand for real-time business intelligence. The market is segmented by application (SMEs and large organizations) and by type (on-premise, installed, mobile, and web-based platforms). Large organizations currently dominate the market share, but the SME segment is demonstrating significant growth potential due to increasing accessibility and affordability of user-friendly data analytics tools. The web-based platform segment holds the largest market share due to its flexibility and scalability advantages. Geographic distribution shows strong demand across North America and Europe, with Asia Pacific emerging as a rapidly expanding market, driven by increasing digitalization and technological advancements in regions like China and India. Despite the positive outlook, certain restraints exist. These include the high initial investment costs associated with implementing sophisticated data analytics solutions, the need for specialized skills to effectively utilize the tools, and concerns around data security and privacy. However, ongoing technological advancements, the development of user-friendly interfaces, and the increasing availability of affordable cloud-based solutions are gradually mitigating these challenges. The competitive landscape is characterized by a mix of established players like IBM Cognos Analytics and Qlik Sense and emerging innovative companies. The market's evolution is likely to be shaped by continuous innovation in areas like AI-powered analytics, advanced visualization techniques, and enhanced data integration capabilities, further fueling market expansion in the coming years.

  7. H

    Hadoop Big-Data Analytics Tool Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Apr 3, 2025
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    Market Report Analytics (2025). Hadoop Big-Data Analytics Tool Report [Dataset]. https://www.marketreportanalytics.com/reports/hadoop-big-data-analytics-tool-56923
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    pdf, doc, pptAvailable download formats
    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The Hadoop Big Data Analytics market, valued at $4053.9 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 12.4% from 2025 to 2033. This growth is fueled by the increasing volume and velocity of data generated across diverse industries, coupled with a rising demand for advanced analytics capabilities to extract actionable insights. Key drivers include the need for improved operational efficiency, enhanced decision-making, and competitive advantage. The market is segmented by application (Large Enterprise and SME) and by type (Data Ingestion Tools, Data Processing Tools, Data Query and Analysis Tools, and Other). Large enterprises currently dominate the application segment, driven by their significant data volumes and sophisticated analytics needs. However, increasing adoption of cloud-based solutions and affordable data analytics tools is fueling growth in the SME segment. Data Ingestion Tools represent a significant portion of the market, reflecting the crucial initial step in the data analytics lifecycle. The leading companies in this space – Cloudera, MapR Technologies, IBM, Amazon Web Services, Microsoft, Google, VMware, Oracle, Teradata, and SAS – are constantly innovating, expanding their product portfolios, and engaging in strategic partnerships to maintain a competitive edge. Geographic expansion, particularly in rapidly developing economies of Asia Pacific and Middle East & Africa, further contributes to market expansion. The forecast period (2025-2033) anticipates continuous market evolution. Trends such as the increasing adoption of cloud-based Hadoop solutions, the growing popularity of real-time analytics, and the rise of artificial intelligence (AI) and machine learning (ML) integrated with Hadoop are expected to shape the market landscape. However, challenges remain, including the complexity of Hadoop implementation and the need for specialized skills to manage and analyze large datasets. Furthermore, data security concerns and regulatory compliance requirements pose restraints on market growth, although advancements in security technologies are mitigating these issues. The ongoing evolution of Hadoop towards more user-friendly interfaces and managed services is expected to drive wider adoption across various industries and business sizes in the years to come.

  8. d

    Website Analytics

    • catalog.data.gov
    • data.somervillema.gov
    • +1more
    Updated Feb 7, 2025
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    data.somervillema.gov (2025). Website Analytics [Dataset]. https://catalog.data.gov/dataset/somerville-analytics
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    Dataset updated
    Feb 7, 2025
    Dataset provided by
    data.somervillema.gov
    Description

    Contains view count data for the top 20 pages each day on the Somerville MA city website dating back to 2020. Data is used in the City's dashboard which can be found at https://www.somervilledata.farm/.

  9. A

    ‘Website Analytics’ analyzed by Analyst-2

    • analyst-2.ai
    Updated Feb 13, 2022
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    Analyst-2 (analyst-2.ai) / Inspirient GmbH (inspirient.com) (2022). ‘Website Analytics’ analyzed by Analyst-2 [Dataset]. https://analyst-2.ai/analysis/data-gov-website-analytics-e2f0/efa1110a/?iid=003-677&v=presentation
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    Dataset updated
    Feb 13, 2022
    Dataset authored and provided by
    Analyst-2 (analyst-2.ai) / Inspirient GmbH (inspirient.com)
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Analysis of ‘Website Analytics’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://catalog.data.gov/dataset/ecee4df3-8149-4b74-8927-428ea920b758 on 13 February 2022.

    --- Dataset description provided by original source is as follows ---

    Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

    --- Original source retains full ownership of the source dataset ---

  10. B

    Big Data Software Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated May 16, 2025
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    Data Insights Market (2025). Big Data Software Report [Dataset]. https://www.datainsightsmarket.com/reports/big-data-software-1436107
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    ppt, doc, pdfAvailable download formats
    Dataset updated
    May 16, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global Big Data Software market, valued at $57.69 billion in 2025, is projected to experience steady growth, driven by the increasing volume of data generated across industries and the rising need for efficient data processing and analytics. The market's Compound Annual Growth Rate (CAGR) of 2.8% from 2025 to 2033 reflects a consistent demand for advanced software solutions capable of handling complex datasets and extracting actionable insights. Key drivers include the expanding adoption of cloud-based solutions offering scalability and cost-effectiveness, the growing prevalence of IoT devices generating massive amounts of data, and the increasing sophistication of Big Data analytics techniques for improved business decision-making. The market segmentation reveals strong demand across various application areas, with large enterprises leading the way due to their substantial data volumes and complex analytical requirements. However, SMEs are also adopting Big Data software at an increasing rate, driven by the availability of affordable cloud-based solutions and the realization of the competitive advantages offered by data-driven insights. Furthermore, the different software types, such as Big Data Analytics, Processing & Distribution, and Event Stream Processing, reflect the diverse needs of various businesses and industries. This diversity fuels innovation and competition within the market, leading to continuous advancements in Big Data technologies and analytical capabilities. Significant growth is expected in regions such as North America and Asia Pacific, fueled by the presence of key technology players and a high concentration of data-intensive industries. While Europe and other regions also contribute significantly, the pace of adoption might vary depending on technological maturity and regulatory factors. The competitive landscape is highly dynamic, with established players like IBM, Google, and Microsoft alongside specialized providers like Snowflake and Cloudera constantly innovating and expanding their offerings. The continuous evolution of Big Data technologies, including advancements in machine learning and artificial intelligence (AI), is expected to further drive market expansion. Competition is intense, leading to continuous innovation in pricing models, features, and integration capabilities. This competitive environment is crucial for sustaining market growth and providing organizations with robust and accessible Big Data solutions.

  11. Web Analytics Market Analysis, Size, and Forecast 2025-2029: North America...

    • technavio.com
    Updated Apr 15, 2025
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    Technavio (2025). Web Analytics Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and UK), APAC (China, India, Japan, and South Korea), and Rest of World (ROW) [Dataset]. https://www.technavio.com/report/web-analytics-market-industry-analysis
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    Dataset updated
    Apr 15, 2025
    Dataset provided by
    TechNavio
    Authors
    Technavio
    Time period covered
    2021 - 2025
    Area covered
    United States, Global
    Description

    Snapshot img

    Web Analytics Market Size 2025-2029

    The web analytics market size is forecast to increase by USD 3.63 billion, at a CAGR of 15.4% between 2024 and 2029.

    The market is experiencing significant growth, driven by the rising preference for online shopping and the increasing adoption of cloud-based solutions. The shift towards e-commerce is fueling the demand for advanced web analytics tools that enable businesses to gain insights into customer behavior and optimize their digital strategies. Furthermore, cloud deployment models offer flexibility, scalability, and cost savings, making them an attractive option for businesses of all sizes. However, the market also faces challenges associated with compliance to data privacy and regulations. With the increasing amount of data being generated and collected, ensuring data security and privacy is becoming a major concern for businesses.
    Regulatory compliance, such as GDPR and CCPA, adds complexity to the implementation and management of web analytics solutions. Companies must navigate these challenges effectively to maintain customer trust and avoid potential legal issues. To capitalize on market opportunities and address these challenges, businesses should invest in robust web analytics solutions that prioritize data security and privacy while providing actionable insights to inform strategic decision-making and enhance customer experiences.
    

    What will be the Size of the Web Analytics Market during the forecast period?

    Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
    Request Free Sample

    The market continues to evolve, with dynamic market activities unfolding across various sectors. Entities such as reporting dashboards, schema markup, conversion optimization, session duration, organic traffic, attribution modeling, conversion rate optimization, call to action, content calendar, SEO audits, website performance optimization, link building, page load speed, user behavior tracking, and more, play integral roles in this ever-changing landscape. Data visualization tools like Google Analytics and Adobe Analytics provide valuable insights into user engagement metrics, helping businesses optimize their content strategy, website design, and technical SEO. Goal tracking and keyword research enable marketers to measure the return on investment of their efforts and refine their content marketing and social media marketing strategies.

    Mobile optimization, form optimization, and landing page optimization are crucial aspects of website performance optimization, ensuring a seamless user experience across devices and improving customer acquisition cost. Search console and page speed insights offer valuable insights into website traffic analysis and help businesses address technical issues that may impact user behavior. Continuous optimization efforts, such as multivariate testing, data segmentation, and data filtering, allow businesses to fine-tune their customer journey mapping and cohort analysis. Search engine optimization, both on-page and off-page, remains a critical component of digital marketing, with backlink analysis and page authority playing key roles in improving domain authority and organic traffic.

    The ongoing integration of user behavior tracking, click-through rate, and bounce rate into marketing strategies enables businesses to gain a deeper understanding of their audience and optimize their customer experience accordingly. As market dynamics continue to evolve, the integration of these tools and techniques into comprehensive digital marketing strategies will remain essential for businesses looking to stay competitive in the digital landscape.

    How is this Web Analytics Industry segmented?

    The web analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

    Deployment
    
      Cloud-based
      On-premises
    
    
    Application
    
      Social media management
      Targeting and behavioral analysis
      Display advertising optimization
      Multichannel campaign analysis
      Online marketing
    
    
    Component
    
      Solutions
      Services
    
    
    Geography
    
      North America
    
        US
        Canada
    
    
      Europe
    
        France
        Germany
        Italy
        UK
    
    
      APAC
    
        China
        India
        Japan
        South Korea
    
    
      Rest of World (ROW)
    

    .

    By Deployment Insights

    The cloud-based segment is estimated to witness significant growth during the forecast period.

    In today's digital landscape, web analytics plays a pivotal role in driving business growth and optimizing online performance. Cloud-based deployment of web analytics is a game-changer, enabling on-demand access to computing resources for data analysis. This model streamlines business intelligence processes by collecting,

  12. Google Analytics Sample

    • console.cloud.google.com
    Updated Jul 15, 2017
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    https://console.cloud.google.com/marketplace/browse?filter=partner:Obfuscated%20Google%20Analytics%20360%20data&hl=de&inv=1&invt=Ab2fng (2017). Google Analytics Sample [Dataset]. https://console.cloud.google.com/marketplace/product/obfuscated-ga360-data/obfuscated-ga360-data?hl=de
    Explore at:
    Dataset updated
    Jul 15, 2017
    Dataset provided by
    Googlehttp://google.com/
    License

    MIT Licensehttps://opensource.org/licenses/MIT
    License information was derived automatically

    Description

    The dataset provides 12 months (August 2016 to August 2017) of obfuscated Google Analytics 360 data from the Google Merchandise Store , a real ecommerce store that sells Google-branded merchandise, in BigQuery. It’s a great way analyze business data and learn the benefits of using BigQuery to analyze Analytics 360 data Learn more about the data The data includes The data is typical of what an ecommerce website would see and includes the following information:Traffic source data: information about where website visitors originate, including data about organic traffic, paid search traffic, and display trafficContent data: information about the behavior of users on the site, such as URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions on the Google Merchandise Store website.Limitations: All users have view access to the dataset. This means you can query the dataset and generate reports but you cannot complete administrative tasks. Data for some fields is obfuscated such as fullVisitorId, or removed such as clientId, adWordsClickInfo and geoNetwork. “Not available in demo dataset” will be returned for STRING values and “null” will be returned for INTEGER values when querying the fields containing no data.This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery

  13. e

    Data Base for the Modern Web

    • paper.erudition.co.in
    html
    Updated Jul 13, 2025
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    Einetic (2025). Data Base for the Modern Web [Dataset]. https://paper.erudition.co.in/makaut/btech-in-electronics-and-instrumentation-engineering/8/big-data-analysis
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    htmlAvailable download formats
    Dataset updated
    Jul 13, 2025
    Dataset authored and provided by
    Einetic
    License

    https://paper.erudition.co.in/termshttps://paper.erudition.co.in/terms

    Description

    Question Paper Solutions of chapter Data Base for the Modern Web of Big Data Analysis, 8th Semester , Applied Electronics and Instrumentation Engineering

  14. Web Analytics Tools Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Jan 7, 2025
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    Dataintelo (2025). Web Analytics Tools Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-web-analytics-tools-market
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    pptx, pdf, csvAvailable download formats
    Dataset updated
    Jan 7, 2025
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Web Analytics Tools Market Outlook



    The global web analytics tools market size was valued at approximately USD 4.5 billion in 2023 and is projected to reach USD 13.2 billion by 2032, growing at a CAGR of around 12.5% from 2024 to 2032. This growth is driven by the increasing utilization of data-driven decision-making processes across various industries. As organizations strive to enhance their digital presence and optimize their online strategies, the demand for advanced web analytics tools continues to surge.



    One of the primary growth factors of the web analytics tools market is the rising adoption of digital marketing and online advertising. Companies are increasingly investing in digital channels to reach a broader audience and engage customers more effectively. Web analytics tools provide valuable insights into user behavior, campaign performance, and conversion rates, enabling businesses to refine their marketing strategies and achieve better ROI. As the digital landscape evolves, the need for sophisticated analytics tools to track and measure the effectiveness of online activities becomes more critical.



    Another significant growth driver is the proliferation of e-commerce and the shift towards online shopping. With the exponential growth of online retail, businesses are seeking ways to optimize their websites, improve user experience, and increase sales. Web analytics tools play a crucial role in understanding customer preferences, identifying bottlenecks in the purchase process, and personalizing the shopping experience. As e-commerce continues to expand globally, the demand for robust web analytics solutions is expected to rise correspondingly.



    The integration of artificial intelligence (AI) and machine learning (ML) technologies into web analytics tools is also propelling market growth. AI-powered analytics tools can analyze vast amounts of data in real-time, uncover hidden patterns, and generate actionable insights. By leveraging AI and ML capabilities, businesses can gain deeper insights into customer behavior, predict trends, and make data-driven decisions with greater accuracy. The incorporation of these advanced technologies is enhancing the efficiency and effectiveness of web analytics, driving higher adoption rates among enterprises.



    The concept of Analytics of Things (AoT) is gaining traction as businesses increasingly seek to harness the power of connected devices and the data they generate. By integrating AoT into web analytics tools, organizations can gain deeper insights into device interactions, user behavior, and operational efficiencies. This integration allows businesses to make more informed decisions, optimize processes, and enhance customer experiences. As the Internet of Things (IoT) continues to expand, the role of AoT in web analytics is expected to grow, providing businesses with a competitive edge in the digital landscape.



    In terms of regional outlook, North America holds the largest share of the web analytics tools market, driven by the presence of major technology companies and the high adoption of digital technologies in the region. The Asia Pacific region is expected to witness significant growth during the forecast period, fueled by the rapid digital transformation, increasing internet penetration, and the burgeoning e-commerce sector. Europe is also a key market, with growing awareness about the benefits of web analytics tools among businesses.



    Component Analysis



    The web analytics tools market is segmented based on components into software and services. The software segment holds a significant share of the market, driven by the increasing demand for advanced analytics solutions that provide real-time insights and comprehensive data analysis. Web analytics software includes various tools and platforms that help businesses track and measure website performance, user behavior, and marketing campaigns. The software segment is expected to continue its dominance during the forecast period, supported by continuous advancements in analytics technologies and the integration of AI and ML capabilities.



    Services play a crucial role in the web analytics tools market by providing essential support, implementation, and consulting services to businesses. Professional services include consulting, training, and support services that help organizations effectively utilize web analytics tools and maximize their benefits. Managed services, on the other hand, offer ongoing monitoring,

  15. T

    Cincinnati Open Data Website Analytics

    • data.cincinnati-oh.gov
    application/rdfxml +5
    Updated Jul 2, 2025
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    Cite
    City of Cincinnati (2025). Cincinnati Open Data Website Analytics [Dataset]. https://data.cincinnati-oh.gov/w/a56y-rtyz/default?cur=qn8t2Wvumwb
    Explore at:
    tsv, application/rdfxml, xml, json, csv, application/rssxmlAvailable download formats
    Dataset updated
    Jul 2, 2025
    Dataset authored and provided by
    City of Cincinnati
    License

    U.S. Government Workshttps://www.usa.gov/government-works
    License information was derived automatically

    Area covered
    Cincinnati
    Description

    Data Description: This data set provides all public datasets, links, documents and community created filters hosted on the City of Cincinnati's Open Data Portal.

    Data Creation: This data set is maintained by the City of Cincinnati's Open Data host, Socrata.

    Data Created By: Socrata

    Refresh Frequency: Daily

    Data Dictionary: A data dictionary providing definitions of columns and attributes is available as an attachment to this data set.

    Processing: The City of Cincinnati is committed to providing the most granular and accurate data possible. In that pursuit the Office of Performance and Data Analytics facilitates standard processing to most raw data prior to publication. Processing includes but is not limited: address verification, geocoding, decoding attributes, and addition of administrative areas (i.e. Census, neighborhoods, police districts, etc.).

    Data Usage: For directions on downloading and using open data please visit our How-to Guide: https://data.cincinnati-oh.gov/dataset/Open-Data-How-To-Guide/gdr9-g3ad

  16. B

    Big Data User Behavior Analysis Platform Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Apr 3, 2025
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    Market Report Analytics (2025). Big Data User Behavior Analysis Platform Report [Dataset]. https://www.marketreportanalytics.com/reports/big-data-user-behavior-analysis-platform-56865
    Explore at:
    doc, pdf, pptAvailable download formats
    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The Big Data User Behavior Analysis Platform market is experiencing robust growth, driven by the increasing need for businesses to understand user interactions and optimize digital experiences. The market, estimated at $15 billion in 2025, is projected to expand significantly over the next decade, fueled by a Compound Annual Growth Rate (CAGR) of 15%. This growth is propelled by several key factors: the proliferation of digital channels, the rise of personalized marketing strategies, the increasing adoption of cloud-based analytics solutions, and the growing demand for real-time data insights. Key market segments, including e-commerce and website analysis platforms, are witnessing particularly strong growth, as businesses leverage these platforms to improve conversion rates, customer retention, and overall business performance. The competitive landscape is marked by a mix of established players like Google and Adobe, alongside specialized analytics vendors such as Mixpanel and Amplitude. These companies are continuously innovating, incorporating advanced technologies like AI and machine learning to enhance their offerings and cater to evolving business needs. The geographic distribution of the market is diverse, with North America and Europe currently holding the largest market shares. However, rapid growth is anticipated in Asia-Pacific regions like India and China, fueled by increasing internet penetration and digital adoption. While the market faces certain restraints, such as data privacy concerns and the complexity of implementing big data analytics solutions, these challenges are being mitigated by advancements in data security technologies and user-friendly analytics platforms. The ongoing trend towards real-time analytics and predictive modeling will further drive market expansion, empowering businesses to make data-driven decisions with greater speed and accuracy. The forecast period of 2025-2033 promises substantial growth opportunities for both established players and emerging startups in this dynamic sector.

  17. d

    TagX Web Browsing clickstream Data - 300K Users North America, EU - GDPR -...

    • datarade.ai
    .json, .csv, .xls
    Updated Sep 16, 2024
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    TagX (2024). TagX Web Browsing clickstream Data - 300K Users North America, EU - GDPR - CCPA Compliant [Dataset]. https://datarade.ai/data-products/tagx-web-browsing-clickstream-data-300k-users-north-america-tagx
    Explore at:
    .json, .csv, .xlsAvailable download formats
    Dataset updated
    Sep 16, 2024
    Dataset authored and provided by
    TagX
    Area covered
    United States
    Description

    TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

    Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

    Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

    Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

    Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

    Digital Marketing and Advertising:

    Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

    E-commerce and Retail:

    Customer journey mapping Product recommendation enhancements Cart abandonment analysis

    Media and Entertainment:

    Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

    Financial Services:

    Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

    Technology and Software:

    User experience optimization Feature adoption tracking Competitive intelligence

    Market Research and Consulting:

    Consumer behavior studies Industry trend analysis Digital transformation strategies

    Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

    Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

    By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

    Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

    Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

  18. c

    City Website Analytics

    • data.ccrpc.org
    csv, json, rdf, xml
    Updated Aug 3, 2022
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    data.urbanaillinois.us (2022). City Website Analytics [Dataset]. https://data.ccrpc.org/dataset/city-website-analytics
    Explore at:
    csv, xml, rdf, jsonAvailable download formats
    Dataset updated
    Aug 3, 2022
    Dataset provided by
    data.urbanaillinois.us
    Description

    Information about pages on the City's website including their age and their Google Analytics data (everything from "PageViews" and to the right). If the Google Analytics fields are empty, the page hasn't been visited recently at all.

  19. A

    Alternative Data Vendor Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Apr 3, 2025
    + more versions
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    Market Report Analytics (2025). Alternative Data Vendor Report [Dataset]. https://www.marketreportanalytics.com/reports/alternative-data-vendor-54713
    Explore at:
    pdf, doc, pptAvailable download formats
    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The Alternative Data Vendor market is experiencing robust growth, driven by the increasing demand for non-traditional data sources to enhance investment strategies and business decision-making. The market's expansion is fueled by the proliferation of digital data, advancements in data analytics, and a growing need for more comprehensive and nuanced insights across various sectors. The BFSI (Banking, Financial Services, and Insurance) sector remains a significant driver, leveraging alternative data for credit scoring, fraud detection, and risk management. However, growth is also witnessed in industrial, IT and telecommunications, and retail and logistics sectors as businesses seek competitive advantages through data-driven decision-making. The diverse types of alternative data, including credit card transactions, web data, sentiment analysis, and public data, cater to a wide range of applications. While data privacy and regulatory concerns pose challenges, the market is overcoming these hurdles through robust data anonymization and compliance strategies. The competitive landscape features both established players like S&P Global and Bloomberg, along with emerging technology-driven companies, fostering innovation and market expansion. We project a steady compound annual growth rate (CAGR) resulting in a substantial market expansion over the next decade. This growth is expected to be distributed across regions, with North America and Europe maintaining leading positions due to early adoption and developed data infrastructure. The forecast period from 2025 to 2033 anticipates continued market expansion, propelled by factors such as increasing data availability from IoT devices, refined analytical techniques, and expanding applications across new sectors. The market's segmentation by application and data type is expected to further evolve, with niche players focusing on specific data sets and industries. This specialized approach allows for deeper insights and catering to specific client needs. Geographic expansion will continue, with growth in Asia-Pacific particularly driven by the increasing adoption of digital technologies and expanding economic activity. Strategic partnerships and mergers and acquisitions will likely shape the competitive landscape, fostering consolidation and further innovation in alternative data solutions. Despite challenges related to data quality, security, and ethical considerations, the overall outlook for the Alternative Data Vendor market remains highly positive, with substantial growth opportunities over the long term.

  20. I

    In-Memory Analytics Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Mar 7, 2025
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    Archive Market Research (2025). In-Memory Analytics Report [Dataset]. https://www.archivemarketresearch.com/reports/in-memory-analytics-52594
    Explore at:
    pdf, ppt, docAvailable download formats
    Dataset updated
    Mar 7, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The In-Memory Analytics market is experiencing robust growth, projected to reach a market size of $7,950.1 million in 2025. While the precise Compound Annual Growth Rate (CAGR) isn't provided, considering the rapid adoption of advanced analytics across diverse sectors like BFSI, healthcare, and retail, and the increasing volume of data requiring real-time processing, a conservative estimate places the CAGR for the forecast period (2025-2033) between 15% and 20%. This growth is fueled by several key drivers. The need for faster, more insightful decision-making in a competitive landscape is paramount. Organizations are increasingly relying on real-time data analysis to optimize operations, personalize customer experiences, and gain a competitive edge. The rising adoption of cloud-based solutions further accelerates market expansion, offering scalability and reduced infrastructure costs. Key trends include the integration of artificial intelligence (AI) and machine learning (ML) capabilities within in-memory analytics platforms, enhancing predictive analytics and automation. The market faces some restraints, such as the high initial investment costs associated with implementing in-memory analytics solutions and the need for specialized skills to manage and interpret the complex data outputs. However, the benefits outweigh these challenges, leading to continued market expansion across various deployment models (cloud and on-premises) and diverse industry applications. The market's segmentation reveals a strong presence across diverse sectors. The BFSI sector leads in adoption due to its high reliance on real-time transaction processing and risk management. Healthcare is rapidly adopting in-memory analytics for improved patient care and operational efficiency. Retail leverages it for personalized marketing and supply chain optimization. Geographically, North America and Europe are currently the largest markets, driven by early adoption and robust technological infrastructure. However, the Asia-Pacific region is poised for significant growth, fueled by increasing digitalization and rising demand for advanced analytics in emerging economies. The competitive landscape is shaped by a mix of established players like SAP, Oracle, and IBM, and innovative technology providers like Amazon Web Services and Qlik Technologies, contributing to a dynamic and rapidly evolving market.

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data.cityofnewyork.us (2022). NYC.gov Web Analytics [Dataset]. https://catalog.data.gov/dataset/nyc-gov-web-analytics

NYC.gov Web Analytics

Explore at:
Dataset updated
Sep 30, 2022
Dataset provided by
data.cityofnewyork.us
Area covered
New York
Description

Web traffic statistics for the top 2000 most visited pages on nyc.gov by month.

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