In the second half of 2024, the average monthly per kilowatt rent of data centers in the Silicon Valley in the United States was between *** U.S. dollars and *** U.S. dollars. Northern Virginia, which is the market with the largest data center inventory and the most new capacity under construction, had monthly rent between *** and *** U.S. dollars.

Renting data center space in the United States has been becoming increasingly pricier since 2021. Fueled by soaring demand due to the rise of artificial intelligence (AI), the average monthly rent per kilowatt increased from ****** U.S. dollars in 2021 to ****** U.S. dollars in 2024.

The cost of renting data center space in the United States has soared since 2020. In 2024, the average asking per kilowatt rose by **** percent, marking the third consecutive year of double-digit increase. Escalating costs for power, labor, and equipment were some of the main reasons for the price increase.

The average data center rental cost in Europe in the second half of 2023 declined slightly, after soaring in the same period a year ago. A 10 kW lease cost approximately 450.6 U.S. dollars per kW, up from 307.5 U.S. dollars per kW at the beginning of 2022.

In the first quarter of 2024, data centers in Singapore's monthly rental price (excluding electricity cost) ranged from *** to *** U.S. dollars per kilowatt-hour. In comparison, data centers in Sydney, Australia's monthly rental rate started at *** U.S. dollars per kilowatt-hour.

The global load bank rental market is experiencing robust growth, projected at a Compound Annual Growth Rate (CAGR) of 5.3% from 2019 to 2033. This expansion is fueled by the increasing demand for reliable power testing and commissioning in various sectors, particularly within the rapidly expanding data center infrastructure. Data centers require rigorous testing of backup power systems (generators, UPS systems) to ensure uninterrupted operation and prevent costly downtime. The rise of cloud computing, big data analytics, and the increasing adoption of edge computing are key drivers, pushing data centers to enhance their redundancy and resilience. This translates to a higher demand for load bank rental services, offering a cost-effective solution for testing diverse power systems. Furthermore, the rental model provides flexibility and scalability, avoiding the high capital expenditure associated with purchasing load banks, which are often only needed periodically. Growth is also expected to be driven by rising government regulations mandating thorough power system testing and a preference for outsourcing specialized testing procedures. The market is segmented by application (with data centers representing a significant and growing portion), type (resistive, reactive, and combined), and geography. North America and Europe currently hold the largest market share, but Asia-Pacific is expected to witness significant growth driven by rapid data center deployments in countries like China and India. While the provided data doesn't explicitly segment by data center applications, we can reasonably infer significant growth within this segment. Considering the substantial investment in data center infrastructure globally and the crucial role of load bank testing in ensuring data center reliability, we estimate that the data center segment contributes a substantial and rapidly growing portion of the overall load bank rental market. Competitive dynamics are marked by the presence of major players such as United Rentals, Aggreko, and others offering comprehensive solutions catering to large-scale data center operations. However, smaller specialized firms are also emerging, focused on niche requirements and regional markets. Future growth will likely be influenced by technological advancements in load bank technology, including the integration of smart monitoring and remote control capabilities, further enhancing efficiency and data analysis capabilities for data center operators.

In the first half of 2020, the rental price of retail colocation space in Hong Kong was between *** and *** U.S. dollars per month. Pricing in hyperscale cloud and wholesale colocation was less expensive, with monthly rent between *** and *** U.S. dollars for hyperscale, and *** and *** U.S. dollars for wholesale colocation. Hyperscale data centers have the largest power requirements and customers are usually a cloud or large tech company. Wholesale and retail colocation, on the other hand, have smaller power requirements.

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Western Europe Data Center Colocation Market Size 2025-2029

The Western Europe data center colocation market size is forecast to increase by USD 14.14 billion, at a CAGR of 19.1% between 2024 and 2029.

The market is experiencing significant growth due to the increasing demand for reliable and efficient data center solutions. Key trends in the market include innovative approaches such as the development of submarine data centers, which offer enhanced connectivity and disaster recovery capabilities. Additionally, there is a focus on data center consolidation, as businesses look to reduce costs and improve operational efficiency. These trends are driving the growth of the market, making it an attractive investment opportunity for businesses in need of secure and scalable data center solutions. Furthermore, the use of advanced technologies like artificial intelligence and machine learning is expected to further boost market growth, as these technologies require large amounts of data processing power and storage capacity. Overall, the market is poised for continued growth, offering numerous opportunities for businesses seeking to optimize their IT infrastructure and improve their digital capabilities.

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The market continues to experience strong growth, driven by the increasing demand for secure and reliable infrastructure to support the expanding digital economy. With the proliferation of cloud platforms like Microsoft Azure and the growing importance of data protection regulations such as GDPR, data centers have become essential infrastructure for businesses seeking to manage their data and comply with evolving data protection requirements. This trend is particularly pronounced In the Nordic region, where economic growth and the adoption of artificial intelligence and automation technologies are driving data generation and the need for advanced colocation solutions.
The market is expected to reach significant colocation revenue figures, as businesses continue to prioritize Opex-friendly infrastructure solutions and seek to optimize their IT operations. The market is characterized by a diverse range of players, from established providers like Equinix and Interxion to emerging players in the Nordics, such as Data4 and others. The market is also witnessing the integration of advanced technologies like AI and pattern recognition into colocation offerings, as part of national AI strategies and the broader tech markets' evolution.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Retail colocation
  Wholesale colocation


End-user

  Small and medium sized enterprises
  Large enterprises


Industry Application

  Retail
  BFSI
  IT and telecom
  Healthcare
  Others


Business Segment

  Tier 1
  Tier 2
  Tier 3
  Tier 4


Geography

  Western Europe

By Type Insights

The retail colocation segment is estimated to witness significant growth during the forecast period.

Colocation is a data center solution where businesses rent space to house their IT infrastructure within a third-party facility. Retail colocation, specifically, involves enterprises leasing racks, cage spaces, or private suites within large data centers for one to three years. This trend is gaining traction among Small and Medium Enterprises (SMEs) due to the cost savings from reduced Capital Expenditure (CAPEX) and Operating Expenditure (OPEX) compared to managing in-house data centers. The growth of retail colocation is driven by the escalating costs of building and maintaining traditional data centers. European cities such as Reykjavik, Milan, Warsaw, Prague, Vienna, Madrid, and Oslo are popular destinations for colocation due to their strategic locations, economic growth, and tech markets.

Compliance with regulations like GDPR and Data Protection acts is another factor driving demand for colocation services. Furthermore, the integration of Artificial Intelligence, automation, and pattern recognition technologies in data centers is fueling innovation. The European Green Deal and the European climate pact's focus on carbon neutrality are also influencing data center infrastructure investments. Tax incentives and policies such as the Local Digital Declaration, Technology Code, and Cloud First Policy are further boosting the colocation market.

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Market Dynamics

Our Western Europe Data Center Colocation Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will

The global load bank rental market for data centers is experiencing robust growth, projected to reach a substantial size within the forecast period (2025-2033). The market's expansion is fueled by several key drivers. The increasing reliance on data centers for critical infrastructure and the surge in cloud computing necessitate rigorous testing and maintenance of power systems. Load bank rentals offer a cost-effective and flexible solution for performing these critical tests, reducing capital expenditure for data center operators. Furthermore, the growing adoption of renewable energy sources within data centers necessitates comprehensive power system validation, further boosting demand for load bank rental services. Stringent regulatory compliance and the need to ensure high levels of uptime and reliability are also contributing to this market's upward trajectory. Competitive pricing models offered by rental companies, coupled with specialized services such as on-site support and technical expertise, further enhance market attractiveness. While the market faces certain restraints, such as the initial investment required for load bank rental companies and potential fluctuations in data center construction activity, these are mitigated by the continuous expansion of the data center industry itself. The market is segmented geographically, with regions like North America and Europe currently holding significant market share due to established data center infrastructure and technological advancements. However, emerging economies in Asia-Pacific and other regions are demonstrating strong growth potential, driven by increasing digitalization and infrastructure development. Key players such as United Rentals, Sunbelt Rentals, and Aggreko are actively shaping the market through strategic partnerships, technological innovation, and geographic expansion, leading to increased competition and a diverse range of service offerings. The overall outlook for the load bank rental market serving data centers is highly positive, with continued expansion anticipated throughout the forecast period.

The global load bank rental market, projected at $47 million in 2025, is experiencing robust growth, driven by the increasing demand for reliable power testing and commissioning in data centers. The expanding data center infrastructure globally, coupled with stringent regulatory compliance requirements for power system reliability, fuels the need for sophisticated load bank rental services. The rising adoption of cloud computing and edge computing further intensifies this demand, as these technologies require robust power infrastructure to ensure continuous uptime and prevent costly outages. Within the data center segment, the demand for resistive and reactive load banks is particularly high, reflecting the need for comprehensive testing that simulates diverse power loads. Major players in the rental market, including United Rentals, Aggreko, and ComRent, are strategically expanding their service offerings and geographic reach to capitalize on this burgeoning opportunity. The North American market currently holds a significant share, owing to the high concentration of data centers in the region, but Asia-Pacific and Europe are witnessing rapid growth, fueled by increasing data center construction and digital transformation initiatives. A steady Compound Annual Growth Rate (CAGR) of 5.3% is anticipated over the forecast period (2025-2033), indicating a promising outlook for the load bank rental market within the data center sector. The competitive landscape is characterized by both large, multinational rental companies and specialized providers focusing on load bank rental services. Differentiation strategies often revolve around specialized expertise in data center load testing, advanced equipment offerings (including integrated monitoring and control systems), and superior customer service. The market is also witnessing a shift toward digitalization, with online platforms and streamlined booking processes becoming increasingly prevalent. Future growth will be influenced by factors such as technological advancements in load bank technology (e.g., increased efficiency and portability), the growing adoption of renewable energy sources (which necessitate thorough testing), and ongoing efforts to improve data center energy efficiency. Regulatory pressures related to data security and power reliability also play a significant role in shaping market dynamics.

Data Center Market size was valued at USD 71.38 Billion in 2024 and is projected to reach USD 135.48 Billion by 2032, growing at a CAGR of 9.2% from 2026 to 2032.Rising Adoption of Cloud Computing and Virtualization: The shift from on-premise IT infrastructure to cloud computing is a primary catalyst for the data center market. Businesses are increasingly leveraging cloud services for their flexibility, scalability, and cost-effectiveness. This means they are no longer building their own physical data centers; instead, they are renting virtual resources from cloud providers like Amazon Web Services (AWS) and Microsoft Azure.Growing Demand for Data Storage and Processing: The explosion of Big Data and the Internet of Things (IoT) has created an insatiable appetite for data storage and processing power. IoT devices, from smart home gadgets to industrial sensors, generate massive, continuous streams of data that must be collected, processed, and analyzed in real time.

Leasing Information includes information on the status of leases along with the geographic locations, effective date, surface acreage and other data elements specific to the lease. Lease Owner details lease ownership by percentage and includes the company who is the designated lease operator.

According to Cognitive Market Research, the global Data Center Colocation Market size is USD 61.2 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031. Market Dynamics of Data Center Colocation Market

Key Drivers for Data Center Colocation Market

Growing demand for data storage and processing due to digitalization across industries - The rapid pace of digital transformation across industries, driven by the adoption of cloud computing, big data analytics, and IoT technologies, is a significant driver for the data center colocation market. As businesses increasingly rely on digital platforms to drive innovation, enhance customer experiences, and streamline operations, the need for reliable, secure, and scalable data storage and processing solutions has surged. Colocation providers offer flexible and scalable infrastructure that can accommodate the evolving needs of businesses, enabling them to efficiently manage their IT resources while focusing on core competencies. This trend is expected to fuel the growth of the data center colocation market as organizations continue to prioritize digital initiatives to gain competitive advantages.
The increasing need to ship goods is anticipated to drive the Data Center Colocation Market's expansion in the years ahead.

Key Restraints for Data Center Colocation Market

Setting up and maintaining data centers require significant capital expenditure.
Data security regulations and compliance requirements can restrict market expansion and operations.

Introduction of the Data Center Colocation Market

Data center colocation involves renting space, power, and cooling infrastructure from a third-party provider to house computing hardware and servers. This setup allows businesses to avoid the costs and complexities of building and maintaining their own data centers. The market for data center colocation is growing due to increasing data volumes, cloud adoption, and the need for scalable IT infrastructure. Colocation providers offer benefits like enhanced security, redundancy, and connectivity options, making it a popular choice for businesses seeking reliable and cost-effective data management solutions. As digital transformation accelerates across industries, the demand for data center colocation services is expected to continue growing.

In the first half of 2020, the rental price of retail colocation space in Tokyo, Japan, was between *** and *** U.S. dollars per month. Pricing in hyperscale cloud and wholesale colocation was less expensive, with monthly rent between *** and *** U.S. dollars for hyperscale, and *** and *** U.S. dollars for wholesale colocation. Hyperscale data centers have the largest power requirements and customers are usually a cloud or large tech company. Wholesale and retail colocation, on the other hand, have smaller power requirements.

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Data Center Colocation Market Size 2025-2029

The data center colocation market size is valued to increase USD 78.56 billion, at a CAGR of 15.2% from 2024 to 2029. Rising demand for data center colocation facilities will drive the data center colocation market.

Major Market Trends & Insights

North America dominated the market and accounted for a 32% growth during the forecast period.
By Type - Retail colocation segment was valued at USD 19.81 billion in 2023
By End-user - Small and medium sized enterprises segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 299.25 billion
Market Future Opportunities: USD 78562.90 billion
CAGR : 15.2%
North America: Largest market in 2023

Market Summary

The market is a continually evolving landscape shaped by advancements in core technologies and applications. With the increasing reliance on cloud computing and the Internet of Things (IoT), the demand for data center colocation facilities has surged. According to a recent study, the global colocation market is expected to account for over 40% of the total data center market by 2025. Innovative approaches for cooling colocation services have gained significant traction, with liquid cooling and containerized data centers emerging as popular solutions. These advancements address the challenges of managing increasing power densities and maintaining optimal operating temperatures. Moreover, regulatory compliance and security concerns continue to influence market dynamics, driving demand for robust and secure colocation services.
As businesses seek to optimize their IT infrastructure and reduce operational costs, the market for colocation services is poised for continued growth. By offering flexible, scalable, and cost-effective solutions, colocation providers are meeting the evolving needs of businesses across various industries.

What will be the Size of the Data Center Colocation Market during the forecast period?

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How is the Data Center Colocation Market Segmented and what are the key trends of market segmentation?

The data center colocation industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Retail colocation
  Wholesale colocation


End-user

  Small and medium sized enterprises
  Large enterprises


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The retail colocation segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving data center landscape, retail colocation has emerged as a popular choice for businesses seeking cost savings and improved operational efficiency. This market trend is driven by the increasing adoption of retail colocation data centers by Small and Medium Enterprises (SMEs), who are looking to reduce both capital expenditure (CAPEX) and operational expenditure (OPEX) by renting space for their IT infrastructure in large data centers. The retail colocation market is witnessing significant growth as businesses opt for this solution to avoid the high costs associated with owning and maintaining traditional in-house data centers. According to recent studies, retail colocation adoption has risen by 18%, and the market is projected to expand further, with expectations of a 25% increase in industry growth in the upcoming years.

Power distribution units, uninterruptible power supplies, and redundant power systems are essential components of retail colocation facilities, ensuring reliable and uninterrupted power supply. Virtualization technologies, network infrastructure design, and physical security systems are other key elements that contribute to the overall efficiency and security of these data centers. Colocation facility selection, facility management practices, and uptime service level agreements (SLAs) are crucial factors that businesses consider when choosing a retail colocation provider. Power usage effectiveness, cooling system efficiency, and rack space utilization are essential aspects of operational efficiency improvements. Compliance regulations adherence, such as HIPAA, SOC 2, and PCI DSS, is a significant concern for businesses in various sectors, making it essential for retail colocation providers to offer robust security access control, environmental monitoring, and disaster recovery planning.

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The Retail colocation segment was valued at USD 19.81 billion in 2019 and showed a gradual increase during the forecast period.

Cloud conn

As of the first quarter of 2024, data centers in Frankfurt had higher rental rates than in London or Paris. Meanwhile, data centers with a capacity of *** to *** kW in Amsterdam had relatively lower monthly rental rates, ranging from *** U.S. dollars per kW to *** U.S. dollars per kW.

Data Center Cabinet Rental Service comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

US Multi-Tenant (Colocation) Data Center Market size was valued at USD 40 Billion in 2024 and is projected to reach USD 89 Billion by 2032, growing at a CAGR of 11.1% from 2025 to 2032.

US Multi-Tenant (Colocation) Data Center Market: Definition/Overview

In the US, A multi-tenant (colocation) data center is a facility that allows enterprises to rent space, electricity, and cooling for their IT equipment. These centers provide shared or dedicated areas for several clients in the same facility, as well as critical services such as security, connection, and dependability.

Colocation data centers are widely employed in a variety of industries, including IT and telecommunications, finance, healthcare, and government. Businesses rely on these facilities to host key applications, disaster recovery, data backup, and hybrid cloud solutions.