Complete dataset used in the research study on Mobile Games as a Medium for Storytelling: Narrative Techniques and Trends by Dr. Samuel Jenkins
OAN helps you reach gamers across the world. Our gaming audience data offers categorized audience segments into gamer behavior and gaming trends. This powerful dataset provides a deep understanding of the gaming industry by delivering unique categories such as: demography, interest, hardware, spenders, genres and titles, e-sports fans and players.
By understanding this data, businesses can make data-driven decisions to optimize their marketing strategies, game development, and monetization efforts.
The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through the last 30 days. There are also gamer audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Furthermore, we offer segments for: - Virtual Reality - Interest in Gaming Subscriptions - Payments - Micropayments - Devices and Platforms.
We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Themes (e.g. Historical), which are definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers.
Gaming audience data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl
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There are two main areas where you can use our data: - Marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. - Ad tech companies Enriching 1st party data or using our raw data by your own data science team.
In the first quarter of the fiscal year 2026, game publisher Electronic Arts (EA) generated over 1.08 billion U.S. dollars in net bookings via live services. Full game sales generated 214 million U.S. dollars in net bookings during the same period. Net bookings are defined as the net number of products and services sold digitally or sold-in physically in the period. Net bookings are calculated by adding total net revenue to the change in deferred net revenue for online-enabled games. Live services are EA’s revenue generator Gaming companies have pivoted to monetizing their titles beyond the initial purchase and are constantly working on keeping online players engaged via new characters, battle seasons and other in-game content. EA’s portfolio of live service games includes sports franchises EA Sports FC, and Madden NFL, as well as Battle Royale title Apex Legends, first-person shooter Battlefield V, and life simulation the Sims. All these titles are long-running series with new installments and downloadable content (DLC) being released regularly. On the flip side, the focus on live-service games means fewer big new releases, leading to a stagnation of the market in regard to new IPs (IP is short for intellectual property and a new IP refers to a new game which is not a spin-off or sequel of an existing game). Sports gamers are likely to spend money EA is constantly seeking to expand its EA Sports portfolio. In July 2025, EA released its first College Football video game after an eleven-year break since NCAA Football 14. This strategic decision is driven by several factors. First, sports gaming audiences are highly engaged and willing to spend money on additional gaming content. Second, any college football game will include rosters without names, images or likenesses or real college players to adhere to NCAA rules, which works in EA’s favor as the company as this keeps licensing costs low. And last, college football is a major pastime in EA’s biggest single market, the United States. All the pieces are lining up for EA to have another major moneymaker on their hands. This strategy paid off, as EA Sports College Football 25 became one of the top-selling video games in the United States in 2024.
In June 2025, Roblox was the most-downloaded gaming app in the Google Play Store worldwide. The creative gaming platform generated more than 21.28 million downloads from Android users. Block Blast! was the second-most popular gaming app title with approximately 19.9 million downloads from global users.
Casino Gaming Market Size 2025-2029
The casino gaming market size is forecast to increase by USD 45.9 billion, at a CAGR of 3.3% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing spending capability of customers. This trend is fueled by the rising disposable income and the growing popularity of casino gaming, both online and offline.
Major Market Trends & Insights
North America dominated the market and contributed 40% to the growth during the forecast period.
The market is expected to grow significantly in APAC region as well over the forecast period.
Based on the Type, the land-based casino gaming segment led the market and was valued at USD 189 billion of the global revenue in 2023.
Based on the Product, the slot machines segment accounted for the largest market revenue share in 2023.
Market Size & Forecast
Market Opportunities: USD 26.92 Billion
Future Opportunities: USD 45.9 Billion
CAGR (2024-2029): 3.3%
North America: Largest market in 2023
Another key driver is the increasing use of social media marketing by casino operators to attract and engage customers. This digital marketing strategy is proving effective in reaching a larger audience and generating interest in casino games. However, the market is not without challenges. One of the most pressing issues is the difficulties in securing online payments. With the rise of cybercrime and data breaches, ensuring the safety and security of online transactions is a major concern for both customers and casino operators. This challenge requires innovative solutions to protect sensitive information and build trust in the online gaming industry. Effective implementation of advanced security measures, such as encryption and multi-factor authentication, can help mitigate these risks and maintain customer confidence. Companies that successfully navigate these challenges and capitalize on market opportunities will be well-positioned for growth in the market.
What will be the Size of the Casino Gaming Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with innovations in technology and consumer preferences shaping its dynamics. A prime example of this is the integration of advanced fraud detection systems to ensure fair play and maintain trust among players. Moreover, VIP player management and account management systems enable casinos to offer personalized experiences and retain high-value customers. Virtual reality and augmented reality casino experiences are gaining traction, offering immersive gaming environments that attract a new demographic. The market's growth is expected to reach double digits in the coming years, with industry analysts projecting a 12% increase in revenue by 2025. A bonus payout system, integrated with a data analytics dashboard, allows casinos to optimize their bonus round triggers and player tracking systems, enhancing the overall gaming experience.
Player authentication systems ensure secure access to casino platforms, while random number generators maintain fairness and transparency. Compliance audit systems and gaming regulation compliance are essential components of the market, ensuring that casinos adhere to strict industry standards. CRM integration, game server architecture, and paytable configuration are other critical aspects of casino operations that continue to evolve. An online casino implemented a responsible gaming feature, reducing the number of problem gamblers by 20%. This initiative not only improved player satisfaction but also ensured regulatory compliance and enhanced the casino's reputation. The market's technological advancements extend to live dealer streaming, jackpot probability calculations, and cashless payment gateways.
Game development kits and RTP calculation methods enable developers to create engaging and profitable casino games. Roulette wheel bias detection and betting limit enforcement systems maintain fairness and prevent fraudulent activities. In conclusion, the market's continuous evolution is driven by technological advancements, changing consumer preferences, and regulatory requirements. These trends are shaping the industry's future, with innovations in virtual and augmented reality, player experience, and security leading the way.
How is this Casino Gaming Industry segmented?
The casino gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
Land-based casino gaming
Online casino gaming
Product
Slot machines
Lottery ticket machines
Electronic roulette
Multiplayer game stations
Gaming se
In April 2025, total video games sales in the United States amounted to **** billion U.S. dollars, representing a one percent year-over-year increase. Generally speaking, the video game industry has its most important months in November and December, as video game software and hardware make very popular Christmas gifts. In December 2024, total U.S. video game sales surpassed **** billion U.S. dollars. Birth of the video game industry Although the largest regional market in terms of sales, as well as number of gamers, is Asia Pacific, the United States is also an important player within the global video games industry. In fact, many consider the United States as the birthplace of gaming as we know it today, fueled by the arcade game fever in the ’60s and the introduction of the first personal computers and home gaming consoles in the ‘70s. Furthermore, the children of those eras are the game developers and game players of today, the ones who have driven the movement for better software solutions, better graphics, better sound and more advanced interaction not only for video games, but also for computers and communication technologies of today. An ever-changing market However, the video game industry in the United States is not only growing, it is also changing in many ways. Due to increased internet accessibility and development of technologies, more and more players are switching from single-player console or PC video games towards multiplayer games, as well as social networking games and last, but not least, mobile games, which are gaining tremendous popularity around the world. This can be evidenced in the fact that mobile games accounted for ** percent of the revenue of the games market worldwide, ahead of both console games and downloaded or boxed PC games.
In the first fiscal quarter of 2026, gaming publisher Electronic Arts (EA) generated 1.38 billion U.S. dollars through its live service segment. The full game segment (including game downloads and packaged goods) generated 289 million U.S. dollars in revenues.
A global consumer survey conducted in March 2024 found that 18 percent of respondents were more likely to buy a video game if it was advertised as a collector or limited edition. However, 45 percent of respondents stated that they were not interested in limited edition releases.
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Complete dataset used in the research study on Mobile Games as a Medium for Storytelling: Narrative Techniques and Trends by Dr. Samuel Jenkins