According to a May 2023 survey of internet users in the United States, around 40 percent of the respondents worried about companies selling their personal data or people stealing their identity online. A further 15 percent expressed concerns about law enforcement monitoring what they do online.

During a December 2023 survey in the United States, nearly ** percent of consumers aged 55 to 64 were concerned about data privacy when interacting with brands digitally. Among interviewees aged 25 to 34, the respective share stood at roughly ** percent.

As of June 2024, 98 percent of countries in Europe or 44 out of 45 countries, had data privacy legislation in place. Furthermore, nine percent had the legislation drafted. Nevertheless, 15 percent of markets worldwide had no data privacy legislation yet, and five percent have not provided any data on such laws.

A survey conducted in April and May 2023 found that 60 percent of the companies that do business in the United States find it challenging to track the status of the data privacy legislation and the differences between state laws when preparing for changes in the data privacy laws. The challenge for around 50 percent of the respondents were increasing their budget because of the changes.

A 2023 survey found that 25 percent of organizations worldwide believe that they should comply with all relevant privacy laws. Security professionals also stressed the need to avoid having data breaches, in addition to the importance of providing clear information on how their data is being used to build consumer trust.

By 2024, the share of the global population to be covered under modern privacy regulations is projected to reach 75 percent. The forecast for the year 2023 was 65 percent. Additionally, in 2020, only ten percent of the global population's privacy was protected by modern laws.

As of 2023, over 90 percent of the respondents claim their companies must invest more into reassuring customers their data is being used for intended and legitimate purposes only throughout the use of artificial intelligence (AI).

As of June 2023, roughly 38 percent of internet users worldwide said they had taken actions toward online privacy. The most active age group were the individuals between 25 and 44 years old, with around four in ten respondents taking steps regarding their privacy on the internet.

According to a May 2023 survey of internet users in the United States, younger generations understand online data privacy and cybersecurity better than more senior respondents. The survey found that around three in 10 respondents between 18 and 29 were the most knowledgeable in the mentioned topics, whereas 35 percent of those 65 years and older had the slightest knowledge of data privacy.

As of June 2024, ** percent of internet users in China were aware of the country's privacy law, the draft Personal Data Protection Bill, thus leading among respondents from other countries. Internet users from France ranked second regarding privacy laws awareness, with roughly ** percent. Mexico followed, with ** percent of the respondents stating they knew of the General Data Protection Regulation (GDPR). On average, ** percent of respondents across all surveyed countries were aware of their local privacy laws.

This statistic ranks the share of internet users worldwide who are aware of their country's data protection and privacy rules as of February 2019, sorted by country. During the survey period, 59 percent of respondents in Germany were very or somewhat aware of their domestic data protection and privacy rules.

A 2023 survey found that ** percent of consumers worldwide believe that providing clear information on how consumer data is used would help the company build trust. Another ** percent said the companies might become more trustworthy if they avoid selling consumer information, while ** percent said complying with all privacy regulations was important.

During a survey carried out in the United Kingdom (UK) in late 2023, roughly ** percent of consumers aged 55 to 64 were concerned about data privacy when interacting with brands digitally. Among interviewees aged 18 to 24, the respective share stood at **** percent.

In 2024, consumers based in Germany, Australia, United Kingdom, and the United States expressed their opinions on privacy risks posed by artificial intelligence. Only ** percent of them believed retailers could ensure data privacy when setting up AI-powered tools. Almost ** percent of surveyed shoppers thought retailers had to prioritize ethical use of AI.

As of January 2025, The European Union (EU) had three fully operating and one upcoming law regarding online privacy and the usage of digital technologies. The first one, the General Data Protection Regulation (GDPR), was enacted in May 2018. The second law became effective on February 17, 2024, and is called the Digital Services Act (DSA). In March 2024, another law protecting consumer privacy, the Digital Markets Act, was enacted. The latest regulation adopted by the European Union (EU) is called the Cyber Resilience Act (CRA), which became active in December 2024.

According to a 2024 survey on digital usage in China, over a third of Chinese internet users said they used ad blockers when surfing the internet. One in five respondents expressed concerns about internet companies misusing their digital data.

During a 2024 survey among advertising decision-makers at brands, agencies, and publishers from the United States, more than ******* respondents indicated that they had already made adjustments to their digital advertising strategy due to data privacy laws; ** percent stated that the changes were significant.

A global survey conducted between November 2022 and January 2023 revealed that seven in ten respondents had taken steps to protect their online identity. Those who enabled multi-factor authentication were 30 percent. Additionally, 28 percent said they changed default settings on devices. On the other hand, 30 percent said they had not done anything to protect their digital identity.

According to a global survey of smartphone users, during the third quarter of 2021, 37 percent of respondents from Hong Kong felt in control of their personal online data. Users in South Africa and in Poland also had less privacy concerns, with 35 percent and 28 percent of respondents reporting to feel in control, respectively. On average, approximately three in ten respondents reported worrying about how companies used their personal data online, with more than 50 percent users in Greece, Spain, and Portugal stating they felt so.

A survey conducted in April and May 2023 among companies in the United States and the United Kingdom (UK) showed that ***** in ** organizations had designated an internal manager or owner to lead and implement data privacy measures. Additionally, almost ** percent conducted regular training of all staff on data privacy and compliance.