As of February 2025, Southern Africa was the region with the highest internet penetration rate in Africa, at around ** percent. Furthermore, Northern Africa had a penetration rate of ** percent. The share of people using the internet in these regions of Africa was even above the world average (**** percent). In contrast, Middle and Eastern Africa recorded the lowest rates: **** percent and **** percent, respectively.

Comprehensive report on Kenya’s digital adoption in 2025, covering internet, mobile, social media, e-commerce, device ownership, connection speeds, and demographics. Sourced from the UN, GSMA Intelligence, ITU, GWI, and other authoritative organizations.

As of October 2025, Nigeria had 107 million internet users—the highest number reported all over Africa. Meanwhile, Egypt ranked second with over 96 million users. The majority of web traffic in leading digital markets in Africa originated from mobile devices. This is due in part to the fact that mobile connections are much cheaper and do not require the infrastructure that is needed for traditional desktop PCs with fixed-line internet connections. Anticipating notable growth: Africa's internet user rise and projected milestones The projected trend for Africa indicates a consistent rise in internet users from 2024 to 2029. It will have a collective addition of 337.3 million users (equivalent to a growth of 51.79 percent). Following fifteen successive years of growth, the user count is anticipated to reach a record high of 1.1 billion by 2029. Furthermore, the online penetration rate on the continent was 43 percent, which was below the global average, measured at around 68 percent. Unveiling internet trends The region has witnessed a steady increase in internet users over the years. In January 2024, Southern Africa stood out as the African region with the most sizable internet penetration rate, reaching approximately 73.1 percent. The proportion of individuals accessing the internet in this part of Africa and Northern Africa surpassed the global average (66.2 percent). Moreover, Morocco boasted an impressive internet penetration of about 91 percent, securing its position as Africa's foremost country. Libya held the second position with a penetration rate of approximately 88 percent, followed closely by Seychelles at around 86.7 percent.

As of February 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usage Currently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events and friends. Global impact of social media Social media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased polarization in politics, and heightened everyday distractions.

As of October 2025, 6.04 billion individuals worldwide were internet users, which amounted to 73.2 percent of the global population. Of this total, 5.66 billion, or 68.7 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2025. In the Netherlands, Norway, and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide—over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a 10-percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most considerable usage penetration, 98 percent. In comparison, the worldwide average for the age group of 15 to 24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of October 2025, 73.2 percent of the global population accessed the internet. This figure has increased significantly in recent years, with only 53 percent of the global population using the internet in 2018. As of the measured month, internet users worldwide were around 6.04 billion. Where do people use the internet the most? Northern Europe has the most comprehensive internet coverage in the world. According to January 2025 data, nearly 98 percent of the population of this part of Europe went online. Europe’s western part ranked second among other world regions, with around 95 percent. Southern Asia, as well as Western, Middle, and Eastern Africa, ranked lower than the worldwide average of nearly 68 percent. There is a different picture when it comes to the number of internet users in the world. As of January 2025, China had the highest number of online users, amounting to 1.1 billion, followed by India, with 806 million users. What do people do online? The internet nowadays is one of the main sources of information for the average user in 2025. Accordingly, nearly 63 percent of adults worldwide, when asked about the most common reasons to go online, said they did so to find information. Almost the same share of respondents said they stayed in touch with friends and family via the internet. Additionally, 55 percent of them said they received news updates online.