As of February 2025, around 322 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India by the online audience size. Overview of internet usage in the United States The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of the country's digital audience accesses the web via mobile phones. In 2024, the country saw an estimated 97.1 percent mobile internet user penetration. According to a 2024 survey, over 51 percent of U.S. women and 43 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 41 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics. Internet usage demographics in the United States While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2023. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.

According to Cognitive Market Research, the Global optical fiber Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031.

• The global Optical Fiber market will expand significantly by XX% CAGR between 2024 and 2031. • The glass fiber type segment accounts for the largest market share and is anticipated to a healthy growth over the approaching years. • The multi-mode sector holds the largest share and is expected to grow in the coming years as well. • Telecommunication application is the market's largest contributor and is anticipated to expand at a CAGR of XX% during the projected period. • The Asia Pacific region dominated the market and accounted for the highest revenue of XX% in 2022 and it is projected that it will grow at a CAGR of XX% in the future Market Dynamics: Optical Fiber-

Key Drivers-

Growing internet penetration and data traffic drive the market of optical fiber-

Internet penetration has increased globally, 5.35 billion people are using the internet in 2024, equating to 66.2 percent of the world’s total population. Internet users have grown by 1.8 percent over the past year, with 97 million new users coming online for the first time during 2023. (source:https://datareportal.com/reports/digital-2024-deep-dive-the-state-of-internet-adoption.)optical fiber usage to transmit data, it works on total internal reflection by offering higher speed and bandwidth than copper or satellite connections, fiber-optic cables enable businesses to download and upload data more quickly. Moreover, growing multimedia consumption leads to massive data creation and replication globally, because optical fiber uses light rather than electrical signals to transmit data, fiber-optic cable speed is incredibly fast ? close to the speed of light. Hence, unlike traditional copper wires, optical fibers transmit data faster at the speed of light.

Considerable rise in smart city initiatives drives the market growth for optical fiber-

The significant increase in smart city initiatives worldwide is creating a positive outlook for the optical fiber market. Smart cities use advanced technologies to enhance the quality of life, improve sustainability, and optimize resource management. These initiatives encompass various aspects such as transportation, energy management, public safety, healthcare, and more, which heavily rely on high-speed and reliable data connectivity. For instance- The Europe Cable Market growth is driven by increased investments in infrastructure. Fiber optic cables are the fastest-growing segment, gradually replacing copper cables due to their superior bandwidth capacity and ability to support future internet needs. Europe Cable Market to Accomplish Significant Growth, Reaching $31.92 Billion by 2030 at a CAGR of 6.2% from 2024-2030. (source:https://who13.com/business/press-releases/ein-presswire/726802974/europe-cable-market-to-accomplish-significant-growth-reaching-31-92-billion-by-2030-at-a-cagr-of-6-2-from-2024-2030) furthermore, Fiber Optics and Smart Cities have emerged as pivotal components reshaping the way cities function. As urban landscapes continue to evolve, the Rise of Fiber Optic Technology is profoundly influencing the development of Smart Cities. Fiber Optic cables, with their ability to transmit data using light pulses, offer unparalleled speed, enabling swift communication and data transfer within Smart Cities. Hence, optical fiber serves as the backbone for robust and reliable connectivity among myriad IoT devices dispersed throughout Smart Cities.

Restraint-

Increasing popularity of wireless communication technologies over wired systems-

Wireless networks are immensely popular for a lot of reasons, The greatest advantage of wireless networking is the freedom of positioning. Endpoint devices are not attached to wires, so they can move freely. Because of this, wireless networks are often able to handle much larger numbers of connections than their wired counterparts. the ease and convenience of wireless networking make communication easier. For example- Smartphones typically cannot connect to a wired network. But, when they are on a wireless network, it is extremely easy to make and share information from one user to anot...

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

According to a report published by DataReportal, the average daily time spent using the internet in the third quarter of 2023 among Thais amounted to five hours and two minutes via mobile phones. When including all devices, the average time spent online amounted to around eight hours per day.

According to a report published by DataReportal, as of the third quarter of 2024, 48.5 percent of respondents in Singapore stated that their main reason to use social media was to keep in touch with friends and family. Other leading reasons included filling spare time and reading news stories.

According to a report published by DataReportal, as of the third quarter of 2023, the leading reason for using the internet among internet users in Thailand was to find information, which was the main reason for 64.4 percent of respondents. Other leading reasons also include following news and current events, and watching videos.

According to a report published by DataReportal, as of December 2024, mobile phones had the highest share of web traffic at 57.68 percent in Thailand. By comparison, the share of web traffic on laptops and desktop computers was around 40 percent.

According to a report published by DataReportal, as of the third quarter of 2023, around 63.1 percent of internet users in Thailand aged 16 to 64 expressed concerns about the reliability of the content on the internet. Moreover, approximately 42 percent of Thai internet users declined cookies on websites at least some of the time.

Cross-Platform and Mobile Advertising Market size was valued at USD 143.4 Billion in 2024 and is projected to reach USD 929.08 Billion by 2031, growing at a CAGR of 26.31% during the forecast period 2024-2031.

Global Cross-Platform And Mobile Advertising Market Drivers

Increasing Smartphone Penetration: Statista estimates that the worldwide smartphone user base will reach 6.92 billion by 2023. This constitutes 85.8% of the world's population, creating a large audience for mobile advertising.

Growth of Social Media Usage: According to DataReportal, the global social media user base reached 4.95 billion in January 2024, accounting for 61.4% of the global population. This extensive use opens up substantial prospects for cross-platform advertising strategies.

Rising Digital ad Spending: According to eMarketer, global digital ad spending is expected to reach USD 645.80 Billion by 2024, with mobile advertising accounting for 69.9%. This pattern implies a significant move toward mobile and cross-platform advertising methods.

Increased Time Spent on Mobile Devices: App Annie (formerly data.ai) reported that global consumers spent an average of 4.8 hours per day on mobile devices in 2021, a 30% increase from 2019. This increased interaction opens up more chances for advertising to reach their target demographic across numerous channels.

According to a report published by DataReportal, the social media platform Facebook ranked first among the leading social media networks in Thailand as of Q3 2023, with the penetration rate of around ** percent. The number of Facebook users in Thailand reached around*** million in 2023. Thailand can be counted among the leading social media countries in Southeast Asia. The state of the internet and social media in Thailand Due to the predominantly rural population, internet penetration in Thailand is still low at ***** percent. Interestingly enough, the scarce internet access is contrasted with an impressive penetration rate of social networks. Which can only mean that the smartphone penetration must be significantly higher than the direct access to the internet. Thailand is an interesting example of the impact of social media on emerging markets across Asia. Booming industries, such as tourism and retail, are experiencing a significant opening as the visibility via online media provides a greater marketing opportunity for remote businesses. Thai companies have used social media not only to promote and publish their services, but also as part of thoughtful business strategies targeting international audience.

According to Cognitive Market Research, the global Optical Wavelength Services market size is USD 5.9 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031. Market Dynamics of Optical Wavelength Services Market

Key Drivers for Optical Wavelength Services Market

The surge in internet users fuels the growth of the optical wavelength services market- The increasing number of internet users is driving the expansion of the optical wavelength services industry. The Internet is a network used to share information, communicate, and link machines. As the number of internet users grew, so did data traffic, resulting in higher capacity requirements for optical wavelength service providers to meet. For instance, according to DataReportal, internet users are increasing at a 4% yearly rate and will reach 4.95 billion people by January 2022. As a result, the increasing number of internet users is likely to drive future growth in the optical wavelength services market
5G Expansion Fueling Optical Wavelength Services Market Growth

Key Restraints for Optical Wavelength Services Market

Rising Demand for Virtual Connectivity
High initial setup costs

Introduction of the Optical Wavelength Services Market

Optical wavelength service is a point-to-point delivery service with a large fibre-optic bandwidth. The optical wavelength services are high-speed internet and data services that are heavily requested and used by the telecommunications industry. The optical wavelength services can be used for data center interconnection, high-resolution video streaming, credit card processing, and other financial purposes. Furthermore, rising demand for bandwidth-intensive applications is driving up demand for optical wavelength services. Furthermore, increased internet penetration and the introduction of high-speed internet have expanded the possibilities of growth for the optical wavelength services market

According to a report published by DataReportal, in the third quarter of 2020, the survey showed that 60.4 percent of internet users in Thailand stated that they used their mobile phones to scan QR codes, and 50 percent of them also made video calls or used services like Facetime.

According to a report published by DataReportal, as of the third quarter of 2023, Thai internet users spent approximately * hours and ** minutes using the internet. In the same period, watching television, using social media, and reading press media were among the leading activities for Thai internet users.

According to a report published by DataReportal, as of the third quarter of 2023, 64.8 percent of Malaysian internet users stated that free delivery was their leading reason to make an online purchase. Another 51.2 percent of respondents said their driving factors for an online purchase were coupons and discounts.

As of February 2025, 67.9 percent of the global population accessed the internet. This figure has increased significantly in recent years, with only 53 percent of the global population using the internet in 2018. As of the measured month, internet users worldwide were around 5.56 billion.

Facebook encabezaba de nuevo en 2024 el ranking de las redes sociales con más usuarios activos mensuales, con aproximadamente 3.000 millones, según datos facilitados por DataReportal. Y es que, desde que comenzara su andadura en la primera década del siglo XXI, la resonancia de esta red social ha sido imparable. Tanto es así, que su número de usuarios mensuales activos se ha duplicado durante el último lustro.

Imparable crecimiento de los usuarios de redes sociales Las redes sociales líderes en el mundo suelen estar disponibles en varios idiomas y permiten a sus usuarios interconectarse ágilmente, independientemente de las fronteras geográficas, políticas o económicas. Este esfuerzo de customización y adaptación al cliente tiene como objetivo principal retener a los ya aproximadamente 4.500 millones de internautas que utilizan asiduamente redes sociales. Una cifra que además se espera que siga aumentando paulatinamente en base al incremento paralelo de los usuarios de dispositivos móviles.

Razones de uso de las redes sociales

Las motivaciones de uso de redes sociales son de lo más variadas. Desde estar informado casi a tiempo real gracias a los tweets, hasta colgar las fotos de sus últimas vacaciones en Instagram, pasando por buscar trabajo o jugar en plataformas online: hoy en día la variedad de redes sociales es tan amplia que se ajusta a los gustos y necesidades de casi cualquier usuario.

According to a report published by DataReportal, as of the third quarter of 2023, the majority of internet users in Thailand followed friends, family, and acquaintances on their social media accounts. By contrast, 14.1 percent followed beauty experts.

Nach einer Hochrechnung von DataReportal belief sich die Größe des Werbepublikums von X (ehemals Twitter) in Deutschland im Februar 2025 auf rund 21,6 Millionen Menschen. Im weltweiten Ranking der Länder mit der größten Werbereichweite bei Twitter nimmt Deutschland den sechsten Platz ein.

According to a report published by DataReportal, the leading social media usage in Asia-Pacific as of September 2017 was Brunei with approximately 89 percent of the population. This was followed closely by 84 percent of the population of South Korea, had an active account on a social network.

According to a report published by DataReportal, as of the third quarter of 2023, the leading device used to access the internet among internet users in Thailand was mobile phones, which were used by 98.3 percent of users. In comparison, 7.2 percent of users accessed the internet via game consoles.