According to a January 2022 analysis of the leading dating apps downloaded from the Apple App Store, the Badoo mobile app was indexed as collecting the largest number of data types from its users' activity. Bumble and HER ranked second, with an index value of close to 68, respectively. Grindr had a reported index value of 62, while market leader Tinder was indexed with a value of 38.4.

This dataset provides a synthetic representation of user behavior on a fictional dating app. It contains 50,000 records with 19 features capturing demographic details, app usage patterns, swipe tendencies, and match outcomes. The data was generated programmatically to simulate realistic user interactions, making it ideal for exploratory data analysis (EDA), machine learning modeling (e.g., predicting match outcomes), or studying user behavior trends in online dating platforms.

Key features include gender, sexual orientation, location type, income bracket, education level, user interests, app usage time, swipe ratios, likes received, mutual matches, and match outcomes (e.g., "Mutual Match," "Ghosted," "Catfished"). The dataset is designed to be diverse and balanced, with categorical, numerical, and labeled variables for various analytical purposes.

Usage

This dataset can be used for:

Exploratory Data Analysis (EDA): Investigate correlations between demographics, app usage, and match success. Machine Learning: Build models to predict match outcomes or user engagement levels. Social Studies: Analyze trends in dating app behavior across different demographics. Feature Engineering Practice: Experiment with transforming categorical and numerical data.

With over **** million monthly downloads in April 2025, ****** is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model, with people anonymously indicating who they are interested in meeting and getting to know better. FRND and Bumble ranked second and third, respectively. What apps do dating users download? In June 2024, ****** was the leading dating apps by revenue. The company generated a monthly in-app-purchase revenue of more than ** million U.S. dollars. Bumble ranked second with over ** million U.S. dollars, followed by Hinge with roughly **** million U.S. dollars in the last examined month. Online dating platforms in the United States In 2024, the number of online dating users in the United States was estimated to have surpassed ** million. According to a survey of dating app users conducted in the U.S. in July 2022, almost half of women in the country joined online dating services to meet a long term partner, while ** percent of men did the same to find a casual date.

The Measurable AI Dating App Consumer Transaction Dataset is a leading source of in-app purchases , offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our in-app and email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - User overlap between competitors - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia - EMEA (Spain, United Arab Emirates) - USA - Europe

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Features/subscription plans purchased - No. of orders per user - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact michelle@measurable.ai for a data dictionary and to find out our volume in each country.

Our Dating App Report is the most thorough research available on the internet, with over 100 pages of data on the dating app industry. It includes market size projections, individual app revenues,...

In April 2025, dating application ****** generated the largest in-app purchase revenue, amounting to more than ** million U.S. dollars. Bumble ranked second with close to ***** million U.S. dollars, followed by Hinge with roughly ***** million U.S. dollars.

****** was the most downloaded dating application in the United States in June 2024, with ******* monthly downloads. Tinder ranked second with over ******* monthly downloads, followed by long-term connection-oriented *****. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost ** percent of users were considered heavy users, meaning that they were active on the platform more than ********** of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, ** percent of respondents wanted more thorough vetting, and ** percent said they wished to avoid adverts on dating platforms.

The global online dating app market is experiencing robust growth, driven by increasing smartphone penetration, evolving social dynamics, and the convenience of digital platforms for finding romantic partners. The market, estimated at $12 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $40 billion by 2033. This expansion is fueled by several key factors. Firstly, the prevalence of mobile dating apps, particularly among younger demographics, is a major catalyst. Secondly, innovative features like advanced matching algorithms, video chat integration, and safety measures are enhancing user experience and attracting a broader user base. Thirdly, the ongoing expansion into emerging markets, particularly in Asia and Africa, where internet and smartphone penetration are rapidly increasing, presents significant growth opportunities. Competition in the market is intense, with established players like Tinder and Bumble facing challenges from newer entrants focusing on niche demographics or innovative functionalities. However, the market is not without its challenges. Data privacy concerns and the prevalence of fake profiles remain significant hurdles that impact user trust and platform adoption. Regulatory scrutiny regarding data security and user safety also presents a risk to market growth. Furthermore, market saturation in mature regions like North America and Europe necessitates strategic diversification and expansion into untapped markets. Segment-wise, the mobile dating app segment currently dominates and will continue to do so, owing to its ease of access and ubiquitous nature. Although the gender split is relatively balanced, targeted marketing strategies catering to specific gender preferences and expectations within the apps are observed to increase user engagement. The success of future players will depend on their ability to innovate, address user concerns related to safety and privacy, and effectively navigate the competitive landscape while identifying and catering to the unique needs of diverse demographic segments.

As of June 2025, Tinder was the highest-grossing dating app worldwide. Tinder generated approximately *********** U.S. dollars among global users. Bumble saw in-app revenues of around *** million U.S. dollars, while Match group-owned Hinge ranked third, generating around *** million U.S. dollars in app revenues as of June 2025.

The European online dating market, currently exhibiting robust growth, is projected to expand significantly over the forecast period (2025-2033). Driven by increasing smartphone penetration, changing social dynamics favoring online interactions, and the rising acceptance of online dating amongst diverse age groups, the market demonstrates considerable potential. The segment encompassing paid online dating services is expected to witness faster growth compared to its non-paying counterpart, fueled by premium features and enhanced user experiences offered by platforms such as Bumble, Tinder, and eHarmony. Market leaders are continually innovating, introducing advanced matching algorithms, sophisticated safety features, and personalized user interfaces to cater to the evolving preferences of the user base. Geographical variations exist within Europe, with the UK, Germany, and France likely maintaining dominant market shares due to larger populations and higher internet penetration. However, other countries in the region are also experiencing rising adoption rates, presenting opportunities for market expansion. Competition is fierce, with established players facing challenges from emerging niche platforms targeting specific demographics or relationship goals. Regulatory factors concerning data privacy and user safety also play a crucial role in shaping market dynamics. Continued expansion hinges on several factors. Maintaining user trust and addressing concerns about data security are paramount. Furthermore, adapting to evolving user preferences, including increased demand for inclusivity and authenticity, will be critical for maintaining market share. The ongoing evolution of dating app features, incorporating virtual reality or augmented reality elements, also presents potential avenues for future growth. The market’s future trajectory will depend heavily on platforms’ ability to foster meaningful connections and deliver a positive user experience, ultimately influencing user engagement and revenue generation. Careful consideration of emerging trends, such as incorporating artificial intelligence for advanced matchmaking or prioritizing mental health within the user experience, are expected to shape the industry's long-term success in Europe. This comprehensive report provides an in-depth analysis of the burgeoning Europe online dating industry, covering the period 2019-2033. With a focus on the key market drivers, challenges, and emerging trends, this report is an invaluable resource for investors, industry professionals, and anyone seeking to understand this dynamic sector. The report leverages data from the base year 2025 and forecasts market performance until 2033, drawing upon historical data from 2019-2024. Expect detailed insights into market size (in millions), key players like Bumble, Match Group, and Tinder, and critical segmentations including paying and non-paying online dating services. Keywords: Europe online dating market, online dating industry Europe, European dating apps, online dating market size Europe, dating app market analysis Europe, European dating trends, online dating revenue Europe, online dating market growth Europe, dating app market share Europe, M&A in European dating apps. Recent developments include: February 2022 - Bumble Inc announced the acquisition of Fruitz, one of Europe's fastest-growing dating apps. The dating app is popular with Gen Z, a growing segment of online dating consumers. Such acquisitions by the major players in the region are promoting the growth of inline dating app services.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Rising fake accounts is set to create hurdles for the Online Dating Services Market.. Notable trends are: Non Paying Online Dating to Show Significant Growth.

The global internet dating market is experiencing robust growth, fueled by increasing smartphone penetration, evolving social norms around online dating, and the development of sophisticated matching algorithms. The market, while mature in certain regions, continues to expand into new geographic territories and demographic segments. The rise of niche dating apps catering to specific interests, lifestyles, or age groups reflects this diversification. While the exact market size in 2025 is unavailable, we can reasonably estimate it to be around $12 billion based on reported growth rates in previous years and considering the overall growth trend of the digital economy. A compound annual growth rate (CAGR) of approximately 15% from 2025 to 2033 is a plausible projection, leading to a projected market value exceeding $40 billion by 2033. This growth is driven by factors such as improved user experience through advanced features (AI-powered matching, enhanced safety measures), increased user trust in online platforms, and effective marketing strategies targeting a broad audience. However, factors like data privacy concerns, competition among numerous platforms, and the inherent challenges of building and maintaining trust within online relationships act as restraints. The market segmentation reflects the diverse approaches to online dating. Established players like Match Group and Bumble dominate, yet the rise of niche apps demonstrates the importance of specialization. Companies focusing on specific demographics (age, ethnicity, or religion), or those catering to specific interests (e.g., gaming, travel) are witnessing growth. Geographic variations are also significant. Regions with high internet penetration and a digitally-savvy population naturally show higher market penetration. Furthermore, cultural attitudes towards online dating and relationship formation play a critical role in determining the market size and growth trajectory within different regions. Competitive pressures are high, encouraging ongoing innovation in app features, user interface, and marketing strategies. The ability to offer a superior user experience and build trust remains crucial for success in this dynamic landscape.

With over 63.5 million downloads, casual dating platform Tinder was the most downloaded dating app worldwide in 2024. Bumble followed in second place with more than 36.2 million downloads from mobile dating audiences worldwide, while Badoo ranked third with 23 million downloads recorded from global users during the last examined year.

According to cognitive market research, the global dating apps market size will be USD 8541.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3416.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2562.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1964.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 427.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 170.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The mobile dating apps category is the fastest growing segment of the dating apps industry

Market Dynamics of Dating Apps Market

Key Drivers for the Dating Apps Market

Rising Smartphone Usage to Boost Market Growth

The market for dating applications is expanding quickly worldwide, largely due to rising smartphone usage. With more individuals having access to more affordable smartphones and speedier internet, dating apps have emerged as a practical means of meeting new people. Global user numbers have significantly increased as a result of this, especially in areas with developing digital infrastructure. Additionally, the ease of use provided by mobile applications has changed traditional dating practices and made them more approachable for people with hectic schedules. Because they are more inclined to use digital communication, younger populations have shown a particularly strong tendency in this direction. Social media functions are also incorporated into a lot of dating apps, which improves user retention.

Increase of Social Alienation During Covid-19 and the Promotion of Virtual Contacts to Drive Market Growth

The COVID-19 epidemic has resulted in heightened social alienation, which has significantly fueled the expansion of the dating apps business globally. Many people resorted to virtual platforms to keep up social connections when lockdowns and social distancing measures were implemented. With communication shifting to the internet, dating apps, which were already well-liked, became much more widespread. To fulfill the needs of users who couldn't meet in person, numerous platforms began to provide virtual dates, video chat tools, and creative digital interactions as essential offerings. Another factor in the market expansion was the promotion of virtual contacts. To keep users interested, dating apps have added interactive games, live events, and virtual speed dating

Restraint Factor for the Dating Apps Market

Privacy Concerns Over Data Security Will Limit Market Growth

Growing worries about data security and privacy are a major growth constraint. Dating apps gather a lot of personal data about users, such as interests, location, and even sensitive information like sexual orientation and private chats. Users are becoming more and more cautious about how this data is shared and preserved, particularly in light of security lapses that have previously revealed personal information. Numerous dating apps have come under fire for not doing enough to protect user data. Prominent data breaches have led to instances of identity theft, extortion, and other forms of abuse. These worries are further heightened by worries about personal data being shared by third parties for marketing purposes. Customers now want stronger security measures, such as encryption and two-factor authentication, and greater transparency in the way data is handled

Impact of COVID-19 on the Dating Apps Market

The industry was significantly impacted by COVID-19, which led to an increase in user involvement. Dating apps became an essential means of communication during lockdowns and social distancing times when face-to-face encounters were restricted. Due to this change, there was an increase in app downloads, membership...

The North American online dating services market, currently experiencing robust growth, is projected to expand significantly from 2025 to 2033. A 5.60% Compound Annual Growth Rate (CAGR) suggests a substantial increase in market value over this period. This growth is fueled by several key drivers: the increasing prevalence of smartphone usage and mobile dating apps, a shift towards more casual relationships and flexible lifestyles, and the growing acceptance of online dating as a legitimate way to meet romantic partners. Furthermore, the market is segmented into two primary categories: non-paying and paying online dating services. While non-paying services provide a convenient entry point for users, the paying segment often offers premium features and a more refined user experience, contributing to overall market revenue. Competition within the market is intense, with established players like Match Group Inc. and Bumble vying for market share alongside niche players focusing on specific demographics (e.g., BlackPeopleMeet, EliteSingles). The North American market, specifically the United States and Canada, dominates the region due to higher internet penetration and a more established online dating culture. Continued innovation in matching algorithms, user experience enhancements, and safety features will be crucial for companies to maintain a competitive edge. This evolution also encompasses increasing efforts to combat scams and fraud within the sector, thereby enhancing user trust. The market's restraints include concerns about data privacy and security, the potential for catfishing and fraudulent profiles, and the evolving social dynamics surrounding online dating. Despite these challenges, the market's strong growth trajectory suggests that the benefits of online dating, including convenience, expanded reach, and a streamlined process, continue to outweigh the potential risks for a substantial portion of the population. The focus on enhancing user safety and trust, coupled with ongoing technological advancements, should help mitigate these concerns and sustain the market's growth momentum in the coming years. The integration of AI and machine learning in matchmaking algorithms is expected to further personalize the user experience and drive higher user engagement, contributing to increased revenue streams for both non-paying and paying segments. Recent developments include: March 2022 - Match Group has announced that it is launching the latest addition to its dating services lineup with Stir, an app designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Notable trends are: Rapid innovation in service offerings is driving the market growth.

The global phone digital dating app market, currently valued at $8,456 million (2025), is projected to experience robust growth, driven by increasing smartphone penetration, evolving social dynamics, and the rising popularity of online dating. The market's Compound Annual Growth Rate (CAGR) of 11.5% from 2019 to 2024 suggests a considerable expansion, anticipated to continue through 2033. Key drivers include the convenience and accessibility offered by mobile apps, allowing users to connect with potential partners anytime, anywhere. The rise of location-based dating features and advanced matchmaking algorithms further enhances user experience and engagement. Market segmentation reveals a significant presence of both heterosexual and same-sex dating apps, catering to diverse user preferences. Leading players like Tinder, Bumble, and Hinge dominate the market, but the competitive landscape is dynamic, with new entrants and innovative features constantly emerging. Geographic data suggests significant market presence across North America and Europe, with growth potential in emerging markets in Asia-Pacific and Africa, fueled by rising internet and smartphone adoption rates. Restraints include concerns around data privacy, safety, and the potential for misuse of these platforms. However, ongoing improvements in app security and user verification processes are likely to mitigate these concerns. Furthermore, the integration of social media features and augmented reality technologies within dating apps is a growing trend that could significantly boost market growth. The market segmentation by application (male and female users) indicates a substantial user base across both genders. The competitive landscape is characterized by both established players and emerging startups constantly innovating to improve user experience and attract a larger market share. Future growth will be influenced by factors such as technological advancements, evolving user preferences, and regulatory changes concerning data privacy and online safety. The continued integration of AI and machine learning in matching algorithms is expected to enhance user satisfaction and improve the effectiveness of these platforms. Successful navigation of data privacy concerns and the consistent introduction of innovative features will be crucial for sustained market growth within the predicted timeframe.

The mobile dating app market is experiencing robust growth, driven by increasing smartphone penetration, evolving social dynamics, and the ongoing popularity of online dating. The market, estimated at $5 billion in 2025, is projected to expand significantly over the forecast period (2025-2033), fueled by a Compound Annual Growth Rate (CAGR) of approximately 15%. This growth is propelled by several key factors, including advancements in app features (like AI-powered matching and enhanced safety features), increasing user engagement through gamification and personalized experiences, and the expansion into new geographic regions. The market's competitive landscape is characterized by established players like Tinder, Bumble, and Hinge, alongside emerging niche apps catering to specific demographics or preferences. Successful strategies involve leveraging data analytics to refine matching algorithms, fostering inclusive communities, and effectively managing user privacy and safety concerns. Continued growth will depend on the ability of existing and new entrants to innovate and adapt to evolving user expectations. This includes addressing concerns around authenticity, safety, and data privacy, which are crucial for maintaining user trust and loyalty. The market will likely see further consolidation, with larger players potentially acquiring smaller competitors, and the emergence of new business models focusing on enhanced user experiences and monetization strategies beyond subscription models. Geographic expansion, particularly in developing markets with rising internet and smartphone usage, also represents a significant opportunity for growth. Competition will intensify as existing players enhance their features and new entrants look to carve out their niche within the increasingly crowded market.

The dating app industry grew out of the dating websites that were prominent in the early 2010s, with Match, Plenty of Fish and Zoosk leading the way with similarly designed services for mobile. This...

Introduction

Bumble Statistics: Bumble, one of the popular online dating apps, is set to grow further and expand its clutches in the year 2024. The company has many app users because of its unique, innovative feature, which allows women to make the first move. Launched in the competitive dating app market in 2014, the app has successfully grown its user base, revenue, and geographical presence.

The current article presents an analysis of the Bumble statistics of activities related to Bumble for the year 2024 and its essential aspects, such as the number of users and revenues, among other indicators.

As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Globally, tinder.com ranked third most popular online dating website in March 2020, with roughly 59 million visits during this month. The leading dating site during this period was badoo.com, with 182.5 million visits per month. Tinder user demographics in the United States
In April 2020, individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the 55-64 age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent . Online dating in times of coronavirus
Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April 2020 in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID-19 pandemic. On the other hand, only 12 percent of U.S. Millennial the dating app users said that they were using online dating platforms much less. 

Lovoo v3 Dating App User Profiles and Statistics

Revealing popular user traits and behavior

By Jeffrey Mvutu Mabilama [source]

About this dataset

When Dating apps like Tinder began to become more popular, users wanted to create the best profiles possible in order to maximize their chances of being noticed and gain more potential encounters. Unlike traditional dating platforms, these new ones required mutual attraction before allowing two people to chat, making it all the more important for users to create a great profile that would give them an advantage over others.

It was amidst this scene that we Humans began paying attention at how charismatic and inspiring people presented themselves online. The most charismatic individuals tended to be the ones with the most followers or friends on social networks. This made us question what makes a great user profile and how one could make a lasting first impression in order ensure finding true love or even just some new friendships? How do we recognize a truly charismatic person from their presentation on social media? Is there any way of quantifying charisma?

In 2015 I set out with researching all this using Lovoo's newest dating app version -V3 (the iOS version), gathering user profile data such as age demographics, interest types (friendship, chatting or dating), language preferences etc., as well as usually unavailable metrics like number of profile visits, kisses received etc. I was also able to collect pictures of those user profiles in order discern any correlations between appeal and reputation that may have existed at that time amongst Lovoo's population base.

My goal is forthis dataset will help you answer those questions related not just romantic success but also popularity/charisma censes/demographic studies and even detect influential figures both within & outside Lovoo's platform . A starter analysis is available accompanying this dataset which can be used as a reference point when working with the data here. Using this dataset you can your own investigations into:

  * What type of person has attracted more visitors or potential matches than others?   
  * Which criteria can be used when determining someone’s charm/likability among others    ?
  * How does one optimize his/her dating app profile visibility so he/she won’t remain unseen among other users? 

Grab this amazing opportunity now! Kick-start your journey towards understanding the inner workings behind success in online relationships today!

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How to use the dataset

To get started with this dataset first you need to download it from Kaggle. Once downloaded you should take a look at the column names in order to get an idea of what information is available. This data includes fields such as gender, age name (and nickname), number of pictures uploaded/profile visits/kisses /fans/gifts received and flirt interests (chatting or making friends). It also contains language specifics like detected languages for each user as well as country & city of residence.

The most interesting section for your research is likely the number of details that have been filled in for each user – such as whether they are interested in chatting or making friends. Usually these information points allow us to infer more about a person’s character – from jokester to serious individualist (or anything else!). The same holds true for their language preferences which might reveal aspects regarding their cultures orientation or habits.

You may also want collected data which was left out here - imagery associated with users' profiles - so please contact JfreexDatasets_bot on Telegram if you would like access to this imagery that has not yet been uploaded here on Kaggle but is intregral part of understanding what makes a great user profile attractive on these platforms according Aesthetics Theory applied in an uthentic way when considering how each image adds sentimental appeal value by its perspective content focus - be it visually descriptive; emotive narrative; personality coupled with expression mood association.. etcetera... Or simple just download relevant images yourself using automated scripts ready made via webiste Grammak where Github Repo exists: https://github.com/grammak580542008/Lovoo-v3-Profiles-Data # 1 year ago...

Finally moving ahead — keep in mind that there are other ways data can be gathered possible besides just downloading it from Kaggle – such us Messenger Bots or Customer Relationship Management systems which help companies serve...