During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

In the fourth quarter of 2023, about 308 million people in Europe used Meta's Facebook on a daily basis, up slightly from the previous quarter, yet with a year-over-year increase of around four million users. Overall, the number of DAU in Europe has remained relatively stable since the beginning of 2020.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Meta's family of apps continues to dominate the global social media landscape, with 3.43 billion daily active users across its core products in the first quarter of 2025. This represents a slight increase from the previous quarter and underscores the company's enduring influence in connecting people worldwide. Instagram's global reach and demographics Among Meta's portfolio, Instagram stands out with its impressive user base in key markets. India leads with 362 million users, followed by the United States with 169 million and Brazil with 134 million. Messenger and WhatsApp usage trends Meta's messaging apps continue to see robust engagement. Facebook Messenger averaged 394 million daily active users on Android devices between October 2023 and October 2024, with iOS users adding another 175 million on average. Meanwhile, WhatsApp has solidified its position as the leading communication channel for global smartphone users, reaching an estimated three billion unique active users worldwide in June 2024.

Between ************ and ************, the number of global Android users who engaged with chat app Messenger daily were *** million on average. In comparison, iOS daily active users (DAU) of Facebook Messenger were *** million on average in the examined year, with a peak of ***** million DAU in *************. The Meta-branded chat app saw more active users from mobile devices services by the Google Play Store.

As of the fourth quarter of 2023, ** percent of Facebook users in Norway were daily active users. Overall, ** percent of male users were daily active users, and ** percent of female users in Norway were daily active users of Facebook.

In 2023, there were 3.7 million Facebook users in Ireland. By 2029, it is estimated there will be around 3.8 million users in the country. Overall, there are 4.5 million social media users in Ireland as of 2024. Facebook users in Ireland Females aged 25 to 34 years make up the largest demographic of Irish Facebook users. 13.3 percent of users fall under that category. Just 20.3 percent of Facebook’s user base in the Republic of Ireland is under the age of 25, while 49.1 percent of the user base is between the ages of 25 to 44. Facebook’s slowing growth across Europe While the general number of daily active users (DAU) in Europe continues to increase, Facebook’s growth in Europe slowed considerably compared to previous years. There was no growth at all from the first quarter of 2019 to the second quarter of 2019, and the company actually lost four million DAU during the first three quarters of 2018. The Cambridge Analytica scandal broke in March 2018, shortly before the company lost three million DAU.

As of the fourth quarter of 2023 in Norway, ** percent of Facebook users aged 40 to 49 years were daily active users of the social network. Overall, users aged 18 to 29 years were the least likely audience to be active on Facebook daily.

In the fourth quarter of 2023, Meta's Facebook had 408 million monthly active users (MAUs) in Europe. During the same quarter of 2022, the platform amassed around 407 million MAUs in Europe.

Monthly active users worldwide

In the fourth quarter of 2008 Facebook provided a service for just 100 million active users. Thirteen years on, as of the second quarter of 2021 that number had risen to an astounding 2.89 billion MAUs. The number of MAUs has never taken a backward step during the examined period.

 Growth outside of Europe and North America 

Facebook continues to focus on regions outside of Europe and North America, and the reward of this effort can be seen in areas such as the Asia Pacific region, where the company has seen significant gains in terms of growing the active user base. Facebook reached over 788 million daily active users (DAU) in the second quarter of 2021.

As of January 2025, the largest group of Facebook users in the Netherlands were aged 25 to 34 years, making up around three million users of the social network in the country. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each. The amount of daily active users (DAU) of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and Snapchat in the Netherlands has increased in recent years.

As of the fourth quarter of 2023 in Norway, 62 percent of Facebook Messenger users aged 30 to 39 years were daily active users of the app, while 55 percent of users aged 40 to 49 years were daily active users. Overall, users aged 60 years and over were the least likely to have used Facebook Messenger daily.

Between September 15 and October 11, 2024, the United States presented the highest number of daily active users (DAU) of chat app Messenger on the iOS operative system. With over ** million DAU, the Meta-branded messaging app saw in the U.S. its main market on iOS. Vietnam ranked second, with around ** million Facebook Messenger DAU on iOS, while Egypt ranked third with approximately ***** million DAU of the popular instant messaging app as of the examined period.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

During the fourth quarter of 2023, Meta stated that 3.98 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month. This was a slight increase of monthly active users (MAU) when compared to the previous quarter. Daily active users (DAU) of Meta's core products also saw year-over-year increases.

In the fourth quarter of 2023, Facebook had 914 million daily active users throughout the Asia-Pacific region. This was the highest number of quarterly daily active users Facebook had in the Asia-Pacific region to date; certainly a significant increase from 2015, by the end of which there were 309 million daily active Facebook users in the Asia-Pacific region.

There are currently over 1.5 billion active users on TikTok worldwide.

As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

You might be surprised how much Truth Social is worth based on its small number of users.

Between September 15 and October 11, 2024, India was the market with the highest number of daily active users (DAU) of the Facebook Messenger app from the Google Play Store, with over **** million users. Vietnam ranked second, with around ** million DAU among Android users, while Egypt ranked third, with approximately ** million users engaging with the Meta-branded platform on a daily basis as of the examined period.