GapMaps GIS data for USA and Canada sourced from Applied Geographic Solutions (AGS) includes an extensive range of the highest quality demographic and lifestyle segmentation products. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies.

GIS Data attributes include:

1. Latest Estimates and Projections The estimates and projections database includes a wide range of core demographic data variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings.

2. Crime Risk Crime Risk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, Crime Risk provides an accurate view of the relative risk of specific crime types (personal, property and total) at the block and block group level.

3. Panorama Segmentation AGS has created a segmentation system for the United States called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system.

4. Business Counts Business Counts is a geographic summary database of business establishments, employment, occupation and retail sales.

5. Non-Resident Population The AGS non-resident population estimates utilize a wide range of data sources to model the factors which drive tourists to particular locations, and to match that demand with the supply of available accommodations.

6. Consumer Expenditures AGS provides current year and 5-year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending.

7. Retail Potential This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line.

8. Environmental Risk The environmental suite of data consists of several separate database components including: -Weather Risks -Seismological Risks -Wildfire Risk -Climate -Air Quality -Elevation and terrain

Primary Use Cases for GapMaps GIS Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic & segmentation profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular census block level using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate AGS demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Finance / Insurance (eg. Hedge Funds, Investment Advisors, Investment Research, REITs, Private Equity, VC)

8. Network Planning

9. Customer (Risk) Profiling for insurance/loan approvals

10. Target Marketing

11. Competitive Analysis

12. Market Optimization

13. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

14. Tenant Recruitment

15. Target Marketing

16. Market Potential / Gap Analysis

17. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

18. Customer Profiling

19. Target Marketing

20. Market Share Analysis

1) Data Introduction • The Easy Analysis Of Company's Ideal Customers Dataset is a structured dataset designed to identify ideal customer segments and support the development of effective marketing strategies based on customer demographics, purchasing patterns, and campaign responses. It includes a wide range of features such as age, income, family composition, product spending, and discount usage, with a focus on the response variable indicating whether the customer responded to the last marketing campaign.

2) Data Utilization (1) Characteristics of the Easy Analysis Of Company's Ideal Customers Dataset: • The dataset includes diverse features useful for customer segmentation, such as education level, marital status, annual income, number of children, and marketing campaign participation history. The response field serves as a binary classification label indicating whether the customer responded to the final campaign.

(2) Applications of the Easy Analysis Of Company's Ideal Customers Dataset: • Marketing campaign response prediction: This dataset can be used to train machine learning classification models to predict the likelihood of a customer responding to a marketing campaign. • Customer segmentation and strategic planning: By identifying customer segments with high response potential, the dataset can support targeted marketing, personalized promotion design, and customer retention strategies.

Knowing who your consumers are is essential for businesses, marketers, and researchers. This detailed demographic file offers an in-depth look at American consumers, packed with insights about personal details, household information, financial status, and lifestyle choices. Let's take a closer look at the data:

Personal Identifiers and Basic Demographics At the heart of this dataset are the key details that make up a consumer profile:

Unique IDs (PID, HHID) for individuals and households Full names (First, Middle, Last) and suffixes Gender and age Date of birth Complete location details (address, city, state, ZIP) These identifiers are critical for accurate marketing and form the base for deeper analysis.

Geospatial Intelligence This file goes beyond just listing addresses by including rich geospatial data like:

Latitude and longitude Census tract and block details Codes for Metropolitan Statistical Areas (MSA) and Core-Based Statistical Areas (CBSA) County size codes Geocoding accuracy This allows for precise geographic segmentation and localized marketing.

Housing and Property Data The dataset covers a lot of ground when it comes to housing, providing valuable insights for real estate professionals, lenders, and home service providers:

Homeownership status Dwelling type (single-family, multi-family, etc.) Property values (market, assessed, and appraised) Year built and square footage Room count, amenities like fireplaces or pools, and building quality This data is crucial for targeting homeowners with products and services like refinancing or home improvement offers.

Wealth and Financial Data For a deeper dive into consumer wealth, the file includes:

Estimated household income Wealth scores Credit card usage Mortgage info (loan amounts, rates, terms) Home equity estimates and investment property ownership These indicators are invaluable for financial services, luxury brands, and fundraising organizations looking to reach affluent individuals.

Lifestyle and Interests One of the most useful features of the dataset is its extensive lifestyle segmentation:

Hobbies and interests (e.g., gardening, travel, sports) Book preferences, magazine subscriptions Outdoor activities (camping, fishing, hunting) Pet ownership, tech usage, political views, and religious affiliations This data is perfect for crafting personalized marketing campaigns and developing products that align with specific consumer preferences.

Consumer Behavior and Purchase Habits The file also sheds light on how consumers behave and shop:

Online and catalog shopping preferences Gift-giving tendencies, presence of children, vehicle ownership Media consumption (TV, radio, internet) Retailers and e-commerce businesses will find this behavioral data especially useful for tailoring their outreach.

Demographic Clusters and Segmentation Pre-built segments like:

Household, neighborhood, family, and digital clusters Generational and lifestage groups make it easier to quickly target specific demographics, streamlining the process for market analysis and campaign planning.

Ethnicity and Language Preferences In today's multicultural market, knowing your audience's cultural background is key. The file includes:

Ethnicity codes and language preferences Flags for Hispanic/Spanish-speaking households This helps ensure culturally relevant and sensitive communication.

Education and Occupation Data The dataset also tracks education and career info:

Education level and occupation codes Home-based business indicators This data is essential for B2B marketers, recruitment agencies, and education-focused campaigns.

Digital and Social Media Habits With everyone online, digital behavior insights are a must:

Internet, TV, radio, and magazine usage Social media platform engagement (Facebook, Instagram, LinkedIn) Streaming subscriptions (Netflix, Hulu) This data helps marketers, app developers, and social media managers connect with their audience in the digital space.

Political and Charitable Tendencies For political campaigns or non-profits, this dataset offers:

Political affiliations and outlook Charitable donation history Volunteer activities These insights are perfect for cause-related marketing and targeted political outreach.

Neighborhood Characteristics By incorporating census data, the file provides a bigger picture of the consumer's environment:

Population density, racial composition, and age distribution Housing occupancy and ownership rates This offers important context for understanding the demographic landscape.

Predictive Consumer Indexes The dataset includes forward-looking indicators in categories like:

Fashion, automotive, and beauty products Health, home decor, pet products, sports, and travel These predictive insights help businesses anticipate consumer trends and needs.

Contact Information Finally, the file includes ke...

1) Data Introduction • The Consumer Behavior and Shopping Habits Dataset is a tabular collection of customer demographics, purchase history, product preferences, shopping frequency, and online and offline purchasing behavior.

2) Data Utilization (1) Consumer Behavior and Shopping Habits Dataset has characteristics that: • Each row contains detailed consumer and transaction information such as customer ID, age, gender, purchased goods and categories, purchase amount, region, product attributes (size, color, season), review rating, subscription status, delivery method, discount/promotion usage, payment method, purchase frequency, etc. • Data is organized to cover a variety of variables and purchasing patterns to help segment customers, establish marketing strategies, analyze product preferences, and more. (2) Consumer Behavior and Shopping Habits Dataset can be used to: • Customer Segmentation and Target Marketing: You can analyze demographics and purchasing patterns to define different customer groups and use them to develop customized marketing strategies. • Product and service improvement: Based on purchase history, review ratings, discount/promotional responses, etc., it can be applied to product and service improvements such as identifying popular products, managing inventory, and analyzing promotion effects.

The dataset was collected from [Kaggle](https://www.kaggle.com/code/fabiendaniel/customer-segmentation). It includes various features related to customer demographics, purchasing behavior, and other relevant metrics.

UPS Facilities Locations Dataset

Locations and Details of UPS Facilities across the United States

By Homeland Infrastructure Foundation [source]

About this dataset

The UPS Facilities dataset is a comprehensive collection of information about UPS (United Parcel Service) facilities located across the United States. This dataset provides details on the location, placement, and contact information of each facility.

The dataset includes various columns such as X and Y coordinates, which indicate the longitude and latitude coordinates respectively. These coordinates pinpoint the exact geographic location of each UPS facility. Additionally, there are columns for the name of each facility, address including street address and additional information (ADDRESS2 and ADDRESS3), city, state, ZIP code, phone number for contact purposes.

Furthermore, this dataset provides insightful information about each facility's match status in terms of its address accuracy or completeness. It also includes details about the specific business associated with each UPS facility.

In addition to these data points, there are columns that provide census codes for each facility location. These codes offer additional contextual information related to demographic and socio-economic characteristics associated with each area where a UPS facility is situated.

Overall, this extensive dataset serves as a comprehensive resource for researchers or businesses looking to analyze or utilize information regarding UPS facilities across different states in the United States

How to use the dataset

Introduction:

• Understanding the Dataset Structure: The dataset consists of several columns that provide relevant information about each UPS facility location. Here is a brief overview of the key columns:

• NAME: The name of the UPS facility.

• ADDRESS: The street address of the UPS facility.

• ADDRESS2/ADDRESS3: Additional address information for the facility.

• CITY/STATE/ZIP: The city, state, and ZIP code where the facility is located.

• PHONE: The contact phone number for the facility.

Additionally, there are geographic coordinates (LATITUDE and LONGITUDE) representing each facility's precise location on a map. Other columns such as PLACEMENT, MATCHSTATU, CENSUSCODE, and BUSINESSNA provide further context regarding placement status, address matching status, census codes for locations, and associated business names.

• Potential Use Cases:

a) Visualizing Facility Distribution: Using latitude and longitude coordinates from this dataset with mapping tools like Python's Folium or Tableau can help create interactive maps that showcase spatial distributions across different regions.

b) Analyzing Facility Density: By aggregating data at regional levels (e.g., state-wise), you can analyze which areas have higher concentrations of UPS facilities compared to others. This analysis may offer insights into patterns related to population density or commercial activity.

c) Optimizing Transportation Routes: Understanding where these facilities are located can be beneficial for route optimization. By analyzing facility placements and their proximity to transportation networks, you can identify potential areas for streamlining logistics operations.

d) Market Research: The dataset's additional columns (such as BUSINESSNA) allow researchers to analyze UPS facilities within the context of associated businesses. This information can be useful for market research, identifying industry clusters, or studying supply chain dynamics.

• Data Cleaning and Preprocessing: Before utilizing this dataset, it is recommended to perform standard data cleaning procedures, such as handling missing or incorrect values. Pay attention to any inconsistencies in column names or encoding formats that may require normalization.

• Combining with Other Datasets: To

Research Ideas

• Geospatial analysis: This dataset can be used for geospatial analysis to analyze the distribution and concentration of UPS facilities across different states or cities. It can help identify areas with high or low availability of UPS services and assist logistics planning and decision making.
• Customer segmentation: By combining this dataset with customer data, businesses can segment their customers based on proximity to UPS facilities. This can help companies optimize their delivery routes, improve customer service, and target marketing efforts more effectively.
• Benchmarking and competition analysis: The dataset can also be used for benchmarking purposes by comparing the number of UPS facilities in different regions or against competito...

Success.ai’s Consumer Sentiment Data offers businesses unparalleled insights into global audience attitudes, preferences, and emotional triggers. Sourced from continuous analysis of consumer behaviors, conversations, and feedback, this dataset includes psychographic profiles, interest data, and sentiment trends that help marketers, product teams, and strategists better understand their target customers. Whether you’re exploring a new market, refining your brand message, or enhancing product offerings, Success.ai ensures your consumer intelligence efforts are guided by timely, accurate, and context-rich data.

Why Choose Success.ai’s Consumer Sentiment Data?

1. Comprehensive Audience Insights

   • Access psychographic and interest-based profiles that reveal what motivates and influences your audience’s decisions.
   • Continuous updates ensure you stay aligned with shifting consumer sentiments, seasonal preferences, and emerging trends.

2. Global Reach Across Industries and Demographics

   • Includes insights from various markets, age groups, cultural backgrounds, and income levels.
   • Identify consumer attitudes in different regions, helping you tailor campaigns, products, and messaging to diverse audiences.

3. Continuously Updated Datasets

   • Real-time data analysis ensures that your consumer sentiment insights remain fresh, relevant, and actionable.
   • Adapt quickly to consumer feedback, market changes, and competitive pressures.

4. Ethical and Compliant

   • Adheres to global data privacy regulations, ensuring your usage of consumer sentiment data is both legal and respectful of personal boundaries.

Data Highlights:

• Psychographic Profiles: Understand lifestyle preferences, values, and interests that shape consumer choices.
• Sentiment Trends: Track evolving emotional responses to brands, products, and categories.
• Global Audience Insights: Evaluate consumer sentiments across multiple regions, languages, and cultural contexts.
• Continuous Updates: Receive current data that reflects the latest shifts in mood, opinion, and interest.

Key Features of the Dataset:

1. Granular Segmentation

   • Segment audiences by demographic, interest, buying behavior, and sentiment scores for targeted marketing efforts.
   • Focus on the attributes that matter most, from eco-conscious consumers to luxury shoppers or value seekers.

2. Contextual Sentiment Analysis

   • Go beyond basic positive/negative sentiment to understand nuanced emotional responses.
   • Identify triggers that inspire loyalty, dissatisfaction, trust, or skepticism.

3. AI-Driven Enrichment

   • Profiles enriched with actionable data provide deeper insights into consumer lifestyles, brand perceptions, and product affinities.
   • Leverage advanced analytics to develop personalized campaigns and product strategies.

Strategic Use Cases:

1. Marketing and Campaign Optimization

   • Craft campaigns that resonate emotionally by understanding what drives consumer engagement.
   • Adjust messaging, timing, and channels to align with evolving sentiment trends and seasonal shifts in consumer mood.

2. Product Development and Innovation

   • Identify unmet consumer needs and preferences before launching new products.
   • Refine features, packaging, and pricing strategies based on real-time consumer responses.

3. Brand Management and Positioning

   • Monitor brand perceptions to detect early signs of brand fatigue, trust erosion, or negative publicity.
   • Strengthen brand loyalty by addressing concerns, highlighting strengths, and adapting to changing market contexts.

4. Competitive Analysis and Market Entry

   • Benchmark consumer sentiment towards competitors, industry leaders, and emerging disruptors.
   • Assess market readiness and optimize entry strategies for new regions or segments.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access high-quality, verified data at competitive prices, ensuring efficient allocation of your marketing and research budgets.

2. Seamless Integration

   • Integrate enriched sentiment data into your analytics, CRM, or marketing platforms via APIs or downloadable formats.
   • Simplify data management and accelerate decision-making processes.

3. Data Accuracy with AI Validation

   • Benefit from AI-driven validation for reliable insights into consumer attitudes, leading to more confident data-driven strategies.

4. Customizable and Scalable Solutions

   • Tailor datasets to focus on specific segments, regions, or interests, and scale as your business grows and evolves.

APIs for Enhanced Functionality:

1. Data Enrichment API

   • Enhance your existing consumer records with psychographic and sentiment insights, deepening your understanding of audience motivations.

2. Lead Generation API

   • Identify audience segments receptive to your messaging, streamlini...

DRAKO is a Mobile Location Audience Targeting provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising.

Mobile Location Data can be meaningfully transformed into Audience Targeting when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data.

All of our Audience Targeting is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. We have a horizontal accuracy of 5m.

Additionally, we can always cross reference your audience targeting with our syndicated segments:

Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data)

All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions.

In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,)

Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence)

Data Compliance: All of our Audience Targeting Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

The dataset and the validation are fully described in a Nature Scientific Data Descriptor https://www.nature.com/articles/s41597-019-0265-5

If you want to use this dataset in an interactive environment, then use this link https://mybinder.org/v2/gh/GeographerAtLarge/TravelTime/HEAD

The following text is a summary of the information in the above Data Descriptor.

The dataset is a suite of global travel-time accessibility indicators for the year 2015, at approximately one-kilometre spatial resolution for the entire globe. The indicators show an estimated (and validated), land-based travel time to the nearest city and nearest port for a range of city and port sizes.

The datasets are in GeoTIFF format and are suitable for use in Geographic Information Systems and statistical packages for mapping access to cities and ports and for spatial and statistical analysis of the inequalities in access by different segments of the population.

These maps represent a unique global representation of physical access to essential services offered by cities and ports.

The datasets travel_time_to_cities_x.tif (where x has values from 1 to 12) The value of each pixel is the estimated travel time in minutes to the nearest urban area in 2015. There are 12 data layers based on different sets of urban areas, defined by their population in year 2015 (see PDF report).

travel_time_to_ports_x (x ranges from 1 to 5)

The value of each pixel is the estimated travel time to the nearest port in 2015. There are 5 data layers based on different port sizes.

Format Raster Dataset, GeoTIFF, LZW compressed Unit Minutes

Data type Byte (16 bit Unsigned Integer)

No data value 65535

Flags None

Spatial resolution 30 arc seconds

Spatial extent

Upper left -180, 85

Lower left -180, -60 Upper right 180, 85 Lower right 180, -60 Spatial Reference System (SRS) EPSG:4326 - WGS84 - Geographic Coordinate System (lat/long)

Temporal resolution 2015

Temporal extent Updates may follow for future years, but these are dependent on the availability of updated inputs on travel times and city locations and populations.

Methodology Travel time to the nearest city or port was estimated using an accumulated cost function (accCost) in the gdistance R package (van Etten, 2018). This function requires two input datasets: (i) a set of locations to estimate travel time to and (ii) a transition matrix that represents the cost or time to travel across a surface.

The set of locations were based on populated urban areas in the 2016 version of the Joint Research Centre’s Global Human Settlement Layers (GHSL) datasets (Pesaresi and Freire, 2016) that represent low density (LDC) urban clusters and high density (HDC) urban areas (https://ghsl.jrc.ec.europa.eu/datasets.php). These urban areas were represented by points, spaced at 1km distance around the perimeter of each urban area.

Marine ports were extracted from the 26th edition of the World Port Index (NGA, 2017) which contains the location and physical characteristics of approximately 3,700 major ports and terminals. Ports are represented as single points

The transition matrix was based on the friction surface (https://map.ox.ac.uk/research-project/accessibility_to_cities) from the 2015 global accessibility map (Weiss et al, 2018).

Code The R code used to generate the 12 travel time maps is included in the zip file that can be downloaded with these data layers. The processing zones are also available.

Validation The underlying friction surface was validated by comparing travel times between 47,893 pairs of locations against journey times from a Google API. Our estimated journey times were generally shorter than those from the Google API. Across the tiles, the median journey time from our estimates was 88 minutes within an interquartile range of 48 to 143 minutes while the median journey time estimated by the Google API was 106 minutes within an interquartile range of 61 to 167 minutes. Across all tiles, the differences were skewed to the left and our travel time estimates were shorter than those reported by the Google API in 72% of the tiles. The median difference was −13.7 minutes within an interquartile range of −35.5 to 2.0 minutes while the absolute difference was 30 minutes or less for 60% of the tiles and 60 minutes or less for 80% of the tiles. The median percentage difference was −16.9% within an interquartile range of −30.6% to 2.7% while the absolute percentage difference was 20% or less in 43% of the tiles and 40% or less in 80% of the tiles.

This process and results are included in the validation zip file.

Usage Notes The accessibility layers can be visualised and analysed in many Geographic Information Systems or remote sensing software such as QGIS, GRASS, ENVI, ERDAS or ArcMap, and also by statistical and modelling packages such as R or MATLAB. They can also be used in cloud-based tools for geospatial analysis such as Google Earth Engine.

The nine layers represent travel times to human settlements of different population ranges. Two or more layers can be combined into one layer by recording the minimum pixel value across the layers. For example, a map of travel time to the nearest settlement of 5,000 to 50,000 people could be generated by taking the minimum of the three layers that represent the travel time to settlements with populations between 5,000 and 10,000, 10,000 and 20,000 and, 20,000 and 50,000 people.

The accessibility layers also permit user-defined hierarchies that go beyond computing the minimum pixel value across layers. A user-defined complete hierarchy can be generated when the union of all categories adds up to the global population, and the intersection of any two categories is empty. Everything else is up to the user in terms of logical consistency with the problem at hand.

The accessibility layers are relative measures of the ease of access from a given location to the nearest target. While the validation demonstrates that they do correspond to typical journey times, they cannot be taken to represent actual travel times. Errors in the friction surface will be accumulated as part of the accumulative cost function and it is likely that locations that are further away from targets will have greater a divergence from a plausible travel time than those that are closer to the targets. Care should be taken when referring to travel time to the larger cities when the locations of interest are extremely remote, although they will still be plausible representations of relative accessibility. Furthermore, a key assumption of the model is that all journeys will use the fastest mode of transport and take the shortest path.

Food festivals have been a growing tourism sector in recent years due to their contributions to a region’s economic, marketing, brand, and social growth. This study analyses the demand for the Bahrain food festival. The stated objectives were: i) To identify the motivational dimensions of the demand for the food festival, (ii) To determine the segments of the demand for the food festival, and (iii) To establish the relationship between the demand segments and socio-demographic aspects. The food festival investigated was the Bahrain Food Festival held in Bahrain, located on the east coast of the Persian Gulf. The sample consisted of 380 valid questionnaires and was taken using social networks from those attending the event. The statistical techniques used were factorial analysis and the K-means grouping method. The results show five motivational dimensions: Local food, Art, Entertainment, Socialization, and Escape and novelty. In addition, two segments were found; the first, Entertainment and novelties, is related to attendees who seek to enjoy the festive atmosphere and discover new restaurants. The second is Multiple motives, formed by attendees with several motivations simultaneously. This segment has the highest income and expenses, making it the most important group for developing plans and strategies. The results will contribute to the academic literature and the organizers of food festivals.