In 2023, the advertising reach of Instagram in Algeria was 24.8 percent of the total population. The penetration rate was higher when considering the population aged 18 years and older, at 36.1 percent. Moreover, Instagram ads could reach 34 percent of the total internet users in the country. In absolute terms, the total potential reach of ads on Instagram in Algeria amounted to 11.4 million people.

As of Febraury 2025, the advertising audience in Romania across Facebook, Instagram, and Facebook Messenger was mainly composed of people of ages between 25 and 54 years old. At the same time, the audience consisted of more women than men.

As of September 2024, approximately 43 percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while 43 percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around 62 percent of Gen Zers shopped after seeing a social ad, while 47 percent of Gen Xers did so after watching a TV commercial.

The general taxonomy contains a default scope of data related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, purchase interests, intentions.

How you can use our data?

There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team

North America Programmatic Advertisement Market size was valued at USD 142.8 Billion in 2024 and is projected to reach USD 421.87 Billion by 2032, growing at a CAGR of 14.5% from 2026 to 2032.

The North America programmatic advertisement market is driven by the growing adoption of AI and machine learning, enabling real-time ad bidding and audience targeting. The rise of mobile and connected TV (CTV) ads further accelerates market growth, as brands shift towards automated and data-driven ad placements for higher ROI.

Additionally, increased digital media consumption, fueled by high internet penetration and social media engagement, boosts programmatic ad spending. Stringent data privacy regulations, such as GDPR and CCPA, are also shaping the market, pushing advertisers to adopt compliant, first-party data strategies for personalized yet secure advertising.

Optimize your ad campaigns with Success.ai’s Advertising Data API. Access real-time audience demographics, contact info, and platform-level analytics to refine targeting, improve conversion rates & boost ROI. Continuously updated data ensures competitive insights & effective, data-driven strategies.

Introduction

Targeted Advertising Statistics: Targeted advertising is a marketing strategy where ads are tailored to specific groups of people based on their interests, behaviors, demographics, or online activity. Instead of showing the same message to everyone, targeted ads aim to reach the right audience with relevant content. This makes the ads more likely to engage people and lead to sales.

However, there are challenges like privacy issues, changing regulations, and the need to keep up with shifting consumer preferences. To stay effective, companies must keep improving their targeting strategies. This article will guide you accordingly, as it includes several current trends and analyses from different insights of recent years.

In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

The latest Facebook statistics show that the platform is growing – especially when it comes to advertising. These are the latest Facebook advertising statistics you need to know.

The Advertising-based Video On Demand Market size was valued at USD 38.21 billion in 2023 and is projected to reach USD 227.15 billion by 2032, exhibiting a CAGR of 29.0 % during the forecasts period. Advertising-based Video On Demand (AVOD) is a model where viewers can access video content for free, supported by ads interspersed throughout. This platform offers a wide range of content, including movies, TV shows, and original programming, without requiring a subscription fee. AVOD platforms generate revenue by selling ad space to advertisers, targeting viewers based on demographic data and viewing behavior. Users benefit from free access to diverse content, while advertisers reach a targeted audience, making AVOD a mutually beneficial model. Popular examples include YouTube, Pluto TV, and Tubi, each offering a unique viewing experience supported by strategically placed advertisements.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

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Internet Advertising Market Size 2024-2028

The internet advertising market size is forecast to increase by USD 651.2 billion at a CAGR of 18.69% between 2023 and 2028. The market is experiencing significant growth, driven by various sectors such as media and entertainment, transport and tourism, and IT and telecom. One of the primary growth factors is the digital transformation that is reshaping industries, leading to increased online presence and advertising spend. Another trend is the advancement of advertising technology, including the emergence of streaming platforms and the widespread use of smartphones and high-speed internet. However, challenges persist, such as the rise of ad fraud and the increasing use of ad blockers. To address these challenges, the industry is embracing automation, with automated bidding strategies, ad copy, PPC reporting, and rules becoming increasingly common. By leveraging these tools, businesses can optimize their ad campaigns and improve their return on investment.

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The market continues to evolve, providing businesses with numerous opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, companies can increase website traffic, generate brand exposure, and ultimately, boost sales. Promotional messages play a crucial role in capturing the attention of potential customers. In the digital realm, businesses can utilize banners, pop-ups, and e-newsletters to engage their target consumers. These ad formats offer precision in reaching specific demographics and geographic locations, ensuring that businesses maximize their return on investment.

Simultaneously, search engines are a primary digital channel for advertising, as they cater to users actively seeking information or products. By optimizing ad campaigns for search engines, businesses can reach consumers who are most likely to make a purchase. However, the Internet advertising landscape extends beyond digital channels. Traditional media, such as magazines, newspapers, and television, also offer valuable opportunities for businesses to reach their target audiences. By integrating ad strategies across both digital and print channels, companies can create a cohesive marketing approach that resonates with consumers. The mobile segment represents a significant portion of internet usage, making it an essential channel for businesses to consider.

Moreover, mobile-optimized ads, including banners and pop-ups, can effectively reach consumers on the go, increasing the likelihood of conversions. Demographics and geographic locations are essential factors in determining the most effective ad strategies. By understanding the unique characteristics of their target audiences, businesses can tailor their messaging and channel selection to maximize conversions and sales. Precision is key in the market. Businesses must continually refine their ad strategies to ensure they are reaching the right consumers with the most effective messages. By monitoring ad performance and adjusting tactics as needed, companies can optimize their advertising efforts and drive growth.

In conclusion, the market offers businesses a wealth of opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, businesses can increase website traffic, generate brand exposure, and ultimately, boost sales. Effective ad strategies require a deep understanding of consumer demographics, geographic locations, and channel selection, ensuring that businesses maximize their return on investment.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile
  Desktop and laptop
  Others


Type

  Large enterprises
  SMEs


Geography

  North America

    Canada
    US


  APAC

    China
    Japan


  Europe

    Germany


  South America



  Middle East and Africa

By Platform Insights

The mobile segment is estimated to witness significant growth during the forecast period. The market holds significant value in fostering human connection and storytelling for brands, reaching increasingly diverse target audiences through various ad strategies on digital channels. With the dominance of mobile devices, this sector has gained prominence, as mobile phone ownership has reached 78% of the global population aged 10 and above, according to ITU data. In 2023, approximately 5.4 billion people, or 67% of the world population, accessed the internet. European and American regions boasted high internet penetration rates of nearly 90%, while the Arab States and Asia-Pacific regions saw about two-thirds of their populations using the i

Programmatic Advertising Display Market size was valued at USD 570.73 Billion in in 2024 and is projected to reach USD 1460.79 Billion by 2031, growing at a CAGR of 15.1% during the forecasted period 2024 to 2031

Global Programmatic Advertising Display Market Drivers

Automation and Efficiency: By removing human labor and simplifying workflows, programmatic advertising makes it possible to automate the buying and selling of ads. By lowering operating expenses and enabling real-time campaign optimization, this automation increases ROI and cost-effectiveness for advertisers.

Targeted Advertising: Programmatic systems use real-time user behavior, preference, and demographic analysis through the use of data analytics and machine learning algorithms. This increases relevancy and engagement and boosts conversion rates by allowing advertisers to target and tailor their advertising to specific audience segments.

Enhanced Scale and Reach: Programmatic advertising provides access to a large network of available ad space across many platforms, such as social media, mobile apps, display, and video. This increases brand exposure and visibility in the digital sphere by allowing advertisers to grow their campaigns successfully and reach a wider audience.

The dynamics of real-time bidding (RTB): RTB enables marketers to place bids in real-time auctions on ad impressions according to pre-established targeting parameters. By guaranteeing that advertisers pay reasonable rates for ad placements, this dynamic pricing strategy maximizes the effectiveness of their advertising spend and facilitates more effective budget allocation across campaigns.

Ad Fraud Prevention: To prevent ad fraud and make sure that ad placements are served to authentic and brand-safe environments, programmatic platforms use cutting edge fraud detection technologies and verification tools. This lowers the possibility of ad fraud and safeguards the reputation of brands by improving openness and trust between publishers and advertisers.

Cross-Device Targeting: As linked devices proliferate, programmatic advertising allows marketers to effortlessly contact customers across a variety of platforms and touchpoints. In order to maximize campaign reach and efficacy, this cross-device targeting technology enables a unified and consistent brand experience across PCs, smartphones, tablets, and other connected devices.

Dynamic Creative Optimization (DCO): Programmatic platforms that provide dynamic creative optimization (DCO) enable advertisers to alter ad creatives in real-time according to user data, context, and behavior. This makes it possible to send users-specific creative versions and personalized message, which increases engagement and conversion rates.

Data-driven Insights and Analytics: data-oriented Programmatic advertising platforms offer comprehensive analytics and reporting tools that give useful information about audience behavior, campaign performance, and ad efficacy. In order to accomplish their marketing goals, advertisers can use these insights to improve campaign plans, hone targeting specifications, and more efficiently distribute expenditures.

Using Cutting-Edge Technologies: Innovation in programmatic advertising is being driven by the deployment of cutting-edge technology like machine learning, artificial intelligence (AI), and predictive analytics. By enabling audience segmentation, real-time optimization, and predictive modeling, these technologies enable marketers to provide their target audience with more effective and relevant ad experiences.

In 2024, YouTube advertising was estimated to reach around 18.4 million people in Taiwan, representing about 80 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 83.4 percent.

With the migration of sex workers to online advertising in Canada, a substantial body of research has emerged on how they communicate with prospective clients. However, given the enormous quantity of archival material available, finding representative ways to identify what sex workers say is a difficult task. Numerical analysis of commonly used phrases allows for the analysis of large numbers of documents potentially identifying themes that may be missed using other techniques. This study considers how Canadian sex workers communicate by examining how the word “no” was used by online advertisers over a 15-year period. Source materials consisted of three collections of online classified advertising containing over 4.2 million ads collected between 2007 and 2022 representing 214456 advertisers. Advertisers and demographic variables were extracted from ad metadata. Common terms surrounding the word “no” were used to identify themes. The word “no” was used by 115127 advertisers. Five major themes were identified: client reassurance (54084 advertisers), communication (47130 advertisers), client race (32612 advertisers), client behavior (23863 advertisers), and service restrictions (8545 advertisers). The probability of there being an association between an advertiser and a major theme was found to vary in response to several variables, including: time period, region, advertiser gender, and advertiser ethnicity. Results are compared with previous work on race and risk messaging in sex work advertising and factors influencing client race restrictions are considered. Over time, the restriction related themes of client behavior, service restrictions, and client race became more prominent. Collectives, multi-regional, cis-female, and Black or Mixed ancestry advertisers were more likely to use restrictions.

QuoteWay Canada provides extensive Advertising Data, ideal for businesses seeking detailed audience targeting. Our Demographic Data encompasses approximately 1.3M records, specifically collected for life insurance purposes and currently resting for about 3 months without contact. This Demographic Data includes age, gender, address, and identity data, ensuring a comprehensive view of the Canadian audience.

Use Cases of Advertising Data: - Targeted Marketing Campaigns: Utilize our Demographic Data to launch highly targeted marketing campaigns with precise audience segmentation. - Customer Profiling: Create detailed customer profiles using our rich Demographic Data. - Market Research: Conduct thorough market research with reliable Demographic Data for accurate consumer insights. - Product Development: Use Demographic Data to inform product development based on the characteristics and identity of your target audience. - Geographic Analysis: Perform geographic analysis with 96% valid postal codes from our Demographic Data. - Email Campaigns: Boost email marketing success rates with 98% valid emails from our Demographic Data. - Telemarketing: Improve telemarketing outcomes using 70% valid phone numbers in our Demographic Data.

Key Benefits of Advertising Data: - High Accuracy: Our Demographic Data is verified with 96% valid postal codes, 98% valid emails, and 70% valid phone numbers. - Comprehensive Dataset: Access a large dataset of approximately 1.3M records, including detailed demographic information and identity data. - Fresh Data: The Demographic Data has been resting for about 3 months, ensuring it is not overused. - Versatile Use: Suitable for various applications such as marketing, research, advertising and product development. - Compliance Ready: Our Demographic Data is ready to use under QuoteWay Canada Inc., ensuring compliance and ease of use. - Life Insurance Focused: The data was initially collected for life insurance purposes, providing a unique consumer segment. - Reliable Source: QuoteWay's commitment to quality ensures that our Demographic Data is reliable and effective, using our Advertising Data.

By leveraging QuoteWay Canada's Demographic and Identity Data, businesses can achieve greater accuracy and success in their consumer outreach efforts. The comprehensive and verified nature of our Demographic Data makes it an invaluable resource for any organization looking to enhance its audience targeting strategies.

Programmatic Native Advertising Platform Market size was valued at USD 1.9 Billion in 2024 and is projected to reach USD 14.82 Billion by 2031, growing at a CAGR of 13.8% during the forecasted period 2024 to 2031

Global Programmatic Native Advertising Platform Market Drivers

Growth of Native Advertising: One important factor is the growing acceptance of native advertising, which blends in perfectly with the platform’s format and content. Because native advertising isn’t obtrusive, it’s becoming a more popular option for advertisers looking for more effective methods to interact with their audience.

Automation and Efficiency: Platforms for programmatic advertising provide ad buying, placement, and optimization with automation and efficiency. Because programmatic solutions can increase targeting precision, save manual work, and automate the advertising process, advertisers are drawn to them.

Targeted Advertising: Programmatic platforms give advertisers the ability to precisely target particular interests, behaviors, and demographics. Advertising efforts are more effective when this degree of targeting is used, which raises engagement and conversion rates.
Data-driven Insights: Programmatic advertising networks make use of data analytics to offer insightful information on the habits, tastes, and behavior of their target audience. These insights can be used by advertisers to real-time optimize their campaigns, increasing ROI and performance.

Mobile and Video Advertising: Programmatic native advertising has grown significantly as a result of the widespread use of mobile devices and the appeal of video content. In order to reach consumers across a variety of platforms and devices, advertisers are increasingly investing in programmatically delivered mobile and video ad formats.

Demand for Personalization: In the modern world, customers anticipate tailored services, including advertising. Platforms for programmatic native advertising allow marketers to reach specific users with information that speaks to them, increasing engagement and fostering brand loyalty.

Competition and Innovation: The advertising industry’s intense competition propels ongoing advancements in programmatic advertising technologies. To keep ahead of the competition and satisfy the changing needs of publishers and advertisers, ad tech businesses are always creating new features and functionalities.

Adoption of AI and Machine Learning: Programmatic advertising relies heavily on AI and machine learning algorithms to enable features like real-time bidding, dynamic creative optimization, and predictive modeling. Adopting AI and machine learning technologies improves campaign performance and targeting precision.

Regulatory Environment: By placing tighter restrictions on data collecting, targeting methods, and consent procedures, privacy laws like the CCPA and GDPR have an impact on the programmatic advertising market. In order to ensure successful advertising campaigns while complying with these restrictions, advertisers and ad tech businesses need to modify their tactics and technologies.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

The largest share of Meta's advertising audience, formerly known as Facebook Inc., in Russia as of February 2022 was aged between 25 and 34 years, amounting to about 30 percent if both genders counted together. In aggregate terms, the female audience outnumbered its male counterpart across all the age groups.

Geography of Facebook

Of approximately 71 million Facebook users in Russia, the largest share was recorded in the city of Moscow in 2022. In the same year, Russia positioned first by user volume for this platform among the countries of the Caucasus.

 Social media usage in Russia

Despite the considerable volume of users, Facebook was far from being the most popular social network in Russia, which can be explained by strong competition of Vkontakte – the Russian version of Facebook. As of October 2022, the largest volume of monthly publications was recorded in Vkontakte, while Facebook listed in fifth by monthly activity behind Instagram, Odnoklassniki, Twitter and YouTube.

Digital Out-Of-Home Advertising Market Outlook

The global market size for Digital Out-Of-Home (DOOH) Advertising was valued at approximately USD 18.8 billion in 2023 and is projected to reach USD 42.5 billion by 2032, growing at a CAGR of 9.4% during the forecast period. This remarkable growth can be attributed to the increasing integration of digital technology with traditional advertising mediums, enabling more dynamic and interactive content delivery. Factors such as advancements in display technology, rising urbanization, and the proliferation of smart cities are significantly driving the market.

One of the primary growth drivers for the DOOH advertising market is the rapid urbanization and development of smart cities across the globe. Urban areas are becoming increasingly digitalized, with interactive billboards and digital screens being installed in various high-traffic locations such as shopping malls, airports, and public transport hubs. This transition from traditional to digital formats allows advertisers to engage with consumers in more innovative ways, enhancing the effectiveness of marketing campaigns.

Another major factor contributing to market growth is the technological advancements in display and connectivity solutions. High-definition digital displays, programmatic advertising, and real-time data analytics are transforming the advertising landscape. These technologies enable advertisers to deliver targeted and contextually relevant ads, thereby increasing engagement rates and ROI. Moreover, the integration of AI and machine learning in programmatic DOOH advertising allows for real-time ad adjustments based on audience demographics and behavior, optimizing campaign performance.

The increasing use of digital out-of-home advertising in various sectors such as retail, automotive, and healthcare is also driving market growth. Retailers are leveraging DOOH to attract and engage customers by displaying dynamic content, promotional offers, and product information. In the healthcare sector, digital screens in waiting rooms and pharmacies provide valuable health-related information and advertisements, enhancing patient experience and brand visibility. The automotive industry utilizes DOOH to showcase new models and features, driving consumer interest and engagement.

Outdoor Advertising Machines have become an integral part of the digital out-of-home advertising landscape. These machines, equipped with cutting-edge technology, are transforming the way advertisements are delivered in outdoor environments. They offer high-resolution displays and advanced connectivity options, allowing advertisers to present dynamic and interactive content to a wide audience. The versatility of outdoor advertising machines enables them to be strategically placed in high-traffic areas such as city centers, highways, and public squares, maximizing visibility and engagement. As urbanization continues to rise, the demand for these machines is expected to grow, providing advertisers with innovative ways to reach consumers in outdoor settings.

Regionally, North America holds a significant share of the DOOH advertising market, driven by the high adoption of advanced advertising technologies and a well-established advertising industry. The Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period, owing to rapid urbanization, increasing digitalization, and the growing adoption of smart city initiatives in countries like China and India. Europe also demonstrates substantial market potential, supported by a strong emphasis on digital transformation and sustainable advertising practices.

Format Analysis

The Digital Out-Of-Home Advertising market can be segmented by format into Billboards, Transit, Street Furniture, and Place-Based. Billboards are one of the most prominent formats, having been a staple in the advertising industry for decades. The transition from traditional to digital billboards has revolutionized the way advertisements are displayed, offering dynamic and interactive content. Digital billboards are equipped with high-resolution displays and advanced software that allow for real-time content updates, enhancing the reach and effectiveness of advertising campaigns.

Transit advertising, which includes digital screens