Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).

Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Demographics Analysis

Problem A global retailer wants to understand company performance by age group.

Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period ...

A global database of Census Data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future.

Leverage up-to-date census data with population trends for real estate, market research, audience targeting, and sales territory mapping.

Self-hosted commercial demographic dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The global Census Data is standardized, unified, and ready to use.

Use cases for the Global Census Database (Consumer Demographic Data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Real Estate Data Estimations

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

Census data export methodology

Our consumer demographic data packages are offered in CSV format. All Demographic data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our demographic databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

Audience Measurement Systems Market Outlook

The global audience measurement systems market size was valued at approximately USD 2.8 billion in 2023 and is expected to reach USD 5.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.1% during the forecast period. This growth is driven by the increasing need for precise data analytics and insights in the media and entertainment industry, which are essential for making informed decisions and targeting audiences effectively.

One of the primary growth factors for the audience measurement systems market is the exponential rise in digital media consumption. As more consumers shift towards digital platforms for entertainment and information, there is a growing need for advanced measurement tools that can accurately capture audience behavior across various devices and channels. This transition from traditional to digital media necessitates more sophisticated and real-time analytics solutions, thus fostering market growth. Additionally, the increasing penetration of smartphones and high-speed internet has augmented the consumption of digital content, further propelling the demand for audience measurement systems.

Another significant growth driver is the burgeoning advertising industry, which relies heavily on accurate audience measurement to optimize ad placements and enhance ROI. Advertisers and media agencies need detailed insights into audience demographics, preferences, and engagement levels to tailor their campaigns effectively. This requires robust audience measurement systems that can provide granular data and actionable insights, thus boosting their adoption. Moreover, the growing trend of personalized advertising, driven by advancements in data analytics and artificial intelligence, is also contributing to the market expansion.

The increase in regulatory requirements regarding transparency and accountability in media ratings is also stimulating market growth. Governments and regulatory bodies across various regions are mandating the use of reliable and transparent measurement systems to ensure fair competition and accuracy in audience ratings. This regulatory push is compelling media companies to adopt advanced measurement solutions that comply with industry standards, thereby driving the market. Furthermore, the integration of advanced technologies such as AI, machine learning, and big data analytics in audience measurement systems is enhancing their capabilities, making them more reliable and efficient.

From a regional perspective, North America holds a dominant position in the audience measurement systems market, primarily due to the presence of major media companies and advanced technological infrastructure. The region's early adoption of digital technologies and high expenditure on advertising are significant factors contributing to its market leadership. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the rapid digitization of media and increasing internet penetration. The growing middle-class population and rising disposable income in countries like China and India are also augmenting the demand for media content, thereby boosting the need for audience measurement systems.

Component Analysis

In the audience measurement systems market, the component segment is divided into software, hardware, and services. The software segment holds the largest market share, driven by the increasing demand for advanced analytics tools and platforms that can provide real-time insights into audience behavior. These software solutions are designed to handle large volumes of data, offering features like data visualization, predictive analytics, and automated reporting. The integration of AI and machine learning in these software solutions further enhances their capabilities, allowing for more accurate and sophisticated audience measurement.

The hardware segment, although smaller in comparison to software, is also experiencing steady growth. This includes devices and sensors used for audience data collection, such as set-top boxes, smart TVs, and mobile devices. The proliferation of connected devices and advancements in IoT technology are driving the demand for hardware components in audience measurement systems. These devices provide valuable data on audience interactions and behavior, which can be analyzed to gain deeper insights into consumer preferences and engagement levels.

The services segment encompasses a range of offerings, including consulting, implementation, and maintenance services.

A global database of Direct Marketing Data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future. Leverage up-to-date audience targeting population trends for market research, audience targeting, and sales territory mapping.

Self-hosted marketing population dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The Demographic Data is standardized, unified, and ready to use.

Use cases for the Global Consumer Behavior Database (Direct Marketing Data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Audience targeting

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

Demographic data export methodology

Our population data packages are offered in CSV format. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our Consumer databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

The Audience Intelligence Platform market is experiencing robust growth, driven by the increasing need for brands to understand and engage with their target audiences effectively. This sophisticated technology goes beyond basic demographics, providing deep insights into consumer behavior, preferences, and online interactions. The market, valued at approximately $5 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the proliferation of digital channels and the explosion of data available online create a compelling need for robust analytical tools capable of extracting meaningful information from complex datasets. Secondly, the rise of personalized marketing strategies necessitates a precise understanding of individual customer profiles, enhancing campaign effectiveness and return on investment (ROI). Finally, the increasing adoption of artificial intelligence (AI) and machine learning (ML) within the platforms is further improving the accuracy and speed of audience analysis, enabling businesses to respond to market changes in real-time. This rapid expansion is attracting significant investment and innovation within the market. While established players like Brandwatch and Audiense maintain strong market positions, several smaller, agile companies are challenging the status quo through unique offerings and specialized functionalities. Challenges remain, however. Data privacy concerns and regulations like GDPR continue to shape the landscape, demanding platforms to prioritize responsible data handling practices. Furthermore, the complexity of some solutions and the ongoing need for skilled professionals to interpret the data generated pose barriers to broader adoption, particularly for smaller businesses. Nevertheless, the overarching trend remains positive, indicating a substantial and sustained market opportunity for innovative and user-friendly Audience Intelligence Platforms in the coming years.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The Influencer Marketing market is experiencing robust growth, projected to reach $13.80 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 31.95% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of social media and the rising preference for authentic brand endorsements by consumers are major contributors. Businesses are increasingly recognizing the effectiveness of influencer marketing in reaching targeted audiences, building brand awareness, and driving sales, particularly amongst younger demographics. Further driving growth is the evolution of influencer marketing platforms and analytics tools that provide greater transparency and measurability of campaign performance, allowing for more sophisticated strategies and ROI assessment. The diverse range of influencer types, from micro-influencers to mega-influencers, allows for customized campaigns reaching various market segments. Key segments include software and service components, targeting both Small and Medium Enterprises (SMEs) and Large Enterprises across diverse applications like campaign management, search and discovery, analytics, product seeding, and others. Retail and e-commerce, fashion and lifestyle, travel and hospitality, and food and beverage industries are leading end-user sectors. Geographic distribution shows a strong presence across North America, Europe, and Asia, with the United States, China, and the UK representing significant market shares. However, the market's growth potential is extensive, with emerging markets in Asia and Latin America expected to contribute significantly to the overall expansion in the coming years. While challenges exist, such as influencer fraud and maintaining authenticity, the industry is proactively addressing these concerns through improved verification methods and increased transparency. The continued advancement of technology, the expanding reach of social media platforms, and the evolving consumer behavior suggest that the influencer marketing market will maintain its high growth trajectory throughout the forecast period, creating significant opportunities for market participants. Recent developments include: August 2024: The Tourism Authority of Thailand (TAT) has unveiled its new influencer marketing platform, 'TAT Connex', marking a significant step in its digital transformation strategy for promoting and developing tourism. 'TAT Connex' invites a diverse range of participants, including local and international Key Opinion Leaders (KOLs), influencers, bloggers, media personalities, and celebrities. They can connect with ten distinct categories of tourism-related businesses. These categories encompass dining establishments, hotels and homestays, transportation services, recreational activities and attractions, travel agencies, health and beauty services, shopping centers, entertainment venues, and souvenir shops.July 2024: Collective Artists Network, a new media entity focused on pop culture, is venturing into AI by acquiring Galleri5. Galleri5 is an AI-driven platform specializing in influencer marketing analytics and content management, catering to brands and influencers. Its offerings encompass AI-generated visual content, creator intelligence, campaign oversight, and trend prediction. By acquiring Galleri5, the firm is making a significant stride in weaving deep tech and AI into the fabric, bolstering its capacity to deliver state-of-the-art solutions to talents, content platforms, and brands.July 2024: Publicis Groupe has agreed to acquire Influential, the leading global influencer marketing platform. Influential specializes in authentically linking brands to their audiences through creating, deploying, and optimizing digital campaigns driven by creators. As the world's largest influencer marketing firm by revenue, Influential boasts a proprietary AI-driven technology platform that analyzes over 100 billion data points. Its expansive network includes over 3.5 million creators, granting access to data on 90% of global influencers with over 1 million followers. Currently, Influential provides its services to more than 300 brands worldwide.June 2024: Qoruz, an influencer marketing platform based in India, has partnered with Dabur, a brand celebrated for its natural and Ayurvedic products. This collaboration enhances Dabur's influencer marketing strategy, fostering more authentic and impactful connections with its audience. Leveraging Qoruz's sophisticated analytics and influencer management tools, Dabur aims to pinpoint influencers that resonate with the brand's fundamental values. Through Qoruz’s platform, Dabur gains data-driven insights into influencer performance and audience engagement, enabling them to craft campaigns that effectively resonate with their target demographic.. Key drivers for this market are: Firms Increasing Necessity to Utilize Influencer Marketing Platforms for Enhanced Consumer Engagement, Increasing Penetration of Social Media Platforms. Potential restraints include: Firms Increasing Necessity to Utilize Influencer Marketing Platforms for Enhanced Consumer Engagement, Increasing Penetration of Social Media Platforms. Notable trends are: Fashion and Lifestyle is Expected to Hold Significant Share.

The Audience Analytics Market size was valued at USD 4.55 billion in 2023 and is projected to reach USD 9.93 billion by 2032, exhibiting a CAGR of 11.8 % during the forecasts period. The Audience Analytics Market is strictly identified as products and services that allow the assessment of audience interactions, inclinations, and activities in connection with media and intermediaries. Such analytics give information about the demographic of users along with the frequency and pattern of viewing the contents the interaction between users and businesses can use these analytics to plan better content and marketing strategies. It includes areas as diverse as digital advertising and media planning to consumer research and analytics, allowing organisations to enhance alignments and the accuracy of deliverance. Such trends are evident in adopting the artificial intelligence and machine learning for better forecasting the audience behavior, the real-time data processing, the combination of analytics across different channels to get the overall picture of audience engagement. There are new trends that are gradually emerging, and these include the following: The importance of data privacy is gradually rising and; The use of better and improved analytical tools that should improve decision making processes.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

According to Cognitive Market Research, the global audience analytics market size is USD 6.30 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031.

Market Dynamics of Audience Analytics Market

Key Drivers for Audience Analytics Market

Rising Adoption of Digital Tools- An explosion in digital data is forcing firms to examine their audience targeting strategies in light of the growing number of online businesses and customers. Many businesses nowadays aim to increase client involvement and loyalty through targeted, individualized marketing campaigns. Targeting certain demographics with hyper-specific advertising is made easier with the use of audience analytics.


Businesses are recognizing the importance of audience analytics in gaining a competitive advantage in the audience analytics market.

Key Restraints for Audience Analytics Market

Raising consciousness about the need for data privacy and enacting stringent legislation are impeding the expansion of the audience analytics market.


The high investment is hindering the expansion of the audience analytics industry.

Introduction of the Audience Analytics Market

Audience analytics is the practice of collecting and analyzing data on a target audience in order to learn more about their demographics, interests, and habits. Organizations and corporations can use this data to get in front of the right people with the right messages. Business digitization and the proliferation of targeted marketing are driving the audience analytics industry forward. Marketers are taking advantage of advanced analytics to understand their audiences’ habits and tastes better as the number of online interactions between brands and consumers continues to rise. In addition, businesses may leverage AI tools and big data technology to rapidly handle massive amounts of data, which in turn helps them find valuable insights that guide their marketing efforts. More and more businesses are using advanced analytics tools to understand their customers better and provide them with personalized content in order to comply with strict data protection requirements and foster personalized interaction. Data privacy requirements are accelerating market growth are becoming stricter, and organizations of all sizes now have an easier time collecting, analyzing, and interpreting audience data because of modern audience analytics systems.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

According to a survey from March 2023 among U.S. Taylor Swift fans, also called 'Swifties', the largest share of Swift fans were white, namely ** percent. Another ** percent were Black while only **** percent were Asian. In 2023, Swift announced her first tour in years, called 'Era', which already caused chaos when her significant fan base tried to purchase tickets for the long anticipated concerts.

Here are a few use cases for this project:

1. Demographic Analysis in Retail: The "age&gender" computer vision model could be used in stores or shopping malls to analyze customer demographics. It will help in identifying the age and gender groups of shoppers, enabling store managers to customize marketing strategies, store layouts, or product placement according to different groups' preferences.

2. Audience Measurement in Media and Advertising: TV channels, billboard owners, or digital marketers could use this model to determine who their primary audience is, by identifying the age group and gender of viewers or passers-by. This data will allow them to tailor their content and advertising to attract and retain their target audience effectively.

3. Social Research and Urban Planning: Researchers could deploy this model in public areas to gather demographic data which could inform a range of policies from social services provision to creating more inclusive urban spaces. It can also be used to gain insights into population movements and density in cities.

4. Interactive Installations: In museums, expos, and other public installations, the age&gender model could be used to tailor the information or experience to the visitor automatically, based on their detected age group and gender, resulting in a more personalized encounter.

5. Healthcare and Well-being: For applications where users are comfortable sharing this data, gym clubs or wellness centers could use this model to provide personalized training routines or wellness plans according to the detected age and gender groups. This could help to improve the effectiveness of the user's workouts or wellness regimes.

This dataset provides detailed, event-level social media engagement metrics, tracking user interactions across multiple platforms and content types. It enables brands to analyze engagement trends, measure campaign effectiveness, and optimize content strategies for maximum reach and impact. With granular data on user actions, post metadata, and audience demographics, it supports advanced analytics and actionable insights for marketing teams.

Advertising Market Outlook

The global advertising market size was valued at approximately $700 billion in 2023 and is projected to reach around $1.2 trillion by 2032, growing at a CAGR of about 6.2% during the forecast period. The primary growth factor driving this market is the rapid expansion of digital platforms and the increasing importance of targeted advertising. The proliferation of smartphones and the internet has significantly transformed the advertising landscape, enabling advertisers to reach their audience more efficiently and effectively.

A major growth factor for the advertising market is the ever-increasing penetration of digital devices and internet connectivity. With more than half of the global population now having access to the internet, advertisers have an unprecedented opportunity to reach a vast audience. The rise of social media platforms, search engines, and video-sharing sites has further enabled highly targeted and measurable advertising campaigns, which have proven to be more efficient and cost-effective compared to traditional advertising methods.

Another significant driver is the advancements in data analytics and artificial intelligence. These technologies allow advertisers to analyze vast amounts of consumer data to understand behavior patterns and preferences, enabling them to create highly personalized and relevant advertisements. AI-driven programmatic advertising is gaining traction, as it automates the buying process of ads and optimizes them in real-time based on performance metrics, thus ensuring higher engagement rates and better ROI.

The shift towards mobile advertising also contributes significantly to market growth. With the increasing use of smartphones and mobile applications, advertisers are focusing more on mobile platforms to reach consumers. Mobile advertising offers unique advantages such as location-based targeting and the use of interactive content, which can enhance user engagement. Additionally, the development of 5G technology is expected to further boost mobile advertising by providing faster data speeds and more reliable connections, creating new opportunities for innovative ad formats.

In the evolving landscape of advertising, Experiential Advertising Agency Services have become increasingly vital. These services focus on creating immersive and interactive experiences that engage consumers on a deeper emotional level. By leveraging experiential marketing, brands can foster stronger connections with their audience, leading to enhanced brand loyalty and advocacy. This approach allows consumers to experience a brand's message firsthand, often through events, pop-up installations, or interactive digital experiences. As the advertising market continues to grow, the demand for experiential services is likely to rise, offering unique opportunities for brands to differentiate themselves in a crowded marketplace.

Regionally, the Asia Pacific region is emerging as a significant market for advertising, driven by the expanding middle-class population, increasing urbanization, and growing internet penetration. Countries like China and India are experiencing rapid growth in digital advertising, fueled by their large populations and thriving e-commerce sectors. North America and Europe continue to be mature markets with substantial advertising spending, particularly in digital formats. The Middle East & Africa and Latin America are also witnessing growth, albeit at a slower pace, as they gradually adopt digital advertising technologies.

Type Analysis

The advertising market is segmented by type, which includes Digital Advertising, Traditional Advertising, Out-of-Home Advertising, and Others. Digital advertising has seen the most rapid growth and is expected to continue dominating the market. It encompasses various formats such as display ads, video ads, social media ads, search engine marketing, and more. The key advantage of digital advertising is its ability to target specific demographics and measure campaign performance in real-time, providing valuable insights for advertisers. This segment's growth is further fueled by increasing internet usage and the proliferation of digital content platforms.

Traditional advertising, which includes print media, television, and radio, still holds a significant share of the market. Television remains a powerful medium for reaching a broad audience, especially for brand-building campai

Audience Measurement Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Audience Measurement Market Drivers

The Audience Measurement Market is influenced by several key drivers that are shaping its growth and expansion. Here is an explanation of each driver:

Increased Digital Media Consumption: The surge in digital media consumption is a primary driver for the audience measurement market. The advent of smartphones, social media platforms, and streaming services has resulted in a significant shift in how content is consumed. Audiences are more fragmented than ever before, accessing content across varied devices and channels. This diversification demands robust audience measurement tools to track, analyze, and understand viewing habits across these multiple platforms. Media companies and advertisers rely on this data to optimize their content distribution and marketing strategies, making accurate and comprehensive audience measurement indispensable. Growth in Advertising Expenditure: Advertising expenditure is on the rise globally, driven by the proliferation of new digital advertising channels and formats. Marketers are increasingly investing in targeted advertising to maximize the return on their advertising spend. Precise audience measurement data helps advertisers to tailor their ads to the right demographic, ensuring that their messages reach the most relevant audience. This data-driven approach leads to more efficient advertising and higher conversion rates, fueling demand for sophisticated audience measurement solutions. Advancements in Technology: Technological advancements, such as big data analytics, artificial intelligence, and machine learning, are revolutionizing audience measurement. These technologies enhance the ability to process vast amounts of data quickly and accurately, providing deeper insights into audience behavior and preferences. The integration of these advanced technologies allows for real-time tracking, predictive analysis, and more nuanced audience segmentation. Companies that leverage these capabilities can offer more precise and actionable insights, driving market growth. Need for Cross-Platform Measurement: As consumers continue to consume content across a variety of platforms—such as traditional TV, online streaming, social media, and mobile apps—the challenge of cross-platform measurement has become more pronounced. Businesses require comprehensive tools that can track and measure audience engagement seamlessly across all these platforms to gain a holistic understanding of their audience. Effective cross-platform measurement is crucial for obtaining unified insights that drive strategic decision-making in content creation, marketing, and distribution. Regulatory and Compliance Requirements: Regulations concerning data privacy and protection, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the USA, have heightened the need for transparent and compliant audience measurement practices. Companies are compelled to adopt measurement solutions that adhere to these regulations to avoid hefty penalties and maintain consumer trust. As a result, there is growing demand for measurement tools that can ensure data privacy while still providing valuable insights. Emerging Markets and Global Expansion: Emerging markets present significant growth opportunities for the audience measurement market. Increasing internet penetration and smartphone adoption in regions like Asia-Pacific, Latin America, and Africa are leading to higher digital content consumption. This, in turn, increases the need for sophisticated audience measurement tools to understand these new audiences. Companies looking to expand globally require localized insights to tailor their strategies effectively, driving demand for comprehensive measurement solutions that can cater to diverse markets.

Pandemics such as Covid-19 pose tremendous public health communication challenges in promoting protective behaviours, vaccination, and educating the public about risks. Segmenting audiences based on attitudes and behaviours is a means to increase the precision and potential effectiveness of such communication. The present study reports on such an audience segmentation effort for the population of England, sponsored by the United Kingdom Health Security Agency (UKHSA) and involving a collaboration of market research and academic experts. A cross-sectional online survey was conducted between 4 and 24 January 2022 with 5525 respondents (5178 used in our analyses) in England using market research opt-in panel. An additional 105 telephone interviews were conducted to sample persons without online or smartphone access. Respondents were quota sampled to be demographically representative. The primary analytic technique was k means cluster analysis, supplemented with other techniques including multi-dimensional scaling and use of respondent ‐ as well as sample-standardized data when necessary to address differences in response set for some groups of respondents. Identified segments were profiled against demographic, behavioural self-report, attitudinal, and communication channel variables, with differences by segment tested for statistical significance. Seven segments were identified, including distinctly different groups of persons who tended toward a high level of compliance and several that were relatively low in compliance. The segments were characterized by distinctive patterns of demographics, attitudes, behaviours, trust in information sources, and communication channels preferred. Segments were further validated by comparing the segmentation variable versus a set of demographic variables as predictors of reported protective behaviours in the past two weeks and of vaccine refusal; the demographics together had about one-quarter the effect size of the single seven-level segment variable. With respect to managerial implications, different communication strategies for each segment are suggested for each segment, illustrating advantages of rich segmentation descriptions for understanding public health communication audiences. Strengths and weaknesses of the methods used are discussed, to help guide future efforts.

This dataset is designed for analyzing various product categories within the Japanese market. It provides information about each product category's size, growth rate, market share, competitor market shares, average price, customer demographics, online presence, and market saturation. Here's a breakdown of each column:

Product Category: The type of products or services being analyzed within the Japanese market.

Total Market Size (in USD): The estimated total market size in terms of US dollars for each product category. This figure reflects the overall revenue potential for that category.

Market Growth Rate (%): The projected annual growth rate of each product category's market. This percentage indicates how much the market is expected to expand or contract over time.

Market Share (%): The percentage of the total market size that each product category holds. This reflects the relative importance of each category within the overall market.

Competitor 1 Market Share (%): The market share percentage of the first major competitor within each product category. This helps to understand the competitive landscape.

Competitor 2 Market Share (%): The market share percentage of the second major competitor within each product category. Similar to the previous column, this provides insight into the competitive environment.

Average Price (in USD): The average price of products or services within each product category. This information helps understand the pricing dynamics of the category.

Customer Demographics: The primary target audience or customer segments for each product category. Understanding the demographics helps in tailoring marketing efforts.

Online Presence (%): The percentage of businesses within each product category that have an online presence. This includes websites, social media, and other digital platforms.

Market Saturation (%): An estimate of how much of the potential market demand has already been captured by existing products or services within each category. A higher percentage indicates a more saturated market.

OverviewThe BuzzFeed dataset, officially known as the BuzzFeed-Webis Fake News Corpus 2016, comprises content from 9 news publishers over a 7-day period close to the 2016 US election. It was created to analyze the spread of misinformation and hyperpartisan content on social media platforms, particularly Facebook.Dataset CompositionNews Articles: The dataset includes 1,627 articles from various sources:826 from mainstream publishers256 from left-wing publishers545 from right-wing publishersFacebook Posts: Each article is associated with Facebook post data, including metrics like share counts, reaction counts, and comment counts.Comments: The dataset includes nearly 1.7 million Facebook comments discussing the news content.Fact-Check Ratings: Each article was fact-checked by professional journalists at BuzzFeed, providing veracity assessments.Key FeaturesPublisher Information: The dataset covers 9 publishers, including 6 hyperpartisan (3 left-wing and 3 right-wing) and 3 mainstream outlets.Temporal Aspect: The data was collected over seven weekdays (September 19-23 and September 26-27, 2016).Verification Status: All publishers included in the dataset had earned Facebook's blue checkmark, indicating authenticity and elevated status.Metadata: Includes various metrics such as publication dates, post types, and engagement statistics.Potential ApplicationsThe BuzzFeed dataset is valuable for various research and analytical purposes:News Veracity Assessment: Researchers can use machine learning techniques to classify articles based on their factual accuracy.Social Media Analysis: The dataset allows for studying how news spreads on platforms like Facebook, including engagement patterns.Hyperpartisan Content Study: It enables analysis of differences between mainstream and hyperpartisan news sources.Content Strategy Optimization: Media companies can use insights from the dataset to refine their content strategies.Audience Analysis: The data can be used for demographic analysis and audience segmentation.This dataset provides a comprehensive snapshot of news dissemination and engagement on social media during a crucial period, making it a valuable resource for researchers, data scientists, and media analysts studying online information ecosystems.