Consumer Insurance Experience & Demographic Profile

This dataset provides a detailed view of how individuals engage with insurance products, paired with demographic and lifestyle attributes to enable powerful segmentation, behavioral analysis, and customer journey mapping. By combining real-world insurance experiences with contextual information about each respondent’s background and preferences, this dataset supports a wide range of data-driven decision-making for insurance providers, policy designers, marketing teams, and product strategists.

Value of the Dataset Understanding how consumers perceive and interact with insurance offerings is critical to building products that resonate and services that retain. This dataset offers that visibility across multiple dimensions—capturing not only what type of insurance consumers hold and how they purchased it, but also what drives their satisfaction, loyalty, and likelihood to switch. Paired with demographic details like income, education, family status, and lifestyle, this information becomes a foundation for more personalized outreach, better-designed offerings, and improved customer experiences.

Because the data reflects lived experiences across diverse markets, it is particularly valuable for benchmarking consumer sentiment in emerging economies, identifying service delivery gaps, or evaluating potential uptake of new policy formats such as digital or personalized insurance.

Example Use Cases 1. Targeted Product Design A health insurer looking to launch short-term, digital-first plans could filter this dataset for consumers with low policy tenure, high digital communication preference, and dissatisfaction with current providers. This segment would inform feature design and positioning.

1. Competitive Analysis A provider evaluating churn risk can identify patterns among users who have filed claims but report dissatisfaction—indicating operational areas that may be driving customer loss and where improvements could increase retention.

2. Communication Channel Optimization By analyzing preferred communication methods across different demographic segments, insurers can tailor outreach strategies (e.g., SMS vs. in-app chat) to improve engagement and reduce support costs.

3. Market Expansion & Localization International insurers can explore regional variations in satisfaction drivers, awareness levels, and price sensitivity to refine go-to-market strategies in countries like Senegal, Tanzania, or the UAE.

4. Personalized Policy Offer Design Using data on interest in personalized policies and lifestyle indicators, providers can build customizable offerings for consumers more likely to value flexibility, such as frequent travelers or those with irregular incomes.

Insurance-Specific Fields & Descriptions Current Insurance Type Captures the kind of insurance the individual currently holds, with a focus on health insurance in this dataset.

Purchase Method Indicates how the insurance was obtained—through an agent, online, employer, etc.—to understand acquisition channels.

Policy Length Duration of the current policy, categorized (e.g., less than 1 year, 1–3 years, more than 5 years) to analyze tenure-based behaviors.

Satisfaction Self-reported satisfaction with the current insurance provider, useful for benchmarking sentiment.

Top Factor in Choosing Provider Highlights what influenced the purchase decision most—such as coverage options, customer service, pricing, or brand reputation.

Policy Review Frequency Shows how often individuals revisit their policy details or compare with alternatives, revealing levels of engagement or passive behavior.

Filed Claim A yes/no indicator showing whether the consumer has ever filed a claim, useful for analyzing downstream service experiences.

Claim Satisfaction Measures satisfaction with how past claims were handled, providing insight into operational effectiveness.

Primary Value Sought Captures what consumers value most from their insurance—e.g., peace of mind, financial protection, access to quality care.

Likelihood to Recommend Acts as a proxy for Net Promoter Score (NPS), indicating brand advocacy and potential referral behavior.

Biggest Areas for Improvement Open-ended or multi-select responses identifying where insurers can do better—lower premiums, faster claims, more digital tools, etc.

Preferred Method of Communication Indicates how consumers want to be contacted—via online chat, phone, email, SMS—supporting channel strategy optimization.

Preferred Services Details the types of updates or services consumers want—such as claims status, policy changes, or coverage recommendations.

Insurance Awareness Score Self-reported awareness of how insurance works, including policy options, rights, and terms.

Interest in Personalized Policies Captures whether the individual is open to customized insurance plans, an important indicator for usage-ba...

Context

This real-world customer dataset with 31 variables describes 83,590 instances (customers) from a hotel in Lisbon, Portugal.

Content

The data comprehends three full years of customer personal, behavioral, demographic, and geographical information.

Acknowledgements

Additional information on this dataset can be found in the article A Hotel's customers personal, behavioral, demographic, and geographic dataset from Lisbon, Portugal (2015-2018), written by Nuno Antonio, Ana de Almeida, and Luis Nunes for Data in Brief (online November 2020).

Inspiration

This dataset can be used in data mining, machine learning, and other analytical field problems in the scope of data science. Due to its unit of analysis, it is a dataset especially suitable for building customer segmentation models, including clustering and RFM (Recency, Frequency, and Monetary value) models, but also be used in classification and regression problems.

For the purpose of our partners and the community to find demographic information on individual member of households that applied for services provided by the Office of Resilience and Community services. Updated Quarterly. Data includes: Client IndexHousehold IndexRaceGenderEthnicityDisability StatusMilitary StatusHealth Insurance (Y/N)Employment StatusEducation StatusHead of Household (Y/N)Age

The table FL- Demographic Data is part of the dataset Demographic Data, available at https://redivis.com/datasets/fh74-90v3ge9m2. It contains 14609762 rows across 699 variables.

This dataset includes the following variables: client county; number, percentage, average, and age of clients served, number and percentage of adolescent client served, number and percentage of male clients served , and clients served by race and ethnicity (Latino, White, African American, Asian and Pacific Islander, Other (including Native American); and clients served by primary language (Spanish, English, Other).

This survey consisted of 4 surveys covering a total of eighteen different services of Wake County. The study attempted to measure resident satisfaction with public services provided by the county. A set of common core questions plus demographics were contain in each survey.

Apple Card owners in the United States in 2023 were typically Millennials who tended to have a relatively high income. This is according to a survey held among Americans who either owned or did not own Apple's credit card. The source adds this demographic was in line with other surveys they held for other Apple products. Statista's Consumer Insights also noted that U.S. Apple iOS users are typically high income. The source of this particular survey, however, does not state how many of its 4,000 respondents owned Apple Card. All statistics on Apple Pay - and services that rely on it, such as Apple Card and Apple Cash - are estimates, typically based on survey information. Apple Inc. does not share figures on individual services, whereas financial providers who offer Apple Pay, Apple Card, etc. are contractually forbidden to share such information.

Abstract

The Bangladesh Demographic and Health Survey (BDHS) is part of the worldwide Demographic and Health Surveys program, which is designed to collect data on fertility, family planning, and maternal and child health.

The BDHS is intended to serve as a source of population and health data for policymakers and the research community. In general, the objectives of the BDHS are to: - assess the overall demographic situation in Bangladesh, - assist in the evaluation of the population and health programs in Bangladesh, and - advance survey methodology.

More specifically, the objective of the BDHS is to provide up-to-date information on fertility and childhood mortality levels; nuptiality; fertility preferences; awareness, approval, and use of family planning methods; breastfeeding practices; nutrition levels; and maternal and child health. This information is intended to assist policymakers and administrators in evaluating and designing programs and strategies for improving health and family planning services in the country.

Geographic coverage

National

Analysis unit

• Household
• Children under five years
• Women age 10-49
• Men age 15-59

Kind of data

Sample survey data

Sampling procedure

Bangladesh is divided into six administrative divisions, 64 districts (zillas), and 490 thanas. In rural areas, thanas are divided into unions and then mauzas, a land administrative unit. Urban areas are divided into wards and then mahallas. The 1996-97 BDHS employed a nationally-representative, two-stage sample that was selected from the Integrated Multi-Purpose Master Sample (IMPS) maintained by the Bangladesh Bureau of Statistics. Each division was stratified into three groups: 1 ) statistical metropolitan areas (SMAs), 2) municipalities (other urban areas), and 3) rural areas. 3 In the rural areas, the primary sampling unit was the mauza, while in urban areas, it was the mahalla. Because the primary sampling units in the IMPS were selected with probability proportional to size from the 1991 Census frame, the units for the BDHS were sub-selected from the IMPS with equal probability so as to retain the overall probability proportional to size. A total of 316 primary sampling units were utilized for the BDHS (30 in SMAs, 42 in municipalities, and 244 in rural areas). In order to highlight changes in survey indicators over time, the 1996-97 BDHS utilized the same sample points (though not necessarily the same households) that were selected for the 1993-94 BDHS, except for 12 additional sample points in the new division of Sylhet. Fieldwork in three sample points was not possible (one in Dhaka Cantonment and two in the Chittagong Hill Tracts), so a total of 313 points were covered.

Since one objective of the BDHS is to provide separate estimates for each division as well as for urban and rural areas separately, it was necessary to increase the sampling rate for Barisal and Sylhet Divisions and for municipalities relative to the other divisions, SMAs and rural areas. Thus, the BDHS sample is not self-weighting and weighting factors have been applied to the data in this report.

Mitra and Associates conducted a household listing operation in all the sample points from 15 September to 15 December 1996. A systematic sample of 9,099 households was then selected from these lists. Every second household was selected for the men's survey, meaning that, in addition to interviewing all ever-married women age 10-49, interviewers also interviewed all currently married men age 15-59. It was expected that the sample would yield interviews with approximately 10,000 ever-married women age 10-49 and 3,000 currently married men age 15-59.

Note: See detailed in APPENDIX A of the survey report.

Mode of data collection

Face-to-face

Research instrument

Four types of questionnaires were used for the BDHS: a Household Questionnaire, a Women's Questionnaire, a Men' s Questionnaire and a Community Questionnaire. The contents of these questionnaires were based on the DHS Model A Questionnaire, which is designed for use in countries with relatively high levels of contraceptive use. These model questionnaires were adapted for use in Bangladesh during a series of meetings with a small Technical Task Force that consisted of representatives from NIPORT, Mitra and Associates, USAID/Bangladesh, the International Centre for Diarrhoeal Disease Research, Bangladesh (ICDDR,B), Population Council/Dhaka, and Macro International Inc (see Appendix D for a list of members). Draft questionnaires were then circulated to other interested groups and were reviewed by the BDHS Technical Review Committee (see Appendix D for list of members). The questionnaires were developed in English and then translated into and printed in Bangla (see Appendix E for final version in English).

The Household Questionnaire was used to list all the usual members and visitors in the selected households. Some basic information was collected on the characteristics of each person listed, including his/her age, sex, education, and relationship to the head of the household. The main purpose of the Household Questionnaire was to identify women and men who were eligible for the individual interview. In addition, information was collected about the dwelling itself, such as the source of water, type of toilet facilities, materials used to construct the house, and ownership of various consumer goods.

The Women's Questionnaire was used to collect information from ever-married women age 10-49. These women were asked questions on the following topics: - Background characteristics (age, education, religion, etc.), - Reproductive history, - Knowledge and use of family planning methods, - Antenatal and delivery care, - Breastfeeding and weaning practices, - Vaccinations and health of children under age five, - Marriage, - Fertility preferences, - Husband's background and respondent's work, - Knowledge of AIDS, - Height and weight of children under age five and their mothers.

The Men's Questionnaire was used to interview currently married men age 15-59. It was similar to that for women except that it omitted the sections on reproductive history, antenatal and delivery care, breastfeeding, vaccinations, and height and weight. The Community Questionnaire was completed for each sample point and included questions about the existence in the community of income-generating activities and other development organizations and the availability of health and family planning services.

Response rate

A total of 9,099 households were selected for the sample, of which 8,682 were successfully interviewed. The shortfall is primarily due to dwellings that were vacant or in which the inhabitants had left for an extended period at the time they were visited by the interviewing teams. Of the 8,762 households occupied, 99 percent were successfully interviewed. In these households, 9,335 women were identified as eligible for the individual interview (i.e., ever-married and age 10-49) and interviews were completed for 9,127 or 98 percent of them. In the half of the households that were selected for inclusion in the men's survey, 3,611 eligible ever-married men age 15-59 were identified, of whom 3,346 or 93 percent were interviewed.

The principal reason for non-response among eligible women and men was the failure to find them at home despite repeated visits to the household. The refusal rate was low.

Note: See summarized response rates by residence (urban/rural) in Table 1.1 of the survey report.

Sampling error estimates

The estimates from a sample survey are affected by two types of errors: (1) non-sampling errors, and (2) sampling errors. Non-sampling errors are the results of mistakes made in implementing data collection and data processing, such as failure to locate and interview the correct household, misunderstanding of the questions on the part of either the interviewer or the respondent, and data entry errors. Although numerous efforts were made during the implementation of the BDHS to minimize this type of error, non-sampling errors are impossible to avoid and difficult to evaluate statistically.

Sampling errors, on the other hand, can be evaluated statistically. The sample of respondents selected in the BDHS is only one of many samples that could have been selected from the same population, using the same design and expected size. Each of these samples would yield results that differ somewhat from the results of the actual sample selected. Sampling errors are a measure of the variability between all possible samples. Although the degree of variability is not known exactly, it can be estimated from the survey results.

A sampling error is usually measured in terms of the standard error for a particular statistic (mean, percentage, etc.), which is the square root of the variance. The standard error can be used to calculate confidence intervals within which the true value for the population can reasonably be assumed to fall. For example, for any given statistic calculated from a sample survey, the value of that statistic will fall within a range of plus or minus two times the standard error of that statistic in 95 percent of all possible samples of identical size and design.

If the sample of respondents had been selected as a simple random sample, it would have been possible to use straightforward formulas for calculating sampling errors. However, the BDHS sample is the result of a two-stage stratified design, and, consequently, it was necessary to use more complex formulae. The computer software used to calculate sampling errors for the BDHS is the ISSA Sampling Error Module. This module used the Taylor

This product will include topics such as age, sex, race, Hispanic or Latino origin, household type, family type, relationship to householder, group quarters population, housing occupancy and housing tenure. Some tables will be iterated by race and ethnicity.

The table HI- Demographic Data is part of the dataset Demographic Data, available at https://redivis.com/datasets/fh74-90v3ge9m2. It contains 767560 rows across 699 variables.

The table RI- Demographic Data is part of the dataset Demographic Data, available at https://redivis.com/datasets/fh74-90v3ge9m2. It contains 734919 rows across 699 variables.

This statistic shows the demographic changes having largest impact according to insurance companies in Africa in 2017. In 2017, 79 percent of African insurers said that the growing black middle class would have a large impact on the insurance market in Africa, whereas only 14 percent said the same about population growth.

Annual Resident Population Estimates by Age Group, Sex, Race, and Hispanic Origin: April 1, 2010 to July 1, 2018 // Source: U.S. Census Bureau, Population Division // The contents of this file are released on a rolling basis from December through June. // Note: 'In combination' means in combination with one or more other races. The sum of the five race-in-combination groups adds to more than the total population because individuals may report more than one race. Hispanic origin is considered an ethnicity, not a race. Hispanics may be of any race. Responses of 'Some Other Race' from the 2010 Census are modified. This results in differences between the population for specific race categories shown for the 2010 Census population in this file versus those in the original 2010 Census data. For more information, see https://www2.census.gov/programs-surveys/popest/technical-documentation/methodology/modified-race-summary-file-method/mrsf2010.pdf. // The estimates are based on the 2010 Census and reflect changes to the April 1, 2010 population due to the Count Question Resolution program and geographic program revisions. // For detailed information about the methods used to create the population estimates, see https://www.census.gov/programs-surveys/popest/technical-documentation/methodology.html. // Each year, the Census Bureau's Population Estimates Program (PEP) utilizes current data on births, deaths, and migration to calculate population change since the most recent decennial census, and produces a time series of estimates of population. The annual time series of estimates begins with the most recent decennial census data and extends to the vintage year. The vintage year (e.g., V2017) refers to the final year of the time series. The reference date for all estimates is July 1, unless otherwise specified. With each new issue of estimates, the Census Bureau revises estimates for years back to the last census. As each vintage of estimates includes all years since the most recent decennial census, the latest vintage of data available supersedes all previously produced estimates for those dates. The Population Estimates Program provides additional information including historical and intercensal estimates, evaluation estimates, demographic analysis, and research papers on its website: https://www.census.gov/programs-surveys/popest.html.

This data contains information about all the business firms in the Town of Dumfries. This including men-owned, women-owned, veteran-owned, and minority-owned businesses. This data comes from the most recent U.S. Census provided by the United States Census Bureau. Data will be updated accordingly with the schedule of the U.S Census. https://data.census.gov/cedsci/profile?g=1600000US5123760

About this dataset

Context

The dataset tabulates the Page population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for Page. The dataset can be utilized to understand the population distribution of Page by age. For example, using this dataset, we can identify the largest age group in Page.

Key observations

The largest age group in Page, AZ was for the group of age 5 to 9 years years with a population of 971 (13.11%), according to the ACS 2019-2023 5-Year Estimates. At the same time, the smallest age group in Page, AZ was the 75 to 79 years years with a population of 11 (0.15%). Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the Page is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of Page total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Page Population by Age. You can refer the same here

This layer shows the age statistics in Tucson by neighborhood, aggregated from block level data, between 2010-2019. For questions, contact GIS_IT@tucsonaz.gov. The data shown is from Esri's 2019 Updated Demographic estimates.Esri's U.S. Updated Demographic (2019/2024) Data - Population, age, income, sex, race, home value, and marital status are among the variables included in the database. Each year, Esri's Data Development team employs its proven methodologies to update more than 2,000 demographic variables for a variety of U.S. geographies.Additional Esri Resources:Esri DemographicsU.S. 2019/2024 Esri Updated DemographicsEssential demographic vocabularyPermitted use of this data is covered in the DATA section of the Esri Master Agreement (E204CW) and these supplemental terms.

All data in Population and Demographic Census Data, grouped by overall segment. For data grouped by reporting segment, see Reporting Segments for Population and Demographic Census Data.

The most significant cohorts of users on Instagram are aged 18 – 24.

About this dataset

Context

The dataset tabulates the population of Aurora by race. It includes the population of Aurora across racial categories (excluding ethnicity) as identified by the Census Bureau. The dataset can be utilized to understand the population distribution of Aurora across relevant racial categories.

Key observations

The percent distribution of Aurora population by race (across all racial categories recognized by the U.S. Census Bureau): 70.20% are white, 5.80% are Black or African American, 0.09% are American Indian and Alaska Native, 17.93% are some other race and 5.98% are multiracial.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Racial categories include:

• White
• Black or African American
• American Indian and Alaska Native
• Asian
• Native Hawaiian and Other Pacific Islander
• Some other race
• Two or more races (multiracial)

Variables / Data Columns

• Race: This column displays the racial categories (excluding ethnicity) for the Aurora
• Population: The population of the racial category (excluding ethnicity) in the Aurora is shown in this column.
• % of Total Population: This column displays the percentage distribution of each race as a proportion of Aurora total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Aurora Population by Race & Ethnicity. You can refer the same here

There are more male LinkedIn users than females – although it is pretty balanced.