77 datasets found
  1. Demographic market segmentation of c-store customers United States 2019

    • statista.com
    Updated Jan 14, 2022
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    Statista (2022). Demographic market segmentation of c-store customers United States 2019 [Dataset]. https://www.statista.com/statistics/1104324/c-stores-urban-and-rural-appeal-united-states/
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    Dataset updated
    Jan 14, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2019
    Area covered
    United States
    Description

    According to a survey conducted by CSP Magazine in 2019, 37 percent of urban consumers stated that they are visiting convenience stores more often than they were two years ago, versus only 21 percent of rural consumers and 26 percent of suburban customers.

  2. d

    Demografy's Consumer Demographics Prediction SaaS

    • datarade.ai
    .json, .csv
    Updated Jun 4, 2021
    + more versions
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    Demografy (2021). Demografy's Consumer Demographics Prediction SaaS [Dataset]. https://datarade.ai/data-products/demografy-s-consumer-demographics-prediction-saas-demografy
    Explore at:
    .json, .csvAvailable download formats
    Dataset updated
    Jun 4, 2021
    Dataset authored and provided by
    Demografy
    Area covered
    Moldova (Republic of), Sweden, Finland, Croatia, Luxembourg, Monaco, Poland, Denmark, Czech Republic, Italy
    Description

    Demografy is a privacy by design customer demographics prediction AI platform.

    Core features: - Demographic segmentation - Demographic analytics - API integration - Data export

    Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names

    Use cases: - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better

    Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.

  3. Population Health Management Solutions Market Segmentation Analysis:...

    • emergenresearch.com
    pdf
    Updated Oct 29, 2020
    + more versions
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    Emergen Research (2020). Population Health Management Solutions Market Segmentation Analysis: Detailed Breakdown and Opportunities (2024-2033) [Dataset]. https://www.emergenresearch.com/industry-report/population-health-management-solutions-market/market-analysis
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Oct 29, 2020
    Dataset authored and provided by
    Emergen Research
    License

    https://www.emergenresearch.com/purpose-of-privacy-policyhttps://www.emergenresearch.com/purpose-of-privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Explore the detailed segmentation analysis of the Population Health Management Solutions market. Understand detailed breakdown for each segment and uncover market opportunities.

  4. Global Aging Population Services Market Strategic Planning Insights...

    • statsndata.org
    excel, pdf
    Updated Feb 2025
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    Stats N Data (2025). Global Aging Population Services Market Strategic Planning Insights 2025-2032 [Dataset]. https://www.statsndata.org/report/aging-population-services-market-376683
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    pdf, excelAvailable download formats
    Dataset updated
    Feb 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Aging Population Services market has emerged as a critical sector in response to the growing global demographic shift towards an older population. As life expectancy increases and birth rates decline, an estimated 1.4 billion people worldwide will be aged 60 and over by 2030. This demographic change is exerting

  5. Population sequencing market share worldwide 2020-2030, by segment

    • statista.com
    Updated Feb 21, 2025
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    Statista (2025). Population sequencing market share worldwide 2020-2030, by segment [Dataset]. https://www.statista.com/statistics/1202762/population-sequencing-market-worldwide/
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    Dataset updated
    Feb 21, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2020
    Area covered
    Worldwide
    Description

    In 2020, the kits and assays segment represented 52.2 percent of the overall population sequencing market worldwide, and platforms accounted for 37.6 percent. Both these segments were forecast to decrease slightly in the global market share by 2030, while software tools was forecast to climb to approximately a 11.7 percent market share.

  6. f

    Data from: Groups of Gamers: Market Segmentation of Brazilian Electronic...

    • scielo.figshare.com
    xls
    Updated May 30, 2023
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    Lucas Souza; Ana Augusta Freitas; Luiz Fernando Heineck; Jorge Luiz Wattes (2023). Groups of Gamers: Market Segmentation of Brazilian Electronic Gamers [Dataset]. http://doi.org/10.6084/m9.figshare.20014102.v1
    Explore at:
    xlsAvailable download formats
    Dataset updated
    May 30, 2023
    Dataset provided by
    SciELO journals
    Authors
    Lucas Souza; Ana Augusta Freitas; Luiz Fernando Heineck; Jorge Luiz Wattes
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    ABSTRACT The electronic games industry is a new, dynamic, and fast-growing economic sector. However, organizations in this industry do not know the profile of their consumers. In view of this knowledge gap, the objective of this research paper is to analyze groups of electronic games consumers in the Brazilian market, in terms of their socio-demographic, behavioral, and expenditure characteristics. Using market segmentation literature and motivational variables found in games literature, this paper uses self-organizing maps and analysis of variance to segment 601 Brazilian gamers. The results demonstrate the existence of five different groups of games players and that, in order to reach each group, different strategies need to be used. The first group consists of t players who play all the time. The second has the same features as the first, but they do not have the same amount of time available to play. The third group consists of pro players. The fourth group and fifth group are the new challenge for games companies.

  7. B

    Beauty And Personal Care Market Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Mar 16, 2025
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    AMA Research & Media LLP (2025). Beauty And Personal Care Market Report [Dataset]. https://www.marketreportanalytics.com/reports/beauty-and-personal-care-market-6848
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    pdf, ppt, docAvailable download formats
    Dataset updated
    Mar 16, 2025
    Dataset authored and provided by
    AMA Research & Media LLP
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global beauty and personal care market, valued at $16.22 billion in 2025, is projected to experience robust growth, driven by several key factors. A Compound Annual Growth Rate (CAGR) of 8.51% from 2025 to 2033 indicates a significant expansion, fueled by increasing disposable incomes, particularly in developing economies, and a rising focus on personal grooming and self-care. The market is segmented by product (skincare, haircare, color cosmetics, fragrances, and others) and distribution channel (offline and online). The online segment is exhibiting particularly strong growth, driven by e-commerce penetration and the convenience of online shopping. Increasing consumer awareness of natural and organic ingredients is also shaping market trends, with brands focusing on sustainable and ethical sourcing to cater to this growing demand. Competitive pressures remain high, with established multinational corporations alongside smaller, specialized brands vying for market share. Strategic alliances, product innovation, and targeted marketing campaigns are crucial for success in this dynamic market. Regional variations exist, with North America and Europe currently holding significant market shares, but Asia-Pacific is anticipated to experience rapid growth due to its large and increasingly affluent population. Despite the positive outlook, challenges remain. Fluctuations in raw material prices and economic downturns can impact consumer spending on non-essential goods. Stringent regulations regarding ingredients and safety standards also pose hurdles for companies. Successful players will need to navigate these challenges effectively while capitalizing on the market's growth potential by focusing on innovation, sustainability, and targeted marketing strategies, catering to the diverse needs of specific demographic segments. A strong focus on brand building and customer loyalty will be crucial in maintaining a competitive edge. The increasing demand for personalized beauty and skincare products based on individual needs will also play a pivotal role in shaping future market trends.

  8. Population Health Management (PHM) Market Segmentation Analysis: Detailed...

    • emergenresearch.com
    pdf
    Updated Dec 29, 2023
    + more versions
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    Emergen Research (2023). Population Health Management (PHM) Market Segmentation Analysis: Detailed Breakdown and Opportunities (2024-2033) [Dataset]. https://www.emergenresearch.com/industry-report/population-health-management-market/market-analysis
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Dec 29, 2023
    Dataset authored and provided by
    Emergen Research
    License

    https://www.emergenresearch.com/purpose-of-privacy-policyhttps://www.emergenresearch.com/purpose-of-privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Explore the detailed segmentation analysis of the Population Health Management (PHM) market. Understand detailed breakdown for each segment and uncover market opportunities.

  9. Global Portable Blenders Market Segmentation By Product Type

    • kenresearch.com
    Updated Nov 12, 2024
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    Ken Research (2024). Global Portable Blenders Market Segmentation By Product Type [Dataset]. https://www.kenresearch.com/industry-reports/global-portable-blenders-market
    Explore at:
    Dataset updated
    Nov 12, 2024
    Dataset provided by
    ---
    Authors
    Ken Research
    Description

    By Product Type:The global portable blenders market is segmented by product type into cordless portable blenders, battery-operated portable blenders, and USB rechargeable portable blenders. Currently, USB rechargeable portable blenders dominate the market share due to their widespread adoption by consumers seeking convenience and reliability. These blenders are powered by USB ports, making them highly compatible with various devices, including laptops, power banks, and car chargers, offering flexibility in outdoor settings. This feature, combined with longer battery life and ease of use, is driving the demand for USB rechargeable models across various consumer demographics. Global Portable Blenders Market Segmentation The rise of veganism and plant-based diets has driven the popularity of portable blenders, as they cater to the preparation of plant-based smoothies and meals. In 2024, the vegan population is estimated at over 79 million globally, with the largest concentrations in the U.S. and Europe, where demand for portable blenders is high due to the increasing preparation of plant-based beverages. This trend continues to promote the use of portable blenders for healthier, on-the-go consumption of plant-based ingredients.

  10. U.S. pet store revenue distribution by age group 2023

    • statista.com
    Updated Aug 27, 2024
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    Statista (2024). U.S. pet store revenue distribution by age group 2023 [Dataset]. https://www.statista.com/statistics/254111/pet-store-market-segmentation-in-the-us-by-target-group/
    Explore at:
    Dataset updated
    Aug 27, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    United States
    Description

    As of March 2023, shoppers aged between 25 and 44 accounted for the majority of pet store revenue with a 37.2 percent share, thus making them the largest target market in the United States (U.S.). Those aged between 45 and 64 made up the second largest market by a very tight margin, providing 37.1 percent of pet store revenue in the same year. Pet stores in the U.S. There are 18,323 pet store establishments in the U.S. and California is the state with the largest number of pet stores, with 2,120 establishments. Florida closely follows, with 1,606 pet stores. The leading pet store company in the U.S. is the retail chain PetSmart Inc., with a market share of almost one-quarter. PetSmart Inc. and its main competitor, PETCO Animal Supplies, have a total market share of close to 40 percent. Pet stores in the U.S. generate revenue of almost 22 billion U.S. dollars annually. Online purchase of pet food and supplies in the U.S. The sales value of pet food in the U.S. amounts to almost 52 billion U.S. dollars. The store-based retailing channel generates close to 34 billion U.S. dollars of the total sales value, as compared to the e-commerce sale, with approximately 18 billion U.S. dollars. The website chewy.com is the leading online store in the pet supplies segment in the U.S. by a large margin. Chewy's generates over 11.1 billion U.S. dollars in net sales, offering various foods and supplies. However, for the online purchase of pet products in the U.S., the websites of Amazon and Walmart are the main destinations.

  11. Global Middle-aged and Elderly Women's Clothing Market Scenario Forecasting...

    • statsndata.org
    excel, pdf
    Updated Feb 2025
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    Stats N Data (2025). Global Middle-aged and Elderly Women's Clothing Market Scenario Forecasting 2025-2032 [Dataset]. https://www.statsndata.org/report/middle-aged-and-elderly-womens-clothing-market-335316
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Feb 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Middle-aged and Elderly Women's Clothing market is a dynamic sector that caters to a demographic often overlooked in the broader fashion industry. This market encompasses a wide range of apparel designed for women typically aged 40 and above, focusing on comfort, functionality, and style that reflects their uniq

  12. Global Portable Blenders Market Segmentation By Region

    • kenresearch.com
    Updated Nov 12, 2024
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    Ken Research (2024). Global Portable Blenders Market Segmentation By Region [Dataset]. https://www.kenresearch.com/industry-reports/global-portable-blenders-market
    Explore at:
    Dataset updated
    Nov 12, 2024
    Dataset provided by
    ---
    Authors
    Ken Research
    Description

    By Region:The market is segmented into key regions, including North America, Europe, Asia-Pacific, and Latin America. North America dominates the global market due to its early adoption of portable and smart kitchen appliances. The regions focus on health and fitness, alongside an extensive distribution network that includes online and offline channels, has contributed to the strong demand for portable blenders. Asia-Pacific is witnessing rapid growth due to increasing urbanization, the rise in disposable income, and the growing trend of healthy living among millennials in countries such as China and India. By Product Type:The global portable blenders market is segmented by product type into cordless portable blenders, battery-operated portable blenders, and USB rechargeable portable blenders. Currently, USB rechargeable portable blenders dominate the market share due to their widespread adoption by consumers seeking convenience and reliability. These blenders are powered by USB ports, making them highly compatible with various devices, including laptops, power banks, and car chargers, offering flexibility in outdoor settings. This feature, combined with longer battery life and ease of use, is driving the demand for USB rechargeable models across various consumer demographics. Global Portable Blenders Market Segmentation The rise of veganism and plant-based diets has driven the popularity of portable blenders, as they cater to the preparation of plant-based smoothies and meals. In 2024, the vegan population is estimated at over 79 million globally, with the largest concentrations in the U.S. and Europe, where demand for portable blenders is high due to the increasing preparation of plant-based beverages. This trend continues to promote the use of portable blenders for healthier, on-the-go consumption of plant-based ingredients.

  13. I

    Global Private Cruise Charter Market Growth Drivers and Challenges 2025-2032...

    • statsndata.org
    excel, pdf
    Updated Feb 2025
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    Stats N Data (2025). Global Private Cruise Charter Market Growth Drivers and Challenges 2025-2032 [Dataset]. https://www.statsndata.org/report/private-cruise-charter-market-366034
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Feb 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Private Cruise Charter market is an exciting segment of the travel and tourism industry, catering to a growing demographic seeking personalized and exclusive travel experiences. This sector encompasses the rental of private cruise vessels, allowing individuals or groups to explore picturesque destinations while

  14. Global Bike Dry Chain Lube Market Business Opportunities 2025-2032

    • statsndata.org
    excel, pdf
    Updated Feb 2025
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    Stats N Data (2025). Global Bike Dry Chain Lube Market Business Opportunities 2025-2032 [Dataset]. https://www.statsndata.org/report/bike-dry-chain-lube-market-361909
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Feb 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Bike Dry Chain Lube market has experienced significant expansion over the past few years, driven by a growing demographic of cycling enthusiasts and an increasing emphasis on maintenance and performance among bikers. This specialized lubricant is essential for ensuring smooth and efficient movement of bike chain

  15. Burial Insurance Market Analysis North America, Europe, APAC, South America,...

    • technavio.com
    Updated Dec 19, 2024
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    Technavio (2024). Burial Insurance Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, UK, Germany, Brazil, France, Italy, Japan, The Netherlands, South Korea - Size and Forecast 2025-2029 [Dataset]. https://www.technavio.com/report/burial-insurance-market-industry-analysis
    Explore at:
    Dataset updated
    Dec 19, 2024
    Dataset provided by
    TechNavio
    Authors
    Technavio
    Time period covered
    2021 - 2025
    Area covered
    Brazil, Canada, Netherlands, Germany, Japan, France, Italy, United Kingdom, United States, South Korea, Global
    Description

    Snapshot img

    What is the Size of Burial Insurance Market?

    The burial insurance market size is forecast to increase by USD 72 billion and is estimated to grow at a CAGR of 5.5% between 2024 and 2029. The market is experiencing significant growth due to several key factors. The geriatric population is expanding, leading to a rise in demand for burial insurance. Additionally, there is an increasing focus on digitalization in the insurance industry, making it more convenient for consumers to purchase policies online. However, the market is also facing challenges such as misleading advertisements that may misrepresent the true cost and coverage of burial insurance policies. As the population ages and consumers seek out more efficient ways to plan for end-of-life expenses, the market is poised for continued growth. Digitalization is playing a crucial role in making these policies more accessible, but it is essential for insurers to maintain transparency and accuracy in their advertising to build trust and credibility with consumers.

    Request Free Market Sample

    Market Segmentation

    The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

    Age Group
    
      Seniors
      Pre-retirement individuals
      High-risk individuals
    
    
    Product Type
    
      Final expense life insurance
      Pre-need burial insurance
      Whole life burial insurance
      Guaranteed issue burial insurance
      Term burial insurance
    
    
    Geography
    
      North America
    
        Canada
        US
    
    
      Europe
    
        Germany
        UK
        France
        Italy
    
    
      APAC
    
        Japan
        South Korea
    
    
      South America
    
        Brazil
    
    
      Middle East and Africa
    

    Which is the largest segment driving market growth?

    The seniors segment is estimated to witness significant growth during the forecast period. The market is gaining significance as the senior population continues to expand. Approximately 50% of the global population aged 60 and above is projected to reach 1.4 billion by 2030, and this demographic segment represents a substantial market opportunity.

    Get a glance at the market share of various regions. Download the PDF Sample

    The seniors segment was the largest segment and was valued at USD 126.40 billion in 2019. This trend presents a growing demand for burial insurance coverage. Burial insurance policies offer a predetermined coverage amount to cover funeral and burial expenses. Underwriting processes for these policies have been simplified, with some companies offering coverage without a medical exam requirement. This approach, known as simplified underwriting, caters to consumers with various health conditions. Agents play a crucial role in connecting consumers with the most suitable policies for their needs. Hence, such factors are fuelling the growth of this segment during the forecast period.

    Which region is leading the market?

    For more insights on the market share of various regions, Request Free Sample

    North America is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The North American market for burial insurance is witnessing notable expansion due to the increasing recognition among the aging population of the importance of long-term care planning. A recent survey involving over 1,700 participants underscored the significance of this issue, with 91% of respondents acknowledging the need to include long-term care in their retirement plans. This heightened awareness is fueling the demand for burial insurance in the region. In response to this trend, companies such as Transamerica are innovating to improve the customer experience. In March 2023, Transamerica introduced ConnectedClaimsSM, a range of customizable services aimed at streamlining access to workplace supplemental insurance benefits. This premium service offers policyholders a level of death benefit and guarantees acceptance without the need for a medical examination. With technological dependence on the rise, funeral cover continues to provide essential financial help for families during difficult times.

    How do company ranking index and market positioning come to your aid?

    Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

    AFLAC Inc: The company offers burial insurance such as immediate cash payout which provides a tax-free cash benefit to cover final expenses such as funeral costs.

    Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:

    American International Group Inc.
    An Post Insuranc
    
  16. Audience Targeting Data API | Leverage 700M+ Profiles | Optimize Marketing...

    • datarade.ai
    Updated Oct 27, 2021
    + more versions
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    Success.ai (2021). Audience Targeting Data API | Leverage 700M+ Profiles | Optimize Marketing Campaigns | Best Price Guarantee [Dataset]. https://datarade.ai/data-products/audience-targeting-data-api-leverage-700m-profiles-optim-success-ai
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    Oct 27, 2021
    Dataset provided by
    Area covered
    Sierra Leone, Equatorial Guinea, Cyprus, Virgin Islands (U.S.), Gabon, Saint Lucia, Belgium, Tokelau, Brunei Darussalam, Liechtenstein
    Description

    Success.ai’s Audience Targeting Data API empowers your marketing, sales, and product teams with on-demand access to a vast dataset of over 700 million verified global profiles. By delivering rich demographic, firmographic, and behavioral insights, this API enables you to hone in on precisely the right audiences for your campaigns.

    Whether you’re exploring new markets, optimizing ABM strategies, or refining personalization techniques, Success.ai’s data ensures your message reaches the most relevant prospects. Backed by our Best Price Guarantee, this solution is indispensable for maximizing engagement, conversion, and ROI in a competitive global environment.

    Why Choose Success.ai’s Audience Targeting Data API?

    1. Vast, Verified Global Coverage

      • Access a broad range of professional and consumer profiles spanning industries, regions, and roles.
      • Expand confidently into new markets and segments, supported by accurate, continuously updated data.
    2. AI-Validated Accuracy

      • Depend on 99% accuracy through AI-driven validation processes, reducing wasted spend and improving campaign performance.
      • Trust that your targeting efforts are always based on the most current and reliable information available.
    3. Continuous Data Refreshes

      • Receive real-time updates to ensure your contact lists remain relevant and reflective of evolving market conditions.
      • Swiftly adapt strategies to seasonal shifts, product launches, or changing buyer behaviors, maintaining long-term effectiveness.
    4. Ethical and Compliant

      • Fully adheres to GDPR, CCPA, and other global data privacy regulations, guaranteeing responsible and lawful data usage.

    Data Highlights:

    • 700M+ Verified Global Profiles: Engage with diverse, high-quality audiences from any industry or market segment.
    • Demographic, Firmographic, and Behavioral Insights: Tailor campaigns with nuanced targeting strategies.
    • Real-Time Data: Dynamically adjust outreach as market conditions evolve, ensuring relevance and timeliness.
    • Best Price Guarantee: Achieve premium results at highly competitive prices, optimizing your ROI.

    Key Features of the Audience Targeting Data API:

    1. Granular Segmentation and Query

      • Filter audiences by demographics, industry, location, job role, purchasing patterns, and more.
      • Zero in on precisely the profiles that match your ideal customer profile (ICP) criteria, driving conversion and efficiency.
    2. Instant Data Enrichment

      • Enhance existing CRM or marketing automation systems with continuously updated audience data, removing manual data imports and guesswork.
      • Maintain pristine data hygiene, ensuring your team always works with actionable intelligence.
    3. Seamless Integration and Flexibility

      • Effortlessly incorporate the API into your existing workflows, marketing tools, or analytics platforms.
      • Adjust parameters, queries, and segmentation strategies as your business objectives evolve or market conditions shift.
    4. AI-Driven Validation and Reliability

      • Leverage AI-powered verification to confirm data accuracy, reducing bounce rates and improving engagement outcomes.
      • Confidently invest resources in campaigns backed by verified, real-time data.

    Strategic Use Cases:

    1. Highly Personalized Campaigns

      • Use demographic and behavioral insights to craft tailored messages and offers.
      • Improve engagement, open rates, and conversions by delivering content that resonates with targeted segments.
    2. ABM Strategies and Market Expansion

      • Identify and target key accounts or emerging market opportunities with precision.
      • Develop ABM campaigns that focus on decision-makers and influencers, accelerating deal velocity.
    3. Product Launches and Seasonal Promotions

      • Quickly adapt targeting parameters to match seasonal trends, promotional periods, or new product introductions.
      • Engage ideal audiences at the most opportune moments, ensuring campaign relevance and impact.
    4. Enhanced Competitive Advantage

      • Monitor audience shifts and competitor moves, refining segmentation and messaging proactively.
      • Stay a step ahead by anticipating audience needs and adjusting campaigns for maximum market resonance.

    Why Choose Success.ai?

    1. Best Price Guarantee

      • Access top-tier audience targeting data at competitive prices, ensuring unparalleled value and ROI.
    2. Seamless Integration

      • Incorporate the API into your current marketing stacks, simplifying workflows and improving team productivity.
    3. Data Accuracy with AI Validation

      • Trust in 99% accuracy to guide data-driven decisions, enhance targeting, and achieve exceptional campaign performance.
    4. Customizable and Scalable Solutions

      • Tailor datasets and segmentation parameters to align perfectly with your evolving business needs, product lines, and strategic imperatives.

    Additional...

  17. f

    Selected attitudes by segment.

    • plos.figshare.com
    xls
    Updated Jan 31, 2024
    + more versions
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    Stephen Coleman; Michael D. Slater; Phil Wright; Oliver Wright; Lauren Skardon; Gillian Hayes (2024). Selected attitudes by segment. [Dataset]. http://doi.org/10.1371/journal.pone.0296049.t003
    Explore at:
    xlsAvailable download formats
    Dataset updated
    Jan 31, 2024
    Dataset provided by
    PLOS ONE
    Authors
    Stephen Coleman; Michael D. Slater; Phil Wright; Oliver Wright; Lauren Skardon; Gillian Hayes
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Pandemics such as Covid-19 pose tremendous public health communication challenges in promoting protective behaviours, vaccination, and educating the public about risks. Segmenting audiences based on attitudes and behaviours is a means to increase the precision and potential effectiveness of such communication. The present study reports on such an audience segmentation effort for the population of England, sponsored by the United Kingdom Health Security Agency (UKHSA) and involving a collaboration of market research and academic experts. A cross-sectional online survey was conducted between 4 and 24 January 2022 with 5525 respondents (5178 used in our analyses) in England using market research opt-in panel. An additional 105 telephone interviews were conducted to sample persons without online or smartphone access. Respondents were quota sampled to be demographically representative. The primary analytic technique was k means cluster analysis, supplemented with other techniques including multi-dimensional scaling and use of respondent ‐ as well as sample-standardized data when necessary to address differences in response set for some groups of respondents. Identified segments were profiled against demographic, behavioural self-report, attitudinal, and communication channel variables, with differences by segment tested for statistical significance. Seven segments were identified, including distinctly different groups of persons who tended toward a high level of compliance and several that were relatively low in compliance. The segments were characterized by distinctive patterns of demographics, attitudes, behaviours, trust in information sources, and communication channels preferred. Segments were further validated by comparing the segmentation variable versus a set of demographic variables as predictors of reported protective behaviours in the past two weeks and of vaccine refusal; the demographics together had about one-quarter the effect size of the single seven-level segment variable. With respect to managerial implications, different communication strategies for each segment are suggested for each segment, illustrating advantages of rich segmentation descriptions for understanding public health communication audiences. Strengths and weaknesses of the methods used are discussed, to help guide future efforts.

  18. Global Golf Ball Market Segmentation By Application

    • kenresearch.com
    Updated Dec 15, 2024
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    Ken Research (2024). Global Golf Ball Market Segmentation By Application [Dataset]. https://www.kenresearch.com/industry-reports/global-golf-ball-market
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    Dataset updated
    Dec 15, 2024
    Dataset provided by
    ---
    Authors
    Ken Research
    Description

    By Application:The global golf ball market is also segmented by application into leisure & amateur and professional categories. The leisure & amateur segment holds the largest share, driven by a vast base of casual players who engage in the sport for recreation rather than competition. Golf is increasingly seen as a social activity, particularly in countries with large golfing communities, which bolsters demand for high-volume, lower-cost golf balls. By Region:The market is further segmented by regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America leads the market due to its well-established golfing culture, with the U.S. being home to over 15,000 golf courses. The Asia-Pacific region, especially Japan and South Korea, is growing rapidly as golf becomes increasingly popular among business professionals and the affluent population. Global Golf Ball Market Segmentation Environmental concerns are driving demand for sustainable products across industries, including the golf ball market. Manufacturers are increasingly focused on developing biodegradable or recyclable golf balls as sustainability awareness grows. According to the World Bank, environmental regulations tightened by 5.4% globally in 2023, compelling companies to adopt eco-friendly practices. This trend is particularly prominent in markets like Europe and North America, where consumers are actively seeking products that align with their environmental values.

  19. Share of apparel retail market value in the United Kingdom (UK) 2012, by...

    • statista.com
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    Statista, Share of apparel retail market value in the United Kingdom (UK) 2012, by demographic [Dataset]. https://www.statista.com/statistics/293045/clothign-apparel-retail-segementation-by-demographic-in-the-united-kingdom-uk/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2012
    Area covered
    United Kingdom
    Description

    This statistic shows the segmentation of the apparel retail market in the United Kingdom, by the value of women's, men's and children's wear in 2012. In 2012, 16.1 percent of the apparel market value came from the retail of children's wear.

  20. Consumer Segments - Austria (Grid 250m)

    • carto.com
    Updated Jan 30, 2022
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    Experian (2022). Consumer Segments - Austria (Grid 250m) [Dataset]. https://carto.com/spatial-data-catalog/browser/dataset/expn_consumer_se_d36b725c/
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    Dataset updated
    Jan 30, 2022
    Dataset authored and provided by
    Experianhttps://www.experian.de/
    Area covered
    Austria
    Variables measured
    Consumer Segments
    Description

    WorldView segments has been developed to segment the global population into 10 consistent consumer types by analysing data including: demographics, value orientation, attitudes, consumer behaviour and consumption volume. The segments have been identified and validated in detailed international primary reserach. They enable the identification of customer target groups and the segmentation of markets consistently across multiple countries. The data is built using a combination of WorldView Demographics enhanced with consumer survey panel data across a number of regions where available.

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Statista (2022). Demographic market segmentation of c-store customers United States 2019 [Dataset]. https://www.statista.com/statistics/1104324/c-stores-urban-and-rural-appeal-united-states/
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Demographic market segmentation of c-store customers United States 2019

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Dataset updated
Jan 14, 2022
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2019
Area covered
United States
Description

According to a survey conducted by CSP Magazine in 2019, 37 percent of urban consumers stated that they are visiting convenience stores more often than they were two years ago, versus only 21 percent of rural consumers and 26 percent of suburban customers.

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