Demografy is a privacy by design customer demographics prediction AI platform.
Core features: - Demographic segmentation - Demographic analytics - API integration - Data export
Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names
Use cases: - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better
Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.
Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data
Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.
Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel
This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).
Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history
Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.
Use Case: Demographics Analysis
Problem A global retailer wants to understand company performance by age group.
Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors
Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors
Corporate researchers and consumer insights teams use CE Vision for:
Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts
Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention
Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities
Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring
Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.
Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends
Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period ...
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The global audience measurement systems market size was valued at approximately USD 2.8 billion in 2023 and is expected to reach USD 5.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.1% during the forecast period. This growth is driven by the increasing need for precise data analytics and insights in the media and entertainment industry, which are essential for making informed decisions and targeting audiences effectively.
One of the primary growth factors for the audience measurement systems market is the exponential rise in digital media consumption. As more consumers shift towards digital platforms for entertainment and information, there is a growing need for advanced measurement tools that can accurately capture audience behavior across various devices and channels. This transition from traditional to digital media necessitates more sophisticated and real-time analytics solutions, thus fostering market growth. Additionally, the increasing penetration of smartphones and high-speed internet has augmented the consumption of digital content, further propelling the demand for audience measurement systems.
Another significant growth driver is the burgeoning advertising industry, which relies heavily on accurate audience measurement to optimize ad placements and enhance ROI. Advertisers and media agencies need detailed insights into audience demographics, preferences, and engagement levels to tailor their campaigns effectively. This requires robust audience measurement systems that can provide granular data and actionable insights, thus boosting their adoption. Moreover, the growing trend of personalized advertising, driven by advancements in data analytics and artificial intelligence, is also contributing to the market expansion.
The increase in regulatory requirements regarding transparency and accountability in media ratings is also stimulating market growth. Governments and regulatory bodies across various regions are mandating the use of reliable and transparent measurement systems to ensure fair competition and accuracy in audience ratings. This regulatory push is compelling media companies to adopt advanced measurement solutions that comply with industry standards, thereby driving the market. Furthermore, the integration of advanced technologies such as AI, machine learning, and big data analytics in audience measurement systems is enhancing their capabilities, making them more reliable and efficient.
From a regional perspective, North America holds a dominant position in the audience measurement systems market, primarily due to the presence of major media companies and advanced technological infrastructure. The region's early adoption of digital technologies and high expenditure on advertising are significant factors contributing to its market leadership. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the rapid digitization of media and increasing internet penetration. The growing middle-class population and rising disposable income in countries like China and India are also augmenting the demand for media content, thereby boosting the need for audience measurement systems.
In the audience measurement systems market, the component segment is divided into software, hardware, and services. The software segment holds the largest market share, driven by the increasing demand for advanced analytics tools and platforms that can provide real-time insights into audience behavior. These software solutions are designed to handle large volumes of data, offering features like data visualization, predictive analytics, and automated reporting. The integration of AI and machine learning in these software solutions further enhances their capabilities, allowing for more accurate and sophisticated audience measurement.
The hardware segment, although smaller in comparison to software, is also experiencing steady growth. This includes devices and sensors used for audience data collection, such as set-top boxes, smart TVs, and mobile devices. The proliferation of connected devices and advancements in IoT technology are driving the demand for hardware components in audience measurement systems. These devices provide valuable data on audience interactions and behavior, which can be analyzed to gain deeper insights into consumer preferences and engagement levels.
The services segment encompasses a range of offerings, including consulting, implementation, and maintenance services.
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The Aging Population Services market has emerged as a critical sector in response to the growing global demographic shift towards an older population. As life expectancy increases and birth rates decline, an estimated 1.4 billion people worldwide will be aged 60 and over by 2030. This demographic change is exerting
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The Influencer Marketing market is experiencing robust growth, projected to reach $13.80 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 31.95% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of social media and the rising preference for authentic brand endorsements by consumers are major contributors. Businesses are increasingly recognizing the effectiveness of influencer marketing in reaching targeted audiences, building brand awareness, and driving sales, particularly amongst younger demographics. Further driving growth is the evolution of influencer marketing platforms and analytics tools that provide greater transparency and measurability of campaign performance, allowing for more sophisticated strategies and ROI assessment. The diverse range of influencer types, from micro-influencers to mega-influencers, allows for customized campaigns reaching various market segments. Key segments include software and service components, targeting both Small and Medium Enterprises (SMEs) and Large Enterprises across diverse applications like campaign management, search and discovery, analytics, product seeding, and others. Retail and e-commerce, fashion and lifestyle, travel and hospitality, and food and beverage industries are leading end-user sectors. Geographic distribution shows a strong presence across North America, Europe, and Asia, with the United States, China, and the UK representing significant market shares. However, the market's growth potential is extensive, with emerging markets in Asia and Latin America expected to contribute significantly to the overall expansion in the coming years. While challenges exist, such as influencer fraud and maintaining authenticity, the industry is proactively addressing these concerns through improved verification methods and increased transparency. The continued advancement of technology, the expanding reach of social media platforms, and the evolving consumer behavior suggest that the influencer marketing market will maintain its high growth trajectory throughout the forecast period, creating significant opportunities for market participants. Recent developments include: August 2024: The Tourism Authority of Thailand (TAT) has unveiled its new influencer marketing platform, 'TAT Connex', marking a significant step in its digital transformation strategy for promoting and developing tourism. 'TAT Connex' invites a diverse range of participants, including local and international Key Opinion Leaders (KOLs), influencers, bloggers, media personalities, and celebrities. They can connect with ten distinct categories of tourism-related businesses. These categories encompass dining establishments, hotels and homestays, transportation services, recreational activities and attractions, travel agencies, health and beauty services, shopping centers, entertainment venues, and souvenir shops.July 2024: Collective Artists Network, a new media entity focused on pop culture, is venturing into AI by acquiring Galleri5. Galleri5 is an AI-driven platform specializing in influencer marketing analytics and content management, catering to brands and influencers. Its offerings encompass AI-generated visual content, creator intelligence, campaign oversight, and trend prediction. By acquiring Galleri5, the firm is making a significant stride in weaving deep tech and AI into the fabric, bolstering its capacity to deliver state-of-the-art solutions to talents, content platforms, and brands.July 2024: Publicis Groupe has agreed to acquire Influential, the leading global influencer marketing platform. Influential specializes in authentically linking brands to their audiences through creating, deploying, and optimizing digital campaigns driven by creators. As the world's largest influencer marketing firm by revenue, Influential boasts a proprietary AI-driven technology platform that analyzes over 100 billion data points. Its expansive network includes over 3.5 million creators, granting access to data on 90% of global influencers with over 1 million followers. Currently, Influential provides its services to more than 300 brands worldwide.June 2024: Qoruz, an influencer marketing platform based in India, has partnered with Dabur, a brand celebrated for its natural and Ayurvedic products. This collaboration enhances Dabur's influencer marketing strategy, fostering more authentic and impactful connections with its audience. Leveraging Qoruz's sophisticated analytics and influencer management tools, Dabur aims to pinpoint influencers that resonate with the brand's fundamental values. Through Qoruz’s platform, Dabur gains data-driven insights into influencer performance and audience engagement, enabling them to craft campaigns that effectively resonate with their target demographic.. Key drivers for this market are: Firms Increasing Necessity to Utilize Influencer Marketing Platforms for Enhanced Consumer Engagement, Increasing Penetration of Social Media Platforms. Potential restraints include: Firms Increasing Necessity to Utilize Influencer Marketing Platforms for Enhanced Consumer Engagement, Increasing Penetration of Social Media Platforms. Notable trends are: Fashion and Lifestyle is Expected to Hold Significant Share.
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License information was derived automatically
Context
The dataset tabulates the New Market Hispanic or Latino population. It includes the distribution of the Hispanic or Latino population, of New Market, by their ancestries, as identified by the Census Bureau. The dataset can be utilized to understand the origin of the Hispanic or Latino population of New Market.
Key observations
Among the Hispanic population in New Market, regardless of the race, the largest group is of Other Hispanic or Latino origin, with a population of 54 (65.06% of the total Hispanic population).
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.
Origin for Hispanic or Latino population include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for New Market Population by Race & Ethnicity. You can refer the same here
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The Soft Meal and Care Food market has emerged as a vital segment within the broader food industry, catering to the specific dietary needs of various demographic groups, including the elderly, individuals with chewing or swallowing difficulties, and patients recovering from surgery. These specialized meals are desig
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Context
The dataset tabulates the Non-Hispanic population of New Market by race. It includes the distribution of the Non-Hispanic population of New Market across various race categories as identified by the Census Bureau. The dataset can be utilized to understand the Non-Hispanic population distribution of New Market across relevant racial categories.
Key observations
Of the Non-Hispanic population in New Market, the largest racial group is White alone with a population of 1,286 (85.45% of the total Non-Hispanic population).
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.
Racial categories include:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for New Market Population by Race & Ethnicity. You can refer the same here
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We'll customize a Meetup dataset to align with your unique requirements, incorporating public data on event titles, organizer names, categories, dates, locations, attendee counts, demographic insights, and other relevant metrics.
Leverage our Meetup datasets for various applications to strengthen strategic planning and market analysis. Examining these datasets enables organizations to understand attendee preferences and event trends, facilitating refined event offerings and optimized marketing strategies. Tailor your access to the complete dataset or specific subsets according to your business needs.
Popular use cases include optimizing event selections based on attendee insights, refining marketing strategies through targeted attendee segmentation, and identifying and predicting trends to maintain a competitive edge in the event planning market.
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License information was derived automatically
Context
The dataset tabulates the New Market population over the last 20 plus years. It lists the population for each year, along with the year on year change in population, as well as the change in percentage terms for each year. The dataset can be utilized to understand the population change of New Market across the last two decades. For example, using this dataset, we can identify if the population is declining or increasing. If there is a change, when the population peaked, or if it is still growing and has not reached its peak. We can also compare the trend with the overall trend of United States population over the same period of time.
Key observations
In 2023, the population of New Market was 571, a 1.06% increase year-by-year from 2022. Previously, in 2022, New Market population was 565, an increase of 0.89% compared to a population of 560 in 2021. Over the last 20 plus years, between 2000 and 2023, population of New Market decreased by 136. In this period, the peak population was 710 in the year 2001. The numbers suggest that the population has already reached its peak and is showing a trend of decline. Source: U.S. Census Bureau Population Estimates Program (PEP).
When available, the data consists of estimates from the U.S. Census Bureau Population Estimates Program (PEP).
Data Coverage:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for New Market Population by Year. You can refer the same here
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The social network marketing market is experiencing robust growth, driven by the increasing adoption of social media platforms for business purposes and the ever-evolving digital landscape. Between 2019 and 2024, the market demonstrated significant expansion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% during this period, and given a 2025 market size of $500 million (a reasonable estimate based on industry reports of similar markets), we can project continued strong growth. Key drivers include the expanding user base of social media platforms, particularly amongst younger demographics, the rise of influencer marketing, and the increasing sophistication of social media advertising tools and analytics. Businesses are increasingly leveraging these platforms for targeted advertising, brand building, customer engagement, and lead generation. This growth trajectory is expected to continue through 2033, albeit potentially at a slightly reduced CAGR of 12%, reflecting market maturation and increased competition. Trends such as the growing importance of short-form video content, the increased use of social commerce, and the continuing development of artificial intelligence (AI)-powered marketing tools are shaping the market landscape. However, restraints such as data privacy concerns, algorithm changes impacting organic reach, and the need for ongoing adaptation to evolving platform policies pose challenges for marketers. The market is segmented by platform (Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest, Tumblr etc.), target audience demographics, and marketing techniques employed. Regional variations in market penetration and growth rates are also significant.
Success.ai’s Consumer Marketing Data API empowers your marketing, analytics, and product teams with on-demand access to a vast and continuously updated dataset of consumer insights. Covering detailed demographics, behavioral patterns, and purchasing histories, this API enables you to go beyond generic outreach and craft tailored campaigns that truly resonate with your target audiences.
With AI-validated accuracy and support for precise filtering, the Consumer Marketing Data API ensures you’re always equipped with the most relevant data. Backed by our Best Price Guarantee, this solution is essential for refining your strategies, improving conversion rates, and driving sustainable growth in today’s competitive consumer landscape.
Why Choose Success.ai’s Consumer Marketing Data API?
Tailored Consumer Insights for Precision Targeting
Comprehensive Global Reach
Continuously Updated and Real-Time Data
Ethical and Compliant
Data Highlights:
Key Features of the Consumer Marketing Data API:
Granular Targeting and Segmentation
Flexible and Seamless Integration
Continuous Data Enrichment
AI-Driven Validation
Strategic Use Cases:
Highly Personalized Marketing Campaigns
Market Expansion and Product Launches
Competitive Analysis and Trend Forecasting
Customer Retention and Loyalty Programs
Why Choose Success.ai?
Best Price Guarantee
Seamless Integration
Data Accuracy with AI Validation
Customizable and Scalable Solutions
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Global Fast-casual Dining Market size valued at US$ 26.96 Billion in 2023, set to reach US$ 45.94 Billion by 2032 at a CAGR of about 6.1% from 2024-2032.
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Global Proline Market to grow from US$ 653.4 Million in 2023 to US$ 1077.11 Million by 2032, at a CAGR of 5.3%.
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Population Health Management Solution Market is segmented By Component (Software and Services) and Medium (Web Based Medium, and Cloud Based Medium)
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We'll customize a Tmall dataset to align with your unique requirements, incorporating data on product titles, seller names, categories, prices, reviews, ratings, demographic insights, and other relevant metrics.
Leverage our Tmall datasets for various applications to strengthen strategic planning and market analysis. Examining these datasets enables organizations to understand consumer preferences and shopping trends, facilitating refined product offerings and optimized marketing strategies. Tailor your access to the complete dataset or specific subsets according to your business needs.
Popular use cases include optimizing product selections based on consumer insights, refining marketing strategies through targeted customer segmentation, and identifying and predicting trends to maintain a competitive edge in the online shopping market.
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The United States senior living market, valued at $112.93 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 5.86% from 2025 to 2033. This expansion is fueled by several key drivers. The aging population, particularly the baby boomer generation, is a significant factor, creating an increasing demand for assisted living, independent living, memory care, and nursing care facilities. Furthermore, rising disposable incomes and increasing awareness of the benefits of senior living communities contribute to market growth. Technological advancements in senior care, such as telehealth and remote monitoring, are also enhancing the quality of life for residents and boosting market appeal. However, the market faces some restraints, including the rising costs of healthcare and senior care services, potentially limiting accessibility for some segments of the population. Furthermore, staffing shortages within the industry represent a significant challenge. The market is segmented by property type, with assisted living, independent living, and memory care facilities representing the largest segments. Key states driving market growth include New York, Illinois, California, North Carolina, and Washington, reflecting higher concentrations of the senior population and higher disposable incomes. Major players in the market such as Ensign Group Inc, Sunrise Senior Living, Brookdale Senior Living Inc, and Atria Senior Living Inc, compete fiercely, driving innovation and service improvements. The forecast period (2025-2033) anticipates continued growth, driven by the ongoing demographic shifts and increased demand for high-quality senior care options. Strategic partnerships, acquisitions, and investments in technology are likely to shape the competitive landscape in the coming years. The industry will continue to adapt to meet the evolving needs of the aging population, focusing on personalized care, innovative technologies, and cost-effective solutions. This comprehensive report provides an in-depth analysis of the booming United States senior living market, covering the period from 2019 to 2033. With a base year of 2025 and a forecast period spanning 2025-2033, this report is an invaluable resource for investors, industry professionals, and anyone seeking to understand the dynamics of this rapidly evolving sector. The report leverages extensive data analysis to provide insightful projections and uncover key trends shaping the future of senior care in the US. Expect detailed breakdowns of key segments, including assisted living, independent living, memory care, and nursing care, across major states like California, New York, Illinois, North Carolina, and Washington. Recent developments include: July 2023: Spring Cypress senior living site expansion is set to open at the end of 2024 and will consist of three phases. The first phase of the expansion will include 19 independent-living, two-bedroom cottages. The second phase will include 24 townhomes. The third phase will feature 95 apartments. The final phase will feature a resort with several luxury amenities., Apr 2023: For seniors looking for innovative, high-quality care, Avista Senior Living is transitioning away from its SafelyYou partnership to empower safer, more personalized dementia care with real-time, AI video and remote clinical experts 24/7.. Key drivers for this market are: 4., Increase in Aging Population Driving the Market4.; Healthcare and Long-term Care Needs Driving the Market. Potential restraints include: 4., High Affordability and Cost of Care Affecting the Market4.; Staffing and Workforce Challenges Affecting the Market. Notable trends are: Senior Housing Witnessing Increased Demand.
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The Silver Target market, which primarily focuses on the demographic of older adults aged 50 and above, represents a significant and growing segment of the consumer landscape. As the global population ages, this market has gained traction, driven by an increasing life expectancy and a rising number of baby boomers e
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Global Population Health Management Market reached USD 21.3 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 54.3 billion by 2031
According to our latest research, the Location Based Advertising (LBA) market size reached USD 92.3 billion in 2024, driven by the increasing adoption of mobile devices and advancements in location intelligence technologies. The market is set to expand at a robust CAGR of 13.7% from 2025 to 2033, with the forecasted market size expected to reach USD 266.9 billion by 2033. The surge in demand is primarily attributed to the growing need for personalized marketing, real-time consumer engagement, and the proliferation of location-enabled smartphones, which together are transforming the way brands interact with their target audiences.
The exponential growth of the Location Based Advertising market is largely underpinned by the rapid penetration of smartphones and other GPS-enabled devices across both developed and emerging economies. As consumers increasingly rely on mobile devices for navigation, shopping, and social interaction, advertisers are leveraging real-time location data to deliver hyper-targeted promotions and offers. This shift towards mobile-centric lifestyles has enabled businesses to harness the power of location intelligence, resulting in higher engagement rates and improved conversion metrics. Furthermore, advancements in geospatial analytics and the integration of artificial intelligence (AI) into LBA platforms have significantly enhanced the accuracy and relevance of location-based campaigns, making them more appealing to both marketers and end-users.
Another key growth factor for the Location Based Advertising market is the rising demand for personalized and contextually relevant content. Modern consumers expect brands to deliver tailored experiences that resonate with their immediate needs and preferences. LBA solutions empower businesses to segment audiences based on real-time location data, behavioral patterns, and demographic insights, thereby enabling the delivery of customized messages at the right time and place. This level of personalization not only fosters brand loyalty but also drives higher return on investment (ROI) for advertisers. Additionally, the adoption of omnichannel marketing strategies—wherein LBA is integrated with social media, mobile apps, and digital out-of-home advertising—has further amplified the effectiveness and reach of location-based campaigns.
The regulatory landscape and advancements in data privacy frameworks have also played a pivotal role in shaping the Location Based Advertising market. With increasing concerns over user data privacy and stringent regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), LBA solution providers are investing heavily in secure data collection, consent management, and anonymization technologies. These initiatives have not only helped build consumer trust but have also encouraged more businesses to adopt location-based marketing strategies. As a result, the market is witnessing a steady influx of investments aimed at developing privacy-centric LBA platforms that comply with regional and global data protection standards.
Regionally, North America continues to dominate the Location Based Advertising market, accounting for the largest share in 2024, thanks to its advanced digital infrastructure, high smartphone penetration, and a mature advertising ecosystem. However, Asia Pacific is emerging as the fastest-growing region, fueled by the rapid urbanization, expanding middle-class population, and increasing adoption of digital marketing practices across China, India, and Southeast Asia. Europe, with its strong emphasis on data privacy and robust regulatory frameworks, remains a key market for innovative and compliant LBA solutions. Meanwhile, Latin America and the Middle East & Africa are witnessing gradual adoption, supported by improving mobile connectivity and growing investments in digital transformation initiatives.
The Location Based Advertising market is se
Demografy is a privacy by design customer demographics prediction AI platform.
Core features: - Demographic segmentation - Demographic analytics - API integration - Data export
Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names
Use cases: - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better
Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.