As of January 2024, Meta's largest audience were women aged 25 to 34 years, who made up 12.4 percent of users. Men of the same age group followed, accounting for 11.9 percent of users. Overall, less than 15 percent of Meta's audience, which includes platforms Facebook, Instagram, and Messenger, were aged between 65 years and above.
As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.
In today's fast-paced digital landscape, understanding your audience isn't just a luxury—it's a necessity. Digital Audience Data offers a treasure trove of insights that can elevate your marketing strategy, drive business growth, and enhance customer satisfaction. But why should you choose Digital Audience Data? Let’s dive into its key features, applications, and why our solutions are a cut above the rest.
Why Choose The Data Group’s Digital Audience Data?
● Enhance Targeting: Reach the right audience on the right device with precision, ensuring your message hits home every time. ● Boost Engagement: Craft personalized experiences that resonate with your audience, fostering loyalty and advocacy.
Key Features
Our Digital Audience Data solutions are packed with powerful features designed to give you a competitive edge:
● A Wealth of Demographic Profiles: Dive deep into demographics, behaviors, purchasing, psychographics and more to customize the buying journey. ● Personalization at Scale: With up to 10 MAIDs/Hashed Emails per match you can reach more users on more devices than ever before.
Applications
● Marketing: Tailor campaigns with pinpoint accuracy, leading to higher conversion rates and reduced ad spend. ● Sales Strategy: Identify high-potential leads and craft tailored offers that resonate with each user.
Why Our Data is Better
In a crowded market, our Digital Audience Data solutions stand out for several reasons:
● Accuracy and Depth: We provide the most accurate and in-depth data available, ensuring you have the best information to make critical decisions. ● Customization: Our solutions are highly customizable to meet the unique needs of your business, no matter the industry or size. ● Cutting-Edge Technology: We leverage the latest in AI and machine learning to deliver predictive insights that keep you ahead of the curve. ● Exceptional Support: Our dedicated team of experts is always on hand to assist you, ensuring you get the most out of your data.
Get Started Today!
Ready to transform your business with the power of Digital Audience Data? Contact us now to learn more about how our solutions can help you achieve your goals and stay ahead of the competition. Let's unlock new possibilities together!
As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.
X is a male-dominated platform
As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.
X Blue for you
It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.
A global database of population segmentation data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future.
Leverage up-to-date audience targeting data trends for market research, audience targeting, and sales territory mapping.
Self-hosted consumer data curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The Consumer Data is standardized, unified, and ready to use.
Use cases for the Global Population Database (Consumer Data Data/Segmentation data)
Ad targeting
B2B Market Intelligence
Customer analytics
Marketing campaign analysis
Demand forecasting
Sales territory mapping
Retail site selection
Reporting
Audience targeting
Segmentation data export methodology
Our location data packages are offered in variable formats, including GeoJSON, KML, and TopoJSON. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.
Product Features
Population density
Accurate at any level of granularity
Global coverage
Updated yearly
Data spans over 55 years
Standardized and reliable
Self-hosted
Fully aggregated (ready to use)
Rich attributes
Why do companies choose our Population Databases
Standardized and unified demographic data structure
Reduce integration time and cost by 30%
Dedicated customer success manager
Note: Custom population data packages are available. Please submit a request via the above contact button for more details.
Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data
Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.
Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel
This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).
Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history
Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.
Use Case: Demographics Analysis
Problem A global retailer wants to understand company performance by age group.
Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors
Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors
Corporate researchers and consumer insights teams use CE Vision for:
Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts
Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention
Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities
Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring
Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.
Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends
Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period ...
As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.
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56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.
A global database of Census Data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future.
Leverage up-to-date census data with population trends for real estate, market research, audience targeting, and sales territory mapping.
Self-hosted commercial demographic dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The global Census Data is standardized, unified, and ready to use.
Use cases for the Global Census Database (Consumer Demographic Data)
Ad targeting
B2B Market Intelligence
Customer analytics
Real Estate Data Estimations
Marketing campaign analysis
Demand forecasting
Sales territory mapping
Retail site selection
Reporting
Audience targeting
Census data export methodology
Our consumer demographic data packages are offered in CSV format. All Demographic data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.
Product Features
Historical population data (55 years)
Changes in population density
Urbanization Patterns
Accurate at zip code and administrative level
Optimized for easy integration
Easy customization
Global coverage
Updated yearly
Standardized and reliable
Self-hosted delivery
Fully aggregated (ready to use)
Rich attributes
Why do companies choose our demographic databases
Standardized and unified demographic data structure
Seamless integration in your system
Dedicated location data expert
Note: Custom population data packages are available. Please submit a request via the above contact button for more details.
Demografy is a privacy by design customer demographics prediction AI platform.
Core features: - Demographic segmentation - Demographic analytics - API integration - Data export
Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names
Use cases: - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better
Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.
QuoteWay Canada provides extensive Demographic Data, ideal for businesses seeking detailed audience targeting. Our Demographic Data encompasses approximately 1.3M records, specifically collected for life insurance purposes and currently resting for about 3 months without contact. This Demographic Data includes age, gender, address, and identity data, ensuring a comprehensive view of the Canadian audience.
Use Cases of Demographic Data: - Targeted Marketing Campaigns: Utilize our Demographic Data to launch highly targeted marketing campaigns with precise audience segmentation. - Customer Profiling: Create detailed customer profiles using our rich Demographic Data. - Market Research: Conduct thorough market research with reliable Demographic Data for accurate consumer insights. - Product Development: Use Demographic Data to inform product development based on the characteristics and identity of your target audience. - Geographic Analysis: Perform geographic analysis with 96% valid postal codes from our Demographic Data. - Email Campaigns: Boost email marketing success rates with 98% valid emails from our Demographic Data. - Telemarketing: Improve telemarketing outcomes using 70% valid phone numbers in our Demographic Data.
Key Benefits of Demographic Data: - High Accuracy: Our Demographic Data is verified with 96% valid postal codes, 98% valid emails, and 70% valid phone numbers. - Comprehensive Dataset: Access a large dataset of approximately 1.3M records, including detailed demographic information and identity data. - Fresh Data: The Demographic Data has been resting for about 3 months, ensuring it is not overused. - Versatile Use: Suitable for various applications such as marketing, research, advertising and product development. - Compliance Ready: Our Demographic Data is ready to use under QuoteWay Canada Inc., ensuring compliance and ease of use. - Life Insurance Focused: The data was initially collected for life insurance purposes, providing a unique consumer segment. - Reliable Source: QuoteWay's commitment to quality ensures that our Demographic Data is reliable and effective, using our Advertising Data.
By leveraging QuoteWay Canada's Demographic and Identity Data, businesses can achieve greater accuracy and success in their consumer outreach efforts. The comprehensive and verified nature of our Demographic Data makes it an invaluable resource for any organization looking to enhance its audience targeting strategies.
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80% of parents say that their children under the age of 11 watch YouTube regularly.
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Snapchat has a reach into 75% of the millenial and Gen Z audience.
At Accurate Append, we specialize in providing industry-leading US Segmentation Data solutions that empower businesses to connect with the right consumers.
Whether you’re aiming to enhance your marketing campaigns, refine your lead generation efforts, or enrich your customer data, our comprehensive dataset enables you to target the ideal audience based on demographics, wealth insights, donation history, and much more.
With a high match rate and flexible delivery options via batch processing or API integration, our data solutions are built to optimize your outreach, ensuring you achieve measurable results with greater precision.
Why Choose Accurate Append for Audience Targeting? Accurate Append stands out for its quality data, innovative delivery options, and dedicated support, ensuring that businesses can achieve the highest ROI from their marketing campaigns. Our data solutions are designed to help you:
Increase Engagement: Reach the consumers most likely to convert by targeting based on wealth, demographics, and past donation behavior. Boost Campaign Efficiency: Reduce wasted marketing efforts by ensuring your messaging reaches those with the highest potential to respond.
Refine Customer Retargeting: Use enriched data to better understand and re-engage existing customers, increasing lifetime value and retention. Enhance Lead Generation: Generate higher-quality leads with insights into consumers’ demographics and purchasing behaviors.
Expand Sales Opportunities: Reach new segments of your audience with detailed data that can inform upselling, cross-selling, and new product launches.
Key Features of Our Audience Targeting Data Accurate Append’s US audience targeting dataset includes a wide range of attributes, allowing for detailed segmentation and custom targeting that aligns with your specific needs:
Demographic Data: Including age, gender, education level, marital status, homeownership, and more, enabling you to tailor campaigns to match your desired consumer profile.
Wealth Insights: Identify high-net-worth individuals to direct your premium offerings and luxury services toward the right audience. Data on estimated income, assets, and property values help you focus on affluent segments.
Donation History: Target charitable givers and donors with campaigns that resonate. Understanding an individual’s donation history can help you align your messaging with their values and interests.
Geographic Data: Access granular location data to enhance your local or regional campaigns, whether you’re targeting customers by state, city, or neighborhood.
Psychographic Data: Leverage behavioral and lifestyle data to further segment your audience based on interests, activities, and purchase patterns.
Flexible Delivery Options: Batch Processing and API Integration
We understand that every business has unique workflows and requirements. That’s why Accurate Append offers two flexible delivery methods to ensure seamless integration with your existing systems:
Batch Data Delivery: Ideal for businesses needing large-scale data appending or updating. Send us your file, and we’ll return it enriched with the latest audience targeting data.
Real-Time API Access: For those looking for instant data, our API allows you to connect directly with Accurate Append’s database. This is perfect for applications requiring real-time updates, CRM integration, or instant lead qualification.
Use Cases of Audience Targeting Data Accurate Append’s data solutions can be applied across a variety of use cases, enhancing the performance of your marketing efforts and business strategies:
Email Marketing Campaigns: Improve open rates and engagement by sending targeted emails to recipients based on their wealth, demographics, and donation history.
Telemarketing: Enhance the effectiveness of your outbound calling campaigns by focusing on high-quality leads, increasing the likelihood of conversions.
Customer Data Enrichment: Augment your existing CRM records with additional demographic, wealth, and behavioral data to create more complete customer profiles.
Lead Generation: Generate new leads by identifying key audience segments most likely to respond to your offers. Whether you’re selling products or services, our data can help you find the right buyers.
Customer Retargeting: Re-engage past customers or those who have shown interest in your brand. By using enriched data, you can tailor your messaging to their specific interests, driving repeat business.
Accurate Append’s audience targeting data is your key to reaching the right consumers and driving successful marketing campaigns. Whether you’re targeting high-net-worth individuals, seeking to enhance your CRM data, or running telemarketing and email campaigns, our robust dataset and flexible delivery options will ensure you get the most out of your marketing efforts.
For businesses looking to achieve accurate data and amazin...
By using detailed geodemographic data on 700 million individuals, we help you create very specific groups of customers. This comprehensive data gives a complete picture of any segment of your audience and what they want.
Here are Xverum's priorities with global audience data: - High recency - Global coverage (240+ countries) - 120-day freshness guarantee - Profile change detection attributes (NEW feature) - Over 100 data points per profile - GDPR- and CCPA-compliant
By analyzing characteristics from Xverum's global identity data, such as company size, industry, and location, you can prioritize leads that are more likely to convert, improving sales efficiency and getting a detailed audience segmentation.
A powerful combination of geodemographic data with detailed attribute data allows you to uncover deeper insights into your audience, resulting in more effective marketing campaigns and higher ROI for your business.
Our 700M+ Individual profiles dataset does not include PII and/or phone numbers.
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There are more male LinkedIn users than females – although it is pretty balanced.
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Our Demographics package in the USA offers data pertaining to the households of residents of the United States of America at Census Block Level. Each data variable is available as a sum, or as a percentage of the total population within each selected area.
At the Census Block level, this dataset includes some of the following key features:
This demographic data is typically available at the census block level. These blocks are smaller, more detailed units designed for statistical purposes, enabling a more precise analysis of population, housing, and demographic data. Census blocks may vary in size and shape but are generally more localized compared to ZIP codes.
Still looking for demographic data at the postal code level? Contact sales.
There are numerous other census data datasets available for the United States, covering a wide range of demographics. These include information on:
As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.
Success.ai’s Audience Targeting Data API empowers your marketing, sales, and product teams with on-demand access to a vast dataset of over 700 million verified global profiles. By delivering rich demographic, firmographic, and behavioral insights, this API enables you to hone in on precisely the right audiences for your campaigns.
Whether you’re exploring new markets, optimizing ABM strategies, or refining personalization techniques, Success.ai’s data ensures your message reaches the most relevant prospects. Backed by our Best Price Guarantee, this solution is indispensable for maximizing engagement, conversion, and ROI in a competitive global environment.
Why Choose Success.ai’s Audience Targeting Data API?
Vast, Verified Global Coverage
AI-Validated Accuracy
Continuous Data Refreshes
Ethical and Compliant
Data Highlights:
Key Features of the Audience Targeting Data API:
Granular Segmentation and Query
Instant Data Enrichment
Seamless Integration and Flexibility
AI-Driven Validation and Reliability
Strategic Use Cases:
Highly Personalized Campaigns
ABM Strategies and Market Expansion
Product Launches and Seasonal Promotions
Enhanced Competitive Advantage
Why Choose Success.ai?
Best Price Guarantee
Seamless Integration
Data Accuracy with AI Validation
Customizable and Scalable Solutions
Additional...
CE Vision USA is the premier data set tracking consumer spending on credit and debit cards. Corporate brands and private investors use CE Vision consumer demographic data for insights by industry, brand, and region into income, age, and ethnicity for marketing, advertising, and business strategy.
As of January 2024, Meta's largest audience were women aged 25 to 34 years, who made up 12.4 percent of users. Men of the same age group followed, accounting for 11.9 percent of users. Overall, less than 15 percent of Meta's audience, which includes platforms Facebook, Instagram, and Messenger, were aged between 65 years and above.