As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

There were 279 809 300 Facebook users in United States of America in November 2024, which accounted for 81.4% of its entire population. The majority of them were women - 53.8%. People aged 25 to 34 were the largest user group (67 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 13 300 000.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

There were 55 902 500 Facebook users in United Kingdom in February 2025, which accounted for 80.9% of its entire population. The majority of them were women - 53.3%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 900 000.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

There were 4 063 400 Facebook users in Ireland in June 2024, which accounted for 78.9% of its entire population. The majority of them were women - 55.1%. People aged 25 to 34 were the largest user group (977 700). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 360 600.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost 13 percent of all users. Men in the same age bracket were the second-largest audience base, accounting for 12 percent of users. Around 11 percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed to 1.27 billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly one billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of 6.5 billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted 307 million MAUs, a figure that would rise to 423 million by the first quarter of 2021. Globally, Facebook had roughly 2.85 billion MAUs by the first quarter of 2021.

There were 5 331 100 Facebook users in Singapore in February 2024, which accounted for 81.9% of its entire population. The majority of them were women - 51.3%. People aged 25 to 34 were the largest user group (1 672 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 369 600.

There were 32 200 000 Facebook users in Canada in March 2024, which accounted for 82.1% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (8 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 600 000.

As of January 2025, there were 4,063,400 users of Facebook in Ireland, the majority of which were women. People aged 25 to 34 comprised the largest share of users with 24.1 percent, followed by those aged 35 to 44, who accounted for 21.7 percent of users. People aged 65 years and olden made up only 7.7 percent of Facebook's audience in Ireland.

There were 3 709 900 Facebook users in Georgia in July 2024, which accounted for 95.2% of its entire population. The majority of them were women - 53.7%. People aged 25 to 34 were the largest user group (970 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 103 500.

According to information from NapoleonCat, the highest share of Facebook users in Indonesia, 38 percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately 174 million Facebook users in Indonesia, of which 46.2 percent were female.

There were 174 300 000 Facebook users in Indonesia in April 2024, which accounted for 61.4% of its entire population. The majority of them were men - 53.6%. People aged 25 to 34 were the largest user group (66 200 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 35 800 000.

There were 58 300 000 Facebook users in Thailand in June 2024, which accounted for 82.8% of its entire population. The majority of them were women - 52.3%. People aged 25 to 34 were the largest user group (19 900 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 600 000.

Facebook is one of the most popular social networks in the United States and as of January 2025, 53.8 percent of U.S. Facebook users were women. Facebook usage in the United StatesThanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, 93 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In May 2024, Facebook had over 236 million unique visitors from the United States, making it the seventh most popular multi-platform web property in the United States. Facebook usage concernsDespite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.