The National Basketball Association has one of the highest percentages of African American players from the big four professional sports leagues in North America. In 2023, approximately **** percent of NBA players were African American. Meanwhile, ethnically white players constituted a **** percent share of all NBA players that year. After the WNBA and NBA, the National Football League had the largest share of African Americans in a professional sports league in North America. How do other roles in the NBA compare? When it comes to African American representation in the NBA, no other role in the NBA is as well represented by African Americans as players. Meanwhile, on the opposite end of the scale, less than **** percent of team governors in the NBA were African American in 2023. During the 2022/23 season, the role with the second-highest share of African Americans was head coach, with a share of ** percent. That season, the number of African American head coaches in the NBA exceeded the number of white head coaches for the first time. African Americans in the NFL In 2022, the greatest share of players by ethnicity in the NFL were African American, with more than half of all NFL players falling within this group. The representation of African Americans in American Football extended beyond the playing field, with **** percent of NFL assistant coaches being African American in 2022 as well. However, positions such as vice presidents and head coaches were less representative of the African American population, as less than ** percent of the individuals fulfilling these roles in 2022 were African American.

Of the big four professional sports leagues in North America, the NFL and the NBA have the highest percentage of African American players. In 2023, 70.4 percent of NBA players were African American, as well as half of the head coaches within the league.

The sample for this study is composed of NBA players from the 1999–2000 season through the 2015–2016 season. Data on the ethnicities of NBA players was manually collected by searching websites such as Wikipedia, Facebook, Google, and Baidu Encyclopedia; where it was impossible to make this judgment based on player data, players’ pictures published on the Basketball Reference website (http://www.basketball-reference.com) were examined to determine ethnicity (Wallace, 1988). Player salaries were collected from the ESPN website (http://www.espn.com/nba/salaries); player characteristics and technical data come from the ESPN website and the Basketball Reference website. Players who changed teams within a season were eliminated from the sample, as were players who made less than two appearances on the court within a season.

Analysis of ‘NBA Players’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/justinas/nba-players-data on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Update 02-08-2021: The data now includes 2020 season and metrics for 2019 have been updated.

Update 08-03-2020: The data now includes 2017, 2018 and 2019 seasons. Keep in mind that metrics like gp, pts, reb, etc. are not complete for 2019 season, as it is ongoing at the time of upload.

Context

As a life-long fan of basketball I always wanted to combine my enthusiasm for the sport with passion for analytics 🏀📊. So, I utilized the NBA Stats API to pull together this data set. I hope it will prove to be as interesting to work with for you as it has been for me!

Content

The data set contains over two decades of data on each player who has been part of an NBA teams' roster. It captures demographic variables such as age, height, weight and place of birth, biographical details like the team played for, draft year and round. In addition, it has basic box score statistics such as games played, average number of points, rebounds, assists, etc.

The pull initially contained 52 rows of missing data. The gaps have been manually filled using data from Basketball Reference. I am not aware of any other data quality issues.

Analysis Ideas

The data set can be used to explore how age/height/weight tendencies have changed over time due to changes in game philosophy and player development strategies. Also, it could be interesting to see how geographically diverse the NBA is and how oversees talents have influenced it. A longitudinal study on players' career arches can also be performed.

--- Original source retains full ownership of the source dataset ---

During the 2024/25 NBA season, just under ** percent of players were from overseas. This was a slight increase over the previous season, however, remained the level recorded in 2022/23, when it stood at ***** percent. During that season, over *** players featured in at least one NBA game, while *** players appeared in 2024/25.

Professional sports leagues in North America have traditionally been home to athletes from many backgrounds and ethnicities. In the 2023 season, over 70 percent of the players in the National Basketball Association (NBA) were African American. In comparison, 17.5 percent of NBA athletes were white and 2.2 percent were Hispanic.

In 2023, over ** percent of players in the Women's National Basketball Association (WNBA) were black or African American. Meanwhile, just *** percent of players in the league identified as Asian.

Basketball Sportswear Market Outlook

The global basketball sportswear market is positioned for significant growth, with the market size expected to increase from $4.5 billion in 2023 to $7.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.3%. This growth is primarily driven by the rising popularity of basketball as a sport worldwide, coupled with increasing consumer interest in fitness and sports activities. Additionally, the surge in basketball leagues and events globally, alongside the endorsement of sportswear by professional athletes, is also expected to fuel market expansion over the forecast period. The demand for innovative and high-performance sportswear that enhances comfort and performance is further contributing to market growth.

One of the primary growth factors in the basketball sportswear market is the increasing participation rate in basketball, particularly among youth and young adults. The sport's global appeal, including its strong presence in school and college sports programs, has paved the way for a consistent demand for basketball gear and apparel. The influence of the National Basketball Association (NBA) and other international basketball leagues cannot be underestimated, as they play a crucial role in popularizing the sport and, consequently, the sportswear associated with it. Furthermore, the rise in disposable income levels, especially in emerging markets, has increased consumers' purchasing power, allowing them to invest in premium sportswear products.

Technological advancements in fabric and design also significantly contribute to the market's growth. Manufacturers are increasingly focusing on creating sportswear that incorporates moisture-wicking technology, enhanced breathability, and lightweight materials. These innovations not only improve player performance but also cater to the comfort and style preferences of consumers. The trend towards personalized and customized sportswear is growing, driven by consumer demand for unique and personalized experiences. This trend has encouraged brands to offer customizable products, allowing consumers to choose colors, designs, and even fit according to their preferences.

The growth of e-commerce platforms has revolutionized the way consumers purchase sportswear, providing them with a convenient and accessible avenue to explore a wide range of products. Online retail continues to gain traction, especially among the younger demographic, due to its ease of use and the availability of diverse products at competitive prices. This shift towards online shopping is expected to boost market growth further as brands increase their digital presence and e-commerce offerings. Moreover, strategic collaborations and sponsorship deals between sportswear brands and athletes or teams are likely to enhance brand visibility and consumer trust, driving further demand for basketball sportswear.

Basketballs are not just a fundamental component of the sport but also a significant driver in the basketball sportswear market. The evolution of basketballs, from traditional leather to modern synthetic materials, has played a crucial role in enhancing the game's dynamics. These advancements have improved grip, durability, and performance, catering to the needs of both professional players and enthusiasts. As the sport continues to grow globally, the demand for high-quality basketballs is expected to rise, influencing the overall sportswear market. The integration of technology in basketballs, such as sensors for tracking performance metrics, is an emerging trend that could further revolutionize the industry. This innovation not only enhances the playing experience but also aligns with the increasing consumer interest in data-driven sports performance.

Regionally, North America holds the largest share in the basketball sportswear market, attributed to the region's strong basketball culture and the presence of major sportswear brands. The Asia Pacific region is anticipated to witness the fastest growth, driven by rising sports participation, growing urbanization, and increasing disposable incomes. Countries like China and India are emerging as key markets due to their large youth population and increasing interest in basketball. European markets are also expected to see moderate growth, with an increasing emphasis on health and fitness among consumers. Meanwhile, Latin America and the Middle East & Africa are gradually catching up, with growing investments in sports infrastructure and rising awareness about sports and fitness.

According to Cognitive Market Research, the global Basketball Balls market size is USD XX million in 2023 and will expand at a compound annual growth rate (CAGR) of 6.80% from 2023 to 2030.

North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2023 to 2030
Europe market of more than 30% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030.
Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2023 to 2030
Asia Pacific held the fastest growing market of more than 23% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2023 to 2030
Middle East and Africa market of more than 2.00% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2023 to 2030

Global Popularity and Participation Growth to Provide Viable Market Output

The surge in global popularity and widespread participation in basketball serves as a pivotal driver for the Basketball Balls market. With basketball becoming a prominent sport across various age groups and demographics, the demand for high-quality basketballs has witnessed a significant uptick. Increased engagement in amateur and professional basketball leagues, coupled with the sport's inclusion in school and college curricula, propels the market forward. This rise in global basketball enthusiasm fuels the demand for durable, performance-oriented basketballs, driving manufacturers to innovate and cater to the diverse needs of players.

April 2023: Wilson Sporting Goods Co, a U.S.-based sports equipment company, launched its Gen Green product range. The new collection includes footballs, soccer balls, basketballs, and volleyballs manufactured using sustainable materials.

Source-www.forbes.com/sites/timnewcomb/2023/04/19/wilson-launches-gen-green-collection-of-equipment/

Technological Advancements in Ball Design to Propel Market Growth

Technological innovations in basketball design represent a crucial driver for the market. Advancements in materials, aerodynamics, and manufacturing processes contribute to the development of basketballs with enhanced performance characteristics. Features such as improved grip, better bounce, and durability are achieved through the integration of cutting-edge technologies. Brands investing in research and development to create basketballs that offer superior playing experiences gain a competitive edge. The continuous evolution of ball technologies not only attracts basketball enthusiasts seeking top-tier performance but also fuels replacements and upgrades, stimulating sustained growth in the Basketball Balls market.

August 2022: Dick's Sporting Goods, a U.S.-based sporting goods retail brand, and SidelineSwap, a U.S.-based online marketplace offering used and new sports goods, expanded their collaboration to offer 50 trade-in events across the U.S.

Source-www.csrwire.com/press_releases/753726-dicks-sporting-goods-expands-resale-partnership-sidelineswap

Increasing number of people moving towards sports that can help them in exercise

Market Restraints of the Basketball Balls Market

Challenges in Raw Material Costs to Restrict Market Growth

One significant restraint in the Basketball Balls market lies in the volatility and rising costs associated with raw materials. The production of high-quality basketballs requires specific materials to meet performance standards. Fluctuations in the prices of rubber, synthetic materials, and other components impact manufacturing expenses, squeezing profit margins for industry players. The challenge is exacerbated when considering environmental sustainability concerns, prompting manufacturers to explore alternative materials. Managing the balance between cost-efficiency and maintaining quality standards poses a notable hurdle for market participants, influencing pricing strategies and potentially limiting the accessibility of premium basketballs in the market.

Limited Access to Formal Sports Infrastructure in Developing Regions

One notable restra...

Basketball Equipment Market Outlook

The global basketball equipment market size is anticipated to experience substantial growth over the forecast period, with a market valuation projected to reach USD 14.5 billion by 2032 from an estimated USD 9.2 billion in 2023, reflecting a robust compound annual growth rate (CAGR) of 5.2%. This growth is driven by increasing participation in basketball as a recreational and professional sport, alongside rising investments in sports infrastructure worldwide. The market is also propelled by the growing trend of health and fitness, which encourages sports participation, thereby boosting the demand for basketball equipment across various demographics and regions.

A significant growth factor for the basketball equipment market is the surging popularity of basketball among younger generations, fueled by the influence of professional basketball leagues such as the NBA and FIBA. These leagues have contributed to the global appeal of the sport, fostering a desire among youths to emulate their sporting idols. This trend is further amplified by social media platforms, where highlights and live-streamed games increase the sport's accessibility, driving demand for basketball equipment. Additionally, schools and colleges are increasingly promoting basketball, recognizing its benefits in instilling teamwork, discipline, and physical fitness, thus expanding the market base.

The expansion of sports facilities, both in urban and rural areas, significantly supports the growth of the basketball equipment market. Governments and private entities are investing extensively in the development of sports infrastructure, including basketball courts, to encourage active lifestyles and enhance community engagement. This infrastructural development necessitates the increased procurement of basketball equipment such as hoops, nets, and backboards, thereby providing a significant impetus to market growth. Furthermore, the integration of advanced technologies in basketball equipment, such as smart balls that offer analytics and performance tracking, is attracting tech-savvy consumers, thus broadening market opportunities.

The global fitness movement, which emphasizes the importance of regular physical activity, is another critical factor driving the basketball equipment market. Basketball, as a cardio-intensive sport, is increasingly being adopted as a form of exercise, not only in organized sports settings but also in gyms and fitness centers. This trend is particularly noticeable in urban centers where space constraints make basketball a convenient exercise option. As a result, there is an uptick in the sales of basketball equipment for personal use, including basketballs and portable hoops, further propelling the market. The endorsement of basketball as a tool for physical and mental health by healthcare professionals also enhances its attractiveness as a sport.

Regionally, North America holds a dominant share in the basketball equipment market, attributed to the widespread popularity of basketball and the presence of major basketball leagues. The region's strong sports culture and high disposable income levels contribute to the substantial market demand. Asia Pacific is emerging as a lucrative market, driven by a growing interest in basketball among the youth demographics in countries like China, Japan, and India. The European market is also witnessing growth, supported by the increasing adoption of basketball in schools and clubs, while the Middle East & Africa and Latin America are gradually gaining momentum as basketball gains traction in these regions.

In recent years, the popularity of Spikeball Equipments has surged, particularly among younger demographics seeking dynamic and engaging outdoor activities. Spikeball, often played in parks and beaches, offers a unique blend of athleticism and fun, making it a favorite for casual gatherings and competitive tournaments alike. The game's simplicity and portability contribute to its widespread appeal, allowing players to easily set up and enjoy matches in various settings. As more people discover the benefits of Spikeball, including improved hand-eye coordination and cardiovascular fitness, the demand for high-quality Spikeball Equipments continues to rise. Manufacturers are responding by innovating with durable materials and user-friendly designs, ensuring that both beginners and seasoned players have access to top-notch gear. This trend highlights the growing diversification within the sports equipment market, as consumers increasingly seek vers

In 2023, the greatest share of players by ethnic group in the National Football League (NFL) were black or African American athletes, constituting just over ** percent of players within the NFL. Despite the large population of Hispanic or Latino people within the United States, there is a substantial underrepresentation within the NFL, with only *** percent of players identifying as such. National Football League The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 clubs divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending. NFL revenues The NFL is one of the most profitable sports leagues in the world, generating a staggering **** billion U.S. dollars in 2022. This total revenue of all ** NFL teams has constantly increased over the past 15 years and, although this figure dropped significantly in 2020, this was largely as a result of the impact of coronavirus (COVID-19) containment measures. This significant drop in revenue demonstrates one of the primary impacts of COVID-19 on professional sports leagues. NFL franchises As a result of this profitability in non-pandemic times, the franchises of the NFL are attributed extremely high market values. The Dallas Cowboys were by far the most valuable franchise in the NFL, with a market value of **** billion US dollars in 2023. The high value of NFL franchises can be seen clearly when compared to those of the NBA, MLB, and NHL. Franchises within the NFL had an average market value of approximately *** billion U.S. dollars in 2023.

Online Fantasy Sport Games Market Outlook

The global market size for online fantasy sport games was valued at USD 23.5 billion in 2023, and it is projected to reach USD 57.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.5% during the forecast period. The growth of this market can be attributed to increasing internet penetration, the rising popularity of sports, and the expanding base of smartphone users worldwide.

One primary growth factor driving the online fantasy sport games market is the increasing inclination towards digital entertainment. With the proliferation of smartphones and high-speed internet, more consumers are turning towards online platforms for entertainment, including fantasy sports. Fantasy sports platforms not only provide a source of entertainment but also offer an engaging way for sports enthusiasts to participate in their favorite games. This surge in digital consumption is further propelled by advancements in technology, such as augmented reality (AR) and virtual reality (VR), enhancing the user experience.

Another significant growth factor is the evolving landscape of sports betting and gambling regulations. Several countries are recognizing and legalizing online fantasy sports as a game of skill rather than chance, which is leading to a surge in the number of users and platforms. This regulatory shift is opening up new markets and creating opportunities for both established players and new entrants. Additionally, the increasing number of sponsorships and partnerships between fantasy sports platforms and sports leagues is boosting the visibility and credibility of these platforms.

The demographic changes, particularly the rising disposable income and the increasing participation of younger age groups, are also contributing to market growth. Millennials and Generation Z, who are more tech-savvy and comfortable with digital platforms, form a significant portion of the user base. This demographic is more likely to engage with fantasy sports, driven by their interest in sports and competitive gaming. Moreover, the social aspect of fantasy sports, which allows users to interact and compete with friends and players worldwide, is another appealing factor.

Regionally, North America holds a significant share of the online fantasy sport games market, driven by the presence of major sports leagues and a high level of internet penetration. The Asia Pacific region is expected to witness substantial growth during the forecast period, attributed to the increasing number of smartphone users, rising middle-class population, and growing popularity of sports like cricket and football. Europe is also a promising market, with a growing user base and favorable regulatory environment.

Game Type Analysis

The online fantasy sport games market can be segmented by game type into football, cricket, basketball, baseball, and others. Football holds the largest share in this segment due to its global popularity. The widespread fan base, coupled with the numerous football leagues and tournaments, makes it the most engaging and profitable segment. European countries, in particular, have a high adoption rate of fantasy football, contributing significantly to the market.

Cricket is another major segment, especially in countries like India, Australia, and England. The Indian Premier League (IPL) and other domestic leagues have significantly boosted the popularity of fantasy cricket. The involvement of major cricketing events and tournaments throughout the year keeps the users engaged and contributes to the segment’s growth. The cricket segment is expected to see robust growth in the coming years, driven by the increasing number of cricket fans and the expansion of fantasy platforms in cricket-dominated regions.

Basketball and baseball are also important segments, with a significant user base in North America. The National Basketball Association (NBA) and Major League Baseball (MLB) have a large following, and fantasy leagues based on these sports attract a considerable number of participants. The integration of fantasy sports with live sports betting in the US is further enhancing the market prospects for these segments. The continuous engagement provided by seasonal leagues and high-profile matches ensures sustained interest among users.

The ‘Others’ category includes sports like golf, hockey, and motorsports, which have niche but growing audiences. These sports are gradually gaining traction in the fantasy sports domain due to targeted marketing efforts and th

Basketball Betting Market Outlook

The global basketball betting market size is projected to grow from USD 24.5 billion in 2023 to an impressive USD 48.9 billion by 2032, showcasing a robust CAGR of 7.5% during the forecast period. Factors such as the increasing popularity of basketball, the legalization of sports betting in several regions, and the rising influence of digital platforms are driving the growth of this market.

One of the primary growth factors in the basketball betting market is the widespread acceptance and legalization of sports betting across various regions. Countries and states that previously prohibited betting are now opening up to regulated betting frameworks, primarily due to the potential for significant tax revenues. This trend is especially evident in North America, where states like New Jersey and Pennsylvania have seen substantial economic benefits since the legalization of sports betting. This regulatory shift is creating a thriving environment for the basketball betting market, leading to increased participation from both professional and recreational bettors.

The integration of advanced technologies and digital platforms is another significant growth driver. With the proliferation of smartphones and the internet, online betting platforms have become more accessible, allowing users to place bets conveniently from their devices. Enhanced user experience, secure payment methods, and real-time updates are making online platforms the preferred choice for many bettors. Moreover, the advent of mobile applications specifically designed for sports betting has further simplified the process, attracting a younger and tech-savvy demographic to the market.

Additionally, the increasing popularity of basketball globally, driven by leagues such as the NBA and EuroLeague, has broadened the market's appeal. The sport's widespread media coverage, high-profile players, and international tournaments have significantly boosted viewer engagement. This heightened interest in basketball has translated into a surge in betting activities, as fans seek to add an extra layer of excitement to their viewing experience. The global fanbase's enthusiasm is, therefore, a critical catalyst propelling the market's expansion.

Regionally, North America holds a dominant position in the basketball betting market, primarily due to the United States' regulatory changes and the NBA's popularity. Europe is also a significant market, with countries like the UK and Spain having well-established betting cultures. The Asia Pacific region is expected to witness the fastest growth, attributed to the rising penetration of digital platforms and the increasing popularity of basketball in countries like China and Japan. Latin America and the Middle East & Africa, while currently smaller markets, show promising potential for growth as internet adoption rates and sports viewership continue to increase.

Motor Sport Betting is gaining traction as a dynamic and thrilling segment within the broader sports betting industry. With the increasing popularity of motorsports events such as Formula 1, MotoGP, and NASCAR, bettors are drawn to the high-speed action and strategic depth these sports offer. The excitement of predicting race outcomes, driver performances, and even specific in-race events has captivated a diverse audience. The integration of advanced analytics and real-time data has further enhanced the betting experience, allowing enthusiasts to make informed decisions. As digital platforms continue to evolve, motor sport betting is expected to see significant growth, attracting both seasoned bettors and newcomers looking for adrenaline-pumping opportunities.

Betting Type Analysis

The basketball betting market is segmented by betting type, which includes Point Spread, Moneyline, Over/Under, Parlays, Prop Bets, and Futures. Each type offers unique ways for bettors to engage with the sport, appealing to different strategies and risk appetites. Point Spread betting, for instance, is particularly popular in North America due to its straightforward nature. This betting type involves wagering on whether a team will win by a specific number of points, making it an exciting and accessible option for many bettors. Its popularity is sustained by the frequent and comprehensive analysis provided by sports networks, which helps bettors make informed decisions.

Moneyline betting, on the other hand, is favo

The National Basketball Association is a professional basketball league for men with 30 teams competing against each other in the United States. A survey conducted in March 2023 in the United States showed that 63 percent of female respondents had no interest in the NBA.

Of the big four professional sports leagues in North America, the NFL and the NBA have the highest percentage of African American players. In 2024, around **** percent of NFL players were African American, as well as around **** percent of assistant coaches.

In a survey conducted in March 2023 in the United States, 43 percent of Black respondents were casual fans of the WNBA. Since its inception in 1997, the Women’s National Basketball Association has forged a strong fanbase both in the United States as well as abroad. Individuals aged between 18 and 34 make up the highest share of avid and casual fans, compared to the 45 to 64 age group, for instance, in which 71 percent of survey participants indicated that they were not a fan of the professional sports league. Additionally, when it came to the level of interest in the WNBA by gender, the WNBA was found to be more popular amongst males than females, with 11 percent of the former indicating they were avid fans of the league whereas just four percent of females indicated the same.

The National Basketball Association (NBA) is a professional basketball league in North America comprising 30 franchises, of which 29 are located in the United States and one in Canada (Toronto Raptors). The player with the highest number of minutes on the court is the six-time NBA champion Kareem Abdul-Jabbar, with more than 57 thousand minutes played during his career. Kareem Abdul-Jabbar – one of the greats Born on April 16, 1947 in New York, Kareem Abdul-Jabbar is considered one of the best players in NBA history. During his 20 seasons in the league, he won one league title with the Milwaukee Bucks, followed by five with the Los Angeles Lakers. He was also awarded a record six NBA Most Valuable Player titles and picked up two NBA Finals Most Valuable Player Awards. Kareem Abdul-Jabbar was the holder of one of the most important records in the NBA, that of the number of total points scored in his career - 38,387. He has held this title from April 5, 1984, when he surpassed the previous record established by Wilt Chamberlain; the record was subsequently broken by LeBron James in February 2023. Abdul-Jabbar also sits in third place for the number of successful points in the playoffs. His total of 5,762 points was beaten in June 1998 by Michael Jordan in the Eastern Conference final, and again in May 2017 by LeBron James. During his career with the Milwaukee Bucks, Abdul-Jabbar became the team’s all-time rebounds leader with a total of 7,161 rebounds. He also holds the third-highest number of rebounds in NBA history, with a total of 13,641 rebounds to his name. The crowning of a new king With the second-most number of minutes under his belt, as well as holding the all-time scoring records in the regular season and playoffs, LeBron James is considered a contender for the title of "greatest of all time". James established himself as a legend for the Cleveland Cavaliers, playing a total of 11 seasons for the franchise across two spells. Despite plying his trade for the Los Angeles Lakers since 2018, James leads the way in many important statistical categories for the Cavaliers, including points, assists, rebounds, steals, and games played. 

In 2023, over 53 million people were hardly or not at all interested in basketball in Germany. The year before, around 3.4 million people were very interested in basketball. This survey shows how interested people were in basketball in Germany.The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

A January 2024 survey in the United States revealed that 26.4 percent of NBA fans who participated in fantasy sports were aged between 35 and 49. Meanwhile, only 7.1 percent of fans who participated in fantasy sports were aged between 13 and 17.