According to a survey of adults in the United States in 2024, 46 percent of respondents who used Reddit were aged between 19 and 29 years. Reddit usage tends to be affected by users’ age, with older users reporting lower levels of engagement. Reddit engagement in numbers Reddit is one of the most popular websites in the forum category, allowing users to interact in multiple close-knitted communities organized in sub-threads and divided by topics. In March 2024, Reddit.com registered an average of 2.2 billion monthly visits from desktop and mobile combined. Reddit users are mostly based in North America, with the United States accounting for the biggest share of traffic worldwide by far. The future of Reddit Reddit was created in 2005, was redesigned for the very first time in 2018 to make it more appealing to new users and increase engagement from non-participating guests (jokingly called “lurkers”) who nonetheless enjoy the content. In February 2024, the company announced it was entering the public market by releasing its S-1 registration statement. In 2024, the company generated around 1.3 billion U.S. dollars worldwide in revenues. This translated into an average revenue per user (ARPU) of around 4.21 dollars in the last quarter of 2024.

According to a survey of internet users conducted in the United States between February and June, 2024, 14 percent of Black Americans reported having ever used Reddit. Asian Americans appeared to be more likely than both Black and white Americans to have ever used the social media and community forum, with 36 percent of users in the demographic reporting to have used the popular forum and social media.

In the six months ending March 2024, the United States accounted for 48.46 percent of traffic to the online forum Reddit.com. The United Kingdom was ranked second, accounting for 7.16 percent of web visits to the social media platform. Reddit in the United States In August 2023, Reddit accounted for slightly over 1.6 percent of social media website traffic in the United States. Founded in 2005, Reddit is a discussion website which enables users to aggregate news by posting links and let other users vote and comment on them. There are thousands of subforums, called subreddits, on a wide range of topics available. One of the most popular subreddits is the AMA (“Ask Me Anything”), where celebrities, public figures or people in unique positions post threads that allow other Reddit users to ask them anything. In 2022, Nicolas Cage's AMA post generated over 238.5 thousand upvotes, making it the most popular AMA of the year. Reddit users in the United States Reddit use in the United States is more prevalent among younger online audiences. During a February 2021 survey, it was found that 36 percent of internet users aged 18 to 29 years and 22 percent of users aged 30 to 49 years used Reddit. However, the reach of the social platform strongly declines with age. Also, whilst around a 23 of male adults in the U.S. access Reddit, only 12 percent of women do the same.

As of the third quarter of 2020, almost a quarter of UK internet users aged 26 to 35 years used news aggregator and social media platform Reddit. The platform was just as popular with younger internet users aged 15 to 25 years. Just one percent of internet users over the age of 56 said they used Reddit.

Comparing the *** selected regions regarding the number of Reddit users , the United States is leading the ranking (****** million users) and is followed by the United Kingdom with ***** million users. At the other end of the spectrum is Gabon with **** million users, indicating a difference of ****** million users to the United States. User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of the third quarter of 2024, the majority of Reddit users were male, accounting for 59.8 percent of its audience base. Overall, women accounted for roughly 39.1 percent of the website users. Additionally, most of Reddit's desktop users were based in the United States.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

The number of Reddit users in Israel was forecast to increase between 2024 and 2028 by in total 0.01 million users (+0.76 percent). This overall increase does not happen continuously, notably not in 2027. The Reddit user base is estimated to amount to 1.32 million users in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Bahrain and Kuwait.

As of March 2021, users in their twenties and thirties accounted for almost two-thirds of Reddit active user accounts in the United States. According to recent data, users aged 20 to 29 years, accounted for 28.1 percent of the social news app's user base on the Android platform.

The number of Reddit users in France was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the eighth consecutive increasing year, the Reddit user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Netherlands and Luxembourg.

According to a February 2021 survey of internet users based in the United States, respondents that attended college were more likely to use Reddit, when compared to respondents with lower levels of education. 26 percent of respondents with a bachelor's or advanced degrees reported using the social network, compared to only nine percent of respondents holding a high school diploma or less.

Reddit usage and demographics of cases and controls.

The number of Reddit users in Romania was forecast to increase between 2024 and 2028 by in total *** million users (+**** percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Reddit user base is estimated to amount to **** million users in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Bulgaria and Serbia.

Accompanying dataset for paper "Multidimensional Tie Strength and Economic Development"

reddit_messages_dimensions:

author: reddit users who sent the message time: timestamp of message dest_author: recipient of message author_state_code: estimated state of residence for the sender dest_state_code: estimated state of residence for the receiver {dimension}_binary_adaptive_{threshold}: binary score that indicates whether the message expresses the given dimension when filtering messages according to the specified threshold

regression_file:

state_code: the 2-letter code of the state state: name of the state lat_centroid: latitude of the state centroid lon_centroid: longitude of the state centroid population_2010: resident population in 2010 population_2015: resident population in 2019 population_2019: resident population in 2019 gdp_per_capita_2017: GDP per capita in year 2017 user_count: number of reddit users in the dataset {spatial|social}_diversity_{dimension}_{threshold}: measure of spatial|social diversity calculated for a given social dimension, using the specified threshold on the dimension scores capital: capital of the state diversity_{social|spatial}_all_minstrength_{n}: measure of spatial|social diversity calculated using all social links and a minimum threshold on n messages sent

This statistic shows the share of adults in the United States who were using Reddit as of February 2021, sorted by income. During that period of time, ten percent of respondents earning 30,000 U.S. dollars or less used the social networking site.

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

Age and gender distributions and approximate number of American users of nine of the shortlisted platforms, with references. Bluelight and drugs-forum are excluded as such statistics are unavailable. (XLSX)

The global number of Reddit users in was forecast to continuously increase between 2024 and 2028 by in total 52.1 million users (+10.33 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 556.59 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Asia and Europe.

The number of Reddit users in Kenya was forecast to continuously increase between 2024 and 2028 by in total 0.4 million users (+102.56 percent). After the eighth consecutive increasing year, the Reddit user base is estimated to reach 0.83 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Uganda and Tanzania.

How high is the brand awareness of Reddit in the UK?When it comes to social media users, brand awareness of Reddit is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Reddit in the UK?In total, ** percent of UK social media users say they like Reddit.What is the usage share of Reddit in the UK?All in all, ** percent of social media users in the UK use Reddit.How loyal are the users of Reddit?Around ** percent of social media users in the UK say they are likely to use Reddit again.What's the buzz around Reddit in the UK?In 2024, about * percent of UK social media users had heard about Reddit in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.