Our consumer data is gathered and aggregated via surveys, digital services, and public data sources. We use powerful profiling algorithms to collect and ingest only fresh and reliable data points.

Our comprehensive data enrichment solution includes a variety of data sets that can help you address gaps in your customer data, gain a deeper understanding of your customers, and power superior client experiences.

1. Geography - City, State, ZIP, County, CBSA, Census Tract, etc.
2. Demographics - Gender, Age Group, Marital Status, Language etc.
3. Financial - Income Range, Credit Rating Range, Credit Type, Net worth Range, etc
4. Persona - Consumer type, Communication preferences, Family type, etc
5. Interests - Content, Brands, Shopping, Hobbies, Lifestyle etc.
6. Household - Number of Children, Number of Adults, IP Address, etc.
7. Behaviours - Brand Affinity, App Usage, Web Browsing etc.
8. Firmographics - Industry, Company, Occupation, Revenue, etc
9. Retail Purchase - Store, Category, Brand, SKU, Quantity, Price etc.
10. Auto - Car Make, Model, Type, Year, etc.
11. Housing - Home type, Home value, Renter/Owner, Year Built etc.

Consumer Graph Schema & Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as country location, MAU, DAU & Monthly Location Pings:

Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).

Consumer Graph Use Cases:

360-Degree Customer View:Get a comprehensive image of customers by the means of internal and external data aggregation.

Data Enrichment:Leverage Online to offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment

Fraud Detection: Use multiple digital (web and mobile) identities to verify real users and detect anomalies or fraudulent activity.

Advertising & Marketing:Understand audience demographics, interests, lifestyle, hobbies, and behaviors to build targeted marketing campaigns.

Using Factori Consumer Data graph you can solve use cases like:

Acquisition Marketing Expand your reach to new users and customers using lookalike modeling with your first party audiences to extend to other potential consumers with similar traits and attributes.

Lookalike Modeling

Build lookalike audience segments using your first party audiences as a seed to extend your reach for running marketing campaigns to acquire new users or customers

And also, CRM Data Enrichment, Consumer Data Enrichment B2B Data Enrichment B2C Data Enrichment Customer Acquisition Audience Segmentation 360-Degree Customer View Consumer Profiling Consumer Behaviour Data

Here's the schema of Consumer Data: person_id first_name last_name age gender linkedin_url twitter_url facebook_url city state address zip zip4 country delivery_point_bar_code carrier_route walk_seuqence_code fips_state_code fips_country_code country_name latitude longtiude address_type metropolitan_statistical_area core_based+statistical_area census_tract census_block_group census_block primary_address pre_address streer post_address address_suffix address_secondline address_abrev census_median_home_value home_market_value property_build+year property_with_ac property_with_pool property_with_water property_with_sewer general_home_value property_fuel_type year month household_id Census_median_household_income household_size marital_status length+of_residence number_of_kids pre_school_kids single_parents working_women_in_house_hold homeowner children adults generations net_worth education_level occupation education_history credit_lines credit_card_user newly_issued_credit_card_user credit_range_new
credit_cards loan_to_value mortgage_loan2_amount mortgage_loan_type
mortgage_loan2_type mortgage_lender_code
mortgage_loan2_render_code
mortgage_lender mortgage_loan2_lender
mortgage_loan2_ratetype mortgage_rate
mortgage_loan2_rate donor investor interest buyer hobby personal_email work_email devices phone employee_title employee_department employee_job_function skills recent_job_change company_id company_name company_description technologies_used office_address office_city office_country office_state office_zip5 office_zip4 office_carrier_route office_latitude office_longitude office_cbsa_code
office_census_block_group
office_census_tract office_county_code
company_phone
company_credit_score
company_csa_code
company_dpbc
company_franchiseflag
company_facebookurl company_linkedinurl company_twitterurl
company_website company_fortune_rank
company_government_type company_headquarters_branch company_home_business
company_industry
company_num_pcs_used
company_num_employees
company_firm_individual company_msa company_msa_name
company_naics_code
company_naics_description
company_naics_code2 company_naics_description2
company_sic_code2
company_sic_code2_desc...

Pandemics such as Covid-19 pose tremendous public health communication challenges in promoting protective behaviours, vaccination, and educating the public about risks. Segmenting audiences based on attitudes and behaviours is a means to increase the precision and potential effectiveness of such communication. The present study reports on such an audience segmentation effort for the population of England, sponsored by the United Kingdom Health Security Agency (UKHSA) and involving a collaboration of market research and academic experts. A cross-sectional online survey was conducted between 4 and 24 January 2022 with 5525 respondents (5178 used in our analyses) in England using market research opt-in panel. An additional 105 telephone interviews were conducted to sample persons without online or smartphone access. Respondents were quota sampled to be demographically representative. The primary analytic technique was k means cluster analysis, supplemented with other techniques including multi-dimensional scaling and use of respondent ‐ as well as sample-standardized data when necessary to address differences in response set for some groups of respondents. Identified segments were profiled against demographic, behavioural self-report, attitudinal, and communication channel variables, with differences by segment tested for statistical significance. Seven segments were identified, including distinctly different groups of persons who tended toward a high level of compliance and several that were relatively low in compliance. The segments were characterized by distinctive patterns of demographics, attitudes, behaviours, trust in information sources, and communication channels preferred. Segments were further validated by comparing the segmentation variable versus a set of demographic variables as predictors of reported protective behaviours in the past two weeks and of vaccine refusal; the demographics together had about one-quarter the effect size of the single seven-level segment variable. With respect to managerial implications, different communication strategies for each segment are suggested for each segment, illustrating advantages of rich segmentation descriptions for understanding public health communication audiences. Strengths and weaknesses of the methods used are discussed, to help guide future efforts.

Segments and demographic variables predicting Covid-19 protective behaviors.

DRAKO is a Mobile Location Audience Targeting provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising.

Mobile Location Data can be meaningfully transformed into Audience Targeting when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data.

All of our Audience Targeting is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. We have a horizontal accuracy of 5m.

Additionally, we can always cross reference your audience targeting with our syndicated segments:

Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data)

All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions.

In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,)

Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence)

Data Compliance: All of our Audience Targeting Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

analyze the consumer expenditure survey (ce) with r the consumer expenditure survey (ce) is the primo data source to understand how americans spend money. participating households keep a running diary about every little purchase over the year. those diaries are then summed up into precise expenditure categories. how else are you gonna know that the average american household spent $34 (±2) on bacon, $826 (±17) on cellular phones, and $13 (±2) on digital e-readers in 2011? an integral component of the market basket calculation in the consumer price index, this survey recently became available as public-use microdata and they're slowly releasing historical files back to 1996. hooray! for a t aste of what's possible with ce data, look at the quick tables listed on their main page - these tables contain approximately a bazillion different expenditure categories broken down by demographic groups. guess what? i just learned that americans living in households with $5,000 to $9,999 of annual income spent an average of $283 (±90) on pets, toys, hobbies, and playground equipment (pdf page 3). you can often get close to your statistic of interest from these web tables. but say you wanted to look at domestic pet expenditure among only households with children between 12 and 17 years old. another one of the thirteen web tables - the consumer unit composition table - shows a few different breakouts of households with kids, but none matching that exact population of interest. the bureau of labor statistics (bls) (the survey's designers) and the census bureau (the survey's administrators) have provided plenty of the major statistics and breakouts for you, but they're not psychic. if you want to comb through this data for specific expenditure categories broken out by a you-defined segment of the united states' population, then let a little r into your life. fun starts now. fair warning: only analyze t he consumer expenditure survey if you are nerd to the core. the microdata ship with two different survey types (interview and diary), each containing five or six quarterly table formats that need to be stacked, merged, and manipulated prior to a methodologically-correct analysis. the scripts in this repository contain examples to prepare 'em all, just be advised that magnificent data like this will never be no-assembly-required. the folks at bls have posted an excellent summary of what's av ailable - read it before anything else. after that, read the getting started guide. don't skim. a few of the descriptions below refer to sas programs provided by the bureau of labor statistics. you'll find these in the C:\My Directory\CES\2011\docs directory after you run the download program. this new github repository contains three scripts: 2010-2011 - download all microdata.R lo op through every year and download every file hosted on the bls's ce ftp site import each of the comma-separated value files into r with read.csv depending on user-settings, save each table as an r data file (.rda) or stat a-readable file (.dta) 2011 fmly intrvw - analysis examples.R load the r data files (.rda) necessary to create the 'fmly' table shown in the ce macros program documentation.doc file construct that 'fmly' table, using five quarters of interviews (q1 2011 thru q1 2012) initiate a replicate-weighted survey design object perform some lovely li'l analysis examples replicate the %mean_variance() macro found in "ce macros.sas" and provide some examples of calculating descriptive statistics using unimputed variables replicate the %compare_groups() macro found in "ce macros.sas" and provide some examples of performing t -tests using unimputed variables create an rsqlite database (to minimize ram usage) containing the five imputed variable files, after identifying which variables were imputed based on pdf page 3 of the user's guide to income imputation initiate a replicate-weighted, database-backed, multiply-imputed survey design object perform a few additional analyses that highlight the modified syntax required for multiply-imputed survey designs replicate the %mean_variance() macro found in "ce macros.sas" and provide some examples of calculating descriptive statistics using imputed variables repl icate the %compare_groups() macro found in "ce macros.sas" and provide some examples of performing t-tests using imputed variables replicate the %proc_reg() and %proc_logistic() macros found in "ce macros.sas" and provide some examples of regressions and logistic regressions using both unimputed and imputed variables replicate integrated mean and se.R match each step in the bls-provided sas program "integr ated mean and se.sas" but with r instead of sas create an rsqlite database when the expenditure table gets too large for older computers to handle in ram export a table "2011 integrated mean and se.csv" that exactly matches the contents of the sas-produced "2011 integrated mean and se.lst" text file click here to view these three scripts for...

Factors used to create segmentation and items comprising them.

Food festivals have been a growing tourism sector in recent years due to their contributions to a region’s economic, marketing, brand, and social growth. This study analyses the demand for the Bahrain food festival. The stated objectives were: i) To identify the motivational dimensions of the demand for the food festival, (ii) To determine the segments of the demand for the food festival, and (iii) To establish the relationship between the demand segments and socio-demographic aspects. The food festival investigated was the Bahrain Food Festival held in Bahrain, located on the east coast of the Persian Gulf. The sample consisted of 380 valid questionnaires and was taken using social networks from those attending the event. The statistical techniques used were factorial analysis and the K-means grouping method. The results show five motivational dimensions: Local food, Art, Entertainment, Socialization, and Escape and novelty. In addition, two segments were found; the first, Entertainment and novelties, is related to attendees who seek to enjoy the festive atmosphere and discover new restaurants. The second is Multiple motives, formed by attendees with several motivations simultaneously. This segment has the highest income and expenses, making it the most important group for developing plans and strategies. The results will contribute to the academic literature and the organizers of food festivals.

Vaccination status and past two-week protective behavior by segment.

Trust in information sources re Covid-19 guidance by segment.

The datasets contain RGB photos of Scots pine seedlings of three populations from two different ecotypes originating in the Czech Republic:Plasy - lowland ecotype,Trebon - lowland ecotype,Decin - upland ecotype.These photos were taken in three different periods (September 10th 2021, October 23rd 2021, January 22nd 2022).File dataset_for_YOLOv7_training.zip contains image data with annotations for training YOLOv7 segmentation model (training and validation sets)The dataset also contains a table with information on individual Scots pine seedlings:affiliation to parent tree (mum)affiliation to population (site)row and column in which the seedling was grown (row, col)affiliation to the planter in which the seedling was grown (box)mean RGB values of pine seedling in three different periods (B_september, G_september, R_september B_october, G_october, R_october, B_january, G_january, R_january)mean HSV values of pine seedling in three different periods (H_september, S_september, V_september, H_october, S_october, V_october, H_january, S_january, V_january)

Multidimensional scaling for preliminary assessment of segment interpretability.

Demographic data: Gender and race distribution, and mean values with standard deviations and ranges for age, IOP, MD and GHT.

BackgroundSegmentation of heterogeneous patient populations into parsimonious and relatively homogenous groups with similar healthcare needs can facilitate healthcare resource planning and development of effective integrated healthcare interventions for each segment. We aimed to apply a data-driven, healthcare utilization-based clustering analysis to segment a regional health system patient population and validate its discriminative ability on 4-year longitudinal healthcare utilization and mortality data.MethodsWe extracted data from the Singapore Health Services Electronic Health Intelligence System, an electronic medical record database that included healthcare utilization (inpatient admissions, specialist outpatient clinic visits, emergency department visits, and primary care clinic visits), mortality, diseases, and demographics for all adult Singapore residents who resided in and had a healthcare encounter with our regional health system in 2012. Hierarchical clustering analysis (Ward’s linkage) and K-means cluster analysis using age and healthcare utilization data in 2012 were applied to segment the selected population. These segments were compared using their demographics (other than age) and morbidities in 2012, and longitudinal healthcare utilization and mortality from 2013–2016.ResultsAmong 146,999 subjects, five distinct patient segments “Young, healthy”; “Middle age, healthy”; “Stable, chronic disease”; “Complicated chronic disease” and “Frequent admitters” were identified. Healthcare utilization patterns in 2012, morbidity patterns and demographics differed significantly across all segments. The “Frequent admitters” segment had the smallest number of patients (1.79% of the population) but consumed 69% of inpatient admissions, 77% of specialist outpatient visits, 54% of emergency department visits, and 23% of primary care clinic visits in 2012. 11.5% and 31.2% of this segment has end stage renal failure and malignancy respectively. The validity of cluster-analysis derived segments is supported by discriminative ability for longitudinal healthcare utilization and mortality from 2013–2016. Incident rate ratios for healthcare utilization and Cox hazards ratio for mortality increased as patient segments increased in complexity. Patients in the “Frequent admitters” segment accounted for a disproportionate healthcare utilization and 8.16 times higher mortality rate.ConclusionOur data-driven clustering analysis on a general patient population in Singapore identified five patient segments with distinct longitudinal healthcare utilization patterns and mortality risk to provide an evidence-based segmentation of a regional health system’s healthcare needs.

Introduction: White matter hyperintensities of presumed vascular origin (WMH) are an important magnetic resonance imaging marker of cerebral small vessel disease and are associated with cognitive decline, stroke, and mortality. Their relevance in healthy individuals, however, is less clear. This is partly due to the methodological challenge of accurately measuring rare and small WMH with automated segmentation programs. In this study, we tested whether WMH volumetry with FMRIB software library v6.0 (FSL; https://fsl.fmrib.ox.ac.uk/fsl/fslwiki) Brain Intensity AbNormality Classification Algorithm (BIANCA), a customizable and trainable algorithm that quantifies WMH volume based on individual data training sets, can be optimized for a normal aging population.Methods: We evaluated the effect of varying training sample sizes on the accuracy and the robustness of the predicted white matter hyperintensity volume in a population (n = 201) with a low prevalence of confluent WMH and a substantial proportion of participants without WMH. BIANCA was trained with seven different sample sizes between 10 and 40 with increments of 5. For each sample size, 100 random samples of T1w and FLAIR images were drawn and trained with manually delineated masks. For validation, we defined an internal and external validation set and compared the mean absolute error, resulting from the difference between manually delineated and predicted WMH volumes for each set. For spatial overlap, we calculated the Dice similarity index (SI) for the external validation cohort.Results: The study population had a median WMH volume of 0.34 ml (IQR of 1.6 ml) and included n = 28 (18%) participants without any WMH. The mean absolute error of the difference between BIANCA prediction and manually delineated masks was minimized and became more robust with an increasing number of training participants. The lowest mean absolute error of 0.05 ml (SD of 0.24 ml) was identified in the external validation set with a training sample size of 35. Compared to the volumetric overlap, the spatial overlap was poor with an average Dice similarity index of 0.14 (SD 0.16) in the external cohort, driven by subjects with very low lesion volumes.Discussion: We found that the performance of BIANCA, particularly the robustness of predictions, could be optimized for use in populations with a low WMH load by enlargement of the training sample size. Further work is needed to evaluate and potentially improve the prediction accuracy for low lesion volumes. These findings are important for current and future population-based studies with the majority of participants being normal aging people.

Subject demographics (mean ± standard deviation).

HDTV (High-definition Television) Market Outlook

The global HDTV market size was valued at USD 85 billion in 2023 and is expected to reach approximately USD 135 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.2% during the forecast period. The growth factor driving this market includes the ever-increasing consumer demand for superior viewing experiences, driven by technological advancements and enhanced content availability.

One of the primary growth factors of the HDTV market is the continuous technological innovation in the television industry. The transition from standard definition (SD) to high definition (HD) has revolutionized the viewing experience, providing consumers with sharper images, vibrant colors, and more immersive sound quality. Innovations such as OLED and QLED technology further enhance picture quality, driving consumer demand. Additionally, the rise of smart TVs, which integrate internet streaming services, has also contributed significantly to market growth by offering a multifaceted entertainment experience.

The availability of diverse content in high-definition formats has also played a crucial role in driving the HDTV market. The proliferation of HD channels and the rising popularity of streaming services such as Netflix, Amazon Prime, and Disney+ provide ample high-definition content that necessitates the use of HDTVs. This trend is further augmented by the increasing adoption of 4K and 8K content, which requires compatible displays, thus pushing consumers to upgrade their existing television sets. Broadcasters, content creators, and streaming service providers are continually enhancing their HD content libraries, ensuring a steady demand for HDTVs.

The affordability factor has been another key driver for the HDTV market. The price of HDTVs has seen a significant decline over the past few years due to advancements in manufacturing processes and the economies of scale achieved by manufacturers. This price reduction has made high-definition televisions accessible to a broader demographic, including middle and lower-income households. Additionally, various financing options and attractive offers from retailers and e-commerce platforms have further facilitated the purchase of HDTVs, thereby propelling market growth.

From a regional perspective, the Asia Pacific region is expected to witness the highest growth rate in the HDTV market during the forecast period. The rapid urbanization, increasing disposable incomes, and a burgeoning middle class in countries such as China and India are contributing to the high demand for HDTVs. Moreover, the presence of major television manufacturers in this region, coupled with government initiatives aimed at digitalizing the broadcasting sector, further bolsters the market growth.

Resolution Analysis

The HDTV market is segmented by resolution into 720p, 1080p, 4K, and 8K categories. Each of these segments caters to different consumer needs and price points, driving the overall market dynamics. The 1080p segment, also known as Full HD, has been the most prevalent resolution, providing a balanced combination of performance and affordability. While it was the industry standard for many years, its market share is gradually being overtaken by higher resolutions such as 4K and 8K.

The 4K resolution segment, also known as Ultra HD, is experiencing significant growth due to its superior picture quality. With four times the pixels of 1080p, 4K offers remarkable clarity and detail, making it an attractive option for consumers seeking a premium viewing experience. The increasing availability of 4K content across various platforms, including streaming services, gaming consoles, and Blu-ray discs, is further fueling this segment's growth. Moreover, the prices of 4K TVs have been decreasing, making them more accessible to the average consumer.

The 8K resolution segment, though currently in its nascent stage, is poised for substantial growth in the coming years. Offering sixteen times the resolution of 1080p and four times that of 4K, 8K TVs provide an unparalleled viewing experience. As more 8K content becomes available and broadcasting standards evolve, the adoption of 8K TVs is expected to increase. Manufacturers are also investing heavily in research and development to enhance 8K technology and bring down costs, which will likely boost this segment's growth.

The 720p resolution segment, often referred to as HD Ready, still holds a niche market. These televisions are generally more affordable and are suitabl

Demographic, ophthalmologic characteristics of the study population (mean ± standard deviation).

All metrics were calculated from the 1000 bootstrap iterations of each model, and parameters were included if stepwise AIC retained them in at least 900 bootstrap iterations. Shown for each segment width are: the selected variables, mean beta estimates, standard errors with 95% confidence intervals, and average p-values for each beta estimate (Pr|t| > 0). Statistics for the overall models include model residual deviance (null deviance = 87.350 for all models), average percent deviance explained by the model (% Exp), and p-value of the Chi-squared test of significance for the model. Land cover abbreviations are: NTC = non-treed corridor and TC = treed corridors.Final logistic regression models for habitat prediction of segment category in eastern chipmunks after stepwise selection from full models with response variable 0 = between population segment, 1 = within population segment.

Definition of blue/white collar by ANZSCO Level 1 major groups.