This dataset provides comprehensive customer data suitable for segmentation analysis. It includes anonymized demographic, transactional, and behavioral attributes, allowing for detailed exploration of customer segments. Leveraging this dataset, marketers, data scientists, and business analysts can uncover valuable insights to optimize targeted marketing strategies and enhance customer engagement. Whether you're looking to understand customer behavior or improve campaign effectiveness, this dataset offers a rich resource for actionable insights and informed decision-making.

Key Features:

Anonymized demographic, transactional, and behavioral data. Suitable for customer segmentation analysis. Opportunities to optimize targeted marketing strategies. Valuable insights for improving campaign effectiveness. Ideal for marketers, data scientists, and business analysts.

Usage Examples:

Segmenting customers based on demographic attributes. Analyzing purchase behavior to identify high-value customer segments. Optimizing marketing campaigns for targeted engagement. Understanding customer preferences and tailoring product offerings accordingly. Evaluating the effectiveness of marketing strategies and iterating for improvement. Explore this dataset to unlock actionable insights and drive success in your marketing initiatives!

Geodemographic Segmentation Data from Caliper Corporation contain demographic data in a way that is easy to visualize and interpret. We provide 8 segments and 32 subsegments for exploring the demographic makeup of neighborhoods across the country.

Demografy is a privacy by design customer demographics prediction AI platform.

Core features: - Demographic segmentation - Demographic analytics - API integration - Data export

Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names

Use cases: - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.

According to a survey conducted by CSP Magazine in 2019, ** percent of urban consumers stated that they are visiting convenience stores more often than they were two years ago, versus only ** percent of rural consumers and ** percent of suburban customers.

Demographic Analysis of Shopping Behavior: Insights and Recommendations

Dataset Information: The Shopping Mall Customer Segmentation Dataset comprises 15,079 unique entries, featuring Customer ID, age, gender, annual income, and spending score. This dataset assists in understanding customer behavior for strategic marketing planning.

Cleaned Data Details: Data cleaned and standardized, 15,079 unique entries with attributes including - Customer ID, age, gender, annual income, and spending score. Can be used by marketing analysts to produce a better strategy for mall specific marketing.

Challenges Faced: 1. Data Cleaning: Overcoming inconsistencies and missing values required meticulous attention. 2. Statistical Analysis: Interpreting demographic data accurately demanded collaborative effort. 3. Visualization: Crafting informative visuals to convey insights effectively posed design challenges.

Research Topics: 1. Consumer Behavior Analysis: Exploring psychological factors driving purchasing decisions. 2. Market Segmentation Strategies: Investigating effective targeting based on demographic characteristics.

Suggestions for Project Expansion: 1. Incorporate External Data: Integrate social media analytics or geographic data to enrich customer insights. 2. Advanced Analytics Techniques: Explore advanced statistical methods and machine learning algorithms for deeper analysis. 3. Real-Time Monitoring: Develop tools for agile decision-making through continuous customer behavior tracking. This summary outlines the demographic analysis of shopping behavior, highlighting key insights, dataset characteristics, team contributions, challenges, research topics, and suggestions for project expansion. Leveraging these insights can enhance marketing strategies and drive business growth in the retail sector.

References OpenAI. (2022). ChatGPT [Computer software]. Retrieved from https://openai.com/chatgpt. Mustafa, Z. (2022). Shopping Mall Customer Segmentation Data [Data set]. Kaggle. Retrieved from https://www.kaggle.com/datasets/zubairmustafa/shopping-mall-customer-segmentation-data Donkeys. (n.d.). Kaggle Python API [Jupyter Notebook]. Kaggle. Retrieved from https://www.kaggle.com/code/donkeys/kaggle-python-api/notebook Pandas-Datareader. (n.d.). Retrieved from https://pypi.org/project/pandas-datareader/

Consumer Insurance Experience & Demographic Profile

This dataset provides a detailed view of how individuals engage with insurance products, paired with demographic and lifestyle attributes to enable powerful segmentation, behavioral analysis, and customer journey mapping. By combining real-world insurance experiences with contextual information about each respondent’s background and preferences, this dataset supports a wide range of data-driven decision-making for insurance providers, policy designers, marketing teams, and product strategists.

Value of the Dataset Understanding how consumers perceive and interact with insurance offerings is critical to building products that resonate and services that retain. This dataset offers that visibility across multiple dimensions—capturing not only what type of insurance consumers hold and how they purchased it, but also what drives their satisfaction, loyalty, and likelihood to switch. Paired with demographic details like income, education, family status, and lifestyle, this information becomes a foundation for more personalized outreach, better-designed offerings, and improved customer experiences.

Because the data reflects lived experiences across diverse markets, it is particularly valuable for benchmarking consumer sentiment in emerging economies, identifying service delivery gaps, or evaluating potential uptake of new policy formats such as digital or personalized insurance.

Example Use Cases 1. Targeted Product Design A health insurer looking to launch short-term, digital-first plans could filter this dataset for consumers with low policy tenure, high digital communication preference, and dissatisfaction with current providers. This segment would inform feature design and positioning.

1. Competitive Analysis A provider evaluating churn risk can identify patterns among users who have filed claims but report dissatisfaction—indicating operational areas that may be driving customer loss and where improvements could increase retention.

2. Communication Channel Optimization By analyzing preferred communication methods across different demographic segments, insurers can tailor outreach strategies (e.g., SMS vs. in-app chat) to improve engagement and reduce support costs.

3. Market Expansion & Localization International insurers can explore regional variations in satisfaction drivers, awareness levels, and price sensitivity to refine go-to-market strategies in countries like Senegal, Tanzania, or the UAE.

4. Personalized Policy Offer Design Using data on interest in personalized policies and lifestyle indicators, providers can build customizable offerings for consumers more likely to value flexibility, such as frequent travelers or those with irregular incomes.

Insurance-Specific Fields & Descriptions Current Insurance Type Captures the kind of insurance the individual currently holds, with a focus on health insurance in this dataset.

Purchase Method Indicates how the insurance was obtained—through an agent, online, employer, etc.—to understand acquisition channels.

Policy Length Duration of the current policy, categorized (e.g., less than 1 year, 1–3 years, more than 5 years) to analyze tenure-based behaviors.

Satisfaction Self-reported satisfaction with the current insurance provider, useful for benchmarking sentiment.

Top Factor in Choosing Provider Highlights what influenced the purchase decision most—such as coverage options, customer service, pricing, or brand reputation.

Policy Review Frequency Shows how often individuals revisit their policy details or compare with alternatives, revealing levels of engagement or passive behavior.

Filed Claim A yes/no indicator showing whether the consumer has ever filed a claim, useful for analyzing downstream service experiences.

Claim Satisfaction Measures satisfaction with how past claims were handled, providing insight into operational effectiveness.

Primary Value Sought Captures what consumers value most from their insurance—e.g., peace of mind, financial protection, access to quality care.

Likelihood to Recommend Acts as a proxy for Net Promoter Score (NPS), indicating brand advocacy and potential referral behavior.

Biggest Areas for Improvement Open-ended or multi-select responses identifying where insurers can do better—lower premiums, faster claims, more digital tools, etc.

Preferred Method of Communication Indicates how consumers want to be contacted—via online chat, phone, email, SMS—supporting channel strategy optimization.

Preferred Services Details the types of updates or services consumers want—such as claims status, policy changes, or coverage recommendations.

Insurance Awareness Score Self-reported awareness of how insurance works, including policy options, rights, and terms.

Interest in Personalized Policies Captures whether the individual is open to customized insurance plans, an important indicator for usage-ba...

Predicting Credit Card Customer Segmentation

Exploring Key Customer Characteristics

By [source]

About this dataset

This dataset contains a wealth of customer information collected from within a consumer credit card portfolio, with the aim of helping analysts predict customer attrition. It includes comprehensive demographic details such as age, gender, marital status and income category, as well as insight into each customer’s relationship with the credit card provider such as the card type, number of months on book and inactive periods. Additionally it holds key data about customers’ spending behavior drawing closer to their churn decision such as total revolving balance, credit limit, average open to buy rate and analyzable metrics like total amount of change from quarter 4 to quarter 1, average utilization ratio and Naive Bayes classifier attrition flag (Card category is combined with contacts count in 12months period alongside dependent count plus education level & months inactive). Faced with this set of useful predicted data points across multiple variables capture up-to-date information that can determine long term account stability or an impending departure therefore offering us an equipped understanding when seeking to manage a portfolio or serve individual customers

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How to use the dataset

This dataset can be used to analyze the key factors that influence customer attrition. Analysts can use this dataset to understand customer demographics, spending patterns, and relationship with the credit card provider to better predict customer attrition.

Research Ideas

• Using the customer demographics, such as gender, marital status, education level and income category to determine which customer demographic is more likely to churn.
• Analyzing the customer’s spending behavior leading up to churning and using this data to better predict the likelihood of a customer of churning in the future.
• Creating a classifier that can predict potential customers who are more susceptible to attrition based on their credit score, credit limit, utilization ratio and other spending behavior metrics over time; this could be used as an early warning system for predicting potential attrition before it happens

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: BankChurners.csv | Column name | Description | |:---------------------------------------------------------------------------------------------------------------------------------------|:------------------------------------------------------------------------------------------------------| | CLIENTNUM | Unique identifier for each customer. (Integer) | | Attrition_Flag | Flag indicating whether or not the customer has churned out. (Boolean) | | Customer_Age | Age of customer. (Integer) | | Gender | Gender of customer. (String) | | Dependent_count | Number of dependents that customer has. (Integer) | | Education_Level ...

With Versium REACH Demographic Append you will have access to many different attributes for enriching your data.

Basic, Household and Financial, Lifestyle and Interests, Political and Donor.

Here is a list of what sorts of attributes are available for each output type listed above:

Basic: - Senior in Household - Young Adult in Household - Small Office or Home Office - Online Purchasing Indicator
- Language - Marital Status - Working Woman in Household - Single Parent - Online Education - Occupation - Gender - DOB (MM/YY) - Age Range - Religion - Ethnic Group - Presence of Children - Education Level - Number of Children

Household, Financial and Auto: - Household Income - Dwelling Type - Credit Card Holder Bank - Upscale Card Holder - Estimated Net Worth - Length of Residence - Credit Rating - Home Own or Rent - Home Value - Home Year Built - Number of Credit Lines - Auto Year - Auto Make - Auto Model - Home Purchase Date - Refinance Date - Refinance Amount - Loan to Value - Refinance Loan Type - Home Purchase Price - Mortgage Purchase Amount - Mortgage Purchase Loan Type - Mortgage Purchase Date - 2nd Most Recent Mortgage Amount - 2nd Most Recent Mortgage Loan Type - 2nd Most Recent Mortgage Date - 2nd Most Recent Mortgage Interest Rate Type - Refinance Rate Type - Mortgage Purchase Interest Rate Type - Home Pool

Lifestyle and Interests: - Mail Order Buyer - Pets - Magazines - Reading
- Current Affairs and Politics
- Dieting and Weight Loss - Travel - Music - Consumer Electronics - Arts
- Antiques - Home Improvement - Gardening - Cooking - Exercise
- Sports - Outdoors - Womens Apparel
- Mens Apparel - Investing - Health and Beauty - Decorating and Furnishing

Political and Donor: - Donor Environmental - Donor Animal Welfare - Donor Arts and Culture - Donor Childrens Causes - Donor Environmental or Wildlife - Donor Health - Donor International Aid - Donor Political - Donor Conservative Politics - Donor Liberal Politics - Donor Religious - Donor Veterans - Donor Unspecified - Donor Community - Party Affiliation

This dataset contains detailed customer information, including demographics, purchase history, insurance details, and preferences. With over 53,000 entries, it is ideal for analyzing customer behavior, performing segmentation, and building predictive models for targeted marketing or service optimization.

Key Features: 20 columns covering customer demographics, income levels, policy details, and behavioral data. Includes segmentation groups for analysis. Suitable for classification, clustering, and pattern recognition tasks.

Inspiration: Perform clustering to segment customers into distinct groups. Build predictive models for customer churn or purchasing behavior. Analyze the correlation between demographic details and purchasing preferences.

Columns and Descriptions: 1. Customer ID: Unique identifier for each customer. 2. Age: Age of the customer. 3. Gender: Gender of the customer (Male/Female). 4. Marital Status: Marital status (Married, Single, Divorced, etc.). 5. Education Level: Customer's education level (e.g., Associate Degree, Doctorate). 6. Geographic Information: Location or state of residence. 7. Occupation: Customer's occupation (e.g., Manager, Entrepreneur). 8. Income Level: Annual income of the customer in monetary units. 9. Behavioral Data: Information on customer behavior (e.g., policy usage). 10. Purchase History: Date of the last purchase. 11. Interactions with Customer Service: Mode of interaction (e.g., Phone, Email). 12. Insurance Products Owned: Types of insurance products owned. 13. Coverage Amount: Total insurance coverage amount. 14. Premium Amount: Premium amount paid by the customer. 15. Policy Type: Type of policy (Group, Family). 16. Customer Preferences: Communication preferences (e.g., Email, Text). 17. Preferred Communication Channel: Channel preference for communication. 18. Preferred Contact Time: Time preference for contact (e.g., Morning, Evening). 19. Preferred Language: Customer's preferred language. 20. Segmentation Group: Group the customer belongs to based on segmentation (e.g., Segment1, Segment2).

This factsheet breaks down Camden’s population by looking at health conditions, and then by their age, sex, ethnicity, and deprivation. Understanding the size and characteristics of each segment helps us plan healthcare resources and service delivery effectively for each group, as well as the population in general.

Bank Customer Segmentation

Most banks have a large customer base - with different characteristics in terms of age, income, values, lifestyle, and more. Customer segmentation is the process of dividing a customer dataset into specific groups based on shared traits.

According to a report from Ernst & Young, “A more granular understanding of consumers is no longer a nice-to-have item, but a strategic and competitive imperative for banking providers. Customer understanding should be a living, breathing part of everyday business, with insights underpinning the full range of banking operations.

About this Dataset

This dataset consists of 1 Million+ transaction by over 800K customers for a bank in India. The data contains information such as - customer age (DOB), location, gender, account balance at the time of the transaction, transaction details, transaction amount, etc.

Interesting Analysis Ideas

The dataset can be used for different analysis, example -

1. Perform Clustering / Segmentation on the dataset and identify popular customer groups along with their definitions/rules
2. Perform Location-wise analysis to identify regional trends in India
3. Perform transaction-related analysis to identify interesting trends that can be used by a bank to improve / optimi their user experiences
4. Customer Recency, Frequency, Monetary analysis
5. Network analysis or Graph analysis of customer data.

Pandemics such as Covid-19 pose tremendous public health communication challenges in promoting protective behaviours, vaccination, and educating the public about risks. Segmenting audiences based on attitudes and behaviours is a means to increase the precision and potential effectiveness of such communication. The present study reports on such an audience segmentation effort for the population of England, sponsored by the United Kingdom Health Security Agency (UKHSA) and involving a collaboration of market research and academic experts. A cross-sectional online survey was conducted between 4 and 24 January 2022 with 5525 respondents (5178 used in our analyses) in England using market research opt-in panel. An additional 105 telephone interviews were conducted to sample persons without online or smartphone access. Respondents were quota sampled to be demographically representative. The primary analytic technique was k means cluster analysis, supplemented with other techniques including multi-dimensional scaling and use of respondent ‐ as well as sample-standardized data when necessary to address differences in response set for some groups of respondents. Identified segments were profiled against demographic, behavioural self-report, attitudinal, and communication channel variables, with differences by segment tested for statistical significance. Seven segments were identified, including distinctly different groups of persons who tended toward a high level of compliance and several that were relatively low in compliance. The segments were characterized by distinctive patterns of demographics, attitudes, behaviours, trust in information sources, and communication channels preferred. Segments were further validated by comparing the segmentation variable versus a set of demographic variables as predictors of reported protective behaviours in the past two weeks and of vaccine refusal; the demographics together had about one-quarter the effect size of the single seven-level segment variable. With respect to managerial implications, different communication strategies for each segment are suggested for each segment, illustrating advantages of rich segmentation descriptions for understanding public health communication audiences. Strengths and weaknesses of the methods used are discussed, to help guide future efforts.

GapMaps Panorama Segmentation Data from Applied Geographic Solutions (AGS) is built on over three decades of experience in the creation and use of geodemographic segmentation systems in the United States and Canada. Building on and integrating the existing suite of AGS modeling and analytical tools, GapMaps Panorama Segmentation Data creates actionable perspective on an increasingly complex and rapidly churning demographic landscape.

GapMaps Segmentation Data consists of sixty eight segments currently paired with the industry leading GfK MRI survey, providing the essential linkage between neighborhood demographics and consumer preferences and attitudes.

The segments include: 01 One Percenters 02 Peak Performers 03 Second City Moguls 04 Sprawl Success 05 Transitioning Affluent Families 06 Best of Both Worlds 07 Upscale Diversity 08 Living the Dream 09 Successful Urban Refugees 10 Emerging Leaders 11 Affluent Newcomers 12 Mainstream Established Suburbs 13 Cowboy Country 14 American Playgrounds 15 Comfortable Retirement 16 Spacious Suburbs 17 New American Dreams 18 Small Town Middle Managers 19 Outer Suburban Affluence 20 Rugged Individualists 21 New Suburban Style 22 Up and Coming Suburban Diversity 23 Enduring Heartland 24 Isolated Hispanic Neighborhoods 25 Hipsters and Geeks 26 High Density Diversity 27 Young Coastal Technocrats 28 Asian-Hispanic Fusion 29 Big Apple Dreamers 30 True Grit 31 Working Hispania 32 Struggling Singles 33 Nor'Easters 34 Midwestern Comforts 35 Generational Dreams 36 Olde New England 37 Faded Industrial Dreams 38 Failing Prospects 39 Second City Beginnings 40 Beltway Commuters 41 Garden Variety Suburbia 42 Rising Fortunes 43 Classic Interstate Suburbia 44 Pacific Second City 45 Northern Blues 46 Recessive Singles 47 Simply Southern 48 Tex-Mex 49 Sierra Siesta 50 Great Plains, Great Struggles 51 Boots and Brews 52 Great Open Country 53 Classic Dixie 54 Off the Beaten Path 55 Hollows and Hills 56 Gospel and Guns 57 Cap and Gown 58 Marking Time 59 Hispanic Working Poor 60 Bordertown Blues 61 Communal Living 62 Living Here in Allentown 63 Southern Small City Blues 64 Struggling Southerners 65 Forgotten Towns 66 Post Industrial Trauma 67 Starting Out 68 Rust Belt Poverty

This profile is designed to accompany the Joint Strategic Needs Assessment (JSNA) chapter on Demographics, which looks at segmenting the borough’s population by their most significant health and social care need. This supplement looks at adults (aged 18 and over) instead of the overall population, because the health and social care need segments covered in this section are more common in adults.

Healthy Paws Pet Insurance Market size was valued at USD 6.87 Million in 2023 and is projected to reach USD 17.54 Million by 2031, growing at a CAGR of 14.3% during the forecast period 2024-2031.

Global Healthy Paws Pet Insurance Market Drivers

The market drivers for the Healthy Paws Pet Insurance Market can be influenced by various factors. These may include:

Increasing Pet Ownership and Humanization of Pets: The global trend of increasing pet ownership, coupled with the growing tendency to treat pets as family members, has driven significant demand for comprehensive pet healthcare solutions, bolstering the market for Healthy Paws Pet Insurance. As more households adopt pets and seek to offer them the best possible care, the necessity for veterinary insurance to manage potential health expenses grows.

Rising Veterinary Costs: Advances in veterinary medicine, while offering cutting-edge treatments, have significantly increased the cost of pet healthcare. This surge in expenses for surgeries, diagnostics, and routine care has heightened pet owners' awareness of the need for insurance coverage, thus driving growth in the pet insurance market, including companies like Healthy Paws.

Growing Awareness of Pet Health and Wellness: There is a rising awareness among pet owners regarding the importance of preventive care and timely treatment for their pets' well-being. As pet health knowledge becomes more widespread through social media and veterinary advocacy, more owners are inclined to seek insurance plans to ensure affordability and access to necessary treatments, directly benefiting Healthy Paws Pet Insurance.

Technological Advancements in Veterinary Care: Innovations in veterinary diagnostics and treatment options have revolutionized pet healthcare, making it more efficient but also more expensive. Healthy Paws Pet Insurance benefits from this trend as pet owners look to protect themselves from unforeseen high veterinary costs by investing in comprehensive insurance policies that cover these advanced treatments.

Increasing Chronic Conditions in Pets: Pets, like their human counterparts, are increasingly diagnosed with chronic conditions such as diabetes, arthritis, and cancer. The management of these illnesses typically involves significant financial outlays for continuous care and medications. This trend underscores the necessity for robust pet insurance options, thus driving demand for providers like Healthy Paws Pet Insurance.

Improved Insurance Claim Processing and Customer Service: Enhanced customer experience in the pet insurance industry, characterized by streamlined claim processes, user-friendly mobile apps, and superior customer service, has made policies more attractive. Companies like Healthy Paws that invest in these improvements witness increased enrollment as they offer greater convenience and reliability to pet owners.

Regulatory Support and Industry Standards: The establishment of clearer regulatory frameworks and industry standards is providing a more stable and trustworthy environment for the pet insurance market to thrive. Regulations that protect consumer rights and ensure transparency in insurance policies help in building consumer confidence, benefiting reputable providers such as Healthy Paws Pet Insurance.

Growing Popularity of E-Commerce and Digital Platforms: The increasing preference for online shopping and digital services has made it easier for pet owners to access and purchase pet insurance. Healthy Paws has leveraged these platforms effectively to market their insurance products, allowing for easier comparison of plans, more detailed information, and streamlined purchasing processes, further driving market expansion.

Expansion of Veterinary Networks: As more veterinary clinics and hospitals partner with pet insurance providers, the network of accessible care for insured pets expands. Healthy Paws Pet Insurance, with a broad network of participating vets, becomes a more attractive option for pet owners looking for widespread and quality veterinary care coverage.

Economic Resilience and Disposable Income: Even amidst economic fluctuations, the pet insurance market has shown resilience, with pet owners continuing to invest in their pets' health. An increase in disposable income, particularly among millennials who form a significant portion of pet owners, supports continued expenditure on pet insurance, ensuring sustained market growth for companies like Healthy Paws Pet Insurance.

GapMaps GIS Data sourced from Applied Geographic Solutions includes over 40k Demographic variables across topics including estimates & projections on population, demographics, neighborhood segmentation, consumer spending, crime index & environmental risk available at census block level.

This factsheet breaks down Camden’s population by looking at health conditions, and then by their age, sex, ethnicity, and deprivation. Understanding the size and characteristics of each segment helps us plan healthcare resources and service delivery effectively for each group, as well as the population in general.

This dataset provides detailed insights into customer payment method preferences, usage frequency, and transaction values across various demographic and business segments. It enables financial service providers to analyze trends, optimize product offerings, and tailor marketing strategies based on customer behavior and segment characteristics.

This forms part of Camden’s Joint Strategic Needs Assessment, focussing on the demographics of our population. This data shows breakdowns of Camden’s population by health conditions, age and sex, and by Camden ward, as supplementary information of the 2015 Camden population segmentation profile (https://opendata.camden.gov.uk/Health/Camden-Demographics-Population-Segmentation-2015/v6fr-wght). It provides the number of people, percentage of the whole population (prevalence) and Camden average for each breakdown. It only focuses on the population aged 18 and over and doesn’t show breakdowns for those diagnosed with learning disability or those aged under 65 who are diagnosed with dementia due to small numbers.