Demografy is a privacy by design customer demographics prediction AI platform.

Core features: - Demographic segmentation - Demographic analytics - API integration - Data export

Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names

Use cases: - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.

This profile is designed to accompany the Joint Strategic Needs Assessment (JSNA) chapter on Demographics, which looks at segmenting the borough’s population by their most significant health and social care need. This supplement looks at adults (aged 18 and over) instead of the overall population, because the health and social care need segments covered in this section are more common in adults.

Pandemics such as Covid-19 pose tremendous public health communication challenges in promoting protective behaviours, vaccination, and educating the public about risks. Segmenting audiences based on attitudes and behaviours is a means to increase the precision and potential effectiveness of such communication. The present study reports on such an audience segmentation effort for the population of England, sponsored by the United Kingdom Health Security Agency (UKHSA) and involving a collaboration of market research and academic experts. A cross-sectional online survey was conducted between 4 and 24 January 2022 with 5525 respondents (5178 used in our analyses) in England using market research opt-in panel. An additional 105 telephone interviews were conducted to sample persons without online or smartphone access. Respondents were quota sampled to be demographically representative. The primary analytic technique was k means cluster analysis, supplemented with other techniques including multi-dimensional scaling and use of respondent ‐ as well as sample-standardized data when necessary to address differences in response set for some groups of respondents. Identified segments were profiled against demographic, behavioural self-report, attitudinal, and communication channel variables, with differences by segment tested for statistical significance. Seven segments were identified, including distinctly different groups of persons who tended toward a high level of compliance and several that were relatively low in compliance. The segments were characterized by distinctive patterns of demographics, attitudes, behaviours, trust in information sources, and communication channels preferred. Segments were further validated by comparing the segmentation variable versus a set of demographic variables as predictors of reported protective behaviours in the past two weeks and of vaccine refusal; the demographics together had about one-quarter the effect size of the single seven-level segment variable. With respect to managerial implications, different communication strategies for each segment are suggested for each segment, illustrating advantages of rich segmentation descriptions for understanding public health communication audiences. Strengths and weaknesses of the methods used are discussed, to help guide future efforts.

🇬🇧 United Kingdom English This factsheet breaks down Camden’s population by looking at health conditions, and then by their age, sex, ethnicity, and deprivation. Understanding the size and characteristics of each segment helps us plan healthcare resources and service delivery effectively for each group, as well as the population in general.

The purpose of the present research was to create market segmentation of Polish consumers that would capture differences in reactions to Corporate Social Responsibility (CSR), taking into account sociodemographic data and consumers’ value structure. In order to better understand the extracted segments, a mixed method approach was adopted. The first quantitative study was conducted on a nationwide representative sample of Poles aged 18–55 years (N = 1055, CAWI survey). A subsequent qualitative stage covered 24 semi-structured in-depth individual interviews, with representatives of each segment identified in Study 1. Consequently, six segments of Poles were extracted and described, differing in knowledge, attitudes and beliefs about CSR: Sensible Optimists (15%), Sensitive Intellectuals (18%), Family Pragmatics (21%), Passive Poseurs (19%), Excluded and Frustrated (12%) and Corpo-Egoists (15%). The study showed both demographic and psychological differences in between segments. Segments with positive attitudes toward CSR are more female. Segment of least positive attitudes is manly and youngest one. However, results for age, education level and economic status are less conclusive. Personal values proved to be more useful in understanding different attitudes toward CSR than demography. Segments that are more open to CSR prize self-transcendence and maturity values, while less open segments are more oriented toward social status values.

This forms part of Camden’s Joint Strategic Needs Assessment, focussing on the demographics of our population. This data shows breakdowns of Camden’s population by health conditions, age and sex, and by Camden ward, as supplementary information of the 2015 Camden population segmentation profile (https://opendata.camden.gov.uk/Health/Camden-Demographics-Population-Segmentation-2015/v6fr-wght). It provides the number of people, percentage of the whole population (prevalence) and Camden average for each breakdown. It only focuses on the population aged 18 and over and doesn’t show breakdowns for those diagnosed with learning disability or those aged under 65 who are diagnosed with dementia due to small numbers.

Demographic characteristics of consumer segments.

Segments and demographic variables predicting Covid-19 protective behaviors.

This filtered view contains the population estimates for San Francisco demographic groups from the U.S. Census Bureau’s American Community Survey that are used by Controller's Office - City Performance Unit for reporting on Police Stops

San Francisco Population and Demographic Census data dataset filtered on: "reporting_segment" = 'Police Reporting Demographic Categories'

A. SUMMARY This dataset contains population and demographic estimates and associated margins of error obtained and derived from the US Census. The data is presented over multiple years and geographies. The data is sourced primarily from the American Community Survey.

B. HOW THE DATASET IS CREATED The raw data is obtained from the census API. Some estimates as published as-is and some are derived.

C. UPDATE PROCESS New estimates and years of data are appended to this dataset. To request additional census data for San Francisco, email support@datasf.org

D. HOW TO USE THIS DATASET The dataset is long and contains multiple estimates, years and geographies. To use this dataset, you can filter by the overall segment which contains information about the source, years, geography, demographic category and reporting segment. For census data used in specific reports, you can filter to the reporting segment. To use a subset of the data, you can create a filtered view. More information of how to filter data and create a view can be found here

Social Media Analytics Market Outlook

The global market size of social media analytics was valued at approximately $5.2 billion in 2023 and is projected to reach around $21.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.1% over the forecast period. This remarkable growth can be attributed to the increasing importance of data-driven decision making in modern business strategies. The expansion of social media platforms and the corresponding surge in user-generated data have driven the need for advanced analytics tools to make sense of this information, thereby acting as a significant growth factor for the market.

One of the primary growth factors for the social media analytics market is the increasing adoption of data analytics by organizations to gather meaningful insights from vast amounts of unstructured social media data. Companies across various sectors are now leveraging social media analytics to understand customer behavior, preferences, and trends, which in turn helps in refining marketing strategies and improving customer experience. The proliferation of smartphones and internet penetration has further fueled the frequency and volume of social media interactions, providing a more extensive dataset for analytics.

Another key driver is the integration of artificial intelligence (AI) and machine learning (ML) technologies with social media analytics platforms. These advanced technologies are enabling more accurate sentiment analysis, demographic segmentation, and predictive analytics. AI and ML algorithms can process large datasets more efficiently, allowing businesses to quickly respond to market changes and consumer demands. Moreover, the development of sophisticated natural language processing (NLP) tools is enhancing the capability of social media analytics to understand and interpret human language, making sentiment analysis more precise and actionable.

The increasing demand for personalized marketing is also significantly contributing to the growth of the social media analytics market. Brands are now focusing on delivering highly personalized content to their target audiences to enhance engagement and conversion rates. Social media analytics provides detailed insights into individual user profiles, preferences, and behaviors, enabling marketers to create more targeted and effective campaigns. The shift towards influencer marketing is another trend driving the market, as businesses seek to measure the impact and ROI of their influencer partnerships through analytics.

Social Networking Sites have become integral to the way individuals and businesses interact and communicate. These platforms provide a space for users to share content, connect with others, and engage in discussions. The rise of social networking sites has significantly contributed to the volume of data available for analysis, offering businesses a wealth of information to understand consumer behavior and preferences. As these sites continue to evolve, they are increasingly being used as tools for marketing, brand building, and customer engagement. The ability to analyze data from social networking sites allows companies to tailor their strategies and improve their offerings, ultimately enhancing customer satisfaction and loyalty.

From a regional perspective, North America dominates the social media analytics market, with a substantial share attributed to the early adoption of advanced technologies and the presence of major social media platforms. The Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by the expanding user base of social media platforms and increasing investments in digital marketing. The European market is also growing steadily, supported by stringent data privacy regulations that are compelling organizations to adopt more robust analytics solutions. Latin America and the Middle East & Africa are emerging markets with significant growth potential due to increasing internet penetration and social media usage.

Component Analysis

The social media analytics market can be segmented by component into software and services. The software segment comprises tools and platforms used to collect, analyze, and visualize social media data. These solutions range from basic sentiment analysis tools to comprehensive analytics platforms that offer real-time moni

Uncover lifestyle patterns with geo-precision: 401M verified profiles across 7 Asian countries for segmentation and KYC. Our demographic datasets include rich geo-spatial attributes that power hyper-local segmentation, regional risk scoring, and location-driven behavioral insights.

Percentage of responses in the range 0-6 for 'Happy Yesterday' by LSOA in the First ONS Annual Experimental Subjective Wellbeing survey, April 2011 - March 2012

The Department for Communities and Local Government (DCLG) has estimated the expected wellbeing of residents at Lower-layer Super Output Area (LSOA) level. The purpose is to illustrate the likely degree of variation between neighbourhoods.

These are modelled estimates for local areas based on national findings from the ONS Annual Population Survey 2011-2012. They are not the actual survey responses of people living in those areas [1]. As such, DCLG encourage local areas to test these expected findings against their own local knowledge and data.

DCLG used CACI’s ACORN geo-demographic segmentation to estimate the likely wellbeing characteristics of each neighbourhood. Analysis of the APS provided a national profile of wellbeing by ACORN Type, with estimates of average subjective wellbeing and low subjective wellbeing for each of the 56 Types. The national profile was then applied to localities, to reflect their composition according to ACORN Type [2].

The method presumes the national profile of wellbeing for the ACORN types is broadly the same in each local authority. For all of the subjective wellbeing measures, DCLG tested this assumption broadly held across the nine regions. As a result, DCLG made a minimal number of adjustments to the profiles for life satisfaction, worthwhile, and happy yesterday, and determined that the method was not robust for modelling anxiety [3].

Feedback on the neighbourhood estimates and requests for further details of the methodology can sent to wellbeing@communities.gsi.gov.uk.

In October, DCLG will be producing wellbeing profiles to enable users to apply the same methodology using geo-demographic classifications: Experian’s MOSAIC and ONS’s Output Area Classification (OAC).

[1] This is because sample sizes from the APS do not permit reliable estimates of subjective wellbeing below the 90 unitary authorities and counties reported in the First ONS Annual Experimental Subjective Well-being Results.

[2] ACORN is a segmentation based on shared characteristics of people’s life-stage, income, profession and housing, as well as characteristics of places including whether they are urban, suburban or rural. Each respondent on the APS had been classified into one ACORN Type, based on the full postcode in which they live – approximately 16 addresses.) ACORN provided estimates of the population in each ACORN Type in each LSOA and local authority district.

[3] These adjustments were made only where there was reliable evidence (based on samples of more than 100 respondents) from APS that the national wellbeing ACORN profile was substantially different from the regional one, and where the implications for neighbourhood maps would be highly geographically clustered.

GapMaps GIS data for USA and Canada sourced from Applied Geographic Solutions (AGS) includes an extensive range of the highest quality demographic and lifestyle segmentation products. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies.

GIS Data attributes include:

1. Latest Estimates and Projections The estimates and projections database includes a wide range of core demographic data variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings.

2. Crime Risk Crime Risk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, Crime Risk provides an accurate view of the relative risk of specific crime types (personal, property and total) at the block and block group level.

3. Panorama Segmentation AGS has created a segmentation system for the United States called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system.

4. Business Counts Business Counts is a geographic summary database of business establishments, employment, occupation and retail sales.

5. Non-Resident Population The AGS non-resident population estimates utilize a wide range of data sources to model the factors which drive tourists to particular locations, and to match that demand with the supply of available accommodations.

6. Consumer Expenditures AGS provides current year and 5-year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending.

7. Retail Potential This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line.

8. Environmental Risk The environmental suite of data consists of several separate database components including: -Weather Risks -Seismological Risks -Wildfire Risk -Climate -Air Quality -Elevation and terrain

Primary Use Cases for GapMaps GIS Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic & segmentation profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular census block level using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate AGS demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Finance / Insurance (eg. Hedge Funds, Investment Advisors, Investment Research, REITs, Private Equity, VC)

8. Network Planning

9. Customer (Risk) Profiling for insurance/loan approvals

10. Target Marketing

11. Competitive Analysis

12. Market Optimization

13. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

14. Tenant Recruitment

15. Target Marketing

16. Market Potential / Gap Analysis

17. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

18. Customer Profiling

19. Target Marketing

20. Market Share Analysis

The Life and Health (L&H) Insurance industry is experiencing a rapid transformation driven by the increasing adoption of data analytics. The market, valued at $2647.3 million in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 9.2% from 2025 to 2033. This robust growth is fueled by several key factors. Firstly, the need for improved risk assessment and underwriting is pushing insurers to leverage advanced analytics for predictive modeling. This allows for more accurate pricing, reduced fraud, and better customer segmentation. Secondly, demographic profiling enabled by data analytics helps insurers tailor products and services to specific customer needs, leading to increased customer satisfaction and retention. Data visualization tools further enhance decision-making by providing clear and concise insights into complex datasets, facilitating better strategy development and operational efficiency. Finally, the rise of Insurtech companies and the increasing availability of sophisticated software solutions are accelerating the adoption of data analytics across the L&H insurance sector. The competitive landscape is shaped by a mix of established players like Deloitte, SAP AG, and IBM, alongside specialized Insurtech firms offering innovative data analytics solutions. The segmentation of the market reveals significant opportunities across various applications and types. Predictive analysis, demographic profiling, and data visualization are the most prominent application segments, reflecting the industry's focus on risk management, customer understanding, and improved operational efficiency. The service and software segments represent the primary delivery models for data analytics solutions. While North America currently holds a dominant market share, regions like Asia-Pacific are experiencing rapid growth, driven by increasing digitalization and a rising middle class with growing insurance needs. Regulatory changes promoting data sharing and increased customer data privacy awareness are likely to influence market dynamics in the coming years. The key challenges include data security concerns, the need for skilled data scientists, and the integration of legacy systems with new data analytics platforms. Successfully navigating these challenges will be crucial for insurers to fully capitalize on the transformative potential of data analytics.

ABSTRACT: In recent years, increasing interest in natural and traditional plants, which are an integral part of rural life, has been observed because of health concerns and new social trends. In this regard, medicinal and aromatic plants (MAPs) are becoming more popular among consumers. The purpose of this research is to investigate consumers’ attitudes and behaviors toward MAPs in order to identify possible distinct consumer group and examine its potential linkage to the characteristics of the consumers’ demographic and socio-economic status. To detect the perceived differences among consumers, the principal component and k-means cluster analysis were performed using the data from a face-to-face survey (n=420) conducted in five major cities in the Mediterranean region of Turkey. The analysis allows segmenting the market into three homogenous clusters that have distinctive behavioral, attitudinal, and socio-demographic profiles. This segmentation is particularly effective for the dynamics and further expansion of the MAP sector as an important source for rural life.

Percentage of responses in the range 0-6 for 'Life Satisfaction' by LSOA in the First ONS Annual Experimental Subjective Wellbeing survey, April 2011 - March 2012

The Department for Communities and Local Government (DCLG) has estimated the expected wellbeing of residents at Lower-layer Super Output Area (LSOA) level. The purpose is to illustrate the likely degree of variation between neighbourhoods.

These are modelled estimates for local areas based on national findings from the ONS Annual Population Survey 2011-2012. They are not the actual survey responses of people living in those areas [1]. As such, DCLG encourage local areas to test these expected findings against their own local knowledge and data.

DCLG used CACI’s ACORN geo-demographic segmentation to estimate the likely wellbeing characteristics of each neighbourhood. Analysis of the APS provided a national profile of wellbeing by ACORN Type, with estimates of average subjective wellbeing and low subjective wellbeing for each of the 56 Types. The national profile was then applied to localities, to reflect their composition according to ACORN Type [2].

The method presumes the national profile of wellbeing for the ACORN types is broadly the same in each local authority. For all of the subjective wellbeing measures, DCLG tested this assumption broadly held across the nine regions. As a result, DCLG made a minimal number of adjustments to the profiles for life satisfaction, worthwhile, and happy yesterday, and determined that the method was not robust for modelling anxiety [3].

Feedback on the neighbourhood estimates and requests for further details of the methodology can sent to wellbeing@communities.gsi.gov.uk.

In October, DCLG will be producing wellbeing profiles to enable users to apply the same methodology using geo-demographic classifications: Experian’s MOSAIC and ONS’s Output Area Classification (OAC).

[1] This is because sample sizes from the APS do not permit reliable estimates of subjective wellbeing below the 90 unitary authorities and counties reported in the First ONS Annual Experimental Subjective Well-being Results.

[2] ACORN is a segmentation based on shared characteristics of people’s life-stage, income, profession and housing, as well as characteristics of places including whether they are urban, suburban or rural. Each respondent on the APS had been classified into one ACORN Type, based on the full postcode in which they live – approximately 16 addresses.) ACORN provided estimates of the population in each ACORN Type in each LSOA and local authority district.

[3] These adjustments were made only where there was reliable evidence (based on samples of more than 100 respondents) from APS that the national wellbeing ACORN profile was substantially different from the regional one, and where the implications for neighbourhood maps would be highly geographically clustered.

A. SUMMARY This dataset contains population and demographic estimates and associated margins of error obtained and derived from the US Census. The data is presented over multiple years and geographies. The data is sourced primarily from the American Community Survey. B. HOW THE DATASET IS CREATED The raw data is obtained from the census API. Some estimates as published as-is and some are derived. C. UPDATE PROCESS New estimates and years of data are appended to this dataset. To request additional census data for San Francisco, email support@datasf.org D. HOW TO USE THIS DATASET The dataset is long and contains multiple estimates, years and geographies. To use this dataset, you can filter by the overall segment which contains information about the source, years, geography, demographic category and reporting segment. For census data used in specific reports, you can filter to the reporting segment. To use a subset of the data, you can create a filtered view. More information of how to filter data and create a view can be found here

This filtered view contains the population estimates for San Francisco demographic groups from the U.S. Census Bureau’s American Community Survey that are used in the Department of Public Health’s public reporting. Details on the underlying demographic data from the American Community Survey are available below. The demographics included are race/ethnicity and age groups. Different age groups are used for reporting on cases reporting versus vaccinations. The specific groups used in each of these reports can be found by using the "reporting_segment" column. We are using 2016-2020 ACS estimates in our public reporting, but additional years are included in this view as well for historical purposes.

The COVID-19 reports which use this data are available on SF.gov by clicking here.

San Francisco Population and Demographic Census data dataset filtered on:

• "reporting_segment" =
  • 'COVID-19 cases/testing reporting - age brackets'
  • OR 'Seasonal vaccine reporting - age groups'
  • OR 'from census table B03002' (race/ethnicity)
• AND "geography_name" = 'San Francisco County, California'

A. SUMMARY This dataset contains population and demographic estimates and associated margins of error obtained and derived from the US Census. The data is presented over multiple years and geographies. The data is sourced primarily from the American Community Survey.

B. HOW THE DATASET IS CREATED The raw data is obtained from the census API. Some estimates as published as-is and some are derived.

C. UPDATE PROCESS New estimates and years of data are appended to this dataset. To request additional census data for San Francisco, email support@datasf.org

D. HOW TO USE THIS DATASET The dataset is long and contains multiple estimates, years and geographies. To use this dataset, you can filter by the overall segment which contains information about the source, years, geography, demographic category and reporting segment. For census data used in specific reports, you can filter to the reporting segment. To use a subset of the data, you can create a filtered view. More information of how to filter data and create a view can be found here

Abstract copyright UK Data Service and data collection copyright owner.

Understanding Society (the UK Household Longitudinal Study), which began in 2009, is conducted by the Institute for Social and Economic Research (ISER) at the University of Essex, and the survey research organisations Verian Group (formerly Kantar Public) and NatCen. It builds on and incorporates, the British Household Panel Survey (BHPS), which began in 1991.

This dataset contains Wellbeing Acorn geodemographic segmentation codes (group and type) for each household in every wave of Understanding Society, together with a household identification number (hidp) allowing it to be linked to the main Understanding Society data files. The dataset is produced by matching the Wellbeing Acorn segmentation against every Understanding Society household at the postcode level.

The Wellbeing Acorn segmentation system itself is developed and maintained by CACI Ltd and is designed by analysing demographic data, social factors, health and wellbeing characteristics in order to provide an understanding of the population’s wellbeing across the country. Group is the higher layer containing 5 segments providing a snapshot of the population from the least healthy to the healthiest. The more granular level is Type, containing 25 segments, to provide more detailed insights about the population to better understand their demographic, lifestyle and health characteristics. For details on the Acorn segmentation structure and how is it is produced please refer to the documentation and the Caci website.

These data have more restrictive access conditions than those available under the standard End User Licence (see 'Access data' tab for more information).

About Violence Against Women & Girls

The Demographic and Health Surveys (DHS) Program exists to advance the global understanding of health and population trends in developing countries.

The UN describes violence against women and girls (VAWG) as: “One of the most widespread, persistent, and devastating human rights violations in our world today. It remains largely unreported due to the impunity, silence, stigma, and shame surrounding it.”

In general terms, it manifests itself in physical, sexual, and psychological forms, encompassing: • intimate partner violence (battering, psychological abuse, marital rape, femicide) • sexual violence and harassment (rape, forced sexual acts, unwanted sexual advances, child sexual abuse, forced marriage, street harassment, stalking, cyber-harassment), human trafficking (slavery, sexual exploitation) • female genital mutilation • child marriage

About The Data

The data was taken from a survey of men and women in African, Asian, and South American countries, exploring the attitudes and perceived justifications given for committing acts of violence against women. The data also explores different sociodemographic groups that the respondents belong to, including: Education Level, Marital status, Employment, and Age group.

It is, therefore, critical that the countries where these views are widespread, prioritize public awareness campaigns, and access to education for women and girls, to communicate that violence against women and girls is never acceptable or justifiable.

Field	Definition
Record ID	Numeric value unique to each question by country
Country	Country in which the survey was conducted
Gender	Whether the respondents were Male or Female
Demographics Question	Refers to the different types of demographic groupings used to segment respondents – marital status, education level, employment status, residence type, or age
Demographics Response	Refers to demographic segment into which the respondent falls (e.g. the age groupings are split into 15-24, 25-34, and 35-49)
Survey Year	Year in which the Demographic and Health Survey (DHS) took place. “DHS surveys are nationally-representative household surveys that provide data for a wide range of monitoring and impact evaluation indicators in the areas of population, health and nutrition. Standard DHS Surveys have large sample sizes (usually between 5,000 and 30,000 households) and typically are conducted around every 5 years, to allow comparisons over time.”
Value	% of people surveyed in the relevant group who agree with the question (e.g. the percentage of women aged 15-24 in Afghanistan who agree that a husband is justified in hitting or beating his wife if she burns the food)

Question | Respondents were asked if they agreed with the following statements: - A husband is justified in hitting or beating his wife if she burns the food - A husband is justified in hitting or beating his wife if she argues with him - A husband is justified in hitting or beating his wife if she goes out without telling him - A husband is justified in hitting or beating his wife if she neglects the children - A husband is justified in hitting or beating his wife if she refuses to have sex with him - A husband is justified in hitting or beating his wife for at least one specific reason

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