During a survey carried out in November 2021 among marketers from ** countries worldwide, ** percent stated their organizations used past purchases to define target consumer segments. Consumer demographics, such as age, gender, income, or location, were used most often, named by ** percent of respondents.

DRAKO is a Mobile Location Audience Targeting provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising.

Mobile Location Data can be meaningfully transformed into Audience Targeting when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data.

All of our Audience Targeting is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. We have a horizontal accuracy of 5m.

Additionally, we can always cross reference your audience targeting with our syndicated segments:

Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data)

All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions.

In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,)

Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence)

Data Compliance: All of our Audience Targeting Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

Unless otherwise stated, 25 simulation replicates were generated in each scenario. Model Ga is used for inferences given true IBD and Model Gb is used for inferences from inferred IBD. The value of r is assumed known for all inferences, whereas μ, ϵ and N(g), g ≥ 0, are targets of inference.

HDTV (High-definition Television) Market Outlook

The global HDTV market size was valued at USD 85 billion in 2023 and is expected to reach approximately USD 135 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.2% during the forecast period. The growth factor driving this market includes the ever-increasing consumer demand for superior viewing experiences, driven by technological advancements and enhanced content availability.

One of the primary growth factors of the HDTV market is the continuous technological innovation in the television industry. The transition from standard definition (SD) to high definition (HD) has revolutionized the viewing experience, providing consumers with sharper images, vibrant colors, and more immersive sound quality. Innovations such as OLED and QLED technology further enhance picture quality, driving consumer demand. Additionally, the rise of smart TVs, which integrate internet streaming services, has also contributed significantly to market growth by offering a multifaceted entertainment experience.

The availability of diverse content in high-definition formats has also played a crucial role in driving the HDTV market. The proliferation of HD channels and the rising popularity of streaming services such as Netflix, Amazon Prime, and Disney+ provide ample high-definition content that necessitates the use of HDTVs. This trend is further augmented by the increasing adoption of 4K and 8K content, which requires compatible displays, thus pushing consumers to upgrade their existing television sets. Broadcasters, content creators, and streaming service providers are continually enhancing their HD content libraries, ensuring a steady demand for HDTVs.

The affordability factor has been another key driver for the HDTV market. The price of HDTVs has seen a significant decline over the past few years due to advancements in manufacturing processes and the economies of scale achieved by manufacturers. This price reduction has made high-definition televisions accessible to a broader demographic, including middle and lower-income households. Additionally, various financing options and attractive offers from retailers and e-commerce platforms have further facilitated the purchase of HDTVs, thereby propelling market growth.

From a regional perspective, the Asia Pacific region is expected to witness the highest growth rate in the HDTV market during the forecast period. The rapid urbanization, increasing disposable incomes, and a burgeoning middle class in countries such as China and India are contributing to the high demand for HDTVs. Moreover, the presence of major television manufacturers in this region, coupled with government initiatives aimed at digitalizing the broadcasting sector, further bolsters the market growth.

Resolution Analysis

The HDTV market is segmented by resolution into 720p, 1080p, 4K, and 8K categories. Each of these segments caters to different consumer needs and price points, driving the overall market dynamics. The 1080p segment, also known as Full HD, has been the most prevalent resolution, providing a balanced combination of performance and affordability. While it was the industry standard for many years, its market share is gradually being overtaken by higher resolutions such as 4K and 8K.

The 4K resolution segment, also known as Ultra HD, is experiencing significant growth due to its superior picture quality. With four times the pixels of 1080p, 4K offers remarkable clarity and detail, making it an attractive option for consumers seeking a premium viewing experience. The increasing availability of 4K content across various platforms, including streaming services, gaming consoles, and Blu-ray discs, is further fueling this segment's growth. Moreover, the prices of 4K TVs have been decreasing, making them more accessible to the average consumer.

The 8K resolution segment, though currently in its nascent stage, is poised for substantial growth in the coming years. Offering sixteen times the resolution of 1080p and four times that of 4K, 8K TVs provide an unparalleled viewing experience. As more 8K content becomes available and broadcasting standards evolve, the adoption of 8K TVs is expected to increase. Manufacturers are also investing heavily in research and development to enhance 8K technology and bring down costs, which will likely boost this segment's growth.

The 720p resolution segment, often referred to as HD Ready, still holds a niche market. These televisions are generally more affordable and are suitabl

Definition of blue/white collar by ANZSCO Level 1 major groups.

Literacy in India has been increasing as more and more people receive a better education, but it is still far from all-encompassing. In 2022, the degree of literacy in India was about 76.32 percent, with the majority of literate Indians being men. It is estimated that the global literacy rate for people aged 15 and above is about 86 percent. How to read a literacy rateIn order to identify potential for intellectual and educational progress, the literacy rate of a country covers the level of education and skills acquired by a country’s inhabitants. Literacy is an important indicator of a country’s economic progress and the standard of living – it shows how many people have access to education. However, the standards to measure literacy cannot be universally applied. Measures to identify and define illiterate and literate inhabitants vary from country to country: In some, illiteracy is equated with no schooling at all, for example. Writings on the wallGlobally speaking, more men are able to read and write than women, and this disparity is also reflected in the literacy rate in India – with scarcity of schools and education in rural areas being one factor, and poverty another. Especially in rural areas, women and girls are often not given proper access to formal education, and even if they are, many drop out. Today, India is already being surpassed in this area by other emerging economies, like Brazil, China, and even by most other countries in the Asia-Pacific region. To catch up, India now has to offer more educational programs to its rural population, not only on how to read and write, but also on traditional gender roles and rights.