During a mid-2019 survey among global marketing professionals, it was found that photo ads on Instagram were considered the most effective ad format on the platform according to ** percent of respondents. Around ***** percent of responding marketers said that carousel ads on Instagram were effective.

Acceptable Ads is a whitelisting function of Adblock Plus, which shows selected ads to Adblock Plus users by default. According to the company which develops both Adblock Plus, Acceptable Ads reached 200 million Adblock Plus users worldwide as of March 2020; 13 thousand websites were whitelisted, out of which 90 percent were allowed to do so free of charge. A different source found that 86 percent of publisher sites were not using any ad block recovery technologies.

During the first quarter of 2025, the social video platform TikTok removed approximately 14.9 million ads due to account actions. In the last measured quarter, the platform conducted an additional 1.7 million ads removals.

As of January 2025, instant messaging app Facebook Messenger counted approximately 947 million users worldwide. This represents a small increase compared to the beginning of the previous quarter when the Meta-branded app counted 937 million users.

During a survey fielded in the first quarter of 2021, ** percent of respondents aged 25 to 34 from the United States stated that they used an adblocker on their computers. The same was true for ** percent of respondents aged 55 or older.

During a March 2021 survey carried out among podcast listeners from the United States, it was found that *** ads would be tolerated in 60-minute podcasts. By contrast, *** ads would be appropriate for 15-minute-long podcasts.

As of June 2022, the United States was the market with the highest effective cost-per-mille (eCPM) for in-app full-screen interstitial ads in Android apps, reaching ***** U.S. dollars. Australia ranked second, with a reported eCPM of **** U.S. dollars, while South Korea ranked third with eCPM of over ***** U.S. dollars.

In 2021, TV advertising spending in North America amounted to nearly **** billion U.S. dollars. This figure represented a drop of about *** percent compared to 2020, and according to the latest forecasts, spending on TV ads will likely plateau at this level.

TV advertising trends Television remains one of the most popular and effective advertising channels worldwide. Despite the ongoing digitalization of the advertising world and the proliferation of online streaming services, marketers still embrace the power of linear television. In North America, the largest TV ad region worldwide, spending on TV promotion has not fallen below the 60-billion-dollar mark since 2011. As the TV penetration rate in the United States and many other markets continues to decline, however, internet ads have overtaken TV as the leading advertising medium.

Most expensive TV slots While audiences are exposed to advertising messages on a daily basis, airtimes during top-rated TV shows, sports events, and awards ceremonies are particularly popular among advertisers. In the United States, NBC Sunday Night Football was the most expensive show for advertisers on broadcast TV during the 2020/21 season. The average price for a 30-second spot during the show stood at over *** thousand U.S. dollars, while the cost of a Super Bowl commercial has now hit a record *** million U.S. dollars, respectively.

In the most recent financial year, X (formerly Twitter) invested 167.1 million U.S. dollars in advertising, up from 56.1 million U.S. dollars in the previous year. Overall, 2021 saw the most that the social networking company has spent on advertising expenditure. In 2021, X/Twitter's worldwide revenue amounted to over five billion U.S. dollars.

This statistic displays the most used online and pop-up shops to buy second-hand goods in Spain in 2020. More of ** percent of the surveyed Spaniards answered that they used the second-hand app Wallapop to purchase this type of products. The website Mil Anuncios have a share of * percent of the respondents.