Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific ta...

Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).

Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Demographics Analysis

Problem A global retailer wants to understand company performance by age group.

Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period ...

About this dataset

Context

The dataset tabulates the New Market population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for New Market. The dataset can be utilized to understand the population distribution of New Market by age. For example, using this dataset, we can identify the largest age group in New Market.

Key observations

The largest age group in New Market, MD was for the group of age 5 to 9 years years with a population of 219 (13.79%), according to the ACS 2019-2023 5-Year Estimates. At the same time, the smallest age group in New Market, MD was the 80 to 84 years years with a population of 3 (0.19%). Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the New Market is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of New Market total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for New Market Population by Age. You can refer the same here

GapMaps GIS data for USA and Canada sourced from Applied Geographic Solutions (AGS) includes an extensive range of the highest quality demographic and lifestyle segmentation products. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies.

GIS Data attributes include:

1. Latest Estimates and Projections The estimates and projections database includes a wide range of core demographic data variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings.

2. Crime Risk Crime Risk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, Crime Risk provides an accurate view of the relative risk of specific crime types (personal, property and total) at the block and block group level.

3. Panorama Segmentation AGS has created a segmentation system for the United States called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system.

4. Business Counts Business Counts is a geographic summary database of business establishments, employment, occupation and retail sales.

5. Non-Resident Population The AGS non-resident population estimates utilize a wide range of data sources to model the factors which drive tourists to particular locations, and to match that demand with the supply of available accommodations.

6. Consumer Expenditures AGS provides current year and 5-year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending.

7. Retail Potential This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line.

8. Environmental Risk The environmental suite of data consists of several separate database components including: -Weather Risks -Seismological Risks -Wildfire Risk -Climate -Air Quality -Elevation and terrain

Primary Use Cases for GapMaps GIS Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic & segmentation profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular census block level using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate AGS demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Finance / Insurance (eg. Hedge Funds, Investment Advisors, Investment Research, REITs, Private Equity, VC)

8. Network Planning

9. Customer (Risk) Profiling for insurance/loan approvals

10. Target Marketing

11. Competitive Analysis

12. Market Optimization

13. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

14. Tenant Recruitment

15. Target Marketing

16. Market Potential / Gap Analysis

17. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

18. Customer Profiling

19. Target Marketing

20. Market Share Analysis

The statistical data generated through the administration of the Federal milk order program is recognized widely as one of the benefits of this program. These data provide comprehensive and accurate information on milk supplies, utilization, and sales, as well as class prices established under the orders and prices paid to dairy farmers (producers). The sources of this data are monthly reports of receipts and utilization, producer payroll reports, and reports of nonpool handlers filed by milk processors (handlers) subject to the provisions of the various milk orders. The local market administrator (MA) uses these reports to determine pool obligations under the order and to verify proper payments to producers. Auditors employed by the MA review handler records to assure the accuracy of reported information. Reporting errors are corrected; if necessary, pool obligations are revised. After the pool obligations have been determined the local market administrator summarizes the individual handler reports and submits a series of order summary reports to the Market Information Branch (MIB) in Dairy Programs. The MIB summarizes the individual order data and disseminates this information via monthly, bimonthly, and annual releases or publications. Since milk marketing order statistics are based on reports filed by the population of possible reporting firms and not a sample, these statistics are comprehensive. Also, since these individual firm reports are subject to audit and verification, these statistics are accurate. The Federal milk order statistics database contains historical information, beginning in January 2000, generated by the administration of the Federal milk order program. Most of the information in the database has been published previously by the Market Information Branch in Dairy Programs either on its web site or in the Dairy Market News Report. New users are encouraged to use the "User Guide" to learn how to navigate the search screens. If you are interested in a description of the Federal milk order statistics program, or want current data, in ready made table form, use the "Current Information" link.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

During a November 2024 survey among marketers worldwide, 63 percent of respondents included generative artificial intelligence (GenAI) among the most important consumer trends they were watching for in 2025. Connected TV (CTV) and streaming followed closely, mentioned by 56 percent, while TikTok and social video rounded up the top three with a share of 51 percent. Generative AI in marketing Next to effective use cases of AI, such as aligning web content with search intent and improving the consumer experience on websites, AI tools in marketing are used for creative production. For example, influencers worldwide stated they were using tools such as Canva and DALL-E to generate images for their social media accounts. Moreover, entire ad campaigns exist that have been produced by prompting generative AI for creative purposes. TikTok for marketing The short-video format of TikTok has taken the scene by storm. In 2023, the Chinese platform generated solid engagement rates for all the various influencer tiers – from nano to mega. As of April 2023, TikTok was the leading global unicorn – a start-up company with a value of over one billion U.S. dollars –followed by Musk’s SpaceX. However, multiple worldwide ban discussions revolve around the social media due to its highly engaging, or as some may deem addictive, character.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

About this dataset

Context

The dataset tabulates the New Market population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for New Market. The dataset can be utilized to understand the population distribution of New Market by age. For example, using this dataset, we can identify the largest age group in New Market.

Key observations

The largest age group in New Market, VA was for the group of age 65 to 69 years years with a population of 224 (10.38%), according to the ACS 2019-2023 5-Year Estimates. At the same time, the smallest age group in New Market, VA was the 50 to 54 years years with a population of 45 (2.08%). Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the New Market is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of New Market total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for New Market Population by Age. You can refer the same here

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

Snapshot img

Population Health Management Market Size and Forecast 2025-2029

The population health management market size estimates the market to reach by USD 19.40 billion, at a CAGR of 10.7% between 2024 and 2029.North America is expected to account for 68% of the growth contribution to the global market during this period. In 2019 the software segment was valued at USD 16.04 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 19.40 billion

The market is experiencing significant growth, driven by the increasing adoption of healthcare IT and the rising focus on personalized medicine. Healthcare providers are recognizing the value of population health management platforms in improving patient outcomes and reducing costs. The implementation of these systems enables proactive care management, disease prevention, and population health analysis. However, the market faces challenges as well. The cost of installing population health management platforms can be a significant barrier for smaller healthcare organizations. Additionally, ensuring data security and interoperability across various systems remains a major concern. Effective data management and integration are essential for population health management to deliver its full potential. Companies seeking to capitalize on market opportunities must address these challenges and provide cost-effective, secure, and interoperable solutions. By focusing on these areas, they can help healthcare providers optimize their population health management initiatives and improve patient care.

What will be the Size of the Population Health Management Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in technology and a growing focus on value-based care. Risk adjustment models, which help account for the variability in health risks among patient populations, are increasingly being adopted to improve care coordination and health outcome measures. For instance, a leading healthcare organization implemented risk stratification models, resulting in a 20% reduction in hospital readmissions. Remote patient monitoring, public health surveillance, and disease outbreak response are crucial applications of population health management. These technologies enable real-time health data collection, allowing for early intervention and improved health equity initiatives. Chronic disease management, a significant focus area, benefits from electronic health records, care coordination models, and health information exchange. Value-based care programs, predictive modeling healthcare, and telehealth platforms are transforming the landscape of healthcare delivery. Healthcare data analytics, interoperability standards, and population health dashboards facilitate data-driven decision-making, enhancing health intervention efficacy. Behavioral health integration and preventive health services are gaining prominence, with health literacy programs and clinical decision support tools supporting personalized medicine strategies. The market is expected to grow at a robust rate, with industry growth estimates reaching 15% annually. This growth is fueled by the ongoing need for healthcare cost reduction, quality improvement initiatives, and the integration of technology into healthcare delivery.

How is this Population Health Management Industry segmented?

The population health management industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ComponentSoftwareServicesEnd-userLarge enterprisesSMEsDelivery ModeOn-PremiseCloud-BasedWeb-BasedOn-PremiseCloud-BasedEnd-UseProvidersPayersEmployer GroupsGovernment BodiesProvidersPayersEmployer GroupsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Component Insights

The software segment is estimated to witness significant growth during the forecast period.The market's software segment is experiencing significant growth and innovation, driven by various components that enhance healthcare organizations' capacity to manage and enhance the health outcomes of diverse populations. This segment includes solutions for risk adjustment models, remote patient monitoring, health outcome measures, disease outbreak response, health eq

As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.

About this dataset

Context

The dataset tabulates the New Market population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for New Market. The dataset can be utilized to understand the population distribution of New Market by age. For example, using this dataset, we can identify the largest age group in New Market.

Key observations

The largest age group in New Market, IN was for the group of age 70 to 74 years years with a population of 80 (14.71%), according to the ACS 2019-2023 5-Year Estimates. At the same time, the smallest age group in New Market, IN was the Under 5 years years with a population of 7 (1.29%). Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the New Market is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of New Market total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for New Market Population by Age. You can refer the same here

Sun Protection Products Market Outlook

According to our latest research, the global sun protection products market size reached USD 14.7 billion in 2024, reflecting robust demand driven by rising consumer awareness and evolving lifestyle patterns. The market is forecasted to grow at a CAGR of 6.2% from 2025 to 2033, with the total value expected to reach USD 25.1 billion by 2033. This growth is primarily propelled by heightened concerns regarding skin health, increasing incidence of skin cancer, and the proliferation of innovative sun protection formulations that cater to diverse consumer needs.

One of the primary growth factors for the sun protection products market is the escalating awareness of the harmful effects of ultraviolet (UV) radiation. Consumers worldwide are becoming more educated about the risks associated with prolonged sun exposure, such as premature aging, hyperpigmentation, and the increasing prevalence of skin cancer. Campaigns led by health organizations and dermatologists have amplified the importance of daily sun protection, even in regions with moderate sunlight. This growing consciousness has directly translated into greater adoption of sun protection products, not only during outdoor activities but as part of everyday skincare routines. The integration of SPF into daily-use cosmetics and skincare items has further fueled this trend, making sun protection a year-round priority for a broader demographic.

Another significant driver is the ongoing innovation in product formulations and formats within the sun protection products market. Manufacturers are continually investing in research and development to deliver advanced solutions that address consumer concerns such as greasiness, white cast, and skin irritation. The emergence of lightweight, non-comedogenic, and water-resistant sunscreens has expanded the market’s appeal to individuals with sensitive skin and those leading active lifestyles. Additionally, the introduction of multifunctional products, such as sunscreens with anti-aging or moisturizing properties, has attracted consumers seeking comprehensive skincare solutions. The development of eco-friendly and reef-safe formulations, in response to environmental concerns, has also opened new avenues for market growth, especially in regions with stringent regulations regarding sunscreen ingredients.

The surging popularity of e-commerce and digital platforms has also played a pivotal role in shaping the sun protection products market. Online retail has democratized access to a wide array of sun protection products, enabling brands to reach consumers in remote and underserved regions. Digital marketing campaigns, influencer endorsements, and the availability of product reviews have significantly influenced consumer purchasing behavior. Furthermore, the convenience of home delivery and the ability to compare products online have contributed to the steady rise in online sales. This shift in distribution channels has compelled traditional brick-and-mortar retailers to enhance their offerings and customer experience, ultimately benefiting the overall market by broadening the consumer base and increasing product accessibility.

From a regional perspective, the Asia Pacific region has emerged as a dominant force in the sun protection products market, driven by a large population base, rising disposable incomes, and increasing awareness of skincare. North America and Europe continue to exhibit strong demand, supported by established regulatory frameworks and a high prevalence of skin cancer. Meanwhile, Latin America and the Middle East & Africa are witnessing accelerated growth due to changing lifestyles, urbanization, and heightened exposure to global skincare trends. Each region presents unique opportunities and challenges, shaping the competitive landscape and influencing product innovation and marketing strategies across the globe.

Product Type Analysis

The sun protection products market is segmented by product type into sunscreen creams, lotions, gels, sprays, wipes, and oth

Our consumer data is gathered and aggregated via surveys, digital services, and public data sources. We use powerful profiling algorithms to collect and ingest only fresh and reliable data points.

Our comprehensive data enrichment solution includes a variety of data sets that can help you address gaps in your customer data, gain a deeper understanding of your customers, and power superior client experiences.

1. Geography - City, State, ZIP, County, CBSA, Census Tract, etc.
2. Demographics - Gender, Age Group, Marital Status, Language etc.
3. Financial - Income Range, Credit Rating Range, Credit Type, Net worth Range, etc
4. Persona - Consumer type, Communication preferences, Family type, etc
5. Interests - Content, Brands, Shopping, Hobbies, Lifestyle etc.
6. Household - Number of Children, Number of Adults, IP Address, etc.
7. Behaviours - Brand Affinity, App Usage, Web Browsing etc.
8. Firmographics - Industry, Company, Occupation, Revenue, etc
9. Retail Purchase - Store, Category, Brand, SKU, Quantity, Price etc.
10. Auto - Car Make, Model, Type, Year, etc.
11. Housing - Home type, Home value, Renter/Owner, Year Built etc.

Consumer Graph Schema & Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as country location, MAU, DAU & Monthly Location Pings:

Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly).

Consumer Graph Use Cases:

360-Degree Customer View:Get a comprehensive image of customers by the means of internal and external data aggregation.

Data Enrichment:Leverage Online to offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment

Fraud Detection: Use multiple digital (web and mobile) identities to verify real users and detect anomalies or fraudulent activity.

Advertising & Marketing:Understand audience demographics, interests, lifestyle, hobbies, and behaviors to build targeted marketing campaigns.

Using Factori Consumer Data graph you can solve use cases like:

Acquisition Marketing Expand your reach to new users and customers using lookalike modeling with your first party audiences to extend to other potential consumers with similar traits and attributes.

Lookalike Modeling

Build lookalike audience segments using your first party audiences as a seed to extend your reach for running marketing campaigns to acquire new users or customers

And also, CRM Data Enrichment, Consumer Data Enrichment B2B Data Enrichment B2C Data Enrichment Customer Acquisition Audience Segmentation 360-Degree Customer View Consumer Profiling Consumer Behaviour Data

In 2021, **** percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at **** percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, ** percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed ** billion U.S. dollars in 2019 – almost ** billion increase, compared to 2014.When asked about the leading challenges of social media marketing, ** percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, ** percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, ** percent used Facebook, while among B2B marketers, ** percent indicated using LinkedIn.

Snapshot img

US Population Health Management (PHM) Market Size 2025-2029

The us population health management (phm) market size is forecast to increase by USD 6.04 billion at a CAGR of 7.4% between 2024 and 2029.

The Population Health Management (PHM) market in the US is experiencing significant growth, driven by the increasing adoption of healthcare IT solutions and analytics. These technologies enable healthcare providers to collect, analyze, and act on patient data to improve health outcomes and reduce costs. However, the high perceived costs associated with PHM solutions pose a challenge for some organizations, limiting their ability to fully implement and optimize these technologies. Despite this obstacle, the potential benefits of PHM, including improved patient care and population health, make it a strategic priority for many healthcare organizations. To capitalize on this opportunity, companies must focus on cost-effective solutions and innovative approaches to addressing the challenges of PHM implementation and optimization. By leveraging advanced analytics, cloud technologies, and strategic partnerships, organizations can overcome cost barriers and deliver better care to their patient populations.

What will be the size of the US Population Health Management (PHM) Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The Population Health Management (PHM) market in the US is experiencing significant advancements, integrating various elements to improve patient outcomes and reduce healthcare costs. Public health surveillance and data governance ensure accurate population health data, enabling healthcare leaders to identify health disparities and target interventions. Quality measures and health literacy initiatives promote transparency and patient activation, while data visualization and business intelligence facilitate data-driven decision-making. Behavioral health integration, substance abuse treatment, and mental health services address the growing need for holistic care, and outcome-based contracts incentivize providers to focus on patient outcomes. Health communication, community health workers, and patient portals enhance patient engagement, while wearable devices and mHealth technologies provide real-time data for personalized care plans. Precision medicine and predictive modeling leverage advanced analytics to tailor treatment approaches, and social service integration addresses the social determinants of health. Health data management, data storytelling, and healthcare innovation continue to drive market growth, transforming the industry and improving overall population health.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductSoftwareServicesDeploymentCloudOn-premisesEnd-userHealthcare providersHealthcare payersEmployers and government bodiesGeographyNorth AmericaUS

By Product Insights

The software segment is estimated to witness significant growth during the forecast period.

Population Health Management (PHM) software in the US gathers patient data from healthcare systems and utilizes advanced analytics tools, including data visualization and business intelligence, to predict health conditions and improve patient care. PHM software aims to enhance healthcare efficiency, reduce costs, and ensure quality patient care. By analyzing accurate patient data, PHM software enables the identification of community health risks, leading to proactive interventions and better health outcomes. The adoption of PHM software is on the rise in the US due to the growing emphasis on value-based care and the increasing prevalence of chronic diseases. Machine learning, artificial intelligence, and predictive analytics are integral components of PHM software, enabling healthcare payers to develop personalized care plans and improve care coordination. Data integration and interoperability facilitate seamless data sharing among various healthcare stakeholders, while data visualization tools help in making informed decisions. Public health agencies and healthcare providers leverage PHM software for population health research, disease management programs, and quality improvement initiatives. Cloud computing and data warehousing provide the necessary infrastructure for storing and managing large volumes of population health data. Healthcare regulations mandate the adoption of PHM software to ensure compliance with data privacy and security standards. PHM software also supports care management services, patient engagement platforms, and remote patient monitoring, empowering patients

A global database of Direct Marketing Data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future. Leverage up-to-date audience targeting population trends for market research, audience targeting, and sales territory mapping.

Self-hosted marketing population dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The Demographic Data is standardized, unified, and ready to use.

Use cases for the Global Consumer Behavior Database (Direct Marketing Data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Audience targeting

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

Demographic data export methodology

Our population data packages are offered in CSV format. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our Consumer databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.