In a 2023 survey of U.S. shoppers, 68 percent of respondents who identified themselves as primary shoppers in their household were women, while 56 percent were men. For those who identified themselves as self shoppers, that is, people who live alone and are responsible for their own spending, 15 percent were men and 13 percent were women.

In a survey conducted in the second quarter of 2023, nearly ********** of Millennials in the United States reported shopping for groceries online on a monthly basis, compared to around ** percent of Gen X respondents.

According to a survey carried out in 2024 in the United States, some ** percent of baby boomers were shopping for groceries once a week. Among millennials, the share of those shopping weekly for groceries was lower, at ** percent. On the other hand, ** percent of millennials were shopping for groceries daily, while baby boomers were only ******percent. Find this and more survey data in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

In the United Kingdom, Millennials are the most eager to buy their groceries online. According to a survey carried out in the second quarter 2023, ** percent of consumers in the country aged between 27 and 42 years old would buy grocery products mostly via e-commerce. Gen Z followed, as ** percent of the generational cohort preferred shopping for their groceries mostly online.

In 2022, ************** (** percent) of grocery shoppers in the UK aged 16 to 24 mostly made these purchases in-store and partly online. While less than a ***** of buyers in the same age group exclusively bought their groceries in-store, this figure rose to almost **** for consumers aged 55 and over.

The primary grocery shopper in U.S. households made an average of *** shopping trips per week in 2025. The importance of fresh products in consumers’ diets, along with buying habits, keep shoppers returning to stores to restock their shelves and fridges. Despite the increasing competition from online grocery retailers, grocery shopping in a physical store is still important to Americans. Online influences Within the U.S., consumers have a number of choices when it comes to how they choose to do their weekly or bi-weekly food shop. Whilst most Americans still choose to visit brick-and-mortar stores, online grocery shopping is becoming undoubtedly more popular. To keep up with such trends, some grocery stores offer click and collect or grocery delivery service. This reduces the number of in-store visits consumers make when buying groceries. Generational preferences Online shopping comes as second nature to younger consumers. Therefore, it is no surprise that Millennials account for the highest spending share of digital grocery orders and delivery services in the United States.. Generation X are not far behind Millennials when it comes to share of spending. This is an important demographic for online grocery retailers to target, as Generation X are the generation spending the most on average on groceries per month.

Saving time was the main reason for U.S. Gen X shoppers to buy groceries online in 2023, with 73 percent of shoppers reporting so. Another 37 percent of shoppers reported that they liked shopping online because it helps them avoid impulse purchases that happen in-store.

According to a June 2023 survey of U.S. shoppers, all age groups had a mostly positive attitude towards grocery shopping. Overall, younger shoppers seem to enjoy grocery shopping more than their older counterparts. Among those aged 25 to 34 and 35 to 44, ** percent found the experience pleasant. On the other hand, among those aged 45 to 54 and 55 to 65, ** percent found it unpleasant.

In 2025, consumers in the United States were surveyed about their regular food and everyday products shopping destinations. Among those who shopped at discount stores, ** percent of Millennials reported doing so, whereas the corresponding share for baby boomers was ** percent. Find this and more survey data in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

On average, a ******* of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at ** percent, followed closely by the United States at ** percent. In contrast, only ** percent of Polish respondents reported shopping for groceries online on a monthly basis.

According to a survey carried out between November 2023 and February 2024 in the United States, some ** percent of Generation Z respondents shopped at Walmart several times a month or more for groceries. Another ** percent shopped frequently in dollar stores.

A 2023 survey conducted in Indonesia revealed that Shopee was the leading online grocery shopping platforms, being used by ** percent of Gen Z and ** percent of Gen Y respondents. On the other hand, Gen Y showed a higher preference for shopping through Tokopedia now, with *** percent favoring it, surpassing the *** percent preference observed among Gen Z respondents.

As of January 2025, most U.S. online grocery shoppers were using pickup or delivery services from traditional grocery stores. Ship to home services were also used regulary at around ** percent.

According to a survey carried out in March 2025 in the United States, some ** percent of respondents were shopping for groceries once a week. Another ** percent were doing so two to three times a week, while only **** percent shopped for groceries more often than that.

In Belgium, Millennials are the most eager to buy their groceries online. According to a survey carried out in April, May, and June of 2023, nearly one in **** consumers in the country aged between 25 and 40 years old would buy grocery products via e-commerce. Gen Z and Gen X were not far behind.

According to a survey carried out in the second quarter of 2023, approximately ** percent of surveyed French consumers aged between 25 and 40 years old reported buying groceries online on a monthly basis. That figure stood at ** percent for Baby Boomers.

In Sweden, ** to 34-year-olds were the most eager to buy online groceries and meal deliveries in 2023. Roughly ** percent of consumers in the age group bought groceries via the internet, whereas around ** percent bought meal deliveries.

Based on a survey conducted by Capgemini, in 2021 in the United States, ** percent of grocery shoppers belonging to Generation Z stated that they would prefer the products they purchased to be of organic origin and that they have already done paid a higher price for such products in the past. On the other hand, only ** percent of boomers preferred to buy and pay more for groceries that provide information about their environmental impact.

Based on a survey conducted by Capgemini, in 2021, ** percent of grocery shoppers belonging the Millennial generation stated that they considered in-store experiences to be important. On the other hand, only ** percent of boomers considered in-store experiences to be of any importance when shopping for groceries.

This statistic presents the results of an online survey conducted in the United States in 2016. During the survey, U.S. consumers were asked if they use a grocery list or simply browse when shopping for food online. Approximately ** percent of the respondents cited that they typically have a list.