This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2024, by customer segment. In fiscal 2024, Nike's Men's segment generated over 20 billion U.S. dollars in wholesale revenues.

In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In the year ended May 2024, Nike's global revenue amounted to about ***** billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st

How high is the brand awareness of Nike in the UK?When it comes to sports and outdoor online shop users, brand awareness of Nike is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, ** percent of UK sports and outdoor online shop users say they like Nike. However, in actuality, among the ** percent of UK respondents who know Nike, ** percent of people like the brand.What is the usage share of Nike in the UK?All in all, ** percent of sports and outdoor online shop users in the UK use Nike. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Nike?Around ** percent of sports and outdoor online shop users in the UK say they are likely to use Nike again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Nike in the UK?In April 2024, about ** percent of UK sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Nike in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2024 financial year alone, Nike's advertising and promotion costs exceeded four billion U.S. dollars. That same year, the company generated over 51 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2023, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.

How high is the brand awareness of Nike in the United States?When it comes to sports and outdoor online shop users, brand awareness of Nike is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, ** percent of U.S. sports and outdoor online shop users say they like Nike.What is the usage share of Nike in the United States?All in all, ** percent of sports and outdoor online shop users in the United States use Nike.How loyal are the customers of Nike?Around ** percent of sports and outdoor online shop users in the United States say they are likely to use Nike again.What's the buzz around Nike in the United States?In 2024, about ** percent of U.S. sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As of 2024, the Nike brand was valued at just under 30 billion U.S. dollars, which is a slight decrease of about 1.4 billion from the previous year.

Nike's popularity

The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2023. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 60 percent share of the company’s revenue.

Nike’s advertising

In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2023, for example, the company's promotional costs hit the four billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.

In the year ended May 31, 2024, Nike generated about 14.5 billion U.S. dollars' worth of footwear revenue in North America. This was a slight decrease compared to the previous fiscal year. With the exception of North America, the product segment recorded a slight sales increase in all regions. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically on the forefront on product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing."

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

In 2024, revenue generated in North America accounted for 43 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 21.4 billion U.S. dollars.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

In fiscal 2024, footwear accounted for 68 percent of Nike's total revenues. That year, Nike had global footwear sales of about 33 billion U.S. dollars. Nike is one of the world's largest sports footwear and apparel manufacturers.

In the financial year of 2023, NIKE Direct accounted for approximately **** percent of Nike's total brand revenue. This means that for every 100 dollars made by the brand globally, over ** dollars were generated from the company's direct-to-consumer (D2C) segment. The D2C channel has been growing consistently over the past decade. In the year ended May 31, 2024, sales through NIKE Direct reached over ** billion U.S. dollars.

This statistic shows a ranking of the leading Nike products in Great Britain from 2013 to 2023. In 2023, an estimated *** million people used Nike sports shoes and trainers. That was a decrease of nearly ************ people compared to the previous year.

This timeline depicts the number of Nike's retail stores in the United States from the fiscal years of 2009 to 2024. In 2024, Nike operated about 80 Converse stores throughout the United States. Nike Nike, which is headquartered in the United States, is the world leader in athletic footwear and apparel. The activewear and sporting equipment company employed close to 80,000 people and operated more than 1,000 retail stores worldwide as of 2024. Much of Nike's success can be attributed to the brand's worldwide marketing campaign, which uses sponsorship agreements with well-known athletes and professional sports teams to use their products for the promotion of their technology and design. The sports and fitness product market Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Under Armour, as well as adidas and Puma. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics, such as teenagers and Generation Z. Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumer demands are also ever-changing: shoppers want more versatile wear with wider functionality, while also having the products be more sustainable, which means retailers continue developing new kinds and styles of sports apparel for men and women.

How high is the brand awareness of Nike in the United States?When it comes to sportswear owners, brand awareness of Nike is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, 66% of U.S. sportswear owners say they like Nike.What is the usage share of Nike in the United States?All in all, 61% of sportswear owners in the United States own Nike.How loyal are the owners of Nike?Around 52% of sportswear owners in the United States say they are likely to purchase Nike again.What's the buzz around Nike in the United States?In 2025, about 46% of U.S. sportswear owners had heard about Nike in the media, on social media, or in advertising over the past three months.

The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by ethnicity. After the Kaepernick campaign, ** percent of white respondents stated that they were absolutely certain, very likely, or at least ***** to buy products from Nike, whereas this figure stood at ** percent, on September 3, 2018, prior to the launch of the campaign.

The use of more sustainable materials used in Nike's apparel increased from 41 percent to 59 percent in the 2020 financial year. In 2015, the use of more sustainable materials used in apparel was just 19 percent, showing a significant increase over this five -year period. In comparison, the share of sustainable materials used in footwear dropped from 30 percent to 29 percent.

The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by age. After the Kaepernick campaign, ** percent of respondents aged 65 or older stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at ** percent, on September 3, 2018, prior to the launch of the campaign.

This statistic shows Nike's revenue worldwide from 2016 to 2021, by product category. In 2021, Nike's sportswear category generated approximately 15.1 billion U.S. dollars in revenue.