As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.
X is a male-dominated platform
As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.
X Blue for you
It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.
As of January 2024, 22.4 percent of X (formerly Twitter) users were men aged between 25 and 34 years. Overall, almost 20 percent of users were men aged between 18 and 24 years. X has a high share of male users when compared to other popular social media platforms.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
These are the key Twitter user statistics that you need to know.
Social network X/Twitter is particularly popular in the United States, and as of April 2024, the microblogging service had an audience reach of 106.23 million users in the country. Japan and the India were ranked second and third with more than 69 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This is the breakdown of Twitter users by age group.
As of September 2023, it was found that 42 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds. X users in the United StatesAs of the first quarter of 2019, Twitter had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active Twitter users in the country amounted to 37 million. As of January 2021, 61.6 percent of U.S. Twitter audiences were male and 38.4 percent were female. According to a February 2019 survey of social media users in the United States, Twitter was the most popular social network for news consumption. X usage in the United StatesTwitter is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity and in 2018, the most popular television series based on average number of Twitter interactions per episode was ABC’s ‘The Bachelor’. In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, Twitter accounted for 50 percent of stakeholder posts during the Winter.
Demographic data prediction is powered by Demografy AI that extracts demographic data from names with 100% coverage, accuracy preview before purchase and GDPR-compliance.
Demografy is a privacy by design customer demographics prediction AI platform.
Use cases: - Social Media analytics and user segmentation - Competitor analysis - Actionable analytics about your customers to get demographic insights - Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns - Enhanced personalization knowing you customer better
Core features: - Demographic segmentation - Demographic analytics - API integration - Data export
Key advantages: - 100% coverage of lists - Accuracy estimate before purchase - GDPR-compliance as no sensitive data is required. Demografy can work with only first names or masked last names
Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You need only names of social media users. This makes Demografy privacy by design and enables you to get 100% coverage of your audience since all you need to know is names.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
As of February 2024, Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 436 million active monthly users.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
'Dataset2' associated with: Who Tweets with Their Location? Understanding the Relationship Between Demographic Characteristics and the Use of Geoservices and Geotagging on Twitter
Luke Sloan and Jeffrey Morgan.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.
As of September 2024, Millennials, those born between 1980 and 1994, made up 36 percent of X's (formerly Twitter) user base in the United Kingdom. Overall, 31 percent of users in the UK belonged to Generation X, and 24 percent were of Generation Z.
As of January 2024, men accounted for 63.1 percent of X, formerly Twitter, users in the United States. Additionally, the U.S. was home to the world's largest Twitter audience, with over 105 million users in early 2024.
The number of Twitter users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.9 million users (+5.1 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 18.55 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
Due to the relevance of the COVID-19 global pandemic, we are releasing our dataset of tweets acquired from the Twitter Stream related to COVID-19 chatter. The first 9 weeks of data (from January 1st, 2020 to March 11th, 2020) contain very low tweet counts as we filtered other data we were collecting for other research purposes, however, one can see the dramatic increase as the awareness for the virus spread. Dedicated data gathering started from March 11th to March 29th which yielded over 4 million tweets a day.
The data collected from the stream captures all languages, but the higher prevalence are: English, Spanish, and French. We release all tweets and retweets on the full_dataset.tsv file (70,569,368 unique tweets), and a cleaned version with no retweets on the full_dataset-clean.tsv file (13,535,912 unique tweets). There are several practical reasons for us to leave the retweets, tracing important tweets and their dissemination is one of them. For NLP tasks we provide the top 1000 frequent terms in frequent_terms.csv, the top 1000 bigrams in frequent_bigrams.csv, and the top 1000 trigrams in frequent_trigrams.csv. Some general statistics per day are included for both datasets in the statistics-full_dataset.tsv and statistics-full_dataset-clean.tsv files.
More details can be found (and will be updated faster at: https://github.com/thepanacealab/covid19_twitter)
As always, the tweets distributed here are only tweet identifiers (with date and time added) due to the terms and conditions of Twitter to re-distribute Twitter data. The need to be hydrated to be used.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Please cite the following paper when using this dataset:N. Thakur and C.Y. Han, “An Exploratory Study of Tweets about the SARS-CoV-2 Omicron Variant: Insights from Sentiment Analysis, Language Interpretation, Source Tracking, Type Classification, and Embedded URL Detection,” Journal of COVID, 2022, Volume 5, Issue 3, pp. 1026-1049AbstractThis dataset is one of the salient contributions of the above-mentioned paper. It presents a total of 522,886 Tweet IDs of the same number of Tweets about the SARS-CoV-2 Omicron Variant posted on Twitter since the first detected case of this variant on November 24, 2021. The dataset is compliant with the privacy policy, developer agreement, and guidelines for content redistribution of Twitter, as well as with the FAIR principles (Findability, Accessibility, Interoperability, and Reusability) principles for scientific data management.Data DescriptionThe Tweet IDs are presented in 7 different .txt files based on the timelines of the associated tweets. The following provides the details of these dataset files. The data collection followed a keyword-based approach and tweets comprising the "omicron" keyword were filtered, collected, and added to this dataset. Filename: TweetIDs_November.txt (No. of Tweet IDs: 16471, Date Range of the Tweet IDs: November 24, 2021 to November 30, 2021)Filename: TweetIDs_December.txt (No. of Tweet IDs: 99288, Date Range of the Tweet IDs: December 1, 2021 to December 31, 2021)Filename: TweetIDs_January.txt (No. of Tweet IDs: 92860, Date Range of the Tweet IDs: January 1, 2022 to January 31, 2022)Filename: TweetIDs_February.txt (No. of Tweet IDs: 89080, Date Range of the Tweet IDs: February 1, 2022 to February 28, 2022)Filename: TweetIDs_March.txt (No. of Tweet IDs: 97844, Date Range of the Tweet IDs: March 1, 2022 to March 31, 2022)Filename: TweetIDs_April.txt (No. of Tweet IDs: 91587, Date Range of the Tweet IDs: April 1, 2022 to April 20, 2022)Filename: TweetIDs_May.txt (No. of Tweet IDs: 35756, Date Range of the Tweet IDs: May 1, 2022 to May 12, 2022) Here, the last date for May is May 12 as it was the most recent date at the time of data collection. The dataset would be updated soon to incorporate more recent tweets. The dataset contains only Tweet IDs in compliance with the terms and conditions mentioned in the privacy policy, developer agreement, and guidelines for content redistribution of Twitter. The Tweet IDs need to be hydrated to be used. For hydrating this dataset the Hydrator application (link to download and a step-by-step tutorial on how to use Hydrator) may be used.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This dataset contains statistics related to the Unleashed Twitter account (@SAUnleashed). Unleashed is an open data competition, an initiative of the Office for Digital Government, Department of the Premier and Cabinet. The data is used to monitor the level of engagement activity with the audience, and make the communication effective in regards to the event.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Advertising makes up 89% of its total revenue and data licensing makes up about 11%.
As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.
X is a male-dominated platform
As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.
X Blue for you
It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.