In the United States, consumers aged over 65 represented the biggest demographic group (** percent) of Amazon Prime services, a survey from 2025 revealed. ** percent of Amazon Prime subscribers were 55 to 64 years old.

This dataset contains longitudinal purchases data from 5027 Amazon.com users in the US, spanning 2018 through 2022: amazon-purchases.csv It also includes demographic data and other consumer level variables for each user with data in the dataset. These consumer level variables were collected through an online survey and are included in survey.csv fields.csv describes the columns in the survey.csv file, where fields/survey columns correspond to survey questions. The dataset also contains the survey instrument used to collect the data. More details about the survey questions and possible responses, and the format in which they were presented can be found by viewing the survey instrument. A 'Survey ResponseID' column is present in both the amazon-purchases.csv and survey.csv files. It links a user's survey responses to their Amazon.com purchases. The 'Survey ResponseID' was randomly generated at the time of data collection. amazon-purchases.csv Each row in this file corresponds to an Amazon order. Each such row has the following columns: Survey ResponseID Order date Shipping address state Purchase price per unit Quantity ASIN/ISBN (Product Code) Title Category The data were exported by the Amazon users from Amazon.com and shared by users with their informed consent. PII and other information not listed above were stripped from the data. This processing occurred on users' machines before sharing with researchers.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

In late 2020, Hispanic and African American consumers each accounted for nearly a tenth all Amazon retail spending in the United States. Meanwhile, white consumers led the list, representing over ** percent of the e-commerce platform's consumer spending share.

Amazon Prime was rolled out in India in July 2016 and within a year, India became its largest and fastest-growing market. As of **********, there were over ** million unique male visitors that accessed the platform via mobile devices. Out of this, a majority of visitors fell in the 25 to 34 year old age demographic, pointing out Amazon's popularity amongst young adults in the country.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

In the United Kingdom (UK), data from November 2024 based on geolocalized users showed that more than half of Amazon's mobile audience comprises people aged between 25 and 34. Younger adults from 18 to 24 years old account for the second-biggest group of mobile users in the UK, with nearly ** percent.

Amazon Sales Report

Overview:

This dataset provides detailed sales data from Amazon, offering a comprehensive look at various product categories and their performance over time. It includes information on sales figures, order details, product categories, and customer demographics.

Features:

1. Order ID

Description: A unique identifier for each order placed on Amazon. This field helps to track individual orders and link related records.

2. Dates

Description: The date when the order was placed. This field is crucial for analyzing sales trends over time and identifying seasonal patterns.

3. Status

Description: The current status of the order (e.g., Shipped, Delivered, Pending). This field provides insight into the order fulfillment process and helps monitor order processing efficiency.

4. Fulfillment

Description: Indicates the method used to fulfill the order (e.g., Fulfilled by Amazon, Fulfilled by Seller). This feature helps in analyzing the performance of different fulfillment methods and their impact on customer satisfaction.

5. Sales Channel

Description: The channel through which the sale was made (e.g., Amazon Website, Mobile App). This field is useful for evaluating the effectiveness of different sales channels and understanding customer preferences.

6. Category

Description: The product category to which the purchased item belongs (e.g., Electronics, Clothing, Home Goods). This feature aids in analyzing sales performance across various product categories.

7. Ship Service Level

Description: The shipping service level selected for the order (e.g., Standard Shipping, Two-Day Shipping). This field helps to assess the impact of shipping options on delivery times and customer satisfaction.

8. Size

Description: The size of the product ordered (e.g., Small, Medium, Large). This feature is relevant for analyzing sales performance based on product size and understanding inventory requirements.

9. Carrier Status

Description: The status of the shipment with the carrier (e.g., In Transit, Delivered, Returned). This field provides insights into the shipping process and helps in monitoring delivery performance and handling returns.

Use Cases:

Sales Analysis:

Examine trends in sales over time, identify peak periods, and analyze performance by product category.

Customer Insights:

Explore customer demographics to understand purchasing behavior and preferences.

Inventory Management:

Assess which products are performing well and which are not, aiding in inventory and supply chain management.

Marketing Strategies:

Develop targeted marketing campaigns based on sales trends and customer profiles.

Data Source:

This dataset is a simulated collection of Amazon sales data and is intended for educational and analytical purposes.

Acknowledgments:

This dataset was created to facilitate data analysis and machine learning projects. It is ideal for practicing data manipulation, statistical analysis, and predictive modeling.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly 35 percent of them were Amazon Prime subscribers, while boomers followed, as about 33 percent reported to be Prime members.

Introduction

Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.

Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

This statistic illustrates the share of people who shopped at Amazon in the United States in the last 12 months as of 2022. The results were sorted by age. In 2022, ** percent of respondents aged 18 to 29 years stated they shopped at Amazon in the last 12 months. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

Comprehensive dataset tracking Amazon Prime member spending patterns from 2019-2024, including comparison with non-Prime customers and demographic breakdowns

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

How high is the brand awareness of Amazon Prime Video in the United States?When it comes to video-on-demand users, brand awareness of Amazon Prime Video is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Amazon Prime Video in the United States?In total, **% of U.S. video-on-demand users say they like Amazon Prime Video. What is the usage share of Amazon Prime Video in the United States?All in all, **% of video-on-demand users in the United States use Amazon Prime Video. How loyal are the users of Amazon Prime Video?Around **% of video-on-demand users in the United States say they are likely to use Amazon Prime Video again. What's the buzz around Amazon Prime Video in the United States?In April 2025, about **% of U.S. video-on-demand users had heard about Amazon Prime Video in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In the United Kingdom (UK), data from November 2024 based on geolocaled users showed that the majority of Amazon's mobile audience were men, with over ** percent. Women accounted for the remaining mobile users in the UK, with nearly ** percent.

Amazon Pay users in the United States made up ** percent of respondents in 2025, and were likely to come from a **** income. This is according to questions asked in Statista's Consumer Insights, focusing on what payment services consumers used in the past 12 months. The typical user profile of an Amazon Pay user in the United States was that they were ****, were ******** years old, and fell in the ******* quantile in terms of income.