There are millions of sports fans across the United States, from those religiously following an NFL team to avid tennis fans or those who watch every Formula One Grand Prix. During an April 2023 survey in the United States, 44 percent of male respondents stated that they were avid sports fans. Meanwhile, this figure was just 15 percent among female respondents.

National Football League fans in the U.S.

Football is a widely enjoyed sport in the United States, as is evident from the millions of fans who tune in to watch their favorite teams compete every Monday night. The sport enjoys a diverse viewer demographic, with more than two thirds of white, Hispanic, and Black participants in an online survey identifying as either an avid or casual fan of football in January 2023. The survey also investigated the level of interest in the NFL in the U.S. broken down by gender, with a significantly larger share of men identifying as avid fans of the sport than women.

Women’s professional sports fans in the U.S.

Women’s professional sports viewership in the U.S. has grown significantly in recent years, helped at least partially by tournament victories across a wide range of sporting categories. When asked about the reason behind their interest in women’s sport in the U.S., nearly a third of respondents highlighted international events such as the Olympics and the FIFA World Cup as primary motivators for their interest. Meanwhile, when asked about the role of advertisers in promoting the growth of women’s sport in the U.S., more than half of survey participants believed that media agencies had a responsibility to do so.

College football takes place in organized leagues between teams of students from different universities in the U.S. and Canada. The leagues are organized by the NCAA, which is the sports association that organizes a wide range of sports for colleges and students. In a survey conducted in April 2023, around 23 percent of Black respondents stated that they were avid fans of college football in the United States.

Major League Baseball is one of the most popular professional sports leagues in North America. The survey depicts the level of interest in the MLB in the United States and it showed that 33 percent of respondents aged 35 to 44 were avid fans of the league.

College football takes place in organized leagues between teams of students from different universities in the U.S. and Canada. The leagues are organized by the NCAA, which is the sports association that organizes a wide range of sports for colleges and students. In a survey conducted in April 2023, around 22 of all respondents stated that they were avid fans of college football in the United States.

During a survey fielded in the United States in April and May 2022, half of responding internet users aged between 18 and 34 years said they went to the movies often or sometimes. Among respondents from the 35-44 age group, the share stood at 45 percent. Three out of 10 interviewees age 65 and over said they never went to see a film in theaters. More than half of Hispanic adults in the U.S. reported going to the movies often or sometimes in 2022.

Major League Baseball is one of the most popular professional sports leagues in North America. The survey depicts the level of interest in the MLB in the United States and it showed that 36 percent of Hispanic respondents were avid fans of the league.

During a May 2023 survey in the United States, 17 percent of respondents aged 18 to 34 stated that they were avid fans of soccer. Meanwhile, 78 percent of respondents aged 65 or older expressed no interest in the sport.

During a May 2023 survey in the United States, 12 percent of Hispanic respondents stated that they were avid fans of soccer. Meanwhile, 64 percent of white respondents expressed no interest in the sport.

The WNBA is an American professional women's basketball league established in 1996 and owned by the NBA. The regular season takes place in summer from May to August and the play-offs in September. In a survey conducted in April 2024 in the United States, it was found that around half of the league's fans were aged between 18 and 34 years old.

The Ultimate Fighting Championship (UFC) is an American organization of mixed martial arts (MMA). It is widely considered as the most significant world league of this combat sport and is also recognized by numerous athletic commissions in the United States and around the world. During a May 2023 survey in the United States, 21 percent of respondents aged 18 to 34 stated that they were avid fans of combat sports such as UFC.

Millenials in the United States are the generation most likely to identify as movie fans, with 41 percent of that cohort identifying as avid movie fans and 42 percent as casual fans - a total of 83 percent. Generation differences are nonetheless of minor significance, when one considers that 79 percent of GenZers and GenZers identify as movie fans, as well as 74 percent of Baby Boomers. Baby Boomers were however less likely to describe themselves as avid fans (25 percent), while more than a third of all other generations described themselves as avid fans.

The National Basketball Association is a professional basketball league for men with 30 teams competing against each other in the United States. A survey conducted in March 2023 in the United States showed that 40 percent of black respondents had no interest in the NBA.

Formula One is a motorsport discipline sanctioned by the FIA and owned by Formula One group. In a survey conducted in May 2023, around 12 percent of respondents aged 18 to 34 in the United States were avid fans of Formula One.

In 2021, survey data on book readers in the United States revealed that 78 percent of female respondents stated they had read or listened to at least one book in the previous 12 months. The share of men who had read a book in that time frame was slightly lower at 73 percent, but marked an increase from the 67 percent recorded two years earlier.

Book readers in the U.S.

Whilst digital formats have overtaken print in terms of popularity and consumption, many U.S. media consumers still enjoy a good book – though women tend to read more books than men. A 2018 survey showed that 11 percent of U.S. women read 31 or more books that year, compared to five percent of male respondents. Women were also more likely to prefer reading books in paperback format, and much less likely to be fans of comic books.

Regardless of adults’ preferences, something which many U.S. readers agree on is the importance of reading to children. According to a report on family reading habits, 58 percent of parents with a child aged between three and five years old said that they read aloud to their child five to seven times per week. The frequency of read-aloud time diminished as children grew older, usually because the child could then read independently, though some children eventually swap reading for other activities such as playing video games, watching television, or using social media.

The National Football League comprises 32 teams from across the United States competing in two conferences split roughly by region. The NFL is one of the most popular professional sports leagues in the United States, with televised games attracting millions of viewers each week. As of January 2025, a survey determined that 30 percent of Americans considered the NFL to be their top interest.