In 2020 coffee was still an extremely popular beverage among Americans of all ages. Nearly **** of 18 to 24-year-olds drank the beverage and almost ** percent of seniors did as well. Not only are seniors more likely to be coffee drinkers than their younger cohorts, but they drink about ***** times as many cups a day as well. Coffee’s health benefits Several recent studies have shown that coffee drinking may have more positive effects than just keeping you energized. Some studies have shown a reduction in mortality among regular coffee drinkers, especially older drinkers. Furthermore, there’s some indication that coffee may boost cognitive performance in the elderly, when it is normally declining. How we get our caffeine Where and how Americans like to get their coffee seems to change with age as well. Over a ***** of 18 to 29-year-olds had visited a coffee shop recently, compared to just a ******* of 50 to 64-year-olds. Older Americans were also much more likely to use a standard drip coffee maker, while younger people experimented more with how they got their caffeine kick.

Coffee is one of the most widely consumed beverages in the world. In 2023/24, approximately *** million 60 kilogram bags of coffee were consumed worldwide, a slight increase from about *** million bags in the previous year. Coffee Brewing Innovations The coffee industry is regularly coming up with innovative new methods for brewing coffee and serving it. Single cup brewers are a relatively new innovation which offer a quick and mess-free coffee brewing method for when one only wants a single cup of coffee without the hassle of brewing an entire pot. Cold Brew Coffee Cold brew coffee is made by leaving coffee to brew in cold or room temperature water for 12 to 24 hours and results in a mellower, less acidic tasting coffee. It has become a popular menu item at coffee shops and cafes, but it also easy to make at home. The market for cold brew coffee was valued at *** million U.S. dollars in 2017, and is expected to reach a staggering **** billion U.S. dollars in market value by 2023.

In 2024, the majority of American consumers drink coffee every day. About ** percent of consumers report drinking coffee daily, while only *** percent report drinking coffee just once a week. Additionally, **** percent of consumers drink coffee a few times a week. The coffee market in the U.S. Domestic coffee consumption in the United States amounts to over **** million 60-kilogram bags. There has been a steady increase in coffee consumption over the last decade. Many Americans buy their coffee at a coffee shop and café chain store. The vast majority of coffee shops and café chains in the U.S. are owned by either Starbucks or Dunkin'. There are ****** Starbucks stores in the U.S., compared to ***** Dunkin' stores. The next largest café chain, Dutch Bros Coffee, operates fewer than ***** locations. In terms of sales of coffee through supermarkets, drug stores, gas stations, and convenience stores, the ******* single-cup coffee brand in the U.S. is Keurig Green Mountain, with a market share of about **** percent. JM Smucker’s Dunkin' brand has a market share of approximately **** percent. Coffee consumption by generation in the U.S. There are notable differences in coffee preferences among various generations. While Starbucks is the ******** coffee brand among Gen X, millennials, and Gen Z consumers, Baby boomers tend to ****** Dunkin'. Moreover, approximately ** percent of baby boomers and ** percent of Gen X report making coffee at home every day, compared to only ** percent of millennials and ** percent of Gen Z. The preferred brewing method also varies by generation. ***** and *********** favor using Keurig machines and coffee pods, while ************ prefer coffee pot machines, and ***** gravitates toward ground coffee.

In August 2024, among all generations, respondents aged 50 to 64 years seemed to be coffee lovers in the United Kingdom. In fact, ** percent stated to drink the hot beverage several times a day, followed by ** percent of the oldest age group saying the same.

Out of almost one thousand respondents, ** percent of participants between 18 and 29 years old drank coffee in 2022. There was a slight increase in comparison with the older age groups: ** percent of respondents between 30 and 44 years old also drank coffee, as well as a share of ** percent between 45 and 64 years, increasing once again to ** percent for respondents aged 65 years and older.

Coffee consumption in the United States amounted to over ** million 60-kilogram bags in the 2024/2025 fiscal year. This is a slight increase from the total U.S. coffee consumption in the previous fiscal year. Coffee production The coffee plant has its origins in Ethiopia and is now grown all over the world. Most of the world’s coffee is cultivated in South America, followed by Asia and Oceania. In 2024, over ***million 60-kilogram bags of coffee were produced in South America. The majority of South America’s coffee production is attributed to Brazil. In the 2023/2024 fiscal year, global coffee production reached *** million 60-kilogram bags. Coffee brewing in the United States Americans love their coffee and have dozens of different methods and gadgets for brewing and preparing coffee. A 2025 survey of U.S. consumers found that the most commonly used coffee preparation methods were drip coffee makers and single-cup brewers. However, drip coffee makers have become less popular over time. In 2012, ***percent of coffee drinkers used drip coffee makers, while in 2025 this share had dropped to ***percent.

In 2023, the majority of American consumers reported drinking coffee every day. In fact, about ** percent of Baby Boomers, ** percent of Gen X, ** percent of Millennials, and ** percent of Gen Z surveyed said so. Accordingly, it can be stated that the younger the generation, the lower the daily coffee consumption.

In 2024, over ** percent of coffee consumers in the United Kingdom drank coffee several times a day, while ** percent only consumed the caffeinated drink once a day. About another share of ** percent of respondents didn't drink coffee.

In 2020, people aged 70 and over drank about **** cups of coffee per capita in the United States, making it the age group that drank the most coffee on average that year. U.S. coffee consumption for respondents between the ages of 25 and 29 stood at roughly **** cups a day. Share of consumers by age Not only did the older age groups drink more coffee than their younger counterparts in 2019, but they were also more likely to be coffee drinkers in general. That year, just under half of 18 to 24-year-olds drank coffee, while almost ** percent of people aged 60 and older were coffee drinkers. In the United States as a whole, coffee drinkers drank an average of **** cups per day in 2020. Coffee preparation methods In 2020, the drip coffee maker was the most popular method for brewing coffee in the United States. Some ** percent of Americans used a drip coffee maker for their past-day consumption. Other common preparation methods included single cup brewing, using an espresso machine, and cold brewing.

Concerning the **** selected segments, the segment 35-44 years has the largest population by age with ***** percent. Contrastingly, 55-64 years is ranked last, with **** percent. Their difference, compared to 35-44 years, lies at ***** percentage points. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the cocoa segment of the hot drinks market and a ranking by country regarding per capita sales volume in the hot drinks market. The Statista Market Insights cover a broad range of additional markets.

Between 2023 and 2024, coffee consumption in India amounted to over ***** thousand 60-kilogram bags, each weighing 60 kilograms. This marked an increase from the previous year. On a global scale, coffee consumption for the same period was over *********** 60-kilogram bags. The European Union and the United States were the largest consumers, contributing significantly to this volume. Coffee production in India India’s coffee production has been on the rise, with an estimated output of over *** thousand metric tons in the fiscal year 2024. This growth was largely driven by the southern state of Karnataka, which accounts for the country's largest share of coffee production. The Indian coffee landscape is dominated by Robusta beans, while Arabica coffee, known for its mild brews, constitutes a considerable portion, with a production volume of over *********** bags of 60 kilograms. Coffee retail Tata Consumer Products, a market leader in India’s tea and coffee beverage sector, witnessed steady growth in the coffee retail market through its subsidiary, Tata Coffee. This growth trajectory is amplified by Tata Coffee’s collaboration with Starbucks Coffee, which is expanding its retail presence across the country. Meanwhile, Continental Coffee Limited, the world’s largest private coffee label, has ventured into the business-to-consumer (B2C) segment in India.

Around ** percent of consumers in Japan drank the hot beverage at least once a day. According to a 2023 survey in Japan, around **** percent of respondents stated to enjoy coffee two to three times daily. The Japanese coffee market offers various sales channels for the distribution of the brewed beverage. Apart from coffee shops and home-brewed drinks, coffee-based beverages are also commercially available as RTD beverages in retail stores and at vending machines.

According to a 2019 survey of American coffee drinkers, ** percent of the respondents consumed *** cups of coffee per day at home during the week on average. The survey also found that * percent of coffee drinkers in the United States drank *** or more cups of coffee.

Top Coffee Brands in the United States

There are dozens of ground coffee brands on the U.S. market but the most popular brand among Americans is Folgers, which generated sales of over a billion U.S. dollars in 2018. Private label regular ground coffee was the fourth leading brand in that category, with sales of ***** million U.S. dollars. A relatively new innovation in the coffee industry is the single-cup coffee brewing system. The leading vendor of single-cup coffee in the United States is Keurig Green Mountain.

U.S. Coffee Consumption

On average, Americans drink about *** cups of coffee per day. This figure has remained somewhat stable over the last several years, dipping to **** cups per day in 2016 before making a recovery in the next year. Perhaps due to coffee tolerance or physiological changes, the amount of coffee consumed by Americans tends to increase with age. The average 18 to 19 year old American drinks about *** cup of coffee a day, while Americans aged 70 years and older drink ***** times that amount on average.

Concerning the five selected segments, the segment 55-64 years has the largest population by age with **** percent. Contrastingly, 18-24 years is ranked last, with **** percent. Their difference, compared to 55-64 years, lies at ***** percentage points. Find other insights concerning similar markets and segments, such as a ranking by country regarding per capita sales volume in the coffee segment of the hot drinks market and a ranking of subsegments in Canada regarding share in the segment Tea . The Statista Market Insights cover a broad range of additional markets.

As of September 2024, three to four cups a week was the most common consumption frequency among coffee drinkers in China, with around **** percent of consumers drinking coffee at this frequency. By contrast, only *** percent of coffee drinkers consumed less than *** cup per month.

In the 2023/24 period, approximately *** million 60kg bags of coffee was consumed in Vietnam. The domestic consumption of coffee in the country was forecasted to remain increase to *** million 60kg bags in the next year. Coffee drinking culture  Introduced by the French in the 19th century, coffee drinking has become a deep-rooted habit among many Vietnamese today. Traditionally, Vietnamese coffee is brewed in individual portions using a special filter and often served hot or cold with condensed milk to balance the strong, bitter Robusta flavor. Apart from the traditional Vietnamese coffee, other ways of preparation were also introduced with the expansion of international and local coffee chains and have grown in popularity among young people. Highlands Coffee, The Coffee House, and Phuc Long were the leading coffee shop brands in Vietnam in 2022, based on the number of stores. Coffee production and exports  Both Robusta and Arabica beans are grown in Vietnam, though Robusta makes up most of the coffee production volume in the country. In the 2024/25 period, the production volume of Robusta coffee in Vietnam was forecast to reach over ** million 60-kg bags, while the Arabica coffee production volume would reach around *** million 60-kg bags. As one of the leading coffee exporters worldwide, Vietnam’s volume of coffee exports was expected to record approximately **** million 60-kg bags during the 2024/25 period.

In 2020, Americans drank an average of **** cups of coffee per day. Between 2011 and 2020, U.S. coffee consumption per capita per day remained relatively close to *** cups, with the exception of 2016, when U.S. survey respondents drank roughly **** cups of coffee per day. Coffee drinkers in the United States In the United States, people aged seventy and older drank the most coffee per day in 2020. This particular age group drank an average of almost *** cups per capita per day that year. Americans aged eighteen and nineteen drank the least per capita, namely about *** cups a day. In terms of gender, men drank more than women per capita in the United States in the same year. Time for coffee In 2020, Americans drank about *** cups of coffee during breakfast each day, making it the most common time of day for people to drink coffee in the United States that year. The least common time for Americans to drink coffee was during other meals.

Concerning the five selected segments, the segment 55-64 years has the largest population by age with ***** percent. Contrastingly, 18-24 years is ranked last, with **** percent. Their difference, compared to 55-64 years, lies at ***** percentage points. Find other insights concerning similar markets and segments, such as a ranking of subsegments in China regarding share in the segment Coffee and a ranking of subsegments in Vietnam regarding share in the segment Coffee . The Statista Market Insights cover a broad range of additional markets.

According to a survey on attitudes towards coffee conducted in Australia in 2022, ** percent of respondents claimed that they enjoy at least one cup of coffee a day. Furthermore, ** percent of Australians reported that they enjoy three or more cups of coffee a day.

Concerning the five selected segments, the segment 55-64 years has the largest population by age with ***** percent. Contrastingly, 18-24 years is ranked last, with **** percent. Their difference, compared to 55-64 years, lies at ***** percentage points. Find other insights concerning similar markets and segments, such as a ranking of subsegments in North America regarding revenue in the Hot Drinks market as a whole and a ranking by country regarding revenue in the hot drinks market.The Statista Market Insights cover a broad range of additional markets.