As of August 2023, around half of NFL fans aged 18-29 were white. Meanwhile, 14 percent of NFL fans aged 30 or older were Black, while this figure stood at 16 percent among those aged 18 to 29.
The National Football League comprises 32 teams from across the United States competing in two conferences split roughly by region. The NFL is one of the most popular professional sports leagues in the United States, with televised games attracting millions of viewers each week. This survey depicts the level of interest in the NFL in the United States, and it showed that 42 percent of Black respondents were avid fans of the NFL as of April 2023.
The National Football League comprises 32 teams from across the United States competing in two conferences split roughly by region. The NFL is one of the most popular professional sports leagues in the United States, with televised games attracting millions of viewers each week. A January 2025 survey found that 32 percent of Americans aged 34 to 54 considered the NFL to be their top interest.
The National Football League (NFL) is a professional football league in the United States comprising 32 teams spread out over two conferences. As one of the biggest professional sports leagues in the country, it is no surprise that the NFL attracts fans from all walks of life. In a 2020 survey, it was found that 25 percent of Los Angeles fans were Hispanic, while 22 percent were Black.
In a September 2024 survey, 43 percent of respondents in the United States who identified as NFL fans described themselves as occasional fans. Meanwhile, 38 percent of respondents described themselves as diehard fans.
The National Football League (NFL) is a professional football league in the United States comprising 32 teams spread out over two conferences. As one of the biggest professional sports leagues in the country, it is no surprise that the NFL attracts fans from all walks of life. In a 2020 survey, it was found that 43 percent of Seattle Seahawks fans identified as Democrats, while 27 percent were Republicans.
With over eight million fans, the Dallas Cowboys were the most followed National Football League team on Facebook as of November 2024. Second on the list were the New England Patriots, six-time winners of the Super Bowl. NFL on social mediaWhile the Cowboys lead the way on Facebook, the New England Patriots have the largest following on X (Twitter). The New England team had around 4.65 million fans as of November 2024. Meanwhile, the team with the lowest social media following, on Facebook and Twitter, were the Jacksonville Jaguars.The cost of being an NFL fanFollowing your favorite team on social media is one thing, but it does not compare to the atmosphere of being at a live game. However, while football is loved across America, being a fan of the sport does not come cheap. The average cost for a family of four to enjoy a home game in the NFL, including refreshments and merchandise, came to a staggering 631 U.S. dollars in 2023. This marks an increase of nearly 300 U.S. dollars on the figure from 2006.
There are millions of sports fans across the United States, from those religiously following an NFL team to avid tennis fans or those who watch every Formula One Grand Prix. During an April 2023 survey in the United States, 44 percent of male respondents stated that they were avid sports fans. Meanwhile, this figure was just 15 percent among female respondents.
National Football League fans in the U.S.
Football is a widely enjoyed sport in the United States, as is evident from the millions of fans who tune in to watch their favorite teams compete every Monday night. The sport enjoys a diverse viewer demographic, with more than two thirds of white, Hispanic, and Black participants in an online survey identifying as either an avid or casual fan of football in January 2023. The survey also investigated the level of interest in the NFL in the U.S. broken down by gender, with a significantly larger share of men identifying as avid fans of the sport than women.
Women’s professional sports fans in the U.S.
Women’s professional sports viewership in the U.S. has grown significantly in recent years, helped at least partially by tournament victories across a wide range of sporting categories. When asked about the reason behind their interest in women’s sport in the U.S., nearly a third of respondents highlighted international events such as the Olympics and the FIFA World Cup as primary motivators for their interest. Meanwhile, when asked about the role of advertisers in promoting the growth of women’s sport in the U.S., more than half of survey participants believed that media agencies had a responsibility to do so.
The share of 18 to 29 year olds who declared themselves casual fans of NFL increased from 22 percent in 2021 to 25 percent in 2023. Meanwhile, one third of respondents from the same age group in 2023 stated that they were NFL fans.
During a September 2024 survey in the United States, almost 30 percent of respondents aged 18 to 24 stated that they planned to watch fewer NFL games compared to the previous year. Meanwhile, 19 percent of respondents aged 25 to 44 stated that they intended to watch more NFL games.
American Football is one of the most popular sports in the United States, enjoyed by thousands of people live in the stadiums and millions more back home. The highest league in the land is the NFL, which consists of 32 teams divided equally into two conferences. At the end of the season, the two best-performing teams compete for the ultimate prize at the Super Bowl. During a 2020 survey in the United States, 38 percent of NFL fans stated that they were Democrats.
There are millions of sports fans across the United States, from religiously following an NFL team to being avid tennis fans or watching every Formula One Grand Prix. During an April 2023 survey in the United States, 37 percent of respondents aged 35 to 44 stated that they were avid sports fans. This figure dropped to 17 percent among respondents aged 65 and older.
In 2023, the greatest share of players by ethnic group in the National Football League (NFL) were black or African American athletes, constituting just over 53 percent of players within the NFL. Despite the large population of Hispanic or Latino people within the United States, there is a substantial underrepresentation within the NFL, with only 0.5 percent of players identifying as such.
National Football League The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 clubs divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending.
NFL revenues The NFL is one of the most profitable sports leagues in the world, generating a staggering 18.6 billion U.S. dollars in 2022. This total revenue of all 32 NFL teams has constantly increased over the past 15 years and, although this figure dropped significantly in 2020, this was largely as a result of the impact of coronavirus (COVID-19) containment measures. This significant drop in revenue demonstrates one of the primary impacts of COVID-19 on professional sports leagues.
NFL franchises As a result of this profitability in non-pandemic times, the franchises of the NFL are attributed extremely high market values. The Dallas Cowboys were by far the most valuable franchise in the NFL, with a market value of nine billion US dollars in 2023. The high value of NFL franchises can be seen clearly when compared to those of the NBA, MLB, and NHL. Franchises within the NFL had an average market value of approximately 5.1 billion U.S. dollars in 2023.
This statistic shows the share of U.S. consumers considering themselves fans of professional football (NFL) in 2017 according to a Statista survey. 70 percent of survey respondents said they would describe themselves as a fan of the NFL.
This statistic displays the result of a survey on the distribution of National Football League (NFL) fans in Great Britain in 2022, by age group. In that year, it was found that approximately 21 percent of British NFL fans were between the ages of 18 and 29.
An August 2022 survey in the United States revealed that respondents were fairly divided about their intentions to tune into the new NFL season. While 47 percent of male respondents planned to watch NFL games on TV in the new season, just over 50 percent of female respondents stated that they had no intention of doing so.
As of March 2024, NASCAR fans in the United States tended to be younger on average than the general population, with most fans being aged under 44. Only 16 percent of NASCAR fans were aged 65 and over, compared to 21 percent of the wider U.S. population.
There are millions of sports fans across the United States, from religiously following an NFL team to being avid tennis fans or watching every Formula One Grand Prix. During an April 2023 survey in the United States, 34 percent of Black respondents stated that they were avid sports fans. Meanwhile, this figure was 29 percent among white respondents.
During an August 2023 survey in the United States, around 28 percent of NFL fans aged 18 to 29 stated that they spend over one thousand U.S. dollars each year on sports betting. By comparison, 56 percent of NFL fans aged 30 or older claimed to have never spent money on sports bets.
According to a survey conducted in the United Kingdom in the first quarter of 2024, the National Football League franchise the Miami Dolphins was the most popular NFL team in the country. Around 28 percent of survey participants supported the Dolphins, while 13 percent of respondents were fans of the New England Patriots.
NFL in Great Britain
Despite the sport being played primarily in the United States, American Football, and by extension the National Football League, was becoming more popular in Great Britain. A January 2022 survey showed growing interest in the NFL in Great Britain between 2020 and 2022. Thousands of fans visit stadiums hosting the NFL International Series games held in London, with the 2023 match-up between the Baltimore Ravens and the Tennessee Titans attracting upwards of 61 thousand supporters at the Tottenham Hotspur Stadium. Meanwhile, the age distribution of NFL supporters in Great Britain showed that the largest share of fans was made up of individuals aged over 51 years in 2022.
Popular sports activities in the United Kingdom
A Statista Consumer Insights survey conducted in December 2023 found that fitness, aerobics, and cardio were the most popular sporting activities in the United Kingdom. While 37 percent of survey participants stated they were involved with fitness, aerobics, or cardio-related activities at least occasionally, just nine percent of respondents said the same about American Football/Flag Football. Overall, close to 5.8 million individuals participated in fitness classes in the United Kingdom in 2022.
As of August 2023, around half of NFL fans aged 18-29 were white. Meanwhile, 14 percent of NFL fans aged 30 or older were Black, while this figure stood at 16 percent among those aged 18 to 29.