100+ datasets found
  1. Share of online shoppers in Germany 2024, by age group

    • statista.com
    Updated May 13, 2025
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    Statista (2025). Share of online shoppers in Germany 2024, by age group [Dataset]. https://www.statista.com/statistics/506181/e-commerce-online-shoppers-by-age-group-germany/
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    Dataset updated
    May 13, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Germany
    Description

    In 2024, around ** percent of 25- to 45-year-olds in Germany had ordered and purchased products online in the past three months. They were also the largest age group of online consumers. 65- to 75-year-olds were the group that shopped online the least. Where are people shopping online? Some of the most visited fashion websites in Germany included zalando.de, hm.com, and vinted.de. Zalando is especially popular because it sells items from multiple different brands, allowing the consumer to find all different types of clothes, shoes, accessories, and more in one place. Another advantage of shopping online is that consumers are not just limited to shopping in the country in which they live. Products can be ordered from almost anywhere in the world (if, of course, consumers are willing to pay a little extra). If a better deal is available elsewhere or a product is not available anywhere in the home country, then this can be a good reason to make a purchase on a foreign website. Challenges of online shopping Online shopping, however, is not without its challenges. Retailers themselves continued to be worried about challenges facing e-commerce. These included customer reluctance to buy due to higher prices, as well as competitive pressure from other businesses and supply bottlenecks. Most customers preferred to return products they did not want to keep via an online self-service, which means declaring a return online and then dropping off the package, e.g. at the post, a return point located in another establishment or a package pick-up station. While the return option is an integral part of online shopping, it brings with it a multitude of issues. These include putting a significant strain on the environment, transportation and logistics, as well as staff involved.

  2. Share of Canadian online shoppers 2021, by age group

    • statista.com
    Updated Mar 24, 2025
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    Statista (2025). Share of Canadian online shoppers 2021, by age group [Dataset]. https://www.statista.com/statistics/1044434/canada-online-shoppers-by-age-group/
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    Dataset updated
    Mar 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2021
    Area covered
    Canada
    Description

    According to data from an April 2021 survey of Canadian online shoppers, 33 percent of online shoppers from the country were Millennials from ages 27 to 40. The second-largest group were Boomers from 65 to 75 years old, who made up 30 percent of overall online shoppers in the country.

  3. Number of users of e-commerce in the U.S. 2020-2029

    • statista.com
    Updated Apr 1, 2025
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    Statista (2025). Number of users of e-commerce in the U.S. 2020-2029 [Dataset]. https://www.statista.com/statistics/273957/number-of-digital-buyers-in-the-united-states/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The number of users in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total 45.1 million users (+15.64 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 333.5 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue. The Statista Market Insights cover a broad range of additional markets.

  4. Online shoppers and type of purchase by age group, inactive

    • www150.statcan.gc.ca
    • open.canada.ca
    • +1more
    Updated Jun 22, 2021
    + more versions
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    Government of Canada, Statistics Canada (2021). Online shoppers and type of purchase by age group, inactive [Dataset]. http://doi.org/10.25318/2210008501-eng
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    Dataset updated
    Jun 22, 2021
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    Area covered
    Canada
    Description

    Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

  5. E-commerce shoppers mobile audience share in the U.S. 2023, by age

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). E-commerce shoppers mobile audience share in the U.S. 2023, by age [Dataset]. https://www.statista.com/statistics/1343467/ecommerce-shoppers-mobile-audience-united-states-age/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2023
    Area covered
    United States
    Description

    In March of 2023, the largest share of e-commerce shoppers in the United States consisted of adults aged 18 to 24 (**** percent), based on geolocated mobile user data. Adults between the ages of 25 and 34 made up almost ** percent of the e-commerce shopper mobile audience in the country.

  6. S

    Online Shoppers Statistics By Revenue, Market Share And Facts (2025)

    • sci-tech-today.com
    Updated Jun 27, 2025
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    Sci-Tech Today (2025). Online Shoppers Statistics By Revenue, Market Share And Facts (2025) [Dataset]. https://www.sci-tech-today.com/stats/online-shoppers-statistics-updated/
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    Dataset updated
    Jun 27, 2025
    Dataset authored and provided by
    Sci-Tech Today
    License

    https://www.sci-tech-today.com/privacy-policyhttps://www.sci-tech-today.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Online Shoppers Statistics: Online shopping has experienced remarkable growth in recent years, fundamentally altering consumer purchasing behaviors. In 2024, global e-commerce sales reached approximately USD 6.09 trillion, marking an 8.4% increase from the previous year. This upward trend is expected to continue, with projections estimating sales to rise to USD 6.56 trillion in 2025.

    The number of digital buyers worldwide also saw a significant uptick, reaching 2.71 billion in 2024—a 2.7% increase from 2023. By 2025, this figure is anticipated to grow to 2.77 billion. Notably, online sales accounted for 20.1% of total global retail sales in 2024, up from 19.4% in 2023.

    These statistics underscore the accelerating shift towards digital commerce, driven by factors such as increased internet accessibility, convenience, and competitive pricing. This article helps businesses understand these trends, allowing them to adapt and meet the growing demands of the digital marketplace.

  7. eCommerce Statistics by Country/Region in 2025

    • aftership.com
    pdf
    Updated Jan 16, 2024
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    AfterShip (2024). eCommerce Statistics by Country/Region in 2025 [Dataset]. https://www.aftership.com/ecommerce/statistics/regions
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    pdfAvailable download formats
    Dataset updated
    Jan 16, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

  8. u

    E-commerce Industry Statistics 2025

    • upmetrics.co
    webpage
    Updated Oct 25, 2023
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    Upmetrics (2023). E-commerce Industry Statistics 2025 [Dataset]. https://upmetrics.co/blog/ecommerce-statistics
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    webpageAvailable download formats
    Dataset updated
    Oct 25, 2023
    Dataset authored and provided by
    Upmetrics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    2023
    Description

    A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

  9. s

    Reasons Why Peope Choose To Shop Online

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Reasons Why Peope Choose To Shop Online [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    These are the top reasons why people choose to shop online today. If you aren’t offering free shipping on your ecommerce store, it might be time to think about adding it.

  10. s

    COVID-19 Ecommerce Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). COVID-19 Ecommerce Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The pandemic pushed online shopping in a new direction. Purely brick-and-mortar businesses were forced to move their businesses online. The COVID-19 related boost in online shopping resulted in an additional $218 billion in sales in the US alone.

  11. s

    55+ eCommerce statistics for the UK in 2024

    • spaceandtime.co.uk
    • archive-space-and-time.above.agency
    Updated Sep 25, 2024
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    Liz Gration (2024). 55+ eCommerce statistics for the UK in 2024 [Dataset]. https://spaceandtime.co.uk/blog/55-ecommerce-statistics-for-the-uk/
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    Dataset updated
    Sep 25, 2024
    Dataset provided by
    Space and Time Media
    Authors
    Liz Gration
    Time period covered
    2024
    Area covered
    United Kingdom
    Description

    This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.

  12. s

    Mobile Ecommerce

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Mobile Ecommerce [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    More than 90% of people regularly use a smartphone for shopping online. With over 294 million smartphone users in the US alone, approximately 232 million of them regularly use their phones to purchase online.

  13. Monthly online shoppers Australia 2024, by age and product type

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Monthly online shoppers Australia 2024, by age and product type [Dataset]. https://www.statista.com/statistics/1283470/australia-online-shoppers-by-age-and-product-type/
    Explore at:
    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Australia
    Description

    Online purchases in the non-grocery retail category were more prevalent among online shoppers in Australia than in the groceries category in the 12 months to July 2024, according to a 2024 survey. Those aged between 18 and 49 years old were the key demographic for online non-grocery retail product purchases, with over ** percent of respondents across this demographic purchasing non-grocery products online every month during the survey period. In the groceries category, 30 to 39-year-olds were the leading age group buying groceries online at around ** percent of respondents.

  14. s

    Consumer Behaviour

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Consumer Behaviour [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    43% of online buyers said they regularly make purchases in bed. 23% admitted to purchasing at the office. 20% purchase while in the bathroom or in the car.

  15. Stores Distributed by Number of Employee

    • aftership.com
    Updated Jan 16, 2024
    + more versions
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    AfterShip (2024). Stores Distributed by Number of Employee [Dataset]. https://www.aftership.com/ecommerce/statistics/regions
    Explore at:
    Dataset updated
    Jan 16, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    This chart provides a detailed overview of the number of online retailers by Number of Employee. Most stores' Number of Employee are Less than 10, there are 1.68M stores, which is 89.79% of total. In second place, 43.75K stores' Number of Employee are 20 to 50, which is 2.33% of total. Meanwhile, 41.79K stores' Number of Employee are 10 to 20, which is 2.23% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

  16. s

    Ecommerce Statistics By Industry

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Ecommerce Statistics By Industry [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Global retail ecommerce sales peaked during the pandemic despite huge issues with the supply chain. So what do people buy? Here are the ecommerce statistics on the biggest industries right now.

  17. Stores Distributed by Monthly Views

    • aftership.com
    Updated Jan 16, 2024
    + more versions
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    AfterShip (2024). Stores Distributed by Monthly Views [Dataset]. https://www.aftership.com/ecommerce/statistics/regions
    Explore at:
    Dataset updated
    Jan 16, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    This chart provides a detailed overview of the number of online retailers by Monthly Views. Most stores' Monthly Views are Less than 100, there are 2.91M stores, which is 42.10% of total. In second place, 2.06M stores' Monthly Views are 100 to 1K, which is 29.84% of total. Meanwhile, 1.29M stores' Monthly Views are 1K to 10K, which is 18.59% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

  18. Stores Distributed by Monthly Visitors

    • aftership.com
    Updated Jan 16, 2024
    + more versions
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    AfterShip (2024). Stores Distributed by Monthly Visitors [Dataset]. https://www.aftership.com/ecommerce/statistics/regions
    Explore at:
    Dataset updated
    Jan 16, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    This chart provides a detailed overview of the number of online retailers by Monthly Visitors. Most stores' Monthly Visitors are Less than 100, there are 4.04M stores, which is 58.45% of total. In second place, 1.68M stores' Monthly Visitors are 100 to 1K, which is 24.23% of total. Meanwhile, 875.83K stores' Monthly Visitors are 1K to 10K, which is 12.66% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

  19. App Monthly Spend by Region

    • aftership.com
    Updated Jan 16, 2024
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    AfterShip (2024). App Monthly Spend by Region [Dataset]. https://www.aftership.com/ecommerce/statistics/regions
    Explore at:
    Dataset updated
    Jan 16, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    Online store owners across different regions have varying preferences when investing in apps. Our data reveals that United States is the leading destination for online businesses using apps, spending an impressive $1.58B per month. Online business owners in United Kingdom and Canada are also passionate about leveraging apps, with monthly app expenditure of $267.53M and $204.96M respectively. Additionally, Australia and Germany contribute significantly as well, representing a combined 8.41% of global monthly app spending.

  20. Stores Distributed by Monthly Product Sold

    • aftership.com
    Updated Jan 16, 2024
    + more versions
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    AfterShip (2024). Stores Distributed by Monthly Product Sold [Dataset]. https://www.aftership.com/ecommerce/statistics/regions
    Explore at:
    Dataset updated
    Jan 16, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    This chart provides a detailed overview of the number of online retailers by Monthly Product Sold. Most stores' Monthly Product Sold are Less than 100, there are 8.26M stores, which is 78.42% of total. In second place, 1.78M stores' Monthly Product Sold are 100 to 1K, which is 16.93% of total. Meanwhile, 351.98K stores' Monthly Product Sold are 1K to 10K, which is 3.34% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Share
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TwitterTwitter
Email
Click to copy link
Link copied
Close
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Statista (2025). Share of online shoppers in Germany 2024, by age group [Dataset]. https://www.statista.com/statistics/506181/e-commerce-online-shoppers-by-age-group-germany/
Organization logo

Share of online shoppers in Germany 2024, by age group

Explore at:
2 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
May 13, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2024
Area covered
Germany
Description

In 2024, around ** percent of 25- to 45-year-olds in Germany had ordered and purchased products online in the past three months. They were also the largest age group of online consumers. 65- to 75-year-olds were the group that shopped online the least. Where are people shopping online? Some of the most visited fashion websites in Germany included zalando.de, hm.com, and vinted.de. Zalando is especially popular because it sells items from multiple different brands, allowing the consumer to find all different types of clothes, shoes, accessories, and more in one place. Another advantage of shopping online is that consumers are not just limited to shopping in the country in which they live. Products can be ordered from almost anywhere in the world (if, of course, consumers are willing to pay a little extra). If a better deal is available elsewhere or a product is not available anywhere in the home country, then this can be a good reason to make a purchase on a foreign website. Challenges of online shopping Online shopping, however, is not without its challenges. Retailers themselves continued to be worried about challenges facing e-commerce. These included customer reluctance to buy due to higher prices, as well as competitive pressure from other businesses and supply bottlenecks. Most customers preferred to return products they did not want to keep via an online self-service, which means declaring a return online and then dropping off the package, e.g. at the post, a return point located in another establishment or a package pick-up station. While the return option is an integral part of online shopping, it brings with it a multitude of issues. These include putting a significant strain on the environment, transportation and logistics, as well as staff involved.

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