How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

There is a large body of research on utilizing online activity as a survey of political opinion to predict real world election outcomes. There is considerably less work, however, on using this data to understand topic-specific interest and opinion amongst the general population and specific demographic subgroups, as currently measured by relatively expensive surveys. Here we investigate this possibility by studying a full census of all Twitter activity during the 2012 election cycle along with the comprehensive search history of a large panel of Internet users during the same period, highlighting the challenges in interpreting online and social media activity as the results of a survey. As noted in existing work, the online population is a non-representative sample of the offline world (e.g., the U.S. voting population). We extend this work to show how demographic skew and user participation is non-stationary and difficult to predict over time. In addition, the nature of user contributions varies substantially around important events. Furthermore, we note subtle problems in mapping what people are sharing or consuming online to specific sentiment or opinion measures around a particular topic. We provide a framework, built around considering this data as an imperfect continuous panel survey, for addressing these issues so that meaningful insight about public interest and opinion can be reliably extracted from online and social media data.

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

In a fall 2023 survey, it was found that TikTok was the most important social network for 38 percent of U.S. teens. Snapchat ranked second, with 28 percent of teenagers in the United States stating it to be their favorite, ahead of Instagram. Teens and the internet in the United States It is no secret that the young really know what’s what when it comes to new technologies these days. Especially those born in the internet era and who only know of analog telephones and cameras from stories of their elders seem to be constantly online and always following the latest tech trends. In fact, a recent survey shows that some 92 percent of American teens accessed the internet on a daily basis, where 56 claim to connect several times a day, and 24 percent are connected almost constantly to the internet. Furthermore, the move from desktop computers to mobile devices insured that teenagers would be some of the most fervent users of mobile internet, anytime, anywhere.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

According to a survey of social media users conducted in the United Kingdom between April 2023 and March 2024, 68 percent of Generation Z, those born between 1995 and 2012, were using social media to send private messages. The same was true for around 60 percent of Millennials in the country. Half of Gen Z reported liking content published by influencers and content creators, while only 13 percent of UK Baby Boomers and 36 percent of Millennials reported doing the same.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

The barometer was collected as part of a research project funded by the Ministry of Education and Culture of Finland and it aimed to investigate children's media use and their relationship with the media in the year 2012. In the survey, media include television, the Internet, digital games, mobile phone, the radio and music, and print media. The target population of the survey were pupils on the fourth and sixth grades. The questionnaire for sixth graders was somewhat longer and more detailed than the one for fourth graders. First, media devices in the respondents' home were charted as well as the frequency of watching television, videos or other recorded programmes and the types of programmes and videos watched. With regard to digital games (video games, including mobile games), the respondents were asked how often they played, who they played with, what kind of games they played, and what their favourite game was. Internet use was examined with questions about the frequency of use, activities and favourite type of content online (e.g. video clips, social media, email), favourite website, whether the respondents had an email address, social media profile, website or blog as well as what their opinions on some statements about Internet use were (e.g. "I think I'm a skilled Internet user", "My parents know what I do on the Internet"). Reading habits were investigated with questions about the frequency and types of books and magazines read. Frequency of listening to radio programmes and music was surveyed. The respondents were asked whether they owned a mobile phone, whether it had an Internet connection, and what they used the mobile phone for. Finally, the respondents were asked questions charting the use of all media, such as how often they browsed advertisements for products or spent money online, how interested they thought parents or other adults at home were in hearing about their favourite media content, which media they talked about and used together with parents, and whether they had published their own content online. Sixth graders were further asked whether they had used media to have a say in an issue, how critical they were towards different media (e.g. "Reality TV shows do not have a script and they show things as they really happen"), whether there were discussions or arguments about media use or media content at home, and whether they had followed the previous presidential elections on different media and discussed the elections with different people. Background variables included the respondent's grade level, gender, age, and major region of residence as well as whether they had a room of their own at home.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

This statistic shows the results of a survey conducted by Cint on the distribution of social media used in Belgium in 2017 and 2018. In 2017, 35.47 percent of respondents stated that they use Facebook.

The number of social network users in Belgium is expected to rise in the coming years, eventually reaching 6.64 million users** by 2021. By 2012, the penetration rate of social networks in Belgium is expected to reach 57.76 percent.

Despite an increase in the number of social network users in Belgium, the majority of Belgians do not trust social media. In a survey published by the European Commission, 69 percent of respondents in Belgium stated that they tend not to trust social networks. People residing in France were the least likely to trust social networks, with just eight percent of respondents stating that they tended to trust social network providers.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

In March 2025, Facebook accounted for 56 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. Pinterest ranked second with 16.73 percent of all U.S. social media site visits, while X (previously Twitter) accounted for 11.73 percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around 81 percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only 1.5 percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than 1.9 million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with 1,3 million and 1.03 million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of 151 minutes per day in 2023, with a decrease to 143 daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

Introduction

Eros Now Statistics: Established in 2012, Eros Now is one of India’s leading streaming services that operates heavily in the digital entertainment industry. The platform is managed by Eros International, which provides numerous Bollywood films, regional cinema from India, and original content that appeals to a large audience throughout India and around the world. In this digital streaming age where media consumption is being reshaped, Eros Now has strategically positioned itself as a formidable player through an extensive film library and exclusive offerings as it seeks to attract and retain subscribers.

The latest Eros Now statistics show that Eros Now has acquired a significant user base, thus indicating its stature and popularity among the players involved in the Indian entertainment sector. The growth experienced by this platform has been attributed to partnerships within different regions, such as focusing on regionalised content and enhancing customer experience, among others.

This article presents Eros Now statistics and trends on Eros Now’s current subscribers, the content it offers, and its market position. By exploring these metrics, we are able to understand the role played by Eros now in current transformations taking place in terms of digital media and how it affects the wider streaming industry altogether.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

Youtube social network and ground-truth communities

https://snap.stanford.edu/data/com-Youtube.html

Dataset information

Youtube (http://www.youtube.com/) is a video-sharing web site that includes a social network. In the Youtube social network, users form friendship each other and users can create groups which other users can join. We consider
such user-defined groups as ground-truth communities. This data is provided by Alan Mislove et al.
(http://socialnetworks.mpi-sws.org/data-imc2007.html)

We regard each connected component in a group as a separate ground-truth
community. We remove the ground-truth communities which have less than 3
nodes. We also provide the top 5,000 communities with highest quality
which are described in our paper (http://arxiv.org/abs/1205.6233). As for
the network, we provide the largest connected component.

Network statistics
Nodes 1,134,890
Edges 2,987,624
Nodes in largest WCC 1134890 (1.000)
Edges in largest WCC 2987624 (1.000)
Nodes in largest SCC 1134890 (1.000)
Edges in largest SCC 2987624 (1.000)
Average clustering coefficient 0.0808
Number of triangles 3056386
Fraction of closed triangles 0.002081
Diameter (longest shortest path) 20
90-percentile effective diameter 6.5
Community statistics
Number of communities 8,385
Average community size 13.50
Average membership size 0.10

Source (citation)
J. Yang and J. Leskovec. Defining and Evaluating Network Communities based on Ground-truth. ICDM, 2012. http://arxiv.org/abs/1205.6233

Files
File Description
com-youtube.ungraph.txt.gz Undirected Youtube network
com-youtube.all.cmty.txt.gz Youtube communities
com-youtube.top5000.cmty.txt.gz Youtube communities (Top 5,000)

Notes on inclusion into the SuiteSparse Matrix Collection, July 2018:

The graph in the SNAP data set is 1-based, with nodes numbered 1 to
1,157,827.

In the SuiteSparse Matrix Collection, Problem.A is the undirected Youtube
network, a matrix of size n-by-n with n=1,134,890, which is the number of
unique user id's appearing in any edge.

Problem.aux.nodeid is a list of the node id's that appear in the SNAP data set. A(i,j)=1 if person nodeid(i) is friends with person nodeid(j). The
node id's are the same as the SNAP data set (1-based).

C = Problem.aux.Communities_all is a sparse matrix of size n by 16,386
which represents the communities in the com-youtube.all.cmty.txt file.
The kth line in that file defines the kth community, and is the column
C(:,k), where C(i,k)=1 if person ...