As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years, making these demographics the biggest audiences of the online network in the country. Meta’s Instagram was also popular among users aged 30 to 39 years, who accounted for 32 percent of the audience of the photo-based platform, while those aged 18 to 29 years accounted for another third of the network’s U.S. users. Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United States as of 2023.

The social media market in the United States

The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach 342 million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive 91.56 percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for 45 percent of all social media visits in 2023, followed by Pinterest with 21.2 percent of visits.

The global social media landscape

As of April 2024, 5.07 billion people were social media users, accounting for 62.6 percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of 80.2 percent, followed by Western Europe with 78.2 percent and Eastern Asia 74.9 percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. 272014 YouTube, Instagram, and WhatsApp followed, all with two billion or more MAU.

The Toothpaste Market is predicted to increase further as people place a greater emphasis on oral health. Consumers are becoming more aware of the value of healthy teeth and gums, which has prompted them to emphasize excellent oral hygiene practices. This, together with increased disposable incomes in many places, is driving up demand for high-quality toothpaste products. The market size surpass USD 15.98 Billion valued in 2023 to reach a valuation of around USD 28.46 Billion by 2031.

Furthermore, factors such as focused marketing initiatives and an expanded product line of specialist toothpaste are helping to drive market expansion. Manufacturers are developing novel solutions that address specific demands including whitening, sensitivity, and gum health. This increased variety is drawing a larger customer base, moving the toothpaste business forward. The rising demand for cost-effective and efficient toothpaste is enabling the market grow at a CAGR of 7.48% from 2024 to 2031.

Toothpaste Market: Definition/ Overview

Toothpaste is a gel or paste that is used with a toothbrush to clean and preserve the health of your teeth. It typically contains abrasive agents, fluoride, taste, and other compounds intended to remove food particles, plaque, and bacteria from the teeth’s surface. The major use of toothpaste is for oral hygiene, which promotes dental health by reducing cavities, gum disease, and bad breath. Specialized formulations address several needs, including whitening, sensitivity reduction, and tartar management, making toothpaste a vital component of daily oral care practices.

The toothpaste is expected to be shaped by developments in dental science and consumer preferences. Emerging trends include the creation of natural and environmentally friendly formulas that do not contain synthetic ingredients or plastic packaging. Customized toothpaste suited to individual needs based on genetic or lifestyle characteristics may become more prevalent. Technology improvements, such as the incorporation of smart sensors in toothbrushes that sync with toothpaste formulations, may provide real-time feedback on dental hygiene practices. Overall, toothpaste will evolve to improve efficacy, sustainability, and user experience in sustaining oral health.

Geographical data provides relevant insight for a wide scope of applications, providing a robust picture of multiple geographical layers to enhance geospatial analysis, segmentation, personalization and audience engagement.

Acxiom combines data from multiple reliable private and public sources, summarizing individual and household data attributes for a given geographic level to create robust unique estimates for each area. The use of proven granular data and multivariate procedures ensure the projections accurately reflect the area. Once aggregated, it is no longer possible to identify individuals and the data can be considered anonymous, protecting consumers’ privacy in accordance with local and EU privacy laws.
An extensive range of demographic and lifestyle attributes are available, including:  Lifestage Demographics  Household Composition  Daytime Population  Home and Property  Income and Employment  Affordability and expenditure  Lifestyles, Interest and Charity  Automotive  Finance and Credit  Media, Channel and Technology  Personicx Segmentation Attributes are a combination of proportions, mean values and scores for a range of demographic, income and lifestyle data at a postcode level.

Use cases & Benefits: Elevate your analysis and marketing with an improved understanding of local areas and market potential to:  Optimize strategic planning for site location and sales territories  Define the right mix of products and services to offer based on market characteristics.  Target individuals geographically with online and offline communications

Our Demographics package in the USA offers data pertaining to the households, education, work, and commute of residents of the United States of America at Census Block Level. Each data variable is available as a sum, or as a percentage of the total population within each selected area.

What is included?

At the Census Block level, this dataset includes some of the following key features:

Commute Insights

• Length of Commute: <5 min, 5-14 min, 15-29 min, 30-44 min, 45-59 min, 60-89 min, 90+ min
• Work Location: Home, Elsewhere

Method of Commute

• Bicycle
• Car
• Carpool
• Foot
• Motorcycle
• Other
• Public Transport
• Taxi

• Commute Insights provide marketers with valuable information to enhance their understanding of consumer behavior.

  • Length of Commute: Insights into the duration of commutes (categorized by time intervals) allow marketers to tailor their messaging based on the available time window. Short commutes may benefit from concise and immediate content, while longer commutes may provide an opportunity for more in-depth engagement.
  • Work Location: Understanding whether individuals work from home or elsewhere enables marketers to adjust their strategies accordingly. For those working from home, promotions related to home-based products or virtual services may be more effective, while those working elsewhere may respond better to location-specific offers.
  • Method of Commute: The method of commute provides marketers with insights into lifestyle choices. For instance, advertising eco-friendly products to bicycle or public transport commuters, or promoting in-car entertainment for drivers, allows for targeted and relevant marketing campaigns. This data helps tailor promotions to align with consumers' transportation preferences and habits.

• This demographic data is typically available at the census block level. These blocks are smaller, more detailed units designed for statistical purposes, enabling a more precise analysis of population, housing, and demographic data. Census blocks may vary in size and shape but are generally more localized compared to ZIP codes.

  Still looking for demographic data at the postal code level? Contact sales.

• There are numerous other census data datasets available for the United States, covering a wide range of demographics. These include information on:

  • Commuting
  • Educational Attainment
  • Employment
  • Families
  • Finance
  • Housing

Pandemics such as Covid-19 pose tremendous public health communication challenges in promoting protective behaviours, vaccination, and educating the public about risks. Segmenting audiences based on attitudes and behaviours is a means to increase the precision and potential effectiveness of such communication. The present study reports on such an audience segmentation effort for the population of England, sponsored by the United Kingdom Health Security Agency (UKHSA) and involving a collaboration of market research and academic experts. A cross-sectional online survey was conducted between 4 and 24 January 2022 with 5525 respondents (5178 used in our analyses) in England using market research opt-in panel. An additional 105 telephone interviews were conducted to sample persons without online or smartphone access. Respondents were quota sampled to be demographically representative. The primary analytic technique was k means cluster analysis, supplemented with other techniques including multi-dimensional scaling and use of respondent ‐ as well as sample-standardized data when necessary to address differences in response set for some groups of respondents. Identified segments were profiled against demographic, behavioural self-report, attitudinal, and communication channel variables, with differences by segment tested for statistical significance. Seven segments were identified, including distinctly different groups of persons who tended toward a high level of compliance and several that were relatively low in compliance. The segments were characterized by distinctive patterns of demographics, attitudes, behaviours, trust in information sources, and communication channels preferred. Segments were further validated by comparing the segmentation variable versus a set of demographic variables as predictors of reported protective behaviours in the past two weeks and of vaccine refusal; the demographics together had about one-quarter the effect size of the single seven-level segment variable. With respect to managerial implications, different communication strategies for each segment are suggested for each segment, illustrating advantages of rich segmentation descriptions for understanding public health communication audiences. Strengths and weaknesses of the methods used are discussed, to help guide future efforts.

Socio-demographic characteristics and health care utilization.

Food festivals have been a growing tourism sector in recent years due to their contributions to a region’s economic, marketing, brand, and social growth. This study analyses the demand for the Bahrain food festival. The stated objectives were: i) To identify the motivational dimensions of the demand for the food festival, (ii) To determine the segments of the demand for the food festival, and (iii) To establish the relationship between the demand segments and socio-demographic aspects. The food festival investigated was the Bahrain Food Festival held in Bahrain, located on the east coast of the Persian Gulf. The sample consisted of 380 valid questionnaires and was taken using social networks from those attending the event. The statistical techniques used were factorial analysis and the K-means grouping method. The results show five motivational dimensions: Local food, Art, Entertainment, Socialization, and Escape and novelty. In addition, two segments were found; the first, Entertainment and novelties, is related to attendees who seek to enjoy the festive atmosphere and discover new restaurants. The second is Multiple motives, formed by attendees with several motivations simultaneously. This segment has the highest income and expenses, making it the most important group for developing plans and strategies. The results will contribute to the academic literature and the organizers of food festivals.

In 2023, about 982.9 million people in China were estimated by the UN to be at a working age between 15 and 64 years. After a steep increase in the second half of the 20th century, the size of the working-age population reached a turning point in 2015 and figures started to decrease thereafter. Changes in the working-age population China's demographic development is characterized by a rapid change from a high fertility rate to a low one. This has caused the development of an arc shaped graph of the working age population: quickly increasing numbers before 2010, a gradual turn with a minor second peak until around 2027, and a steep decline thereafter. The expected second maximum of the graph results from the abolishment of birth control measures after 2010, which proved less successful in increasing birth figures than expected. The same turn can be seen in the number of people eligible for work, with an accelerated downturn in the years of the coronavirus pandemic, where many people left the labor force. It is very likely that the size of the labor force will rebound slightly in the upcoming years, but the extent of the rebound, which parallels the second maximum of the working age population, might be limited. China's labor market China's labor market was once defined by its abundant and cheap labor force, but competition for talent has been getting increasingly tense in recent years. This development is very likely to further intensify and extend itself into the less skilled ranks of the labor market. As the number of people who fall within the retirement age group is increasing and adding to the burden on the economy, steps to keep labor participation high are necessary. Raising the retirement age and providing incentives to stay in the labor force, are measures being implemented by Chinese government. Strategies to increase labor productivity would be ideal to mitigate the pressure on the Chinese economy, however, realizing such strategies is challenging.

How high is the brand awareness of LEGO in the United States?When it comes to toys and baby online shop users, brand awareness of LEGO is at 89 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is LEGO in the United States?In total, 53 percent of U.S. toys and baby online shop users say they like LEGO. However, in actuality, among the 89 percent of U.S. respondents who know LEGO, 60 percent of people like the brand.What is the usage share of LEGO in the United States?All in all, 44 percent of toys and baby online shop users in the United States use LEGO. That means, of the 89 percent who know the brand, 49 percent use them.How loyal are the customers of LEGO?Around 39 percent of toys and baby online shop users in the United States say they are likely to use LEGO again. Set in relation to the 44 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.What's the buzz around LEGO in the United States?In September 2023, about 43 percent of U.S. toys and baby online shop users had heard about LEGO in the media, on social media, or in advertising over the past three months. Of the 89 percent who know the brand, that's 48 percent, meaning at the time of the survey there's some buzz around LEGO in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.