This statistic shows the women's non-denim bottoms market in the United states based on retail sales from 2004 to 2021. In 2016, the women's non-denim bottoms market was estimated to be around 45 billion U.S. dollars, at the retail level.

This statistic shows the women's denim market in the United States based on retail sales from 2004 to 2021. In 2016, the women's denim market was estimated to be around 9.6 billion U.S. dollars. The men’s and women’s U.S. denim retail market was estimated at approximately 17.6 billion U.S. dollars in 2016, according to Euromonitor.

The global denim jeans market is being driven by the expanding urban population; increase in the number of white-collar employees, changing perceptions about "executive wear" and the resulting acceptance of jeans as business casual attire for men. The growing base of women in the workforce also represents a key market force together with other factors such as innovation in material design and style such as digitally printed jeans, vegan fabrics, sophisticated weaves, superior stretch performance and novel fiber blends.

The report covers North America Jeans Companies and the market is segmented by End User (Men, Women, and Children), Category (Mass and Premium), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channels), and Country.

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Premium Denim Jeans Market Size 2024-2028

The premium denim jeans market size is forecast to increase by USD 9.04 billion at a CAGR of 6.5% between 2023 and 2028.

The market is experiencing significant growth driven by innovative product designs and the increasing trend towards sustainability. Brands are incorporating recycled materials, such as plastic and other eco-friendly fabrics, into their premium denim offerings, appealing to consumers' growing concern for the environment. However, this market is not without fierce competition in the larger apparel industry. Companies must differentiate themselves through unique designs, sustainable production methods, and effective marketing strategies to capture market share. Navigating this competitive landscape requires a deep of consumer preferences, production costs, and emerging trends. Companies seeking to capitalize on market opportunities and navigate challenges effectively should focus on delivering high-quality, sustainable denim jeans that resonate with consumers' values and desires.

What will be the Size of the Premium Denim Jeans Market during the forecast period?

Request Free SampleThe market continues to thrive, driven by rising consumer affluence and increasing brand awareness. With a focus on high-quality denim and stylish designs, this market caters to men, women, and children. Sustainability is a significant trend, with an emphasis on eco-friendly fabrication, carbon offsetting, and reducing hazardous waste. Urbanization and the rise of apparel stores contribute to the market's growth, making premium denim jeans accessible to a broader audience. Innovation in the fashion business is emerging, with the exploration of alternative raw materials, such as dungaree fabric, and the integration of technology in denim production. The market's size is substantial, with significant sales through both physical stores and online shopping platforms. Runway events and fashion weeks showcase the latest denim trends, further fueling consumer demand for these premium pants and trousers.

How is this Premium Denim Jeans Industry segmented?

The premium denim jeans industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userMenWomenChildrenDistribution ChannelOfflineOnlineGeographyNorth AmericaUSEuropeFranceGermanyUKAPACChinaSouth AmericaMiddle East and Africa

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.The market is experiencing significant growth due to the increasing consumer preference for high-quality, stylish denim products. Urbanization and rising consumer affluence have led to an increase in demand for luxury items, making denim jeans a popular choice for both men and women. Sustainability is a key trend in the denim industry, with eco-friendly fabrication, recycled plastics, and water consumption reduction gaining popularity. Brands are embracing sustainable practices, such as carbon offsetting and using organic cotton, to appeal to environmentally-conscious consumers. Innovations in fabric, design techniques, and cultural shifts towards athleisure trends are also driving market growth. Key competitors offer a diverse range of denim styles, including cropped, skinny, patched, and straight jeans. Premium denim jeans are becoming status symbols, with fashion influencers and social media platforms promoting them extensively. E-commerce platforms and virtual try-on features are making it easier for consumers to shop for denim jeans online. The market is expected to continue growing, with age groups and demographics varying from men and women to children.

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The Men segment was valued at USD 11.68 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 31% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is projected to expand steadily, with significant contributions from the US, Canada, and Mexico. However, the region's growth rate lags behind other global markets due to evolving consumer preferences. Increasingly, consumers opt for casual wear like leggings, yoga pants, and athletic pants, which offer greater comfort and style at lower prices than premium denim jeans. Urbanization and cultural trends have influenced this shift, making denim less desirable as a status symbol. Sustainability is another factor driving this ch

The global denim jeans market was forecast to be worth around ** billion U.S. dollars by 2030, up from **** billion U.S. dollars in 2022. The denim jeans market is a sub-category within the overall apparel market. As the global apparel market grows, it is unsurprising that the denim jeans market will also rise. Denim market The denim market is a multi-billion U.S. dollar market, which is set to grow further over the next years. Denim is a durable cotton or cotton-blend twill textile, typically used to make jeans, jackets, overalls and other clothing. Denim was first used for clothes worn by workers because it is highly durable. Nowadays, jeans are one of the most popular types of trousers, especially in the western world. Levi's, Lee, and Wrangler are some of the most prominent jeans brands in the world. VF Corporation VF Corporation is an American manufacturer of branded apparel, footwear and accessories with its headquarters located in Greensboro, North Carolina. It is one of the leading apparel companies in the world, with its business and brands split into four product categories: active, outdoor, work and other. Jeanswear is a key product for VF Corporation, who hold two of the most well-known brands of jeans in the world, in Lee and Wrangler.

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Denim Jeans Market Size 2025-2029

The denim jeans market size is forecast to increase by USD 26.61 billion, at a CAGR of 6.9% between 2024 and 2029.

The market is driven by the expanding retail space, offering significant opportunities for growth. Retailers continue to invest in brick-and-mortar stores and e-commerce platforms to cater to the increasing consumer demand for denim jeans. A notable trend in the market is the recycling of jeans from plastic and other materials, reflecting the growing consumer preference for sustainable fashion. However, fierce competition in the apparel industry poses a significant challenge. Established players dominate the market, making it difficult for new entrants to gain a foothold.
Companies seeking to capitalize on market opportunities must focus on innovation, quality, and sustainability to differentiate themselves. Meanwhile, navigating the competitive landscape requires effective marketing strategies and a strong brand identity. In summary, the market presents both opportunities and challenges, with expanding retail space and consumer demand driving growth, while intense competition necessitating strategic differentiation.

What will be the Size of the Denim Jeans Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic trends shaping its landscape. From patchwork designs to various fit options, denim jeans cater to diverse consumer preferences. Button fly and raw denim remain popular choices, while left hand twill and selvedge denim add a touch of authenticity. Tapered fits and stretch denim offer comfort and versatility, while water conservation and ethical sourcing address sustainability concerns. Yarn count and pocket construction are essential factors influencing quality, and denim shirts extend the market's reach. Back pockets, belt loops, and zipper flies are essential features, with some brands exploring customization and waste reduction.

Indigo dye and acid washing add character, while premium jeans and designer labels cater to those seeking luxury. The supply chain, from fabric production to retail, undergoes constant adjustments, with slow fashion and ethical practices gaining traction. Fabric weight, waist height, and leg opening variations cater to diverse consumer needs. The denim market's continuous evolution reflects consumer preferences and industry innovations, ensuring its enduring appeal.

How is this Denim Jeans Industry segmented?

The denim jeans industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women
  Children


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

Men comprise a substantial consumer base in The market, with denim jeans being a preferred choice due to their durability, versatility, and comfort. Premium denim jeans, characterized by high-quality materials and unique designs or details, cater to fashion-conscious men seeking superior quality. In contrast, budget-friendly denim jeans cater to those prioritizing affordability and practicality. Indigo dye, a traditional method for denim production, continues to be popular, while waste reduction initiatives gain traction in the supply chain. Custom jeans and various fits, such as straight leg, slim fit, skinny fit, tapered fit, and relaxed fit, cater to diverse consumer preferences.

Repair services and recycled denim offer sustainable alternatives, aligning with the slow fashion movement. Button fly, zipper fly, and fly front designs, pocket construction, and belt loops are essential features in denim jeans. Ethical sourcing and organic cotton are growing trends, as consumers become more conscious of the environmental and social impact of their fashion choices. Premium denim brands often utilize raw denim, left hand twill, selvedge denim, and other unique fabric types, while fast fashion brands offer distressed jeans, acid washing, and embroidered designs for a trendy look. Denim shirts, jackets, and vintages jeans are also popular denim garments, showcasing the versatility of the fabric.

Fabric weight, waist size, and leg opening variations cater to individual preferences. Denim jeans continue to evolve, with enzyme washing, patchwork, and designer collaborations adding to their appeal. Water conservation and stretch denim are emerging trends,

Market Overview:

The global raw hem jeans sales market is expected to grow at a CAGR of 5.5% during the forecast period from 2022 to 2030. The growth in the market can be attributed to the increasing demand for raw hem jeans from men and women across different regions. In terms of type, the market is segmented into men and women. Among these, the segment for men is expected to grow at a higher CAGR than that of the segment for women during the forecast period. This can be attributed to rising demand from young males who are fashion-conscious and prefer wearing trendy clothes. In terms of application, online sales accounted for a larger share of the global raw hem jeans sales market in 2021 than offline sales.

Product Definition:

Raw hem jeans are a type of jeans that have been left unfinished at the bottom, exposing the raw Denim Fabric. This gives them a unique, distressed look that is popular with many fashion-conscious consumers. Raw hem jeans sales are important because they offer a unique style that is not found in other types of jeans. They also tend to be more expensive than other types of jeans, so there is a higher demand for them among consumers.

For Men:

Raw hem jeans for men are a type of denim that has been left raw at the bottom of the leg. They were popularized in the 1970s and 1980s, and are now considered a classic style. Raw-hem jeans are usually less expensive than other types of jeans, and they tend to be more comfortable because they don’t require any special care.

For Women:

For women is a market that caters to the specific needs of female consumers. Raw hem jeans for women are similar to raw hem jeans for men, but they have a higher waistband and a lower rise. They’re designed to be more flattering on women, and they often come in different colors and styles than regular jeans.

Application Insights:

The global raw hem jeans sales market is segmented by application into online and offline. The online segment dominated the industry in 2021, accounting for over 60% of the overall revenue share. This growth can be attributed to growing internet penetration across the globe coupled with rising disposable income among consumers. Moreover, companies are investing significantly in e-commerce platforms to expand their reach to a wider customer base and cater to their demand.

Offline channels such as departmental stores, shopping malls, and specialty stores are also witnessing significant growth owing to increased consumer spending on apparel along with other accessories that go along with them such as footwear and handbags. Departmental stores accounted for around 40% of total apparel sales in emerging economies like India, China, etc.

Regional Analysis:

Asia Pacific dominated the global raw hem jeans sales with a revenue share of over 40% in 2021. The region is expected to witness significant growth over the forecast period owing to increasing consumer spending on fashion apparel and accessories. China, India, Japan, South Korea, and Indonesia are some of the largest consumers of men's and women's Denim Jeans worldwide.

North America accounted for a significant share in 2021 owing to growing demand from the U.S., Canada, and Mexico countries for high-end raw hem jeans from designers including Diesel Black Gold Inc., Levi Strauss Co., Nautica Enterprises LLC, Replay Ltd among others due to rising disposable income levels among middle-class population groups coupled with changing lifestyles resulting into increased purchasing power parity (PPP). Europe is anticipated to expand at a CAGR exceeding 5% during the forecast period as manufacturers including AG Jeans A/S; Benetton Group; Carhartt Wetsuits USA Inc.; Guess Inc.; Levi Strauss & Co.

Growth Factors:

• Increasing demand from the fashion-conscious youth population
• Rising disposable income of the middle-class population
• The growing popularity of denim as a casualwear option
• The proliferation of online shopping platforms that offer raw hem jeans at competitive prices
• Availability of a wide variety of styles and designs in the raw hem jeans market

Report Scope

The statistic shows the value of the global jeanswear market from 2018 to 2023. In 2018, the global jeanswear market was valued at approximately 100 billion U.S. dollars and was forecast to reach a value of around 128 billion U.S. dollars by 2023.

The Women's, Girls' and Infants' Apparel Manufacturing industry is in a state of long-term decline, as low levels of domestic product innovation and a falling number of industry operators have caused revenue to decrease over the five years to 2022. Largely as a result of overwhelming import competition, industry revenue is expected to fall an annualized 7.6% to $2.8 billion over the five years to 2022 as apparel production is moved overseas to low-cost manufacturers. Labor costs are significantly lower in developing countries and automation for apparel manufacturing is somewhat limited. As a result, most companies have moved overseas and domestic operators satisfy a relatively small portion of total demand; in 2022, imports are expected to account for 97.0% of domestic demand. Furthermore, revenue declines accelerated as domestic demand and international trade was constricted due to the COVID-19 (coronavirus) pandemic. As a result, industry revenue is expected to slightly decrease 0.5% in 2022, as the industry returns to normal production following historic lows.High import competition and increasing price pressures from the downstream retail sector has historically constrained industry profit. However, over the past five years, many operators have opted to expand their presences while many others decided to leave the industry. As a result, the number of industry operators is estimated to fall at an annualized rate of 6.3% to 4,471 companies over the five years to 2022, as industry employment fell. Given the intense price-based competition from imports produced in developing countries where labor costs are substantially lower, domestic industry operators are also increasingly opting to compete on the basis of quality, shifting their product mix from low-cost apparel to premium clothing.The industry is anticipated to experience modest growth over the five years to 2027 following the lows of 2020, with anticipated growth of an annualized 1.2% to $3.0 billion, aided by pent-up demand from the pandemic. As US economic conditions improve as business reopen, IBISWorld expects domestic demand for industry products to increase, and exports to grow strongly. However, import substitutes will likely still capture the majority of demand. IBISWorld expects industry profit to remain relatively stable as the industry increases its focus on manufacturing high-end products that can be sold at higher prices.

The Cut and Sew Apparel Contractors industry has been experiencing a downward trend. This slump has resulted from a number of factors, including heightened foreign competition, offshoring in production and a transformation in consumer spending behaviors. Notwithstanding their pivotal role in the production chain, the industry has shown a drop at a CAGR of 2.3% over the past five years and is expected to total $2.4 billion in 2024, when revenue will hike by an estimated 0.3%. The industry has battled headwinds in the past five years as trends shifted dramatically and impacted performance indicators. The allure of lower production costs overseas has seen many apparel firms take their businesses outside the US, causing a significant downturn in demand for local cut-and-sew contractors. Also, changes in consumer spending habits towards more sustainable and reused clothing have dealt further blows to the industry. Predictions for the next five years anticipate a continued struggle for the Cut and Sew Apparel Contractors industry, particularly in light of ongoing global economic uncertainty. The further tightening of international trade regulations may escalate production costs, which could lead to further offshoring by apparel firms. While improved automation offers some hope for bolstering efficiency and reducing costs, it would require substantial investment and may lead to workforce attrition. However, survival may come through a strategic focus on niche markets, customization services or local sourcing value propositions. These emphasize the industry's domestic roots and could appeal to the growing consumer trend toward ethical and local purchasing. Revenue is expected to inch downwards at a CAGR of 0.6% over the five years through 2029 to $2.3 billion.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

The Wrangler brand had revenues worldwide of 1.81 billion U.S. dollars in 2024. Wrangler and Lee are owned by Kontoor brands. Kontoor Brands had net total revenues of 2.6 billion U.S. dollars in 2024.