As of March 2021, users in their teens accounted for 34.6 percent of Depop's active user accounts in the United States. According to recent data, users aged 20 to 29 years were the largest user group, accounting for 48.4 percent of the social shopping app's user base on the Android platform.

London-based social shopping platform app Depop was highly benefited by the e-commerce boom during the COVID-19 pandemic. The number of app users in the United Kingdom went from under *********** in January 2020 to more than *********** as of ************.

Depop, a social shopping platform based in the United Kingdom, was downloaded around ******* times globally in March 2025. In the recorded time period, that was the peak of Depop's app downloads.

In 2023, th total number of users registered on the Depop platform reached ** million, a steady increase since the recorded ** million registered users recorded in 2021.

The second-hand shopping app market is experiencing robust growth, driven by increasing consumer awareness of sustainability, the desire for unique and affordable fashion, and the convenience of mobile commerce. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an impressive $150 billion by 2033. This expansion is fueled by several key trends: the rise of the sharing economy, the increasing popularity of secondhand fashion among younger demographics, and the effective marketing strategies employed by leading platforms like Poshmark, Depop, and Vinted. The B2C segment currently dominates the market, benefiting from established user bases and streamlined transaction processes. However, the C2C segment is also demonstrating significant potential, empowered by the ease of peer-to-peer interactions and the unique selection offered. Geographical distribution sees North America and Europe as leading markets, but significant untapped potential exists in rapidly developing economies within Asia-Pacific, driven by increasing smartphone penetration and rising disposable incomes. While challenges such as counterfeit goods and logistical complexities persist, the overall market trajectory remains positive. The competitive landscape is highly dynamic, with established players like ThredUp and Vestiaire Collective competing with newer entrants focused on niche markets (e.g., Grailed for menswear). Strategic acquisitions, technological advancements (improved image recognition, enhanced security measures), and expansion into new geographic regions are key strategies for success. Segmentation within the market based on application (mobile phones, consumer electronics, home appliances, clothing, etc.) provides further opportunities for growth. The market’s future hinges on addressing concerns about authenticity verification, improving the user experience, and expanding into new product categories to enhance overall consumer trust and satisfaction. Continued innovation in technology and marketing will be crucial for sustaining the projected growth and capitalizing on the burgeoning potential of this lucrative sector.

The global fashion e-commerce market is experiencing robust growth, driven by the increasing adoption of online shopping, particularly among younger demographics. Consumers are increasingly drawn to the convenience, wider selection, and often lower prices offered by online platforms compared to traditional brick-and-mortar stores. This shift is fueled by the expanding reach of high-speed internet and mobile devices, making online shopping accessible to a broader audience globally. Key trends shaping this market include the rise of personalized shopping experiences, the integration of social media and influencer marketing, the growing popularity of secondhand and sustainable fashion, and the continued innovation in areas like virtual try-ons and augmented reality. The market is highly competitive, with established players like Zalando, ASOS, and Farfetch competing against rapidly growing platforms like Poshmark, Depop, and Vinted, each catering to specific niches and demographics. Challenges include maintaining competitive pricing, managing logistics and supply chains effectively, combating counterfeits, and ensuring a seamless customer experience across all channels. We estimate the market size in 2025 to be $800 billion, growing at a Compound Annual Growth Rate (CAGR) of 15% over the forecast period (2025-2033), reaching an estimated $2.5 trillion by 2033. This growth will be influenced by geographic expansion into emerging markets and ongoing technological advancements. The competitive landscape is dynamic, with established giants facing pressure from nimble startups offering innovative business models and targeting specific consumer segments. The success of individual platforms depends heavily on their ability to curate a unique brand identity, build a strong customer base, and adapt to rapidly changing consumer preferences. This requires constant investment in technology, marketing, and logistics to optimize the entire customer journey, from product discovery to delivery and after-sales support. The growing importance of sustainability and ethical sourcing is also a key factor, influencing consumer choices and shaping the strategies of businesses operating within this market. Market fragmentation is evident, with numerous players targeting specific niches, be it luxury fashion, fast fashion, sustainable clothing, or secondhand apparel.

The global secondhand clothing market is experiencing robust growth, driven by increasing consumer awareness of sustainability, affordability concerns, and the unique fashion finds available. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $150 billion by 2033. This expansion is fueled by several key trends: the rise of online marketplaces dedicated to secondhand apparel, the increasing popularity of clothing rental services, and the growing influence of social media in promoting sustainable consumption. The segment encompassing luxury brands is experiencing particularly strong growth, driven by the desire for high-quality items at discounted prices. The market is segmented by application (men's, women's, and children's clothing) and brand type (luxury, fast-selling, and others). North America and Europe currently hold significant market share, with the Asia-Pacific region poised for substantial future growth due to rising disposable incomes and a burgeoning online retail sector. However, challenges remain, including concerns about the authenticity and quality of secondhand items and the need for improved logistics and infrastructure to support the growing volume of transactions. The competitive landscape is highly fragmented, with both established e-commerce giants like eBay and Mercari, and specialized platforms like ThredUp and Poshmark, vying for market dominance. The success of secondhand clothing platforms hinges on building trust with consumers through robust authentication processes, transparent pricing structures, and secure transaction systems. Furthermore, effective marketing campaigns focusing on sustainability and affordability are crucial for attracting a broader customer base. Future growth will be influenced by advancements in technology, such as AI-powered image recognition for faster and more accurate product categorization, and the development of sustainable packaging and delivery solutions. Regional differences in consumer preferences and regulatory frameworks will also play a significant role in shaping the market's trajectory. The increasing integration of sustainability initiatives into brand strategies further strengthens the market’s future prospects. Continued innovation within the sector is key to addressing existing challenges and capitalizing on the substantial market opportunity presented by the growing demand for pre-owned clothing.

The secondhand designer shoe market is experiencing robust growth, driven by increasing consumer awareness of sustainability, the desire for unique and exclusive items, and the affordability offered by the pre-owned market. This sector benefits from a confluence of factors, including the rising popularity of online marketplaces dedicated to luxury resale, the influence of social media trends showcasing secondhand fashion, and a growing consumer base seeking both value and ethical consumption. The market is segmented by various factors including shoe type (e.g., boots, heels, sneakers), brand (e.g., Chanel, Gucci, Louboutin), and price point, allowing for targeted marketing and diverse consumer engagement. While challenges remain, such as authentication concerns and the potential for counterfeit goods, these are actively being addressed by platforms through rigorous verification processes and improved technology. The market is expected to continue its upward trajectory, with established players consolidating their market share and new entrants focusing on niche segments. This growth reflects a broader shift in consumer behavior towards circularity and a conscious effort to reduce waste within the fashion industry. The projected CAGR, while not explicitly provided, is estimated to be in the range of 12-15% based on the growth observed in the broader secondhand luxury market. This growth is fueled by a younger, more environmentally conscious generation embracing pre-owned luxury as a fashionable and sustainable alternative. Key players are leveraging data analytics and sophisticated marketing strategies to cater to this evolving demographic. The market's regional distribution likely mirrors existing luxury goods consumption patterns, with North America and Europe holding significant shares, followed by Asia-Pacific experiencing rapid expansion. The focus on authenticity and customer service is pivotal for continued success, requiring robust verification processes and reliable customer support to build trust and loyalty within this growing market segment.

In the UK, eBay is the most popular second-hand apparel online shop with a brand awareness of 93%. Second on this list is Etsy as the Brooklyn-based eCommerce marketplace is recognized by 84% of internet respondents. Vinted comes in third on this list, followed by ASOS Marketplace. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.