Depop, a social shopping platform based in the United Kingdom, was downloaded around ******* times globally in March 2025. In the recorded time period, that was the peak of Depop's app downloads.

As of March 2021, users in their teens accounted for 34.6 percent of Depop's active user accounts in the United States. According to recent data, users aged 20 to 29 years were the largest user group, accounting for 48.4 percent of the social shopping app's user base on the Android platform.

London-based social shopping platform app Depop was highly benefited by the e-commerce boom during the COVID-19 pandemic. The number of app users in the United Kingdom went from under *********** in January 2020 to more than *********** as of ************.

Graph and download economic data for Resident Population in Delaware (DEPOP) from 1900 to 2024 about DE, residents, population, and USA.

Depop, the online fashion marketplace recorded **** million website visitors in December 2023. The traffic to the website reached **** million in January 2023 before increasing to **** million in October.

The second-hand shopping app market is experiencing robust growth, driven by increasing consumer awareness of sustainability, the desire for unique and affordable fashion, and the convenience of mobile commerce. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an impressive $150 billion by 2033. This expansion is fueled by several key trends: the rise of the sharing economy, the increasing popularity of secondhand fashion among younger demographics, and the effective marketing strategies employed by leading platforms like Poshmark, Depop, and Vinted. The B2C segment currently dominates the market, benefiting from established user bases and streamlined transaction processes. However, the C2C segment is also demonstrating significant potential, empowered by the ease of peer-to-peer interactions and the unique selection offered. Geographical distribution sees North America and Europe as leading markets, but significant untapped potential exists in rapidly developing economies within Asia-Pacific, driven by increasing smartphone penetration and rising disposable incomes. While challenges such as counterfeit goods and logistical complexities persist, the overall market trajectory remains positive. The competitive landscape is highly dynamic, with established players like ThredUp and Vestiaire Collective competing with newer entrants focused on niche markets (e.g., Grailed for menswear). Strategic acquisitions, technological advancements (improved image recognition, enhanced security measures), and expansion into new geographic regions are key strategies for success. Segmentation within the market based on application (mobile phones, consumer electronics, home appliances, clothing, etc.) provides further opportunities for growth. The market’s future hinges on addressing concerns about authenticity verification, improving the user experience, and expanding into new product categories to enhance overall consumer trust and satisfaction. Continued innovation in technology and marketing will be crucial for sustaining the projected growth and capitalizing on the burgeoning potential of this lucrative sector.

The secondhand clothing market, fueled by growing environmental consciousness, affordability concerns, and the desire for unique fashion, is experiencing robust growth. While precise market size figures aren't provided, industry reports suggest a multi-billion dollar market in 2025, with a Compound Annual Growth Rate (CAGR) indicating substantial expansion through 2033. Key drivers include increasing consumer awareness of fast fashion's environmental impact, the rise of the circular economy, and the accessibility and convenience offered by online secondhand platforms. These platforms, ranging from peer-to-peer marketplaces like Depop and Poshmark to established retailers like ThredUp and ASOS Marketplace, cater to diverse demographics and price points. The market is further segmented by clothing type (e.g., women's wear, men's wear, children's wear), platform type (e.g., peer-to-peer, consignment, resale), and geographic region.
The competitive landscape is highly fragmented, with numerous established players and emerging startups vying for market share. Success hinges on factors such as user experience, trust and security features, effective marketing, and efficient logistics. Challenges include maintaining authenticity verification, managing returns and disputes, and ensuring a seamless customer journey. Future trends indicate a growing integration of technology, including AI-powered tools for product identification and personalized recommendations. Increased investment in sustainable practices, such as carbon-neutral shipping and ethical sourcing, will also likely influence market dynamics. The growth trajectory suggests a promising future for secondhand clothing platforms, with continued expansion anticipated across various regions and segments.

The second-hand shopping app market is experiencing robust growth, driven by increasing consumer awareness of sustainability, the desire for unique and affordable fashion, and the convenience of mobile commerce. The market's expansion is fueled by a confluence of factors: the rise of the sharing economy, the increasing popularity of secondhand fashion amongst younger demographics, and a growing recognition of the environmental impact of fast fashion. While precise market sizing data is unavailable, considering global e-commerce growth and the penetration of smartphone usage, a reasonable estimate for the 2025 market size could be around $15 billion USD, considering the various applications and business-to-consumer and consumer-to-consumer segments. This market is anticipated to experience a Compound Annual Growth Rate (CAGR) of approximately 15% from 2025-2033, projecting significant expansion in the coming years. Key drivers include the aforementioned sustainability concerns, coupled with the appeal of finding unique items unavailable in traditional retail settings. Furthermore, the success of established players like Poshmark, Depop, and ThredUp demonstrates the market's viability and potential for further disruption. However, challenges remain, including concerns about authenticity verification, logistics complexities, and competitive pressures from new entrants and established e-commerce giants integrating secondhand marketplaces into their existing platforms. Segment analysis reveals the mobile phone application segment is the most dominant, fueled by the ease of access and user-friendly interfaces. The B2C segment likely holds a larger market share than C2C due to the established infrastructure and trust built around verified sellers in B2C platforms. Regional variations exist, with North America and Europe currently representing significant market shares, but Asia Pacific is poised for considerable growth, especially within countries like India and China. The market's future trajectory hinges on continued technological advancements, improved authentication and fraud prevention mechanisms, and successful expansion into new geographic markets. The incorporation of features like augmented reality for virtual try-ons and the use of sophisticated algorithms to enhance search and discovery could propel further growth. Effective strategies for building trust and addressing consumer concerns about product quality and authenticity are crucial for sustained success. The focus will likely shift towards more personalized user experiences, better integration with social media platforms, and a wider range of product categories beyond apparel, including furniture, electronics, and other household items. The competition will intensify, requiring players to differentiate themselves through innovation, strong brand building, and efficient logistical operations. Expansion into underserved markets globally and the development of sustainable practices across the entire supply chain will also become increasingly important.

Vinted witnessed an impressive growth in its gross merchandise volume (GMV) in recent years. Globally, the GMV of the Vilnius-based online marketplace increased from around 503 million U.S. dollars in 2018 to more than ten billion U.S. dollars by 2023.

The rise of Vinted Vinted, hailing from Lithuania, quickly gained popularity across Europe as an online platform for secondhand fashion. The rapid rise of Vinted was fueled by a robust community model, strong word-of-mouth growth, and the appeal of affordable, sustainable clothing for consumers all over Europe. In 2023, the company generated nearly 600 million euros in revenue. The surge of sustainable fashion

Europeans have increasingly embraced secondhand fashion for several reasons. Environmental awareness plays a major role, as more people are conscious of the environmental impacts of fast fashion and seek sustainable choices. Additionally, economic challenges in recent years have also pushed consumers toward cheaper purchases, adding to the popularity of secondhand fashion and bringing a revenue of over 14 billion U.S. dollars for the secondhand fashion e-commerce segment in 2023.

The global secondhand apparel market, valued at $185.31 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 14.76% from 2025 to 2033. This surge is driven by several key factors. Increasing consumer awareness of sustainability and ethical fashion is a primary driver, with shoppers actively seeking eco-friendly alternatives to fast fashion. The affordability of secondhand clothing compared to new apparel, particularly appealing in current economic climates, further fuels market expansion. Technological advancements, such as the rise of online secondhand platforms like ThredUp, Poshmark, and Depop, have significantly streamlined the buying and selling process, broadening accessibility and increasing market penetration. The diverse range of segments, encompassing traditional thrift stores, online marketplaces, and consignment shops catering to men, women, and children, contributes to the market's dynamism and resilience. Furthermore, the growing popularity of luxury resale platforms, catering to high-end consumers, signifies the market's ability to penetrate various consumer demographics. The market's geographic distribution reflects global trends. North America and Europe currently hold significant market shares, driven by established infrastructure and consumer habits. However, the Asia-Pacific region, particularly China and India, presents significant growth potential due to burgeoning middle classes and increasing online penetration. While challenges exist, such as the need for improved quality control and logistics in some segments, and the potential for counterfeit goods, the overall market outlook remains positive. Continued innovation in technology, sustainable practices within the industry, and increasing consumer preference for secondhand options suggest a promising future for the secondhand apparel market. The competitive landscape includes established giants like Amazon and eBay alongside specialized platforms and traditional players, leading to a dynamic market with diverse approaches to capturing market share.

The global Second-hand Clothing market is experiencing robust expansion, projected to reach approximately USD 150 billion by 2025, with an impressive Compound Annual Growth Rate (CAGR) of 12%. This remarkable growth is fueled by a confluence of factors, primarily the escalating consumer awareness regarding sustainability and the environmental impact of fast fashion. Shoppers are increasingly seeking eco-friendly alternatives, and pre-owned apparel offers a compelling solution to reduce textile waste and carbon footprints. Furthermore, the growing affordability of quality pre-loved garments makes them an attractive option for budget-conscious consumers, especially younger demographics who are more receptive to the circular economy model. The digital revolution has also played a pivotal role, with the proliferation of online resale platforms making it easier than ever for consumers to buy and sell second-hand clothing, thereby democratizing access and expanding the market's reach. The market is segmented into various types, including luxury brands, fast-selling brands, and others, catering to diverse consumer preferences and price points. Applications span across men's, women's, and children's clothing, indicating a widespread adoption across all demographics. Key industry players like ThredUp, Poshmark, The RealReal, and Vinted are actively innovating, enhancing user experience through sophisticated authentication processes, personalized recommendations, and seamless transaction functionalities. Emerging markets in Asia Pacific are showing significant potential, driven by a growing middle class and a rising interest in trendy yet affordable fashion. While the market enjoys strong growth, challenges such as ensuring product quality and authenticity, and overcoming the stigma sometimes associated with pre-owned items, are being addressed through stringent quality checks and brand building by leading platforms. The future of fashion is undoubtedly leaning towards a more circular and sustainable model, with the second-hand clothing market at its forefront. Here is a report description for the Second-hand Clothing market, designed to be unique, structured, and directly usable.

The secondhand fashion platform market is experiencing robust growth, driven by increasing consumer awareness of sustainability, affordability concerns, and the desire for unique, pre-owned items. The market's expansion is fueled by several key trends: the rise of online marketplaces catering specifically to secondhand fashion, the increasing popularity of social commerce platforms facilitating peer-to-peer transactions, and the growing acceptance of pre-owned luxury goods. The market is highly fragmented, with a mix of large established players like eBay and ASOS alongside numerous smaller, niche platforms focusing on specific segments like luxury goods (The RealReal, Fashionphile) or streetwear (Grailed). This competitive landscape fosters innovation and caters to diverse consumer preferences. While challenges exist, such as concerns regarding authenticity verification and logistics, technological advancements and improved trust-building measures are mitigating these risks. The market's future growth hinges on the continued adoption of circular economy principles, further technological integration, and the successful expansion into emerging markets. The substantial growth trajectory is anticipated to continue over the next decade, driven by factors such as rising disposable incomes in developing economies, increasing adoption of mobile commerce, and evolving consumer lifestyles that prioritize value and sustainability. The market is segmented based on product type (clothing, accessories, footwear), sales channel (online marketplace, peer-to-peer platforms, consignment stores), and target demographic (luxury, fast fashion, streetwear). Successful players are those that effectively leverage technology to enhance the user experience, including robust authentication processes, secure payment gateways, and streamlined logistics. The competitive advantage lies in building trust and loyalty through efficient customer service, transparent pricing, and a curated selection of high-quality secondhand items. Further growth will likely witness consolidation among players, strategic partnerships, and increased investment in technology to optimize operations and improve the overall customer journey.

The global Second-Hand Fashion Market size is predicted to grow from USD 75.64 billion in 2024 to USD 160.3 billion by 2034, reflecting a CAGR of over 7.8% from 2025 through 2034. Prominent industry players include ThredUp, Poshmark, Depop, The RealReal, Vestiaire Collective, Tradesy, eBay, Grailed, Mercari, REI.

The secondhand e-commerce platform market is experiencing robust growth, driven by increasing consumer awareness of sustainability, the desire for unique and affordable items, and the convenience of online shopping. The market's value, estimated at $150 billion in 2025, is projected to expand significantly over the next decade, exhibiting a Compound Annual Growth Rate (CAGR) of 15%, reaching an estimated $450 billion by 2033. This growth is fueled by several key trends: the rise of social commerce platforms integrating secondhand goods, the increasing adoption of mobile commerce for seamless buying and selling experiences, and the emergence of specialized platforms catering to specific niches like luxury fashion or vintage items. Major players like eBay, Poshmark, and ThredUp are consolidating market share, while newer entrants focus on innovative features such as advanced search functionalities, authentication services, and streamlined shipping processes. However, challenges remain, including concerns about product authenticity, logistics complexities, and the need for enhanced fraud protection measures to build consumer trust and ensure platform security. Despite these challenges, the market’s long-term prospects remain positive. The increasing adoption of circular economy principles and the growing preference for pre-owned goods across various demographics are key drivers. Furthermore, technological advancements, particularly in areas like artificial intelligence for improved product categorization and image recognition, are contributing to a more efficient and user-friendly shopping experience. The competitive landscape continues to evolve, with established players facing pressure from nimble startups and niche platforms. This dynamism will likely lead to further innovation and market consolidation in the years to come, resulting in a more sophisticated and diversified secondhand e-commerce ecosystem.

The global flea market app market is experiencing robust growth, driven by the increasing popularity of secondhand shopping and the convenience offered by mobile platforms. The market, valued at approximately $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market size of $50 billion by 2033. This expansion is fueled by several key factors: the rise of the sharing economy, increasing consumer awareness of sustainability and responsible consumption, and the broader adoption of mobile technology, particularly among younger demographics. The diverse range of applications, catering to both B2C and C2C transactions, further contributes to market growth. Established players like eBay and Mercari, alongside newer entrants like Poshmark and Depop, are shaping the competitive landscape, driving innovation in areas such as user experience, payment processing, and authentication of goods. Regional variations exist, with North America and Asia Pacific currently leading the market, but significant growth potential is seen in emerging markets across Europe, the Middle East, and Africa, fueled by increasing smartphone penetration and expanding internet access. The market segmentation reveals a strong preference for integrated platforms offering a comprehensive user experience, simplifying the buying and selling process. While B2C models retain a significant market share, the C2C segment, characterized by peer-to-peer transactions, is experiencing accelerated growth, driven by its cost-effectiveness and personalized approach. However, challenges remain, including the need for robust fraud prevention mechanisms, concerns about product authenticity, and ensuring regulatory compliance across diverse geographical regions. Continued innovation in these areas will be crucial for maintaining the market's momentum and addressing potential restraints. Future growth hinges on successfully addressing these challenges, leveraging technological advancements, and adapting to evolving consumer preferences.

While myer.com.au generated one of the highest web traffics across popular apparel and fashion websites in Australia in February 2025 at around 7.87 million site visits, users of the department store website viewed only an average of 5.27 pages per visit. While depop.com had a lower overall web traffic, it scored a higher page engagement rate, with an average of 12.2 pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.

Online women's clothing retailers' revenue is forecast to expand at a compound annual rate of 0.4% over the five years through 2025-26, including a 0.1% bump in 2025-26, to reach £15.1 billion. The industry has expanded thanks to the dramatic climb in photos and videos posted online and fast, affordable fashion. The surge of social media and influencer-driven marketing has fuelled engagement among younger demographics and underpinned much of the industry's revenue growth. Platforms like Instagram and TikTok have become not just discovery tools but conversion engines, prompting retailers to expand their digital presence and adopt social-commerce models. However, mounting ethical scandals—especially those connected to labour exploitation and misleading advertising—have increasingly tarnished some brands, triggering waves of brand switching and compelling retailers to rethink their reputation management. Coupled with pressure on profit from high return rates and price-sensitive consumers, the industry is entering a critical phase of consolidation and adaptation. While social commerce, influencer culture and streamlined digital journeys have propelled leading brands like Gymshark and Boohoo to meteoric heights, traditional fast-fashion models have been tested by rising return rates, ethical controversies and heightened operational costs. The trend of “bracketing”, where shoppers order multiple sizes and return what doesn’t fit, has become endemic, inflating logistics expenses and eroding profit. Major retailers like ASOS and PrettyLittleThing have implemented return fees and tiered delivery options to ease cost pressures, yet these measures have often coincided with dampened sales and customer disengagement. Meanwhile, consolidation has gathered pace, with Frasers Group boosting stakes in both ASOS and Boohoo (now Debenhams Group), signalling heightened competition for a finite, increasingly fickle customer base. Over the coming years, greater regulatory scrutiny, particularly concerning sustainability and greenwashing, will heighten compliance costs and strain fast-fashion-led entrants, pushing the industry towards authentic environmental, social and governance (ESG) initiatives. The proliferation of second-hand and resale platforms like Depop and Vinted is set to heap additional pressure on traditional online retailers, amplifying the need for differentiation through circular and sustainable product offerings. On the innovation front, social commerce is poised to soar, with projections estimating a near-doubling of sector sales by 2028. Brands that embrace frictionless, shoppable experiences and prioritise community-driven influencer marketing are likely to outperform those clinging to legacy models. Ultimately, adaptability —both in terms of technology adoption and reputational safeguarding —will be crucial for achieving sustainable growth in this evolving retail landscape. Revenue in the Online Women's Clothing Retailing industry is slated to climb at a compound annual rate of 2.9% to £17.4 billion over the five years through 2030-31.

Social Resale App Market Outlook

According to our latest research, the Global Social Resale App market size was valued at $5.2 billion in 2024 and is projected to reach $26.7 billion by 2033, expanding at a CAGR of 20.1% during 2024–2033. The surge in consumer interest towards sustainable shopping practices and the growing awareness of circular economy principles are major factors propelling the global growth of the social resale app market. The increasing penetration of smartphones, coupled with the proliferation of high-speed internet, has enabled seamless peer-to-peer transactions, making social resale platforms more accessible and appealing to a wider audience. This shift in consumer preferences, underpinned by environmental consciousness and cost-saving motives, is significantly driving the adoption and expansion of social resale apps worldwide.

Regional Outlook

North America currently commands the largest share of the social resale app market, accounting for over 38% of the global market value in 2024. This dominance is primarily attributed to the region’s mature digital ecosystem, high smartphone penetration, and a well-established culture of online shopping. The United States, in particular, has witnessed an explosion in the popularity of platforms like Poshmark, Depop, and ThredUp, which have successfully capitalized on the millennial and Gen Z consumer base. Regulatory frameworks that encourage innovation in fintech and e-commerce, alongside robust investment in digital infrastructure, further bolster the region's leadership. Additionally, North American consumers are increasingly motivated by sustainability and the desire for unique, affordable products, fueling the growth of social resale transactions.

Asia Pacific is emerging as the fastest-growing region in the social resale app market, with a projected CAGR of 24.3% from 2024 to 2033. The region’s rapid urbanization, burgeoning middle class, and the ubiquity of mobile devices are key drivers behind this accelerated growth. Countries such as China, India, and Indonesia are witnessing a surge in app-based resale activity, propelled by younger demographics who are highly engaged with social media and digital marketplaces. Significant investments from venture capitalists and tech conglomerates are fueling innovation and market expansion, with local platforms adapting to regional tastes and payment preferences. The integration of social commerce features, such as live-streaming and influencer marketing, is further enhancing user engagement and trust, making Asia Pacific a hotspot for future growth.

Emerging economies in Latin America, the Middle East, and Africa are experiencing a gradual uptick in the adoption of social resale apps, albeit with unique challenges. While smartphone adoption and internet connectivity are improving, infrastructural gaps and regulatory uncertainties can hinder seamless market penetration. Nonetheless, localized demand for affordable goods, coupled with rising environmental awareness, is slowly fostering a culture of resale among urban populations. Governments in these regions are beginning to recognize the potential of digital marketplaces to drive economic inclusion and sustainability, leading to pilot programs and policy discussions aimed at supporting the sector. However, fragmented logistics networks and persistent concerns over digital security remain hurdles that must be addressed to unlock the full potential of the social resale app market in these territories.

Report Scope

The mobile app of the online marketplace Vinted, a platform for buying and selling second-hand clothing, was downloaded around ************ times in August 2025. The app had its highest number of downloads in January of 2021, at nearly ************. Throughout 2021, the app registered over ********** downloads globally. Europe’s favorite apparel marketplace As seen by the global downloads, Vinted is one of the most popular shopping apps for apparel worldwide. The Lithuanian marketplace is available in the United States, but boasts the most popularity in Europe. In the United Kingdom, the Vinted app was the most downloaded fashion and beauty shopping app in 2022. In the same category, Vinted was also the most downloaded app in France. In Germany, the Vinted website was only second to Zalando.de, and held a desktop visit share of nearly *****percent. The rise of resale Given the popularity of Vinted, there are also numerous other brands that offer consumers the chance to buy and sell their used clothing. With second-hand e-commerce becoming a sustainable option for fashion lovers, online resale marketplaces that operate internationally, such as Depop and Poshmark, will struggle competing with the resale trailblazer.