In 2024 Depop generated approximately 85 million U.S. dollars in revenue. This is almost three times the revenue the company reportedly earned in 2019. Depop doesn’t stop Depop is a peer-to-peer secondhand online shop headquartered in London, United Kingdom. The popular e-commerce store specializes in fashion, shoes, bags, and other accessories. In May 2022, users worldwide visited depop.com approximately 9.9 million times. The platform has over 30 million registered users, 3.3 million active buyers, and 1.8 million active sellers. According to a survey, among online second-hand shoppers in the UK, Depop was popular with around a fifth of respondents. In April that same year, users around the world downloaded the Depop app over 470,000 times. A second-hand demand Worldwide, the second-hand apparel market was valued at 119 billion U.S. dollars in 2022. By 2026, this figure is forecast to reach 218 billion dollars. In the United States, nearly seven in ten second-hand sellers use online platforms for reselling purposes. Consumers buy pre-loved items online primarily to spend less. Saving money was the driving force behind 73 percent of shoppers in Germany purchasing pre-loved items. In addition, consumers worldwide second-hand shop to create less waste and have a wider selection of products.

The United States accounted for the largest share of Depop's gross merchandise volume (GMV) in 2024. Over half of the total GMV was generated in the U.S (** percent). The United Kingdom (UK) had a GMV share of approximately **** percent, securing second place. Australia followed, with a GMV share of *** percent.

Interest-Income Time Series for Etsy, Inc.. Etsy, Inc., together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers worldwide. The company operates through three segments: Etsy, Reverb, and Depop. It primarily operates Etsy marketplace that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; and Depop, a fashion resale marketplace. In addition, it provides marketplace activities, including transaction offsite advertising, payments processing, and listing fees, as well as from optional seller services, which include on-site advertising and shipping labels. Further, the company offers Etsy Search Visibility Page that is designed to give sellers more agency and control over their businesses; Etsy Purchase Protection program that is designed to help buyers; and Etsy Share & Save program for sellers to save on Etsy fees for sales that drive to their Etsy shop from their own channels, as well as educational resources. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.

Online women's clothing retailers' revenue is forecast to expand at a compound annual rate of 0.4% over the five years through 2025-26, including a 0.1% hike in 2025-26, to reach £15.1 billion. The industry has expanded thanks to the dramatic upswing in photos and videos posted online and fast, affordable fashion. The surge of social media and influencer-driven marketing has fuelled engagement among younger demographics and underpinned much of the industry's revenue growth. Platforms like Instagram and TikTok have become not just discovery tools but conversion engines, prompting retailers to expand their digital presence and adopt social-commerce models. However, mounting ethical scandals – especially those connected to labour exploitation and misleading advertising – have increasingly tarnished some brands, triggering waves of brand switching and compelling retailers to rethink their reputation management. Coupled with pressure on profit from high return rates and price-sensitive consumers, the industry is entering a critical phase of consolidation and adaptation. While social commerce, influencer culture and streamlined digital journeys have propelled leading brands like Gymshark and Boohoo to meteoric heights, traditional fast-fashion models have been tested by rising return rates, ethical controversies and heightened operational costs. The trend of “bracketing”, where shoppers order multiple sizes and return what doesn’t fit, has become endemic, inflating logistics expenses and eroding profit. Major retailers like ASOS and PrettyLittleThing have implemented return fees and tiered delivery options to ease cost pressures, yet these measures have often coincided with dampened sales and customer disengagement. Meanwhile, consolidation has gathered pace, with Frasers Group boosting stakes in both ASOS and Boohoo (now Debenhams Group), signalling heightened competition for a finite, increasingly fickle customer base. Over the coming years, greater regulatory scrutiny, particularly concerning sustainability and greenwashing, will heighten compliance costs and strain fast-fashion-led entrants, pushing the industry towards authentic environmental, social and governance (ESG) initiatives. The proliferation of second-hand and resale platforms like Depop and Vinted is set to compound additional pressure on traditional online retailers, amplifying the need for differentiation through circular and sustainable product offerings. On the innovation front, social commerce is poised to soar, with projections estimating a near-doubling of sector sales by 2028. Brands that embrace frictionless, shoppable experiences and prioritise community-driven influencer marketing are likely to outperform those clinging to legacy models. Ultimately, adaptability, both in terms of technology adoption and reputational safeguarding, will be crucial for achieving sustainable growth in this evolving retail landscape. Revenue in the Online Women's Clothing Retailing industry is slated to climb at a compound annual rate of 2.9% to £17.4 billion over the five years through 2030-31.

In 2025, the global market value of secondhand and resale apparel was estimated to be worth *** billion U.S. dollars. This value is projected to rise rapidly in the coming years, increasing by over *** billion dollars by 2029. The combination of sustainability and affordability In a 2023 survey, European consumers revealed that the primary motivations for purchasing second hand fashion are that it is a cheaper and more environmentally friendly way to purchase clothes, both topics which are especially relevant to younger consumers. The reduced prices of second-hand apparel also make clothes which would otherwise be too expensive more accessible. This had led to growth in the second-hand luxury goods market.

Online platforms One popular way that younger generations buy their second-hand clothes is via smartphone apps, which give shoppers greater choice and convenience. Depop registered over ******* monthly downloads worldwide in September 2024. Tthis was considerably higher than the figure for the same month in 2023. Of course, many people still buy second-hand clothes from thrift shops.