In 2023 Depop generated approximately 63 million U.S. dollars in revenue. This is over double the revenue the company reportedly earned in 2019. Depop doesn’t stop Depop is a peer-to-peer secondhand online shop headquartered in London, United Kingdom. The popular e-commerce store specializes in fashion, shoes, bags, and other accessories. In May 2022, users worldwide visited depop.com approximately 9.9 million times. The platform has over 30 million registered users, 3.3 million active buyers, and 1.8 million active sellers. According to a survey, among online second-hand shoppers in the UK, Depop was popular with around a fifth of respondents. In April that same year, users around the world downloaded the Depop app over 470,000 times. A second-hand demand Worldwide, the second-hand apparel market was valued at 119 billion U.S. dollars in 2022. By 2026, this figure is forecast to reach 218 billion dollars. In the United States, nearly seven in ten second-hand sellers use online platforms for reselling purposes. Consumers buy pre-loved items online primarily to spend less. Saving money was the driving force behind 73 percent of shoppers in Germany purchasing pre-loved items. In addition, consumers worldwide second-hand shop to create less waste and have a wider selection of products.

The United States accounted for the largest share of Depop's gross merchandise volume (GMV) in 2024. Over half of the total GMV was generated in the U.S (** percent). The United Kingdom (UK) had a GMV share of approximately **** percent, securing second place. Australia followed, with a GMV share of *** percent.

The eCommerce activity of Depop, Ltd. amounted to US$788m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

In 2023, The RealReal was the fashion company based on a circular business model that generated the highest revenue, with roughly ***** million U.S. dollars. In that same year there were almost just over *** thousand active buyers on the platform. The RealReal’s financial figures The RealReal is an online marketplace where users can buy and sell authenticated luxury goods second-hand. As of 2023, The RealReal had generated gross merchandise value (GMV) of nearly *** billion U.S. dollars, of which ** percent was represented by women’s apparel. Rapidly growing in popularity, the platform’s app is downloaded by thousands each month. Second-hand shopping in the United States Over the past couple of years, sales of used merchandise stores have generally risen, consistently hitting the *** billion U.S. dollar-mark for each month of 2024. In the same year, ************ U.S. consumers shared that they wanted wearable but unwanted clothes to be reused, showing a supportive attitude towards second-hand clothing.

The second-hand goods store industry has faced various challenges in recent years, including the COVID-19 pandemic, where second-hand goods stores were forced to shut their doors. Second-hand sales tanked over 2020-21 due to lockdowns and stores ceasing operations. The cost of living crisis since 2022-23 has both aided and hindered the industry. More people are willing to shop for second-hand goods but more people have listed their unwanted goods on sites like Vinted and Depop to make money off their unwanted clothes, creating competition for the industry. Industry revenue is set to balloon at a compound annual rate of 10.1% over the five years through 2025-26 to £3.6 billion. Second-hand goods are becoming more popular as consumers see greater value in sustainability and save money on their wardrobes. The biggest talking point is the surge in sales of second-hand goods online, with many people feeling the effects of the cost-of-living crisis and the increased accessibility to sell items online. This can be detrimental to the second-hand goods stores industry as it means fewer donations, less stock for the shelves and more competition. Second-hand goods stores have reacted to adapt to this by increasing their online presence by selling items online on their own platform or others like eBay. In 2025-26, sales are set to benefit from more customers switching to second-hand purchases, with revenue expected to inch upward by 0.7%, while the average profit margin is set to edge upwards as retail sales of second-hand goods are expected to grow. Revenue for second-hand stores is forecast to climb at a compound annual rate of 1.3% over the five years to 2030-31 to £3.9 billion. Consumers will keep returning to second-hand shops to save the planet and keep up with the trends. Shopping for pre-loved items will only get bigger as Gen Z incomes increase over time and stake their claim as the biggest market for second-hand stores.

In 2025, the global market value of secondhand and resale apparel was estimated to be worth *** billion U.S. dollars. This value is projected to rise rapidly in the coming years, increasing by over *** billion dollars by 2029. The combination of sustainability and affordability In a 2023 survey, European consumers revealed that the primary motivations for purchasing second hand fashion are that it is a cheaper and more environmentally friendly way to purchase clothes, both topics which are especially relevant to younger consumers. The reduced prices of second-hand apparel also make clothes which would otherwise be too expensive more accessible. This had led to growth in the second-hand luxury goods market.

Online platforms One popular way that younger generations buy their second-hand clothes is via smartphone apps, which give shoppers greater choice and convenience. Depop registered over ******* monthly downloads worldwide in September 2024. Tthis was considerably higher than the figure for the same month in 2023. Of course, many people still buy second-hand clothes from thrift shops.