Depop, a social shopping platform based in the United Kingdom, was downloaded over ******* times in the United States in February 2024. In the recorded time period, Depop's app downloads peaked in January 2024 in the country.

Depop, the online fashion marketplace recorded **** million website visitors in December 2023. The traffic to the website reached **** million in January 2023 before increasing to **** million in October.

Depop, a social shopping platform based in the United Kingdom, was downloaded around ******* times globally in March 2025. In the recorded time period, that was the peak of Depop's app downloads.

Depop | Buy & Sell Clothing, a mobile app published by the homonymous UK-based fashion shopping platform, registered nearly 540,000 downloads in the United States in February 2025. Most of these downloads were made on iPhones and iPads, as opposed to Android devices. The platform has particularly gained popularity among Gen Z users. Second-hand sustainability Sustainable shopping across all channels has become a growing trend in recent years. Throughout 2024, the Depop app consistently was downloaded on several hundreds of thousands of devices globally. The platform, acquired by Etsy Inc. in 2021, generated over half a billion U.S. dollars worth of gross merchandise sales in the recently recorded financial year. The leading motivation to buy second-hand among online thrifters in the U.S. was to take advantage of discounted prices. Recommerce here to stay Alongside the millions of monthly active users of the Depop app, the platform’s website, depop.com, attracted nearly 10 million visits in May 2022 alone. While Depop has a large audience in the United States, it still reaches several users in its home market of the United Kingdom, with 91 thousand downloads in February 2023. Although overall user growth of Depop has recently decreased, the competitiveness among growing resale platforms worldwide attests to the steady popularity of second-hand e-commerce shopping.

In 2023 Depop generated approximately 63 million U.S. dollars in revenue. This is over double the revenue the company reportedly earned in 2019. Depop doesn’t stop Depop is a peer-to-peer secondhand online shop headquartered in London, United Kingdom. The popular e-commerce store specializes in fashion, shoes, bags, and other accessories. In May 2022, users worldwide visited depop.com approximately 9.9 million times. The platform has over 30 million registered users, 3.3 million active buyers, and 1.8 million active sellers. According to a survey, among online second-hand shoppers in the UK, Depop was popular with around a fifth of respondents. In April that same year, users around the world downloaded the Depop app over 470,000 times. A second-hand demand Worldwide, the second-hand apparel market was valued at 119 billion U.S. dollars in 2022. By 2026, this figure is forecast to reach 218 billion dollars. In the United States, nearly seven in ten second-hand sellers use online platforms for reselling purposes. Consumers buy pre-loved items online primarily to spend less. Saving money was the driving force behind 73 percent of shoppers in Germany purchasing pre-loved items. In addition, consumers worldwide second-hand shop to create less waste and have a wider selection of products.

Vinted witnessed an impressive growth in its gross merchandise volume (GMV) in recent years. Globally, the GMV of the Vilnius-based online marketplace increased from around 503 million U.S. dollars in 2018 to more than ten billion U.S. dollars by 2023.

The rise of Vinted Vinted, hailing from Lithuania, quickly gained popularity across Europe as an online platform for secondhand fashion. The rapid rise of Vinted was fueled by a robust community model, strong word-of-mouth growth, and the appeal of affordable, sustainable clothing for consumers all over Europe. In 2023, the company generated nearly 600 million euros in revenue. The surge of sustainable fashion

Europeans have increasingly embraced secondhand fashion for several reasons. Environmental awareness plays a major role, as more people are conscious of the environmental impacts of fast fashion and seek sustainable choices. Additionally, economic challenges in recent years have also pushed consumers toward cheaper purchases, adding to the popularity of secondhand fashion and bringing a revenue of over 14 billion U.S. dollars for the secondhand fashion e-commerce segment in 2023.

The mobile app of the online marketplace Vinted, a platform for buying and selling second-hand clothing, was downloaded around ************ times in August 2025. The app had its highest number of downloads in January of 2021, at nearly ************. Throughout 2021, the app registered over ********** downloads globally. Europe’s favorite apparel marketplace As seen by the global downloads, Vinted is one of the most popular shopping apps for apparel worldwide. The Lithuanian marketplace is available in the United States, but boasts the most popularity in Europe. In the United Kingdom, the Vinted app was the most downloaded fashion and beauty shopping app in 2022. In the same category, Vinted was also the most downloaded app in France. In Germany, the Vinted website was only second to Zalando.de, and held a desktop visit share of nearly *****percent. The rise of resale Given the popularity of Vinted, there are also numerous other brands that offer consumers the chance to buy and sell their used clothing. With second-hand e-commerce becoming a sustainable option for fashion lovers, online resale marketplaces that operate internationally, such as Depop and Poshmark, will struggle competing with the resale trailblazer.

In 2023, The RealReal was the fashion company based on a circular business model that generated the highest revenue, with roughly ***** million U.S. dollars. In that same year there were almost just over *** thousand active buyers on the platform. The RealReal’s financial figures The RealReal is an online marketplace where users can buy and sell authenticated luxury goods second-hand. As of 2023, The RealReal had generated gross merchandise value (GMV) of nearly *** billion U.S. dollars, of which ** percent was represented by women’s apparel. Rapidly growing in popularity, the platform’s app is downloaded by thousands each month. Second-hand shopping in the United States Over the past couple of years, sales of used merchandise stores have generally risen, consistently hitting the *** billion U.S. dollar-mark for each month of 2024. In the same year, ************ U.S. consumers shared that they wanted wearable but unwanted clothes to be reused, showing a supportive attitude towards second-hand clothing.

In 2025, the global market value of secondhand and resale apparel was estimated to be worth *** billion U.S. dollars. This value is projected to rise rapidly in the coming years, increasing by over *** billion dollars by 2029. The combination of sustainability and affordability In a 2023 survey, European consumers revealed that the primary motivations for purchasing second hand fashion are that it is a cheaper and more environmentally friendly way to purchase clothes, both topics which are especially relevant to younger consumers. The reduced prices of second-hand apparel also make clothes which would otherwise be too expensive more accessible. This had led to growth in the second-hand luxury goods market.

Online platforms One popular way that younger generations buy their second-hand clothes is via smartphone apps, which give shoppers greater choice and convenience. Depop registered over ******* monthly downloads worldwide in September 2024. Tthis was considerably higher than the figure for the same month in 2023. Of course, many people still buy second-hand clothes from thrift shops.

According to a survey conducted in 2022, roughly **** of respondents agreed that affordability and value was the key driver of consumer demand for secondhand products. Over a ***** of people cited the thrill of the hunt as their key motivation. Secondhand apparel market overview For apparel, most used or repaired articles are sold by the way of thrift stores or resale boutiques. Today, shopping secondhand is seen as respectable and trendy, as consumers become more aware of their personal environmental impacts. In 2019, a reported ** percent of consumers worldwide had purchased secondhand clothing articles. By 2023, it is estimated that secondhand clothes will account for approximately ** percent of consumer’s wardrobes worldwide. Specifically Growth of the secondhand apparel Due to these factors, the secondhand apparel market saw significant growth in recent years. In 2012, the market value of thrift and donation resale stores was valued at ** billion U.S. dollars. The resale market, which still had not caught on, was indeterminable. By 2026, however, the market value of thrift stores was forecast to reach ** billion dollars. Similarly, the resale market was forecasted to jump ** billion U.S. dollars from 2020 to 2026. Some of the biggest secondhand retailers are Oxfam, Goodwill, Value Village, and Salvation Army. As of 2021, however, online retailers of used apparel, such as TreadUP, Depop or Vinted, were taking-off. Other online marketplaces not restricted to used apparel, such as Etsy or Poshmark, were reported to be popular, according to a survey from 2020.