As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

Google is not only popular in its home country, but is also the dominant internet search provider in many major online markets, frequently generating between ** and ** percent of desktop search traffic. The search engine giant has a market share of over ** percent in India and accounted for the majority of the global search engine market, way ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over ***** billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company *** billion euros.

As of June 2023, mobile devices dominated the market of devices used to access the internet in Egypt, with significantly the highest market share of roughly **** percent. On the other hand, approximately ** percent of the web traffic market share was generated via laptops and desktops, while tablets and consoles had the smallest share of only **** percent and **** percent, respectively.

In January 2025 mobile devices excluding tablets accounted for over ** percent of web page views worldwide. Meanwhile, over ** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections with mobile only accounting for **** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech-leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kind of platforms for business and advertising purposes.

In 2022, more than ** percent of desktop web searches in Venezuela were made on Google. Meanwhile, smaller countries like Saint Kitts and Nevis, and Antigua and Barbuda the search traffic from Google amounted to less than ** percent.

As of February 2023, mobile devices had the highest market share of devices used to access the internet in Algeria, with a percentage of over ** percent. On the other hand, around ** percent of the web traffic was generated by laptops and desktop devices, while tablets had a share of less than *** percent.

As of January 2025, Edge and Chrome ranked among the leading desktop browsers in China, with a combined market share of approximately 65 percent. The market share held by other desktop browsers was low by comparison.

From a market share of just around one percent in April 2019, Reddit had climbed up to two percent market share in India's desktop social media market as of April 2023. The highest desktop social media traffic was on YouTube with over 39 percent of the market share.

The share of Tumblr in India's desktop social media market was about **** percent as of July 2021. This was an increase compared to August 2019 when the microblogging platform had reached a market share of around **** percent on desktop traffic.

This statistic depicts the market share of non-desktop search held by Google in Italy from ************ to **************. Figures were calculated and published by StatCounter, a web traffic analysis tool, based on approximately fifteen billion hits online per month. In **************, Google's market share of searching on mobile phone, tablet PC and game consoles was ***** percent. With regard to the beginning of a period presented, Google's market share had increased.

As of December 2024, Google Chrome accounted for around ** percent of the global desktop internet browser market share. Around half of the world’s population uses the internet on a regular basis, and web browsers serve as the channel through which users from across the globe access the internet each day.  What are people using their web browsers for?   With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most frequently visited sites in the world, with users determined to keep up to date with the digital presence of their friends, families, and favorite celebrities. Privacy concerns   Web browsers provide users with an integral digital service, but recent data leaks have alerted users to the pitfalls of putting too much personal data online. A great number of people are becoming aware of and concerned about their online privacy, meaning that web browser developers must prove themselves capable of protecting information if they hope to receive the continued loyalty of their users.

In April 2023, Google was the leading desktop search engine by market share in Luxembourg, representing **** of the traffic to these search tools in the country. Meanwhile, DuckDuckGo and Bing followed with relatively high shares of **** percent and **** percent each.

In April 2023, Google was the leading desktop search engine by market share in the Netherlands, representing ***** of the traffic to search tools in the country. Meanwhile, Bing and Yahoo! followed with shares of **** percent and **** percent each.

In April 2023, Google was the leading desktop search engine by market share in Belgium, representing ***** of the traffic to search tools in the country. Bing ranked second by holding a relatively large market share of ***** percent, followed by Yahoo! with **** percent.

In December 2024, Microsoft's Edge browser had a market share of ***** percent in the United States. Edge was first publicly released in July 2015, with the consumer release of Windows 10. However, Chrome held a majority of the market share, with almost ** percent in the same month. What are web browsers? A web browser is a software application for visualizing websites, documents and data. The most popular current browsers are Google Chrome, Apple’s Safari, Microsoft Edge, and Firefox. Historically one of the large players in the segment, Internet Explorer has unfortunately lost its tight grip on the web browser market.As shown by the graph at hand, Google Chrome has been the most popular browser in the United States since December 2013. In other countries, Google Chrome has also taken up a dominating role. In the European browser market, Chrome and Safari have established strong market positions with ** and **** percent, respectively. On a worldwide scale, Chrome provided a share of around ** percent in the global web browser market as of December 2021.

Interestingly the professional networking site, LinkedIn had a very low market share in India's desktop social media market as of ********** with just around *** percent share. This was a little over **** percent in ********** indicating a increased traffic for the platform compared to other social media in the country.

According to a study focusing on travel and hospitality websites worldwide, mobile users accounted for most online visitors to such web pages in 2024. That year, mobiles generated **** percent of all the online traffic in the travel and hospitality market. That said, in 2024, the average conversion rate of travel and hospitality websites was higher among desktop users.

In June 2025, Google was the leading desktop search engine by market share in France, representing 74.75 of the traffic to search tools in the country. Meanwhile, Bing and Yahoo! followed with shares of 14.89 percent and 4.38 percent each.

In April 2023, tripadvisor.com was the leading travel and tourism website in the United States. During the measured period, the booking platform accounted for over 4.44 percent of desktop traffic in the travel and tourism subcategory. Tripadvsior.com and expedia.com ranked second and thrid, each with roughly 4.2 percent traffic market share.

In 2024, Chrome had a majority of the market share of desktop web browsers in Portugal, with over ** percent. Ranked second was Edge, with a market share of ***** percent, followed by Opera, which had about eight percent.