The revenue change in the 'Baby Diapers' segment of the tissue & hygiene paper market in the United States was forecast to continuously decrease between 2024 and 2029 by in total 2.2 percentage points. After the sixth consecutive decreasing year, the indicator is estimated to reach 0.89 percent and therefore a new minimum in 2029. Find further information concerning average price per unit (PPU) in Russia and revenue in Russia. The Statista Market Insights cover a broad range of additional markets.

The Report Covers Global Diaper Market Share by Brand & Segmentation is Segmented by Product Type (Cloth Diapers and Disposable Diapers), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacy/Drug Stores, Online Retail Channels, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

The diapers market is expected to increase from US$ 63.21 billion in 2023 to US$ 110.03 billion in 2033. The market is likely to capture a 5.7% CAGR during the forecast period.

2018 to 2022 Diapers Market Outlook in Comparison to 2023 to 2033 Growth Forecast

Scope of Report

[218+ Pages Report] The global diaper market size is expected to grow from USD 64.37 billion in 2023 to USD 105.49 billion by 2032, at a CAGR of 5.64% from 2024-2032

The market will increase from USD 85 million in 2025 to USD 140.5 million in 2035. The market is also increasing with the demand for premium diapers that are comfortable, absorbent, and skin-friendlier. The advent of online websites providing e-commerce has also introduced various kinds of diaper products to customers and thus the growth in the market.

Country-wise Outlook – Baby Diaper Market

From the selected regions, the ranking by revenue in the 'Baby Diapers' segment of the tissue & hygiene paper market is led by China with 12 billion U.S. dollars and is followed by the United States (nearly eight billion U.S. dollars).

The North America diaper market size was valued at USD 77.03 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 92.83 Billion by 2033, exhibiting a CAGR of 1.99 % from 2025-2033. The market share is propelled by the increasing demand for eco-friendly and sustainable products, along with advancements in diaper technology, offering better absorbency and comfort. Additionally, the market is influenced by the rise of premium diaper options and the growing popularity of online and subscription-based shopping, providing convenience and personalized services for consumers.

IMARC Group provides an analysis of the key trends in each segment of the North America diaper market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type and distribution channel.

The Report Covers Global Adult Diaper Companies and the Market is Segmented by End User (Men, Women, and Unisex), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, Online Stores, and Other Distribution Channels), Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Forecasts in Value (USD Million) for the Above Segments.

The Smart Diaper Market has been segmented on the basis of end users (baby and adult) and geography (North America, Europe, and Asia-Pacific). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

The size of the Baby Diapers Market market was valued at USD 47.58 Million in 2023 and is projected to reach USD 64.45 Million by 2032, with an expected CAGR of 4.43% during the forecast period. A baby diaper is a type of absorbent garment worn by infants and toddlers who are not yet toilet trained. Diapers are designed to contain and absorb urine and feces, preventing soiling of clothes and surroundings. They come in two main types: cloth and disposable. Cloth diapers are made from natural fibers like cotton, hemp, or bamboo, and can be washed and reused multiple times. They are often considered more environmentally friendly but require regular laundering. Disposable diapers, on the other hand, are made from synthetic materials and contain absorbent chemicals that lock in moisture. These are convenient for single use and are widely popular due to their ease of use and disposal. Recent developments include: April 2023: Millie Moon baby diapers announced their launch in Canada. Millie Moon claims to be a clean, luxury diaper brand offering high-performance and beautifully crafted diapers and sensitive wipes at affordable prices. Further, Millie Moon Luxury Diapers feature double leak guards to keep wetness contained, a snug and high waistband for a secure fit, and an ultra-absorbent core to help prevent blowouts and leaks. The company also claims that the materials in its Luxury Diapers are extremely soft on babies' skin and engineered with CloudTouch Softness for optimum comfort., January 2023: Kimberly-Clark announced the relaunch of its iconic diaper brand, Huggies, with the new 'Huggies Complete Comfort' range in India. The relaunch emphasizes the basic concept of 5-in-1 comfort, which incorporates essential characteristics such as softness and absorbency. The company plans to implement an entirely new visual language for its packaging design across the range, emphasizing the brand's primary features and consumer benefits., May 2022: SUMO introduced a long-lasting fitted cloth baby diaper with a waterproof cover, a stitched pocket, and washable absorbent pads. They are completely biodegradable and feature a reusable diaper system., March 2022: As part of its expansion plans in Nigeria, Kimberly-Clark opened a new manufacturing facility in Ikorodu, Lagos, which will manufacture Huggies baby diapers as well as Kotex feminine care products. With the investment of USD 100 million in its new state-of-the-art manufacturing facility, the company is equipped with the latest technology to serve its customers better.. Key drivers for this market are: Increasing Demand for Natural Cosmetics, Increasing Demand for Cruelty Free Cosmetics. Potential restraints include: Presence of Counterfeit Products. Notable trends are: Increasing Awareness about Baby Hygiene.

Vietnam diaper market size reached USD 914.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,577.7 Million by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033. The rising awareness about the importance of maintaining proper hygiene and preventing diaper-related skin issues, increasing income levels of individuals, and the expansion of modern retail outlets, including supermarkets, hypermarkets, and online platforms represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

The revenue in the 'Baby Diapers' segment of the tissue & hygiene paper market in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 197.1 million GBP (£) (+19.96 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 1.2 billion GBP (£) and therefore a new peak in 2029. Find other key market indicators concerning the volume and revenue growth. The Statista Market Insights cover a broad range of additional markets.

The United States adult diaper market size reached USD 6.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.09% during 2025-2033. The aging population and longer life expectancy, rising awareness and destigmatization of incontinence issues, and numerous technological advancements in diaper design are among the key factors driving the market growth.

IMARC Group provides an analysis of the key trends in each segment of the United States adult diaper market report, along with forecasts at the country levels from 2025-2033. Our report has categorized the market based on type and distribution channel.

In 2021, the value of the global baby and adult diapers market amounted to nearly 83.9 billion U.S. dollars. In the next years, this figure is expected to increase and reach a value of approximately 127.54 billion U.S. dollars by 2026.

Leading companies

Kimberly-Clark and Procter & Gamble figure among the leading companies in the diapers market. Some of their most renowned brands are Huggies, DryNites, Pampers, and All Good. As of 2022, P&G generated worldwide sales of about 19.74 billion U.S. dollars with baby, feminine, and family care products. In the same year, Kimberly-Clark’s global baby and childcare product sales amounted to over seven billion U.S. dollars.

Baby diapers market in China

With revenues of almost nine billion U.S. dollars, China is the biggest player in the baby diapers market. The export value of diapers from China has notably grown in recent years and added up to around 1.09 billion U.S. dollars in 2020, far exceeding the import value. Diaper consumption in China has also increased over the past years, reaching about 41.01 billion units as of 2020.

The United States baby diaper market is expected to grow at 1.7% CAGR during the projection period. The market value is projected to increase from US$ 11,324.3 million in 2023 to US$ 13,417.3 million by 2033. The United States baby diaper market was valued at US$ 11,120.5 million at the end of 2022. It is poised to exhibit Y-o-Y rate of 1.8% in 2023.

Scope of Report

Baby Diapers Market is expected to grow at a high CAGR during the forecast period 2024-2031

According to Cognitive Market Research, the global Diaper market size will be USD 81245.5 million in 2025. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 30060.84 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 23561.20 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 19498.92 million in 2025 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 3087.33 million in 2025 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2033.
The Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 3249.82 million in 2025. and will grow at a compound annual growth rate (CAGR) of 8.3% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 1787.40 million in 2025. and will grow at a compound annual growth rate (CAGR) of 7.3% from 2025 to 2033.
Disposable diaper category is the fastest growing segment of the Diaper industry

Market Dynamics of Diaper Market

Key Drivers for Diaper Market

Growing Infant Population and Birth Rates in Developing Regions to Boost Market Growth

The rising birth rates in developing countries, particularly in Asia, Africa, and Latin America, are a major driving factor for the diaper market. These regions are experiencing rapid urbanization and improved healthcare facilities, leading to better infant survival rates and a higher number of newborns. As populations grow, the demand for disposable and cloth diapers increases significantly. Additionally, governments and non-governmental organizations (NGOs) are promoting hygiene awareness, which is further encouraging parents to use diapers for their infants. The shift from traditional cloth-based solutions to modern, more absorbent disposable diapers is gaining traction due to their convenience and hygiene benefits. Moreover, improvements in economic conditions and rising disposable income levels in emerging markets are allowing parents to afford premium diaper brands, contributing to market growth. For instance, Merries, the baby diaper brand of Kao Corporation, launched its softest and comfiest diaper assortment in its product catalogue. Merries First Premium diapers are free of scents, lotions, and latex and have been allergy-tested to offer a comfortable diaper-wearing experience, even for newborns with sensitive and delicate skin.

https://www.kao.com/sg/news/2022/20220601-002/

Increasing Adoption of Adult Diapers Due to Aging Population To Boost Market Growth

The growing elderly population worldwide is another key factor driving the diaper market. As life expectancy increases, more individuals suffer from age-related conditions such as incontinence, mobility issues, and chronic diseases, necessitating the use of adult diapers. Developed countries, including the United States, Japan, and European nations, have a significantly high ageing population, leading to a surge in demand for incontinence products. Additionally, greater awareness and acceptance of adult diapers, coupled with innovations in discreet and comfortable designs, are driving market expansion. Healthcare facilities, nursing homes, and home care services are increasingly adopting high-quality adult diapers to provide better patient care. Furthermore, advancements in material technology, such as superabsorbent polymers and breathable fabrics, are enhancing product efficiency and comfort.

Restraint Factor for the Diaper Market

High Raw Material Costs Will Limit Market Growth

The diaper market faces challenges due to the increasing costs of raw materials such as superabsorbent polymers, cotton, and plastics. Fluctuating prices of petroleum and other key materials used in the production of disposable diapers have contributed to higher manufacturing costs. These increased costs are often passed on to consumers, potentially making diapers less affordable for a large segment of the population. As a result, manufacturers may face difficulties in maintainin...

The number of children aged nine and younger plays a significant role in demand dynamics of the Diaper Manufacturing industry. Over the past decade, the US has witnessed a gradual drop in birth rates, affecting the population of younger children. This demographic shift has posed challenges for manufacturers primarily focused on baby diapers. Also, fluctuating raw material prices and supply chain issues have presented extra challenges for manufacturers. Industry revenue has declined at a CAGR of 2.0% over the past five years and is expected to total $14.7 billion in 2024, when revenue will hike by an estimated 1.1%. Despite a drop in birth rates, the industry has benefited from the rise in the number of adults aged 65 and older, opening new avenues for growth in the adult incontinence product segment. Manufacturers have responded by diversifying their product portfolios to include a range of high-quality, discreet and comfortable options tailored to this growing demographic. As we look ahead, the Diaper Manufacturing industry will evolution. Technological advancements, such as smart diapers equipped with health-monitoring sensors, will reshape the market landscape. The adult incontinence segment will face robust growth driven by an expanding aging population, presenting lucrative opportunities for innovation and market penetration. In contrast, the baby diaper segment will face ongoing challenges because of declining birth rates. Nonetheless, sustainability will remain a critical focus, with increasing manufacturers projected to adopt greener materials and reduce their environmental footprints. Companies that adapt swiftly to these changing market dynamics and consumer expectations will likely thrive. The industry's future will hinge on its ability to innovate and meet the complex needs of an evolving customer base. Revenue is expected to inch at a CAGR of 1.1% over the five years through 2029 to $15.6 billion.

The Latin America diaper market size was valued at 45.17 Billion Units in 2024. Looking forward, IMARC Group estimates the market to reach 78.19 Billion Units by 2033, exhibiting a CAGR of 5.97% from 2025-2033. The Latin America diaper market share is driven by rising birth rates in key regions, increasing disposable incomes, and growing awareness of hygiene. Demand for eco-friendly and premium diapers is rising, while e-commerce expansion and urbanization boost accessibility. Price sensitivity and regulatory standards also shape product innovation and market strategies.

IMARC Group provides an analysis of the key trends in each segment of the Latin America diaper market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on baby diaper type, adult diaper type, and distribution channel.

The Europe adult diaper market size reached USD 4.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.6 Billion by 2033, exhibiting a growth rate (CAGR) of 5.89% during 2025-2033.

IMARC Group provides an analysis of the key trends in each sub-segment of the Europe adult diaper market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on type and distribution channel.