As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The global digital transformation market was valued at USD 588.05 billion in 2021 and is expected to grow at a CAGR of 23.6% during the forecast period

As per Cognitive Market Research's latest published report, the Global Digital Commerce Platform market size was $5.51 Billion in 2022 and it is forecasted to reach $12.80 Billion by 2029. Digital Commerce Platform Industry's Compound Annual Growth Rate will be 13.1% from 2023 to 2030. What is Driving Digital Commerce Platform Market?

Over the last few years, there is a rapid increase in smart device adoption and internet penetration. Smart devices offer flexibility to customers on a smartphone or tablet. With a mobile device, users are simply able to access several food delivery apps and websites. With the introduction of mobile ordering applications, the landscape of the numerous sectors has been completely altered. This drives the market growth.

Despite the numerous benefits that digital commerce provides, data security is one of the primary issues that prevent organizations from using digital commerce solutions. The most typical security and privacy threats include phishing and social engineering, personal or card data theft or misuse, malware, and hacking.

In recent years, business and government bodies have used cloud-based services to meet a wide range of application and infrastructure requirements, including CRM, database, computing, and data storage. According to Gartner, the worldwide cloud computing industry will expand by $266.4 billion by 2020, up from $227.4 billion in 2019. Cloud computing in digital commerce fixes many industry problems, including fluctuating demands and lacklustre user experience. In addition to that, it also benefits the companies losing business due to a lack of mobile-friendly sites. This is expected to provide numerous opportunities for market growth.

Current Trends of the Digital Commerce Platform Market:

Technology is increasingly becoming an important component of a successful online delivery service. It is required at various stages of the order and delivery processes. Several technological advancements, such as artificial intelligence (AI), machine learning (ML), digital transactions, the use of drones for delivery, delivery robots, and others, are making online delivery easier. This will accelerate the growth of digital commerce platforms in the near future. What is Digital Commerce Platform?

Digital commerce is the act of making purchases online without the involvement of a human. When deployed with the appropriate tools, digital commerce can offer priceless customer data. By utilizing client data, it can deliver a more individualized experience across all channels. Customer data enables businesses to increase sales by attracting new clients, cultivating a sense of loyalty among current clients, and more.

The global digital identity solutions market was valued at USD 23.40 billion in 2021 and is expected to grow at a CAGR of 16.8% during the forecast period.

The global digital health market value is estimated to be US$ 8,131.3 million in 2024. The overall market is predicted to grow at a promising CAGR of 7.4% during the forecast period. The global digital health industry share is estimated to reach a value of nearly US$ 16,603.7 million by 2034.

Global Digital Health Market Historical Analysis (2019 to 2023) Vs Forecast Outlook (2024 to 2024)

Country-wise Insights

Category-wise Insights

The net income of Global Digital Solutions with headquarters in the United States amounted to -5.76 million U.S. dollars in 2022. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2015 this is a total decrease by approximately 3.07 million U.S. dollars. The trend from 2015 to 2022 shows, however, that this decrease did not happen continuously.

The Global Digital Isolator Market Size Was Worth USD 1829.50 million and Is Estimated To Grow to USD 2871.077918 million by 2028, with a CAGR of 7.80%.

The global digital infrastructure market size was estimated at USD 120.14 billion in 2022 and is predicted to hit USD 655 billion by 2030 and is poised to reach a CAGR of 23.61% during the forecast period 2023 to 2030.

The global digital transaction management market is projected to expand rapidly at a CAGR 31.8% value, during the forecast period 2023 to 2033. In the year 2023, the market size is projected to expand and gain a global market valuation of US$ 4,074.0 million. Considering this increasing growth and the booming demand in the global market, the digital transaction management market is expected to reach US$ 64,606.5 million by 2033.

Report Scope

Global digital barometer demand is anticipated to be valued at US$ 1.03 Billion in 2022, forecast to grow at a CAGR of 3.5% to be valued at US$ 1.46 Billion from 2022 to 2032.

Report Scope

As per Cognitive Market Research's latest published report, the Global Digital Video Advertising market size was USD 55.81 Billion in 2022 and it is forecasted to reach USD 424.96 Billion by 2030. Digital Video Advertising Industry's Compound Annual Growth Rate will be 29.1 % from 2023 to 2030. Factors Impacting on Digital Video Advertising Market

Increasing usage of social media and e-commerce sector adoption is the key factor boosting the demand in the digital video advertising market. In addition, increasing internet use and penetration of smartphones across the globe are likely to fuel the growth of the digital video advertising market.

Digital Video Advertising Market Opportunities:

Increasing innovation in the digital advertising sector and rising new technology adoption by the major player are expected to create growth opportunities for the digital video advertising market in the forecast period.

Digital Video Advertising Market Restraints:

Increasing safety incidents on networks and increasing the price of digital video advertising are hindering the digital video advertising market growth. In addition, digital video ads are banned, and various popular channels including Facebook, YouTube, and others require large investments expected to hinder the growth of the digital video advertising market. What is Digital Video Advertising?

Digital video advertising is known as online video advertising, which is an advertising strategy for a service and specific product in a video format. The video is programmed on several social media platforms including Instagram, games, news websites, Facebook, and mobile applications. In addition, digital video advertising includes online display advertisements on websites and applications this occurs during, after, and before the video stream on the internet.

As per Cognitive Market Research's latest published report, the Global Digital Content Creation market size was $22.87 Billion in 2022 and it is forecasted to reach $61.66 Billion by 2030. Digital Content Creation Industry's Compound Annual Growth Rate will be 13.2% from 2023 to 2030. Factors Impacting on Digital Content Creation Market

The increasing use of digital devices and platforms, such as smartphones, tablets, and social media, has led to a growing demand for digital content, including videos, images, and interactive multimedia. Moreover, the growing adoption of cloud-based services and increasing usage of the internet are some of the key driving factors for the growth of the Content Creation Market. Furthermore, the rising popularity of social media and influencer marketing is contributing the market growth. Social media platforms have become a key channel for promoting digital content, and the rising popularity of influencer marketing has created new opportunities for content creators to reach wider audiences. Introduction of Digital Content Creation

Digital content creation refers to the process of designing, developing, and publishing digital media content such as videos, images, audio, text, and interactive multimedia for various platforms and devices, such as websites, social media, mobile apps, and digital signage. Digital content creation involves using various software tools and technologies to create engaging and interactive content that can inform, educate, entertain, and engage audiences. This can include creating digital graphics, animations, videos, podcasts, blog posts, e-books, infographics, and other types of multimedia content that can be shared online or through other digital channels.

The global digital battlefield market is valued at USD 38.82 billion in 2021 and is projected to grow at a CAGR of 17.3% during the forecast period.

The global digital twin market size reached USD 23.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 219.6 Billion by 2033, exhibiting a growth rate (CAGR) of 25.08% during 2025-2033. The market is rapidly expanding, driven by recent advancements in the Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML) technologies, increasing focus on sustainable development, rising urbanization and industrialization, burgeoning complexity of industrial processes, heightened focus on predictive maintenance, and the integration of digital twins with augmented reality (AR) and virtual reality (VR) technologies.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, technology, and end use.

[237+ Pages Report] The global Digital Banking market size is expected to grow from USD 7.9 trillion to USD 10.3 trillion by 2028, at a CAGR of 4.50% from 2022-2028

The global digital workplace market is valued at USD 27.37 billion in 2021 and is projected to grow at a CAGR of 22.5% during the forecast period.

[220+ Pages Report] The Global Digital Remittance Market is estimated to reach USD 36.54 Billion by 2028, at a CAGR value of 14.6% during 2022-2028.

Global Digital X-ray System Market Report 2022 comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028. The report may be the best of what is a geographic area which expands the competitive landscape and industry perspective of the market.

Explore the Digital Payments Market trends! Covers key players, growth rate 9.7% CAGR, market size $198.99 Billion, and forecasts to 2034. Get insights now!