As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of 2024, the estimated number of internet users worldwide was 5.5 billion, up from 5.3 billion in the previous year. This share represents 68 percent of the global population. Internet access around the world Easier access to computers, the modernization of countries worldwide, and increased utilization of smartphones have allowed people to use the internet more frequently and conveniently. However, internet penetration often pertains to the current state of development regarding communications networks. As of January 2023, there were approximately 1.05 billion total internet users in China and 692 million total internet users in the United States. Online activities Social networking is one of the most popular online activities worldwide, and Facebook is the most popular online network based on active usage. As of the fourth quarter of 2023, there were over 3.07 billion monthly active Facebook users, accounting for well more than half of the internet users worldwide. Connecting with family and friends, expressing opinions, entertainment, and online shopping are amongst the most popular reasons for internet usage.

Explore the digital marketing market's growth trends, the market size was valued at about USD 778 billion in 2023 at a CAGR of 11%.

The global digital health market value is estimated to be US$ 8,131.3 million in 2024. The overall market is predicted to grow at a promising CAGR of 7.4% during the forecast period. The global digital health industry share is estimated to reach a value of nearly US$ 16,603.7 million by 2034.

Global Digital Health Market Historical Analysis (2019 to 2023) Vs Forecast Outlook (2024 to 2024)

Country-wise Insights

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Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period 2024-30, fueled by the widespread adoption of e-mail and content marketing services by organizations

The Digital Risk Management Market is projected to grow at 15.9% CAGR, reaching $24.02 Billion by 2029. Where is the industry heading next? Get the sample report now!

Global Digital Signature Market to hit USD 32.44B by 2029 growing at 35.5% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

According to the 2024 report on internet freedom, 35 percent of internet users worldwide were not provided freedom on online platforms. The share of the global digital population with semi-free internet accounted for 35 percent, while only 17 percent of internet users enjoyed unrestricted access to the net.

As per Cognitive Market Research's latest published report, the Global Digital Content Creation market size was $22.87 Billion in 2022 and it is forecasted to reach $61.66 Billion by 2030. Digital Content Creation Industry's Compound Annual Growth Rate will be 13.2% from 2023 to 2030. Factors Impacting on Digital Content Creation Market

The increasing use of digital devices and platforms, such as smartphones, tablets, and social media, has led to a growing demand for digital content, including videos, images, and interactive multimedia. Moreover, the growing adoption of cloud-based services and increasing usage of the internet are some of the key driving factors for the growth of the Content Creation Market. Furthermore, the rising popularity of social media and influencer marketing is contributing the market growth. Social media platforms have become a key channel for promoting digital content, and the rising popularity of influencer marketing has created new opportunities for content creators to reach wider audiences. Introduction of Digital Content Creation

Digital content creation refers to the process of designing, developing, and publishing digital media content such as videos, images, audio, text, and interactive multimedia for various platforms and devices, such as websites, social media, mobile apps, and digital signage. Digital content creation involves using various software tools and technologies to create engaging and interactive content that can inform, educate, entertain, and engage audiences. This can include creating digital graphics, animations, videos, podcasts, blog posts, e-books, infographics, and other types of multimedia content that can be shared online or through other digital channels.

The global digital infrastructure market size was estimated at USD 120.14 billion in 2022 and is predicted to hit USD 655 billion by 2030 and is poised to reach a CAGR of 23.61% during the forecast period 2023 to 2030.

Global Digital Transformation Market size worth at USD 9.06 Billion in 2023 and projected to USD 13.70 Billion by 2032, with a CAGR of around 4.7% between 2024-2032.

Explore the Digital Advertising Market trends! Covers key players, growth rate 14% CAGR, market size $1426.63 Billion, and forecasts to 2034. Get insights now!

According to Cognitive Market Research, the global Digital Adoption Platform market size will be USD 718.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 23.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 287.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 215.55 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 165.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 35.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 14.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.2% from 2024 to 2031.
The SMEs category is the fastest growing segment of the Digital Adoption Platform industry

Market Dynamics of Digital Adoption Platform Market

Key Drivers for Digital Adoption Platform Market

Accelerating Adoption of Digital Tools and Processes Globally to Boost Market Growth

Businesses increasingly embrace cloud computing, artificial intelligence, and IoT to streamline workflows and enhance productivity. This digital transformation is further propelled by remote work trends, requiring enhanced collaboration and communication platforms. Additionally, industries like healthcare, finance, and retail are adopting digital solutions to offer personalized services, improve customer experiences, and remain competitive globally. Despite the rapid adoption of digital tools, market growth faces challenges due to high implementation costs and security concerns. Data privacy regulations and cybersecurity threats also hinder widespread adoption, as companies must navigate compliance and protect sensitive information. Moreover, the lack of skilled professionals to manage and integrate digital technologies can slow down progress, particularly in emerging economies or traditional industries. For instance, in March 2023, WalkMe and NTT Data announced a new collaboration to overcome digital adoption issues. With the introduction of NTT Data - WalkMe DAP, NTT Data clients would gain insights into difficulties related to digital adoption. Some of the problems are productivity, usability, and compliance.

Increasing Need for Seamless Onboarding and Software Learning Solutions

This growth in the Digital Adoption Platform (DAP) market includes the increasing need for seamless onboarding and enhanced user experience as organizations prioritize employee productivity and engagement. Additionally, the rise of remote work accelerates the demand for software learning solutions. Conversely, market restraints include resistance to change among employees and potential high implementation costs, which can hinder adoption. The complexity of integrating DAPs with existing systems may also pose challenges for organizations.

Restraint Factor for the Digital Adoption Platform Market

Increases Barriers for Smaller Organizations Adopting Platforms

Digital Adoption Platform market that creates barriers for smaller organizations includes high implementation costs, which can strain limited budgets; the complexity of integration with existing systems, requiring technical expertise; and a lack of resources for ongoing support and training. Additionally, smaller firms may face challenges in demonstrating ROI, leading to hesitancy in adoption. Competing against larger organizations with more established solutions and resources further complicates the landscape for smaller entities.

Impact of Covid-19 on the Digital Adoption Platform Market

Covid-19 had a significant impact on the Digital Adoption Platform market. As the pandemic accelerated the Digital Adoption Platform market as organizations rapidly shifted to remote work and digital operations. The need for efficient onboarding and training solutions surged, driving demand for platforms that facilitate user engagement and technology adoption. Companies recognized the importance of seamless digital experiences to maint...

The global digital transaction management market is projected to expand rapidly at a CAGR 31.8% value, during the forecast period 2023 to 2033. In the year 2023, the market size is projected to expand and gain a global market valuation of US$ 4,074.0 million. Considering this increasing growth and the booming demand in the global market, the digital transaction management market is expected to reach US$ 64,606.5 million by 2033.

Report Scope

Global Digital Transformation Market size was valued at USD 577.16 billion in 2021 and is poised to grow from USD 731.13 billion in 2022 to USD 4340 billion by 2030, growing at a CAGR of 26.7% in the forecast period (2023-2030).

The Digital Transformation Market is Segmented by Type (Artificial Intelligence and Machine Learning, Extended Reality (VR & AR) for Industrial Applications, IoT, Industrial Robotics, Blockchain, Digital Twin, Additive Manufacturing, Industrial Cyber Security, Wireless Connectivity, Industrial 3D Printing Market, Edge Computing, Smart Mobility) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

According to Cognitive Market Research, the global digital transformation solution market size will be USD 941254.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 24.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 376501.68 million in 2024 and will progress at a compound annual growth rate (CAGR) of 22.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 282376.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 216488.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 47062.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 18825.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.9% from 2024 to 2031.
The IoT category is the fastest growing segment of the digital transformation solution industry

Market Dynamics of Digital Transformation Solution Market

Key Drivers for Digital Transformation Solution Market

Growing Demand for AI and Machine Learning Integration Drives Market Growth

The increased demand for AI and machine learning integration is driving growth in the digital transformation solution market. Businesses are rapidly using artificial intelligence and machine learning to automate operations, improve decision-making processes, and improve customer experiences. These technologies let businesses analyze massive amounts of data in real time, resulting in predictive insights and personalized offerings. Furthermore, AI-powered automation lowers operational costs and increases productivity, making it a vital tool for businesses looking to remain competitive. As companies transition to digital-first strategies, the integration of AI and machine learning is projected to boost global adoption of digital transformation solutions. For instance, Hitachi Energy launched the next-generation TXpert Hub as part of its transformer digitalization ecosystem in February 2023. This advanced hub aggregated, stored, and analyzed data from digital sensors on transformers. Drawing on over 30 years of innovation, it aimed to simplify digitalization with improved connectivity and cybersecurity.

Increasing Adoption of Cloud Computing for Scalability Fuels Market Growth

The growing use of cloud computing for scalability is a significant driver of growth in the digital transformation solution industry. Businesses use cloud technologies to increase flexibility, optimize resources, and grow operations more efficiently. Cloud-based solutions enable organizations to easily adapt to shifting demands, allowing them to expand or reduce their infrastructure as needed without making substantial capital commitments. This scalability is particularly desirable to businesses experiencing digital transformation since it encourages innovation, streamlines procedures, and lowers operating costs. Furthermore, cloud computing promotes collaboration and remote work, which aligns with the growing trend of digitization, thus becoming a crucial aspect of current company strategies.

Restraint Factor for the Digital Transformation Solution Market

Data Security and Privacy Concerns in Digital Platforms Hampers Market Growth

Data security and privacy concerns are significant obstacles to the growth of the digital transformation solution industry. As businesses increasingly use digital platforms, the danger of data breaches, cyberattacks, and unauthorized access to critical information grows. The difficulty of safeguarding large volumes of data across several digital platforms, combined with severe rules such as GDPR, presents hurdles for organizations in guaranteeing compliance. Furthermore, the increasing sophistication of cyber-attacks emphasizes the necessity for strong security solutions. Companies who are afraid to invest in safe digital infrastructures or face regulatory difficulties may postpone their digital transformation activities, resulting in slower market growth and acceptance.

Impact of Covid-19 on the Digital Transformation Sol...

As per Cognitive Market Research's latest published report, the Global Digital Commerce Platform market size was $5.51 Billion in 2022 and it is forecasted to reach $12.80 Billion by 2029. Digital Commerce Platform Industry's Compound Annual Growth Rate will be 13.1% from 2023 to 2030. What is Driving Digital Commerce Platform Market?

Over the last few years, there is a rapid increase in smart device adoption and internet penetration. Smart devices offer flexibility to customers on a smartphone or tablet. With a mobile device, users are simply able to access several food delivery apps and websites. With the introduction of mobile ordering applications, the landscape of the numerous sectors has been completely altered. This drives the market growth.

Despite the numerous benefits that digital commerce provides, data security is one of the primary issues that prevent organizations from using digital commerce solutions. The most typical security and privacy threats include phishing and social engineering, personal or card data theft or misuse, malware, and hacking.

In recent years, business and government bodies have used cloud-based services to meet a wide range of application and infrastructure requirements, including CRM, database, computing, and data storage. According to Gartner, the worldwide cloud computing industry will expand by $266.4 billion by 2020, up from $227.4 billion in 2019. Cloud computing in digital commerce fixes many industry problems, including fluctuating demands and lacklustre user experience. In addition to that, it also benefits the companies losing business due to a lack of mobile-friendly sites. This is expected to provide numerous opportunities for market growth.

Current Trends of the Digital Commerce Platform Market:

Technology is increasingly becoming an important component of a successful online delivery service. It is required at various stages of the order and delivery processes. Several technological advancements, such as artificial intelligence (AI), machine learning (ML), digital transactions, the use of drones for delivery, delivery robots, and others, are making online delivery easier. This will accelerate the growth of digital commerce platforms in the near future. What is Digital Commerce Platform?

Digital commerce is the act of making purchases online without the involvement of a human. When deployed with the appropriate tools, digital commerce can offer priceless customer data. By utilizing client data, it can deliver a more individualized experience across all channels. Customer data enables businesses to increase sales by attracting new clients, cultivating a sense of loyalty among current clients, and more.

Digital Transformation Market size was valued at USD 723.26 Billion in 2023 and is projected to reach USD 3597.00 Billion by 2031, growing at a CAGR of 22.20% from 2024 to 2031.

Digital transformation is the process of incorporating intelligent digital technologies into a company’s operations, solutions, and culture to satisfy consumer demand for better and more easily available goods and services.

A remote or hybrid workforce, increased revenue, lower costs, and improved customer attraction and retention are all possible outcomes of an effective digital transformation for businesses.

Digital transformation consists of three main technologies cloud computing, artificial intelligence (AI), and mobile applications that are responsible for the digital transformation of enterprises.

The components of digital transformation are people, process, and platforms. Aligning the company’s objective with the company’s vision, identifying the key leaders, restructuring customer outcomes, and empowering employees is the digital transformation strategy. Examples of digital transformation are McConnell Dowell, Zebra Technologies, and Leonarda DRS.