In Europe in 2022, digital advertising spending per internet user was the highest in the United Kingdom (UK), amounting to *** U.S. dollars. It was the lowest in Ukraine, at **** dollars per user. This results in an average of approximately *** dollars.

In 2025, advertising spending in the United States will amount to an estimated ***** billion U.S. dollars, making it the leading global ad market by that measure. China ranked second with a forecast ad expenditure of over *** billion dollars, while the United Kingdom and Japan rounded out the top four with ad revenues of about ** billion and ** billion dollars, respectively. Ad spend by region According to another source's projections, Canada and the U.S. formed the world's highest-spending ad market as of 2024, followed by the Asia-Pacific (APAC) region and Western Europe. Behind the absolute values, however, lays a perhaps unexpected growth forecast. The estimates indicate that Latin America will be the fastest-growing ad market between 2024 and 2026, with its expenditure going from less than ** billion to almost ** billion dollars in the period – an increase of over ** percent. For comparison, the U.S. and Canada combined and APAC were expected to grow between ***** and **** percent during the same period. Top digital ad markets Slightly more specific rankings, such as that of the leading global economies by digital ad spending, reveal predictable results and key differences. In 2024, the U.S. and China remained on top, and the UK placed third and well ahead of Japan, demonstrating the British market's remarkable focus on online strategies. The same applies to the list of countries by social media ad expenditure, showing that the UK spent an estimated *** billion dollars more on that channel than Japan in 2023. The latter ranking also depicts a much tighter race between the U.S. and China for the top spot, with projected social media ad revenues of around ** billion and ** billion dollars, respectively.

In 2024, Sweden was the largest digital advertising market in the Nordics, with a spending of **** billion euros. Norway and Denmark followed, with **** and **** billion, respectively. In Finland, the expenditure amounted to *** million euros. Most recent figures estimate the 2022 digital ad spend in Iceland at **** billion Icelandic krona or **** million euros.

Among the presented countries, the United States ranked first as the largest digital advertising market, with ***** billion U.S. dollars in digital advertising spending and was followed by China (****** billion U.S. dollars). In Norway, the market was estimated at **** billion U.S. dollars, recording a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

It was estimated that the United Kingdom would have the highest digital advertising spending per internet user in Western Europe in 2024, with nearly *** euros. Sweden and Switzerland followed, with *** euros and *** euros, respectively.

In 2022, digital advertising was projected to account for around 33 percent of Southeast Asia's total advertising expenditures. In Singapore, digital advertising spending made up over 40 percent of the country's total ad spend.

In 2025, the United States alone accounted for an estimated **** percent of traditional and **** percent of digital advertising expenditures in North America. Canada's share in both types stood at **** percent, while Mexico was forecast to account for the remaining percentages.

In 2024, digital advertising spending in Europe amounted to ***** billion euros, up by 16 percent compared to the value of 102.5 billion recorded a year earlier. These figures do not include Russia and Belarus. The 2021 market size including the two Eastern European countries stood at ** billion euros. Digital is the common thread running through Europe’s advertising patchwork Europe’s advertising industry is as diverse and multi-faceted as the people it aims to address. But despite vast regional differences regarding technological advances and consumer preferences, there has been a visible trend toward digital advertising activities in recent years. Based on the latest available data, digital accounted for ** percent of Europe’s total ad spend in 2024, and this share is set to expand even further in the future. Zooming in on Western Europe, one can see that the internet has drawn particularly large chunks of advertising investments recently. The UK sets the tone for digital advertising in Europe The United Kingdom is the largest digital ad market in Europe. In 2024, digital ad expenditure in the UK reached an all-time high of **** billion British pounds, up from *** billion only a decade earlier. Not only that, but this figure also surpassed spending recorded in the four next largest European ad markets collectively. The UK has also been at the forefront of another distinctive trend, namely the shift towards mobile. Reports have indicated that the share of mobile in European digital ad spend currently stands at an estimated ** percent, whereas investments in mobile ad campaigns already hit the **-percent mark in the UK in 2024.

In 2024, the United Kingdom was the largest digital advertising market in Western Europe, accounting for ** percent of the spending. Germany and France followed, with ** percent and ** percent, respectively.

Ukraine was estimated to have the largest share of digital in the total advertising spending among countries in Central and Eastern Europe (CEE), followed by Estonia and Croatia. In 2024, online ads accounted for almost 80 percent of Ukraine's total advertising expenditure. To compare, in Poland, this share stood at 56 percent. Among the countries in the region, the lowest portion was recorded in Serbia at just over 45 percent.

From the selected regions, the ranking by average ad spending per internet user in the digital advertising market is led by Panama with ***** U.S. dollars and is followed by Costa Rica (***** U.S. dollars). In contrast, the ranking is trailed by Haiti with **** U.S. dollars, recording a difference of **** U.S. dollars to Panama. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the video advertising segment of the digital advertising market and a ranking by country regarding ad spending in the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

Digital advertising spending in Asia has grown rapidly in recent years, amounting to an estimated *** billion U.S. dollars in 2024. A significant increase from around *** billion dollars in 2019, digital ad spend in Asia was projected to continue its upward trajectory, set to reach an estimated *** billion dollars by 2028. Digital advertising on the rise Many countries and territories in the Asia-Pacific region, particularly in East and Southeast Asia, already have high internet penetration rates of ** percent and over. During the COVID-19 pandemic, consumers have increasingly turned to online channels for new product discovery and for purchasing said products. Advertisers in APAC have been capitalizing on this ongoing development for more than a decade, as ad spending for internet surpassed television ad spend in 2015, thus becoming the marketing medium with the highest advertising expenditure in the region. Wasted ad spend One of the leading risks for advertisers and advertising networks is ad fraud, leading to billions of dollars of wasted ad spend per year. Ad fraud generally refers to fraudulent activity in which scammers inflate ad engagement by using low-paid workers or bots, drawing financial gain from networks paying them based on ad impressions or clicks.Tech giants Facebook and Google are among the platforms the highest ad spend is wasted on in APAC. The prevalence of advertising and bot fraud differs vastly across the region, being below *** percent in some countries and territories and over *** percent in the countries most affected.

In 2023, the United Kingdom was the largest digital advertising market in Western Europe with a spending of ** billion euros. Greece was the smallest market, with an expenditure of *** million euros. The ** countries presented in the data set had a spending of nearly ** billion euros altogether.

Comparing the 12 selected regions regarding the ad spending in the digital advertising market, China is leading the ranking (*** billion U.S. dollars) and is followed by Japan with ** billion U.S. dollars. At the other end of the spectrum is Malaysia with *** billion U.S. dollars.Find other insights concerning similar markets and segments, such as a ranking of subsegments in North America regarding ad spending growth in the Digital Advertising market as a whole and a ranking by country regarding year-on-year growth in the share of revenue generated via mobile purchases in the digital advertising mobile segment of the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

Comparing the ** selected regions regarding the ad spending in the 'Social Media Advertising' segment of the digital advertising market, the United States is leading the ranking (**** billion U.S. dollars) and is followed by China with **** billion U.S. dollars. At the other end of the spectrum is Thailand with ****** million U.S. dollars, indicating a difference of **** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the digital advertising market and a ranking by country regarding revenue in the banner advertising segment of the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

In 2023, Romania led Europe with the highest share of display in digital advertising spending at **** percent, followed by Turkey with **** percent and Croatia with **** percent. The European average stood at **** percent, with countries like Greece and Sweden reporting lower shares at ** percent and **** percent, respectively.

In 2024, *********************** was the largest digital advertising market in Europe, with a spend of ***** billion euros. ******* ranked second with an expenditure of **** billion euros. Bright future for digital marketing A glance at digital advertising spend in the UK shows a steady year by year increase. Roughly *** billion British pounds was spent on online advertising in 2008. This had increased more than ten-fold by 2024 to **** billion British pounds. By that time, digital accounted for more than ** percent of total advertising spending in the UK, reflecting not only an ever-increasing but continual shift towards digital marketing. According to Statista’s Advertising Market Insights, mobile advertising is expected to grow by a year-over-year average of ***** percent between 2025 and 2029. Relative to this, desktop advertising is projected to increase by roughly the half of this amount each year during this period. Growth of mobile advertising With ** percent of households in the United Kingdom citing having at least one mobile phone, it is no wonder that marketers are seizing the opportunity to reach their audience through mobile advertisements such as banners, push notifications and text messages. Unlike desktops, the average person has their mobile phone constantly on hand, using it to access the internet continually throughout the day. As of August 2024, Google Chrome was the leading browser in the United Kingdom with a **** percent market share. This was followed by Apple's Safari with ** percent.

In 2023, the display format concentrated over 80 percent of the digital advertising spending in Colombia and accounted for less than half of the internet ad expenditure in Argentina. On average, display ads made up around 61 percent of Latin America's online ad spend that year, while the search and classified formats accounted for about 35 and four percent of the total, respectively.

In 2022, search advertising spending is expected to amount to ***** billion U.S. dollars worldwide. This amount is projected to grow to about ***** billion U.S. dollars by the end of 2024. Display advertising, which reached *** billion U.S. dollars, accounted for the largest ad spend share in 2021. Digital ads in selected countries worldwide In 2022, the United States is forecast to spend nearly *** billion U.S. dollars on digital ads, which was more than that of China, the United Kingdom, Japan, and Germany combined. The United Kingdom was the leading European country in terms of digital ad expenditure. In the first half of 2021, the UK spent roughly *** billion GBP on search advertising, specifically. Digital ads in the United States In 2019, retail-related products and services made up about ** percent of all digital ads in the United States, meaning the retail industry accounted for the largest share of the total digital ad spend that year. Other significant industries on the list included automotive, financial services, and computing products & consumer electronics.

In 2023, Peru was expected to be the fastest-growing digital advertising market in the world, with an annual growth rate of about ** percent. Argentina and Chile rounded out the top three with annual increases of approximately ** and ** percent, respectively. Digital advertising in Latin America Based on the latest projections, five of the ** fastest-growing digital ad markets will be in Latin America in 2023. While traditional media channels still have a firm grip over the region’s advertising landscape due to media consumption habits and infrastructural hurdles, there has been a steady shift towards digital approaches in recent years. In 2022, internet advertising spending in Latin America was expected to reach roughly **** billion U.S. dollars, more than twice the amount that was invested in 2018. Interestingly, social media is set to draw the largest share of expenditures and outperform search in the running for the top digital advertising format in Latin America and the Caribbean. What are the top digital advertising markets worldwide? Data on the global distribution of internet advertising spending shows that North America and the Asia-Pacific region remain the largest spenders, with the United States setting the pace. And yet, forecasts also suggest that the most prominent players will see their market shares decline in the following years. Smaller fish such as Latin America or the Middle East and Africa (MENA), which currently represent less than *** percent of global digital ad spend, are set to slowly but steadily leverage their massive growth potential in the future.