Over 80 percent of businesses in Slovenia stated in a survey that they used advanced digital technologies in 2022, more than in any other Central and Eastern European (CEE) country. Furthermore, Romania had the largest share of firms that reported to have become more digital in response to the coronavirus (COVID-19) pandemic.

Among recent major technologies in the United States, generative artificial intelligence (AI) had a much steeper leap in users in year two from year one than the other major technologies. Nearly ten times the amount of people had used generative AI within a year of its making, compared to three times the amount of tablet users and barely twice the amount of smartphone users. This leap has not remained steady, however, and tablets had more users in year four since its release than is expected of generative AI.

U.S. citizens are skeptical

Adults in the United States were somewhat concerned with the development and growth of generative AI in 2023. While most were somewhat concerned another third was mostly concerned, and relatively few individuals were excited. This is understandable with the rapid growth of new technology, as change and unknown factors always cause concern among the wider population.

Investment in tech going strong

In the U.S. investment in new technologies and generative AI were among the highest in enterprises. These topped investments in hiring, cost-cutting, and outsourcing. This high rate of investment in new technologies and AI is likely driven by the whole-of-enterprise effect that these trends might have on companies.

According to Cognitive Market Research, the global Digital Adoption Platform market size will be USD 718.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 23.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 287.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 215.55 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 165.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 35.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 14.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.2% from 2024 to 2031.
The SMEs category is the fastest growing segment of the Digital Adoption Platform industry

Market Dynamics of Digital Adoption Platform Market

Key Drivers for Digital Adoption Platform Market

Accelerating Adoption of Digital Tools and Processes Globally to Boost Market Growth

Businesses increasingly embrace cloud computing, artificial intelligence, and IoT to streamline workflows and enhance productivity. This digital transformation is further propelled by remote work trends, requiring enhanced collaboration and communication platforms. Additionally, industries like healthcare, finance, and retail are adopting digital solutions to offer personalized services, improve customer experiences, and remain competitive globally. Despite the rapid adoption of digital tools, market growth faces challenges due to high implementation costs and security concerns. Data privacy regulations and cybersecurity threats also hinder widespread adoption, as companies must navigate compliance and protect sensitive information. Moreover, the lack of skilled professionals to manage and integrate digital technologies can slow down progress, particularly in emerging economies or traditional industries. For instance, in March 2023, WalkMe and NTT Data announced a new collaboration to overcome digital adoption issues. With the introduction of NTT Data - WalkMe DAP, NTT Data clients would gain insights into difficulties related to digital adoption. Some of the problems are productivity, usability, and compliance.

Increasing Need for Seamless Onboarding and Software Learning Solutions

This growth in the Digital Adoption Platform (DAP) market includes the increasing need for seamless onboarding and enhanced user experience as organizations prioritize employee productivity and engagement. Additionally, the rise of remote work accelerates the demand for software learning solutions. Conversely, market restraints include resistance to change among employees and potential high implementation costs, which can hinder adoption. The complexity of integrating DAPs with existing systems may also pose challenges for organizations.

Restraint Factor for the Digital Adoption Platform Market

Increases Barriers for Smaller Organizations Adopting Platforms

Digital Adoption Platform market that creates barriers for smaller organizations includes high implementation costs, which can strain limited budgets; the complexity of integration with existing systems, requiring technical expertise; and a lack of resources for ongoing support and training. Additionally, smaller firms may face challenges in demonstrating ROI, leading to hesitancy in adoption. Competing against larger organizations with more established solutions and resources further complicates the landscape for smaller entities.

Impact of Covid-19 on the Digital Adoption Platform Market

Covid-19 had a significant impact on the Digital Adoption Platform market. As the pandemic accelerated the Digital Adoption Platform market as organizations rapidly shifted to remote work and digital operations. The need for efficient onboarding and training solutions surged, driving demand for platforms that facilitate user engagement and technology adoption. Companies recognized the importance of seamless digital experiences to maint...

As of 2023, nearly 92 percent of digital leaders globally stated that their companies adopted cloud technology either on small or large scale. Big data/ analytics were the second most popular adopted technology with around 61 percent of respondents reporting the same. Artificial intelligence/ machine learning At the same time, 26 percent of respondents were considering using Artificial intelligence (AI) / machine learning (ML) technology, while 24 percent said that their companies were piloting the implementation AI/ML technology.

What is cloud computing?  

Cloud computing refers to the use of networks of remote servers accessed over the internet to store, manage, and process data. It offers customers access to a wide range of technologies while lowering costs and reducing the need for technical expertise. The cloud service market is divided into three primary service models encompassing infrastructure, platforms, and software. Customers are able to choose between private, public, or hybrid cloud deployment depending on their business needs and security concerns.

SaaS: the most widely adopted cloud solutions    

In line with increases in companies’ adoption of cloud computing technologies, the worldwide revenue generated from these technologies has increased rapidly in recent years. Software as a Service (SaaS) is the largest segment of the global cloud computing market with revenues forecast to be around 197 billion U.S. dollars in 2023. Popular applications of SaaS include customer relationship management and enterprise resource planning software.

The Fourth Industrial Revolution has sped up the adoption of news technologies, which has led to changes in job content and required skills, in addition to the displacement of certain jobs. According to the survey, approximately 75% of companies are likely or highly likely to adopt big data analytics, cloud computing, e-commerce and digital trade, and AI technologies between 2023 and 2027, while more than 86% plan to adopt digital platforms and apps.

This selection includes data related to SPC member countries and territories for some of the indicators available in the original database published by the World Bank.

Find more Pacific data on PDH.stat.

Digital Adoption Platform Software Market size was valued at USD 100 Billion in 2023 and is projected to reach USD 284.6 Billion by 2030, growing at a CAGR of 16.15% during the forecast period 2024-2030.

Global Digital Adoption Platform Software Market Drivers

The market drivers for the Digital Adoption Platform Software Market can be influenced by various factors. These may include:

Growing Adoption of Digital Transformation Initiatives: To boost operational effectiveness, improve customer experiences, and maintain market competitiveness, businesses in a variety of industries are implementing digital transformation methods at an increasing rate. By guaranteeing the smooth adoption and application of new digital tools and technologies within enterprises, digital adoption platforms are essential in easing this shift.

Growing Need for Onboarding and Training of Employees: Because technology is developing so quickly, it is now essential to provide ongoing training and onboarding for new hires. Employee onboarding times for new software applications and tools are shortened and the learning curve is accelerated with the help of digital adoption platforms, which offer interactive training and tutorials.

Increasing Complexity of Enterprise Software: Users are facing difficulties in comprehending and efficiently applying enterprise software solutions due to their growing feature-richness. Digital Adoption Platforms streamline complex operations and increase user productivity by providing contextual assistance and help within the software interface.

Concentrate on Improving User Experience (UX): Software application success now heavily depends on user experience. By offering contextual and individualized coaching, digital adoption platforms contribute to an improved user experience by lowering frustration and raising satisfaction.

Remote Work and Distributed Teams: The COVID-19 epidemic has expedited the transition toward remote work and distributed teams, which has raised demand for digital solutions that facilitate productivity and cooperation from a distance. Organizations may guarantee that teams who are geographically separated use digital technologies consistently, regardless of where they are physically located, by using digital adoption platforms.

Compliance and Regulatory Requirements: For firms, adhering to industry rules and data privacy legislation is crucial. By giving users real-time direction and notifications, digital adoption platforms reduce the likelihood of non-compliance and the fines that come with it.

Put an emphasis on efficiency and cost optimization: Businesses are always looking for methods to reduce expenses and boost productivity. By decreasing the need for substantial training and support resources and increasing the effectiveness of software usage throughout the company, digital adoption platforms help to optimize costs.

As of 2023, the United States ranked as the most digitally competitive country in the world. Digital competitiveness rankings aim to analyze a country's ability to adopt digital technologies and implement these technologies within enterprises and government organizations. Denmark, which had topped the ranking in 2022, placed fourth.

The Global Digital Adoption Platform Market Size Was Worth USD 621.5 Million in 2023 and Is Expected To Reach USD 3,861.1 Million by 2032, CAGR of 22.5%.

According to a survey conducted in 2022, e-commerce was the most popular digital service category in use among urban digital users in Vietnam, as suggested by 96 percent of respondents. Online transport and food delivery services shared second place among the most used digital service list in the same period, followed by online groceries.

The Digital Adoption Platforms (DAP) market has emerged as a crucial segment within the broader technology landscape, reflecting the increasing need for businesses to streamline the onboarding and training processes associated with software and digital tools. As organizations continue to adopt a plethora of applicat

Survey of advanced technology, obstacles to the adoption of advanced technologies, by technology domain, North American Industry Classification System (NAICS) and enterprise size for Canada and certain provinces, in 2022.

Introduction

E-signature and Digital Document Statistics: In the rapidly evolving digital landscape, electronic signatures and digital document processes have emerged as transformative technologies, reshaping how businesses and individuals handle documentation. By going through E-Signature and Digital Document Statistics, we can learn about the global shift towards digital transformation, accelerated by the COVID-19 pandemic, which has fundamentally changed how organizations approach document management, verification, and collaboration.

Hence, we can explore the current state of digital signatures, revealing critical insights into market trends, adoption rates, regional variations, and the technological innovations driving this digital revolution.

The most popular information technology trend either implemented or planned to be implemented in North American and European organizations was 5G technology with 54 percent of respondents stating that it was currently in use, while 17 percent of respondents stated they plan to adopt it within 2 years. Adoption of IT automation technology came in at second place, with 50 percent of respondents reporting that it was currently in use, and 18 percent reporting that they plan to adopt it within the next 2 years.

[Source Data]The Digital Divide Index or DDI ranges in value from 0 to 100, where 100 indicates the highest digital divide. It is composed of two scores, also ranging from 0 to 100: the infrastructure/adoption (INFA) score and the socioeconomic (SE) score.The INFA score groups five variables related to broadband infrastructure and adoption: (1) percentage of total 2020 population without access to fixed broadband of at least 100 Mbps download and 20 Mbps upload as of 2020 based on Ookla Speedtest® open dataset; (2) percent of homes without a computing device (desktops, laptops, smartphones, tablets, etc.); (3) percent of homes with no internet access (have no internet subscription, including cellular data plans or dial-up); (4) median maximum advertised download speeds; and (5) median maximum advertised upload speeds.The SE score groups five variables known to impact technology adoption: (1) percent population ages 65 and over; (2) percent population 25 and over with less than high school; (3) individual poverty rate; (4) percent of noninstitutionalized civilian population with a disability: and (5) a brand new digital inequality or internet income ratio measure (IIR). In other words, these variables indirectly measure adoption since they are potential predictors of lagging technology adoption or reinforcing existing inequalities that also affect adoption.These two scores are combined to calculate the overall DDI score. If a particular county or census tract has a higher INFA score versus a SE score, efforts should be made to improve broadband infrastructure. If on the other hand, a particular geography has a higher SE score versus an INFA score, efforts should be made to increase digital literacy and exposure to the technology’s benefits.The DDI measures primarily physical access/adoption and socioeconomic characteristics that may limit motivation, skills, and usage. Due to data limitations it was designed as a descriptive and pragmatic tool and is not intended to be comprehensive. Rather it should help initiate important discussions among community leaders and residents.

Digital Distress Metric:Four variables from the U.S. Census American Community Survey were used: The percent of homes with no internet access, Using only cellular data, as well as The percent of homes relying on mobile devices only, or Having no computing devices. Data was obtained for all U.S. census tracts and categorized into low, moderate, and high digital distress.The Digital Divide Index or DDI ranges in value from 0 to 100, where 100 indicates the highest digital divide. It is composed of two scores, also ranging from 0 to 100: the infrastructure/adoption (INFA) score and the socioeconomic (SE) score.The INFA score groups five variables related to broadband infrastructure and adoption: Percentage of total 2020 population without access to fixed broadband of at least 100 Mbps download and 20 Mbps upload as of 2020 based on Ookla Speedtest® open dataset; Percent of homes without a computing device (desktops, laptops, smartphones, tablets, etc.); Percent of homes with no internet access (have no internet subscription, including cellular data plans or dial-up); Median maximum advertised download speeds; and Median maximum advertised upload speeds.The SE score groups five variables known to impact technology adoption: Percent population ages 65 and over; Percent population 25 and over with less than high school; Individual poverty rate; Percent of noninstitutionalized civilian population with a disability: and A brand new digital inequality or internet income ratio measure (IIR). In other words, these variables indirectly measure adoption since they are potential predictors of lagging technology adoption or reinforcing existing inequalities that also affect adoption.These two scores are combined to calculate the overall DDI score. If a particular county or census tract has a higher INFA score versus a SE score, efforts should be made to improve broadband infrastructure. If on the other hand, a particular geography has a higher SE score versus an INFA score, efforts should be made to increase digital literacy and exposure to the technology’s benefits.The DDI measures primarily physical access/adoption and socioeconomic characteristics that may limit motivation, skills, and usage. Due to data limitations it was designed as a descriptive and pragmatic tool and is not intended to be comprehensive. Rather it should help initiate important discussions among community leaders and residents.

In 2023, a large majority of the companies in the professional services industry worldwide were likely to adopt digital platforms and apps between 2023 and 2027. During the survey, 86 percent of respondents stated they are likely or very likely to adopt digital platforms and apps. Education and workforce development technologies followed, with 81 percent of the respondents.

According to Cognitive Market Research, the global Digital Platforms market size is USD 12518.5 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 5007.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 3755.55 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2879.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 625.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 250.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.7% from 2024 to 2031.
The Banking, Financial Services, and Insurance (BFSI) sector emerge as the dominant vertical in the digital platforms market. The BFSI sector relies heavily on data-driven decision-making and customer-centric services, making digital platforms crucial for their operations.

Market Dynamics of Digital Platforms Market

Key Drivers for Digital Platforms Market

Growth of E-Commerce and Online Retail to Increase the Demand Globally

The rapid expansion of e-commerce and online retail is a significant driver for the digital platforms market. As more businesses and consumers shift towards online shopping, there is a growing need for digital platforms that can support online transactions, customer engagement, and data analytics. E-commerce platforms require robust digital infrastructure to handle the increasing volume of online transactions, driving the demand for digital platforms that offer scalability, security, and seamless integration with existing systems.

Shift Towards Digital Transformation to Propel Market Growth

Organizations across various industries are undergoing digital transformation to improve operational efficiency, enhance customer experience, and stay competitive in the digital age. This shift towards digitalization is driving the demand for digital platforms that can enable businesses to digitize their processes, automate workflows, and leverage data analytics for informed decision-making. Digital platforms that offer cloud-based solutions, AI-driven insights, and mobile compatibility are particularly in demand as businesses seek to adapt to the digital economy.

Restraint Factor for the Digital Platforms Market

Data Privacy Concerns to Limit the Sales

In the digital platforms market, data privacy concerns pose a significant restraint to growth. Heightened awareness about personal data protection has led to increased scrutiny and regulatory requirements, impacting operational costs and agility. Companies must invest substantial resources in compliance measures, from robust data encryption to transparent privacy policies. Failure to address these concerns risks eroding user trust, leading to diminished adoption rates and potential regulatory penalties. Balancing innovation with privacy safeguards remains a critical challenge in this evolving landscape.

Impact of Covid-19 on the Digital Platforms Market

The COVID-19 pandemic has significantly impacted the digital platforms market, leading to both challenges and opportunities. With lockdowns and social distancing measures in place, there has been a surge in demand for digital services across various industries such as e-commerce, online entertainment, and remote collaboration tools. This increased demand has forced companies to accelerate their digital transformation efforts, leading to a rapid adoption of digital platforms. On the other hand, the pandemic has also caused disruptions in supply chains and decreased consumer spending, affecting the overall growth of the market. However, as businesses and consumers adapt to the new normal, the digital platforms market is expected to continue growing, driven by the increasing reliance on digital technologies for communication, commerce, and entertainment. Introduction of the Digital Platforms Market

The digital platforms market encompasses a wide range of online platforms and ser...

Discover how Europe is poised for a record surge in data centres by 2025, driven by AI and cloud growth, as detailed by CBRE research.

Success.ai’s Technographic Data for IT Decision-makers in Europe offers a comprehensive and reliable dataset designed to connect businesses with key technology leaders and professionals across Europe. Covering roles such as CIOs, IT managers, software engineers, and infrastructure specialists, this dataset provides verified LinkedIn profiles, work emails, phone numbers, and detailed decision-maker insights.

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