Digital lending is one of the fastest-growing fintech segments in India and grew exponentially from **** billion U.S. dollars in 2012 to nearly *** billion dollars in 2020. It was expected that the digital lending market would reach a value of around *** billion dollars by 2023. This business was mainly covered by fintech startups and non-banking financial companies (NBFC). Digital lending companies in India Digital lending companies provide comparatively small loans to their customers through apps or online platforms. In comparison to bank loans, digital lending does not require a specific bank account, requirements are lower, and the process is significantly quicker. Digital lending start-ups are increasingly becoming popular among customers and aim to meet the credit gap. Funding the MSME sector Besides providing loans for individuals, lending companies also served micro, small, and medium enterprises (MSME). An already high credit demand in this sector was fueled by the coronavirus (COVID-19) pandemic. Many enterprises were not eligible for banking loans and had to look for alternative funding.
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This report covers India Digital Lending Industry, Sector, digital credit industry, Leading Players, Major Digital Lenders, Online marketplace for business credit lines.
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The Digital Lending Market Report is Segmented by Type (Business and Consumer) and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.
In financial year 2023, Indian digital lending company InCred Financial Services Limited reported a revenue of more than eight billion Indian rupees. The Mumbai-based NBFC (non-banking financial company) disburses home, education, SME business, and two-wheeler loans.
Digital Lending Market Size 2024-2028
The digital lending market size is forecast to increase by USD 34.56 billion at a CAGR of 26.63% between 2023 and 2028.
The market is experiencing significant growth, driven by the increasing adoption of advanced fintech technologies in the lending process. This shift towards digital solutions is evident in the rise of cloud-based digital lending servicing software offerings, which streamline operations and enhance the borrower experience. However, this market landscape is not without challenges. Compliance, cybersecurity and regulatory hurdles related to lending continue to pose significant obstacles. As regulatory bodies impose stricter rules to ensure transparency and security in digital transactions, lenders must invest in robust compliance frameworks to mitigate risks and maintain regulatory compliance.
Navigating these challenges while capitalizing on the opportunities presented by digital transformation requires a strategic approach. Companies must prioritize investments in technology and compliance to stay competitive and meet evolving borrower demands. By doing so, they can effectively navigate the market's complexities and position themselves for long-term success.
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The market continues to evolve, shaped by the intersection of technology, financial services, and global migration. Banks and money transfer operators are leveraging digital transfer platforms and electronic wallets to cater to the needs of migratory workers, international residents, and businesses. Creditworthiness assessment through data analytics and machine learning algorithms is revolutionizing personal loan applications, while regulatory requirements ensure financial security. Technology plays a pivotal role, with smartphones and mobile devices enabling mobile banking, mobile payments, and online loan applications. Digitalization is transforming wire transfer services, leading to reduced money transfer costs and increased customer satisfaction.
However, this digital shift brings challenges, including cyberattacks and data breaches, necessitating robust cybersecurity measures. Regulators are implementing regulations to mitigate risks, such as money laundering and terrorism funding, while ensuring the seamless operation of digital remittance businesses. The digitalization of cross border payments is accelerating, with blockchain technology and artificial intelligence being explored for faster and more secure transactions. The services segment, including consulting and implementation, is crucial for financial organizations to navigate this complex digital landscape. Digital lending is not just about loans; it's about enhancing the customer experience and ensuring financial inclusion for all.
The ongoing digitalization of financial services is a continuous process, with new trends and applications emerging constantly.
How is this Digital Lending Industry segmented?
The digital lending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Component
Solution
Service
Deployment
On-premises
Cloud
End-User
Banks
Credit Unions
NBFCs
Fintech
Type
Business Digital Lending
Consumer Digital Lending
Geography
North America
US
Canada
Europe
France
Germany
UK
Middle East and Africa
UAE
APAC
Australia
China
India
Japan
South Korea
South America
Brazil
Rest of World (ROW)
By Component Insights
The solution segment is estimated to witness significant growth during the forecast period.
The market is experiencing significant growth, driven by advancements in technology and the increasing demand for faster and more convenient financial services. Banks and financial institutions are embracing digitalization to offer digital transfer platforms and mobile banking, enabling real-time loan disbursement and processing. International remittances are also being revolutionized through digital remittance services, reducing costs and increasing accessibility for migratory workers and international residents. Creditworthiness assessment through data analytics is a crucial aspect of digital lending, ensuring financial security for both borrowers and lenders. Money transfer operators and digital wallets facilitate seamless money transfers, while regulatory requirements ensure compliance and cybersecurity.
The use of artificial intelligence and machine learning in digital lending enhances customer experience and streamlines loan applications. Mobile devices and internet speed are essential infrastructure components for digital lendin
In 2022, digital lending accounted for ** percent of India’s total lending market. This marked an increase from the previous year, during which the share of digital channel was ** percent. Since 2018, the adoption of digital channels for lending has been consistently on the rise.
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The global digital lending platform market size is estimated to be valued at US$ 14.4 billion in 2024. Over the projection period, global demand for digital lending platforms is predicted to increase at a CAGR of 17.6%, owing to growing popularity of online financial services. By 2034, total industry revenue is set to reach a staggering US$ 80.1 billion.
Attributes | Details |
---|---|
Base Value (2023) | US$ 12.2 billion |
Industry Size in 2024 | US$ 14.4 billion |
Industry Revenue in 2034 | US$ 80.1 billion |
Value CAGR (2024 to 2034) | 17.6% |
Country-wise Insights
Countries | Value CAGR |
---|---|
United States | 8.2% |
China | 9.6% |
Brazil | 4.3% |
India | 6.1% |
Category-wise Insights
By Lending Platform Infrastructure | Value CAGR |
---|---|
Integration Layer | 4.4% |
User Experience (UX) | 5.9% |
Risk Assessment and Underwriting | 9.6% |
Loan Origination and Servicing | 10.5% |
Payment Integration | 8.2% |
Security and Compliance | 6.1% |
Analytics and Reporting | 4.8% |
By Lending Models | Value CAGR |
---|---|
Point-of-Sale (PoS) Financing | 8.2% |
Buy Now Pay Later (BNPL) | 11.4% |
Embedded Credit Cards | 7.3% |
Real Estate or Mortgage Lending | 5.1% |
Gig Economy and Freelancer Platforms | 3.9% |
Digital Wallets and Payment Apps | 9.9% |
Others | 4.7% |
End-user | Value CAGR |
---|---|
Individual/Consumers | 8.2% |
Business/Corporates | 10.8% |
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The global digitization in lending market size was valued at USD 10.4 billion in 2023 and is projected to reach USD 35.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 14.7% over the forecast period. The substantial growth of this market can be attributed to the increasing demand for efficient and faster loan processing, coupled with the rising adoption of digital technologies across the financial sector.
One of the primary growth factors driving the digitization in the lending market is the increasing consumer preference for convenient and quick loan processing. Traditional loan procedures often involve lengthy paperwork, multiple visits to financial institutions, and extended approval times, which can be cumbersome for borrowers. In contrast, digital lending platforms streamline the entire process, offering users a seamless experience from application to disbursement. This shift towards digital solutions is further propelled by the growing penetration of smartphones and internet usage, enabling borrowers to access lending services at their fingertips.
Another significant factor contributing to the market's growth is the cost-effectiveness and operational efficiency that digital lending platforms bring to financial institutions. By automating various stages of the loan lifecycle, such as application, credit assessment, and disbursement, these platforms help reduce operational costs and minimize human errors. Moreover, the use of advanced analytics and machine learning algorithms allows for better risk assessment and personalized loan offerings, enhancing the overall customer experience and satisfaction.
The regulatory landscape also plays a crucial role in shaping the digitization in the lending market. Governments and regulatory bodies worldwide are increasingly recognizing the benefits of digital lending and are working towards creating favorable policies and frameworks to support its growth. For instance, regulatory sandboxes and fintech-friendly regulations are being introduced in various countries to encourage innovation and competition in the financial sector. These regulatory developments are expected to further fuel the adoption of digital lending solutions.
The regional outlook for the digitization in the lending market highlights significant growth opportunities in regions such as Asia Pacific and North America. The Asia Pacific region is poised to witness the highest growth rate due to the rapid digital transformation in countries like China, India, and Southeast Asian nations. On the other hand, North America, with its mature financial infrastructure and high adoption of advanced technologies, continues to be a significant market for digital lending solutions. Europe and Latin America are also expected to see substantial growth, driven by increasing investments in fintech and supportive regulatory initiatives.
The digitization in lending market can be segmented by component into software and services. The software segment encompasses various digital lending platforms, loan origination systems, and other technological solutions that facilitate the end-to-end digitization of the lending process. These software solutions are increasingly being integrated with advanced technologies such as artificial intelligence (AI), machine learning (ML), and blockchain to enhance their functionality and security. For instance, AI-powered chatbots and virtual assistants are being deployed to provide personalized assistance to borrowers, while blockchain technology is being used to ensure the transparency and security of loan transactions.
Within the software segment, loan origination systems hold a significant share of the market. These systems automate the entire loan origination process, from application to approval, making it more efficient and less prone to errors. Advanced loan origination systems are equipped with features such as automated credit scoring, document management, and compliance tracking, which not only streamline the process but also enhance the borrower experience. The growing demand for faster and error-free loan processing is expected to drive the adoption of these systems.
On the other hand, the services segment includes consulting, implementation, integration, and support services that are essential for the successful deployment and operation of digital lending platforms. Financial institutions often require expert guidance to navigate the complexities of digital transformation, and consulting services play a crucial rol
Between April 2022 and September 2022, personal loans dominated the digital lending market in India, with a share of ** percent based on volume. In contrast, other products, such as consumer loans, collectively constituted only **** percent of the total share.
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The Indian Fintech industry, currently valued at $111.14 billion (2025 estimated value), is experiencing explosive growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 30.55% from 2025 to 2033. This rapid expansion is fueled by several key drivers: the increasing smartphone penetration and internet usage across India's vast population, a burgeoning young and tech-savvy demographic eager to embrace digital financial solutions, and a supportive government policy environment promoting digitalization. The market's segmentation reveals strong growth across various services, including money transfers and payments (dominating the market share due to high adoption of digital wallets and UPI), savings and investments (driven by the rise of robo-advisors and online investment platforms), and digital lending (facilitated by technological advancements and improved credit scoring models). The applications driving Fintech adoption encompass e-commerce, utilities, and travel, showcasing the sector's diverse integration into daily life. While regulatory hurdles and cybersecurity concerns pose some restraints, the overall growth trajectory remains remarkably positive. Competition among established players like Paytm, PhonePe, Policy Bazaar, and emerging fintech startups is fostering innovation and improving service offerings, further boosting market expansion. The geographical distribution shows strong concentration within India, although international expansion by Indian fintech companies is gaining momentum. This substantial growth makes India a prime investment destination for global players and indicates a significant shift in the Indian financial landscape towards digital solutions. The forecast period (2025-2033) anticipates a continuation of this rapid expansion, with money transfer and payment services likely maintaining their dominant position. Growth will be spurred by the increasing financial inclusion of underserved populations through accessible mobile-first financial products. Further development in AI-powered risk assessment and personalized financial products will be pivotal to sustaining the CAGR and driving innovation in the sector. The integration of blockchain technology and advanced data analytics will likely shape the future of the industry, leading to greater security, efficiency and transparency. Nevertheless, navigating evolving regulatory landscapes and managing cybersecurity risks will be crucial for sustained growth and maintaining consumer trust. The continued rise of super-apps and the expansion of open banking will shape the competitive dynamics further solidifying India's position as a global Fintech hub. Recent developments include: September 2023: PayU, an Indian payments company, partnered with WhatsApp to considerably improve Indians' purchasing experience., November 2022: The Hyderabad-based SaaS business CreditVidya was acquired by Bengaluru-based financial unicorn CRED in a deal that included cash and stock. The value of the agreement has not been made public by the companies.. Key drivers for this market are: Increasing Demand for Digital Services, Rapid Advancement in Technology is Driving the Market. Potential restraints include: Increasing Demand for Digital Services, Rapid Advancement in Technology is Driving the Market. Notable trends are: Increase in Mobile Banking Payments is Surging the Growth of the Market.
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The global digital lending market was valued at USD 8.89 Billion in 2024. The industry is expected to grow at a CAGR of 15.50% during the forecast period of 2025-2034. The growing smartphone adoption and internet connectivity are driving the digital lending market, enabling faster, accessible, and paperless loan processes, which meets the rising demand for on-demand, convenient financial services, thus aiding the digital lending market to attain a valuation of USD 37.56 Billion by 2034.
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Digital Lending Market valued at US$ 17.75 Bn in 2025, is anticipated to reaching US$ 38.54 Bn by 2032, with a steady annual growth rate of 11.7%.
Micro Lending Market Size 2025-2029
The micro lending market size is forecast to increase by USD 532.1 billion at a CAGR of 28.1% between 2024 and 2029.
The market is experiencing significant growth, driven by the increasing adoption of advanced technology in microfinancing. This technological evolution is enabling financial institutions to expand their reach and provide more accessible and efficient services to a larger population, particularly in developing nations. However, despite this progress, there remains a substantial untapped market due to the lack of awareness about financial services in certain regions. This presents both opportunities and challenges for market participants. On the one hand, there is a vast potential customer base waiting to be served, offering significant growth prospects. On the other hand, there are complexities in reaching and serving these customers effectively, requiring innovative solutions and strategic partnerships.
One major trend is the adoption of advanced technology in microfinancing, enabling faster and more efficient loan processing and underwriting. This technology includes mobile applications, biometric identification, and artificial intelligence. Another trend is the increasing adoption of micro lending in developing nations, where access to traditional banking services is limited. Companies seeking to capitalize on this market opportunity must navigate these challenges with agility and a deep knowledge of local market dynamics. By leveraging technology, building strong partnerships, and addressing the unique needs of the market, businesses can effectively serve this growing customer base and differentiate themselves in a competitive landscape.
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The market continues to gain momentum as a critical component of global financial inclusion efforts. This market encompasses various financial inclusion strategies, including digital financial inclusion, loan disbursement through fintech platforms, and microfinance trends that prioritize responsible lending and sustainable finance. Financial inclusion policies have driven market growth, enabling greater financial resilience and empowerment for individuals and communities. Despite the market's progress, challenges persist, such as loan default, financial literacy programs, and debt management. Impact measurement, social impact reporting, and financial inclusion metrics are essential for assessing the market's success and addressing these challenges. Regulations and best practices play a crucial role in ensuring microfinance remains an effective solution for inclusive finance.
Borrowers, often from economically disadvantaged backgrounds, use these loans for various purposes, including starting small businesses in retail, food services, handicrafts, livestock rearing, transportation, recycling, and health services. Micro lending plays a crucial role in addressing income inequality by providing access to financial services for those excluded from the formal banking sector. Collateral is usually not required for these loans, making them more accessible than traditional loans. Financial inclusion initiatives have seen significant investment opportunities, with fintech startups and alternative data sources driving innovation. The market's future direction lies in data-driven lending, financial inclusion frameworks, and inclusive finance that caters to the unique needs of microenterprises and their development. Overall, the market's continued growth and evolution reflect its vital role in fostering financial inclusion and promoting economic prosperity.
How is this Micro Lending Industry segmented?
The micro lending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Source
Banks
NBFCs
MFIs
End-user
Small enterprises
Solo entrepreneurs
Micro-entrepreneurs
Geography
APAC
Australia
China
India
Japan
South Korea
Europe
Germany
UK
North America
US
Middle East and Africa
South America
Brazil
By Source Insights
The banks segment is estimated to witness significant growth during the forecast period. Micro lending banks provide financial services, such as loans, savings accounts, and insurances, to individuals with limited income. Established by various entities, including individuals, community organizations, private corporations, and foreign investors, these banks focus on economically disadvantaged clients, low-income households, and unbanked populations, including marginalized groups like women, youth, disabled individuals, and informal sector operators, such as micro-entrepreneurs
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The global digital lending market is experiencing robust growth, projected to reach $453.32 million in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 11.90%. This expansion is fueled by several key factors. Increased smartphone penetration and internet accessibility, particularly in emerging economies, are driving wider adoption of digital lending platforms. Consumers and businesses alike are increasingly attracted to the convenience, speed, and often lower costs associated with online lending compared to traditional methods. Furthermore, advancements in fintech and AI-powered credit scoring are enabling more inclusive lending practices, extending credit to previously underserved populations. The market is segmented by consumer and business lending, with both segments experiencing significant growth. The competitive landscape is dynamic, featuring both established financial institutions and innovative fintech companies vying for market share. Companies like LendingClub, Upstart, and Funding Circle are prominent players, leveraging technology to streamline processes and enhance customer experience. Geographic expansion also plays a significant role, with North America and Europe currently holding substantial market shares, but Asia-Pacific is expected to show rapid growth driven by increasing digitalization and financial inclusion initiatives. Continued growth in the digital lending market is anticipated throughout the forecast period (2025-2033). However, several challenges need consideration. Regulatory hurdles, particularly concerning data privacy and consumer protection, can impede growth in certain regions. The risk of cyberattacks and fraud remains a concern, requiring robust security measures. Furthermore, effective management of credit risk is crucial to ensure the long-term sustainability of the market. Addressing these challenges through proactive regulatory frameworks and innovative technological solutions will be essential for the continued and responsible growth of the digital lending sector. The industry will likely witness further consolidation as larger players acquire smaller competitors, leading to increased market concentration. Innovation in areas such as blockchain technology and embedded finance is likely to redefine the landscape in the years to come. Recent developments include: July 2024: OBOS Bank, a digital everyday bank based in Norway, teamed up with Tietoevry Banking, a provider of financial SaaS solutions in the Nordics. The collaboration aims to streamline the digital processing of mortgage applications, spanning from initiation to disbursement. Tietoevry Banking specializes in a wide array of banking services, encompassing core banking, payments, and fraud prevention. Its focus lies in revamping traditional banking systems, emphasizing low-risk and efficient software solutions., July 2024: State Bank of India (SBI) launched 'MSME Sahaj,' a digital lending solution tailored for micro, small, and medium enterprises (MSMEs). This web-based platform specifically targets MSMEs, focusing on streamlining their invoice financing processes. With the introduction of 'MSME Sahaj,' SBI reinforced its role as the nation's leading MSME lender.. Key drivers for this market are: Increasing Number of Potential Loan Purchasers with Digital Behavior. Potential restraints include: Increasing Number of Potential Loan Purchasers with Digital Behavior. Notable trends are: The Consumer Segment to Witness Significant Growth.
According to our latest research, the global Digital Lending Platform market size reached USD 16.8 billion in 2024, registering a robust growth trajectory. The market is expected to expand at a CAGR of 18.2% during the forecast period, reaching an estimated USD 74.1 billion by 2033. This remarkable growth is primarily driven by the increasing digital transformation initiatives across the financial services sector, the rising demand for seamless customer experiences, and the growing adoption of advanced technologies such as artificial intelligence and machine learning in lending processes.
The primary growth factor for the Digital Lending Platform market is the widespread digitization of financial services, which has fundamentally transformed the traditional lending landscape. Financial institutions are increasingly adopting digital lending solutions to streamline loan origination, underwriting, disbursement, and servicing processes. The integration of digital platforms enables lenders to reduce operational costs, minimize human errors, and significantly accelerate the loan approval process. Additionally, the proliferation of smartphones and internet connectivity has empowered consumers to access lending services from virtually anywhere, further propelling the adoption of digital lending platforms globally.
Another significant driver behind the exponential growth of the Digital Lending Platform market is the surging demand for personalized and customer-centric financial products. Today’s borrowers expect rapid, transparent, and convenient lending experiences, which traditional processes often fail to deliver. Digital lending platforms leverage advanced analytics, big data, and AI-driven algorithms to offer tailored loan products, automate credit assessments, and facilitate real-time decision-making. This not only enhances customer satisfaction but also enables lenders to tap into underserved and unbanked segments, expanding their market reach and reducing credit risk through more accurate borrower profiling.
Furthermore, regulatory support and favorable government initiatives are catalyzing the adoption of digital lending platforms, especially in emerging economies. Regulators worldwide are recognizing the potential of digital lending in promoting financial inclusion and fostering economic growth. They are introducing guidelines and frameworks to ensure transparency, security, and consumer protection in digital lending operations. For instance, the Reserve Bank of India’s digital lending guidelines and the European Union’s PSD2 directive have encouraged traditional banks, NBFCs, and fintech companies to invest in robust digital lending infrastructures. This regulatory push, combined with increasing investor interest and venture capital funding, is accelerating innovation and competition in the market.
Regionally, the Digital Lending Platform market exhibits strong growth dynamics across North America, Europe, and Asia Pacific. North America leads the market, driven by a mature financial ecosystem, high technology adoption rates, and strong presence of leading fintech innovators. However, Asia Pacific is emerging as the fastest-growing region, fueled by a large unbanked population, rapid urbanization, and government-led digitalization initiatives. Europe, meanwhile, benefits from stringent regulatory frameworks and a growing appetite for alternative lending models. Latin America and the Middle East & Africa are also witnessing increased adoption, albeit at a slower pace, due to growing fintech penetration and efforts to boost financial inclusion.
The Component segment of the Digital Lending Platform market is bifurcated into Solutions and Services, each playing a pivotal role in the overall ecosystem. Solutions encompass a wide array of software platforms and tools designed to automate the end-to-end lending process, including loan origination, credit assessment, risk management, compliance, and cu
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India Digital Banking Industry By Total Number of Banks in India, By Total Deposits in India, By Total Digital Lending in India, By Total Transactional Value Paid Digitally in India, By Total Number of Transactions Paid Digitally in India, By Total Number of ATMs in India, Opportunities, Competition Forecast
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The India Fintech Market is Segmented by Service Proposition (Digital Payments, Digital Lending and Financing, Digital Investments, Insurtech, and Neobanking), by End-User (Retail and Businesses), and by User Interface (Mobile Applications, Web / Browser, and POS / IoT Devices). The Market Forecasts are Provided in Terms of Value (USD).
In financial year 2025, consumption lending in India had the highest lending volume of around 431.7 million loans as compared to other lending segments like microfinance and MSME loans. While the volume of consumption loans increased from last year, MSME and microfinance loans witnessed a decline.
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The global digital lending platform market is projected to reach a staggering 19942.01 million in 2033, progressing at a remarkable CAGR of 22.80% from 2025 to 2033. The market is fueled by various drivers, such as the increasing adoption of digital lending solutions by financial institutions to streamline loan processing, reduce operational costs, and enhance customer experiences. Additionally, the growing penetration of smartphones and internet connectivity, particularly in developing regions, is driving the demand for digital lending services that offer convenience, accessibility, and faster loan approvals. The digital lending platform market is segmented into components (software and services), loan amount size (less than US$ 7,000, US$ 7,001 to US$ 20,000, and more than US$ 20,001), deployment model (on-premise and cloud), subscription type (free and paid), loan type (automotive loan, SME finance loan, personal loan, home loan, consumer durable, and others), and vertical (banking, financial services, insurance companies, and P2P [peer-to-peer]). North America is expected to dominate the market throughout the forecast period due to the early adoption of digital lending technologies and the presence of a large number of financial institutions that are investing heavily in digital transformation initiatives. Asia Pacific is expected to witness significant growth due to the increasing demand for digital lending services in developing economies such as China and India. Recent developments include: July 2021: Newgen Software unveiled NewgenONE, its latest digital transformation platform designed to facilitate the handling of unstructured data and elevate customer engagement., June 2021: TPBank of Vietnam partnered with Nucleus Software to elevate its digital commerce capabilities. Utilizing FinnOne Neo, TPBank streamlined its processes, enabling the provision of immediate digital loans, thereby enhancing operational efficiency and refining credit assessments..
In the second quarter of 2023, Lendingtech was the most funded fintech segment with a share of over 62 percent. Banking was the second most funded segment with a share of 22 percent.
Digital lending is one of the fastest-growing fintech segments in India and grew exponentially from **** billion U.S. dollars in 2012 to nearly *** billion dollars in 2020. It was expected that the digital lending market would reach a value of around *** billion dollars by 2023. This business was mainly covered by fintech startups and non-banking financial companies (NBFC). Digital lending companies in India Digital lending companies provide comparatively small loans to their customers through apps or online platforms. In comparison to bank loans, digital lending does not require a specific bank account, requirements are lower, and the process is significantly quicker. Digital lending start-ups are increasingly becoming popular among customers and aim to meet the credit gap. Funding the MSME sector Besides providing loans for individuals, lending companies also served micro, small, and medium enterprises (MSME). An already high credit demand in this sector was fueled by the coronavirus (COVID-19) pandemic. Many enterprises were not eligible for banking loans and had to look for alternative funding.