Digital Marketing Analytics

This dataset provides an in-depth look at customer interactions and campaign performance within the digital marketing realm. It includes key metrics and demographic information that are crucial for analyzing marketing effectiveness and customer engagement. The dataset comprises the following columns:

Customer Id:

Unique identifier for each customer, facilitating individual tracking and analysis.

Age:

Customer's age, offering insights into demographic segmentation and targeting strategies.

Gender:

Customer's gender, useful for understanding gender-based preferences and behavior.

Income:

Customer's income level, providing context on purchasing power and conversion potential.

Campaign Channel:

The medium through which the marketing campaign was delivered (e.g., email, social media).

Campaign Type:

The nature of the marketing campaign (e.g., promotional offer, product launch), helping to assess campaign effectiveness.

Ad Spend:

Amount spent on advertisements, crucial for evaluating cost-efficiency and ROI.

Click Through Rate (CTR):

Ratio of clicks to impressions, indicating ad engagement and effectiveness.

Conversion Rate:

Percentage of users who complete a desired action after interacting with an ad, reflecting the success of the campaign in driving actual sales or goals.

Website Visit:

Number of visits to the website by the customer, measuring engagement and interest.

This dataset is ideal for exploring customer behavior, optimizing marketing strategies, and evaluating the success of various campaigns. Perfect for data scientists and marketers looking to derive actionable insights from digital marketing data.

In 2023, there were ***** thousand digital advertising agencies in the United States. In the presented period, the number increased at a compound annual growth rate (CAGR) of **** percent.

Comprehensive dataset containing 10 verified Digital Marketing Agency locations in United States with complete contact information, ratings, reviews, and location data.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

This dataset provides a comprehensive view of the online advertising performance for "Company X" over a three-month period in 2020. Here's an overview of its components and potential analyses you can perform:

Dataset Components: Day: Date of the advertising campaign. Campaign: Specific group targeting variable set by Company X. User Engagement: Level of user interaction with the ads. Banner: Ad size served by "Advert Firm A". Placement: Publisher space where ads are served (websites/apps). Displays: Number of ads shown by "Advert Firm A". Cost: Price paid to serve the ads to the publisher. Clicks: Number of times users clicked on the ads. Revenue: Amount

The global digital marketing market was valued at USD 598.58 Billion in 2024. The market is expected to grow at a CAGR of 9.20% during the forecast period of 2025-2034 to reach a value of USD 1443.27 Billion by 2034. Growing demand for immersive, AI-driven digital campaigns is pushing companies to adopt predictive analytics for better ROI.

The marketing sector is further growing by widespread internet adoption, mobile-first consumer behavior, and smart device proliferation. In India, initiatives like the Digital India program and the rollout of 5G to over 776 districts are significantly expanding digital connectivity, enabling businesses to reach new audiences. Over 650 million smartphone users in India are driving the e-commerce ecosystem, boosting the digital marketing market growth.

Emerging technologies like AR/VR-enabled ads, programmatic advertising, and AI-powered predictive analytics are creating new opportunities for marketers to optimize campaigns efficiently. According to the digital marketing market analysis, in 2025, digital ad spend is projected to exceed USD 650 billion, with North America retaining the largest regional share and Asia Pacific, led by India and China, experiencing the fast-paced growth. Digital marketing is now a crucial lever for economic development, competitive differentiation, and measurable ROI, with enterprises shifting rapidly from traditional to digital-first strategies.

Government initiatives and regulatory support are also influencing growth. Programs like India’s Digital Saksharta Abhiyan (DISHA) and China’s Digital Economy Development Plan are fostering digital literacy and infrastructure. At the same time, stringent privacy regulations such as GDPR and CCPA are encouraging ethical, consent-driven marketing, reinforcing trust between consumers and brands globally.

Digital marketing on channels like social media, search engines, and mobile apps was massive in China. In 2024, the sector’s market size surpassed *** trillion yuan, and was anticipated to see a CAGR of *** percent between 2025 and 2029.

As of January 29, 2024, there were more than ***** thousand advertising agencies worldwide, marking a *** percent increase from the ****** thousand agencies registered in 2023. A decade prior, in 2014, there were approximately *** thousand ad agencies worldwide.

This dataset provides comprehensive marketing statistics and insights from HubSpot, covering various trends, metrics, and benchmarks across the digital marketing landscape.

The US Marketing Agencies Market is booming, projected to reach [estimated 2033 value based on CAGR] by 2033, driven by digital transformation and increasing demand for specialized services. Learn about market trends, key players (Ogilvy, WPP, Publicis Groupe), and growth opportunities in this comprehensive analysis. Recent developments include: April 2024: Ogilvy unveiled "Health Influence," a global influencer marketing service focused on health. As stated in its official release, the agency aims to connect medical expertise with public awareness, offering specialized pharmaceutical, healthcare, and wellness brands access to the influencer economy., September 2023: McCann announced the launch of McCann Content Studios, expanding its services to include global capabilities in social and influencer marketing and connected social commerce. As part of this move, IPG's influencer agency, ITB, will merge with the new unit. Additionally, McCann LIVE, known for its groundbreaking campaigns for clients like Aldi in the United Kingdom and Converse in the United States, will now operate under the umbrella of McCann Content Studios.. Key drivers for this market are: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Potential restraints include: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Notable trends are: Agencies are Increasingly Focusing on Digital Channels.

In 2024, the revenue of digital advertising agencies in the United States was estimated at ** billion U.S. dollars. By the end of 2025, the revenues will have nearly doubled since 2020, highlighting the industry's rapid push toward digitalization. Digital advertising in the United States Digital advertising agencies are in great demand as the advertising industry in the United States is undergoing a rapid digital transformation. Companies that want to reach their target audience and unlock new potential customers need to adapt their approaches to the changes in consumer behavior. Seeing that more people are browsing, shopping, and looking for entertainment online, it only figures that businesses invest more heavily into the services of digital advertising agencies than ever. In 2025, digital advertising was expected to account for more than ** percent of total advertising revenue in the United States. Mobile advertising in the United States Smartphones have become devices of choice for Americans. Out of the total time they spend online, a majority is spent on mobile phones. This fact has not escaped the attention of advertisers. In 2025, investments in mobile were expected to account for roughly ********** of U.S. digital advertising spending. In total, U.S. mobile ad spending was projected to amount to *** billion U.S. dollars that year, more than ** percent of which will be invested in search ads.

Number of Businesses statistics on the Digital Advertising Agencies industry in the US

This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

Success.ai’s Company Data and B2B Contact Data for Marketing Agencies Worldwide provides businesses with verified contact information for decision-makers at marketing agencies around the globe. With access to over 170 million verified professional profiles, this dataset includes essential details such as work emails, phone numbers, and key decision-maker profiles for marketing agency leads.

Whether you’re targeting agency owners, account managers, creative directors, or digital marketing experts, Success.ai’s B2B Contact Data ensures your outreach is precise, effective, and impactful.

Why Choose Success.ai’s Marketing Agencies Data?

1. Comprehensive Contact Information
2. Gain access to verified work emails, direct phone numbers, and LinkedIn profiles for decision-makers within marketing agencies worldwide.

3. AI-driven validation ensures 99% accuracy, giving you confidence in the reliability of the data.

4. Global Reach Across Marketing Functions

5. Includes profiles of agency owners, account managers, creative directors, digital strategists, and other key agency decision-makers.

6. Coverage spans regions like North America, Europe, Asia-Pacific, South America, and the Middle East.

7. Continuously Updated Datasets

8. Success.ai provides real-time updates to ensure your data is always fresh and relevant, helping you stay ahead in a fast-paced industry.

9. Ethical and Compliant

10. Adheres to GDPR, CCPA, and other global data privacy regulations, guaranteeing that all data is ethically sourced and used.

Data Highlights:

• 170M+ Verified Professional Profiles: Includes professionals from marketing agencies and related sectors.
• 50M Work Emails: Verified and AI-validated emails for seamless outreach.
• 30M Company Profiles: Rich insights for targeting specific agency sizes, locations, and services.
• 700M Global Professional Profiles: Enriched data for broader targeting and marketing strategies.

Key Features of the Dataset:

1. Marketing Agency Decision-Maker Profiles
2. Identify and connect with decision-makers at marketing agencies, such as creative directors, account managers, and digital marketing leads.

3. Reach out to key individuals driving agency operations, strategy, and client campaigns.

4. Advanced Filters for Precision Targeting

5. Filter by agency size, location, specialization (digital, SEO, content, etc.), and specific roles for highly tailored targeting.

6. AI-Driven Enrichment

7. Profiles are enriched with additional, actionable data, giving you deeper insights and more effective engagement strategies.

Strategic Use Cases:

1. Marketing Solutions and Services
2. Promote your marketing software, tools, or consulting services directly to key decision-makers at agencies.

3. Build relationships with agencies looking for new technology, software, or marketing strategies to enhance their client services.

4. Recruitment and Staffing for Marketing Roles

5. Target marketing agencies with recruitment services or staffing solutions, offering marketing talent for digital campaigns, content creation, and more.

6. Engage with HR and recruitment decision-makers at agencies to fill marketing roles efficiently.

7. Strategic Partnerships and Collaborations

8. Build partnerships with agencies for joint campaigns, co-branded content, or new business development opportunities.

9. Target marketing leaders looking for collaboration on campaigns, projects, or events.

10. Lead Generation and Business Development

11. Use the data for lead generation campaigns, targeting marketing decision-makers for higher engagement and conversions.

12. Reach out to marketing agency executives for business development, growth, and client acquisition opportunities.

Why Choose Success.ai?

1. Best Price Guarantee

2. With Success.ai’s Best Price Guarantee, you can access high-quality, verified marketing agency data at the most competitive prices in the market.

3. Seamless Integration

4. Integrate the verified contact data directly into your CRM via APIs or download it in the format of your choice for easy use.

5. Data Accuracy with AI Validation

6. Success.ai’s AI-driven validation ensures 99% data accuracy, providing you with reliable, up-to-date information for effective outreach.

7. Customizable and Scalable Solutions

8. Tailor the data to meet your specific needs, whether you're focusing on a particular agency size, location, or marketing specialty.

APIs for Enhanced Functionality:

1. Data Enrichment API

2. Enhance your existing CRM records with verified marketing agency contact data for more targeted outreach.

3. Lead Generation API

4. Automate the generation of leads for marketing-specific campaigns and initiatives, improving efficiency and ROI.

Success.ai’s B2B Contact Data for Marketing Agencies Worldwide gives you the tools to connect with decision-makers and agency leads in the marketing sector. With ve...

The United States marketing agencies market, valued at $172.93 million in 2025, is projected to experience robust growth, driven by increasing digitalization, the rise of data-driven marketing strategies, and the growing need for specialized marketing expertise across diverse sectors. The Compound Annual Growth Rate (CAGR) of 5.53% from 2025 to 2033 indicates a significant expansion in market size over the forecast period. Key drivers include the escalating demand for integrated marketing campaigns encompassing digital marketing, social media management, content creation, and performance marketing. Furthermore, the increasing adoption of artificial intelligence (AI) and machine learning (ML) in marketing analytics and automation contributes to market growth. The market is segmented by organization size (small, medium, and large enterprises), service coverage (full-service and specialized), and end-user industry (technology, healthcare, consumer goods, finance, education, and retail/e-commerce). Large enterprises are expected to dominate the market due to their higher budgets and sophisticated marketing requirements. The full-service segment holds a significant market share, providing comprehensive marketing solutions to clients. The technology and telecom sector is a leading end-user industry, followed by healthcare and consumer goods, reflecting the intense competition and brand building necessities in these sectors. Competitive pressures from established global agencies like Ogilvy, WPP, and Publicis Groupe, along with the emergence of specialized boutique agencies focusing on niche markets, characterize the market landscape. Growth is expected to be relatively consistent across the forecast period, with certain segments showing more pronounced expansion. The adoption of new technologies and evolving consumer behavior will likely influence the market’s evolution. While challenges such as fluctuating economic conditions and increased competition exist, the overall positive trajectory suggests a promising future for the US marketing agencies market. The continued focus on delivering measurable ROI and demonstrable results will be crucial for agencies' sustained success. The market's evolution hinges on adapting to the latest trends, embracing new technologies, and consistently demonstrating value to clients. Recent developments include: April 2024: Ogilvy unveiled "Health Influence," a global influencer marketing service focused on health. As stated in its official release, the agency aims to connect medical expertise with public awareness, offering specialized pharmaceutical, healthcare, and wellness brands access to the influencer economy., September 2023: McCann announced the launch of McCann Content Studios, expanding its services to include global capabilities in social and influencer marketing and connected social commerce. As part of this move, IPG's influencer agency, ITB, will merge with the new unit. Additionally, McCann LIVE, known for its groundbreaking campaigns for clients like Aldi in the United Kingdom and Converse in the United States, will now operate under the umbrella of McCann Content Studios.. Key drivers for this market are: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Potential restraints include: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Notable trends are: Agencies are Increasingly Focusing on Digital Channels.

According to a survey on AI marketing conducted in September 2021, AI technology strength was the most valued capability when choosing ad agencies among Chinese advertisers, with over ********** of respondents saying so. Followed were precise marketing tools and reachable audience size and database.

According to Cognitive Market Research, the global Digital Marketing Analytic market size was USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.

Market Dynamics of Digital Marketing Analytics Market

Key Drivers of Digital Marketing Analytics Market

Various Strategies Adopted by Key Players to Provide Viable Market Output

The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.

For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.

(Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)

Rising Influence of Social Media to Propel Market Growth

The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.

For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.

(Source: https://www.afaqs.com/news/advertising/mcdonalds-india-north-east-strikes-a-chord-with-its-new-campaign-we-get-it)

Restraint Factors of Digital Marketing Analytics Market

Lack of Skilled Talent to Restrict Market Growth

The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive business g...

Survey of 250 businesses on how much they spend on digital marketing and their digital marketing costs

The Digital Advertising Agencies industry in the US has been driven by the shift from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising from the retail, financial services, automotive and telecommunication sectors has sustained industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. To the industry's benefit, the rise in remote arrangements stemming from the COVID-19 pandemic caused more people to surf the internet while at home and reduced exposure to other forms of advertising. This motivated many companies to change their platforms and switch to digital advertising. Consequently, industry revenue is forecast to grow at a CAGR of 17.1%, including an expected 10.3% jump in 2024 to reach $52.4 billion. Many businesses sought advertising agencies to spread ads in digital formats, namely online, for streamed video content. Additionally, some industry clients have moved away from business models that require research and tangible results before the launch of an advertisement in favor of a testing environment that has evaluated the commercial viability of new ideas. For example, clients have obtained digital advertising services that measure online traffic demographics related to their social media websites before launching a product, greatly benefiting the industry. Still, the sharp rise in demand has eclipsed strong price-based competition, driving industry profitability upwards.Digital advertising agencies that can develop innovative tools, such as data mining, with applications for analyzing customer purchasing behavior will experience strong demand moving forward. As online media streaming services and social media continue to generate substantial internet traffic, many businesses will strengthen their investments in digital advertising. And as more product manufacturers sell their products directly online, retailers will fuel demand for activities like search engine visibility services to help them compete. As a result, industry revenue is expected to increase at a CAGR of 10.6% to $86.6 billion by the end of 2029.

During a 2025 survey among marketers worldwide, approximately 81 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 71 percent of the respondents, while 62 percent cited generated leads. The multibillion-dollar social media ad industry Between 2019, the last year before the pandemic, and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion. Pros and cons of GenAI for social media marketing According to another 2025 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing, maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.