In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

During an early 2020 survey carried out among marketing leaders from ** countries, ** percent of respondents reported using social media as a digital channel for their marketing strategy. To compare, ** percent of professionals said they used search marketing and ** percent of videos or OTT.

During a 2022 survey of among business-to-consumer (B2C) and business-to-business (B2B) marketers from Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States, it was found that social media was the most popular digital marketing channel, used by ** percent of respondents. Website/blog and email marketing followed, with ** percent and ** percent, respectively.

In 2024, spending on advertising and marketing in digital and alternative media worldwide grew by over ** percent. Meanwhile, investments in traditional media increased by little more than * percent. The same study projected that online and offline advertising and marketing combined global revenues would surpass **** trillion dollars.

The source forecast that digital advertising spending worldwide will reach *** billion U.S. dollars in 2025, up **** percent from *** billion dollars a year earlier. The figure was predicted to continue rising, exceeding *** billion by 2027. The same study projected that the internet's share in global ad spend will exceed ** percent in 2027.

It is projected that digital advertising expenditures in the United States will increase by nearly ** percent between 2025 and 2029. In that five years period U.S. digital ad spend will grow from *** to *** billion dollars. These figures will represent roughly ** percent of global digital ad spending, which is expected to reach some *** billion U.S. dollars in 2027, up from the *** billion recorded in 2021. Mobile advertising in the U.S. With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2023, roughly *** billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.

During a survey carried out in 2024, 62 percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly half were planning to invest in first-party data.

In 2022, global internet advertising revenue stood at *** billion U.S. dollars. The source projected the revenue would increase to *** billion by 2027. Internet advertising in the U.S. – additional informationInternet or online advertising encompasses a range of formats including email, search engine, social media, display and mobile advertising. Display advertising uses pictures, videos, text and graphics to target consumers and ads are usually matched with potential consumers through the use of cookies.The leading internet display advertisers in the United States in 2014, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on digital display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent ***** million U.S. dollars on online display advertising in 2014. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of *** million U.S. dollars.The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the fourth quarter of 2015. In the first quarter of 2007, online spending revenue amounted to *** billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to ***** billion U.S. dollars, growing further to ***** billion dollars in the fourth quarter of 2015.A breakdown of the online advertising revenue in the U.S. in 2015, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with ** percent. Banner and mobile advertising rounded off the top three.

The ad spending is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the indicator reaches the maximum value for all four different segments at the end of the comparison period. Particularly noteworthy is the segment Search Advertising, which has the highest value of ****** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of share of revenue generated via desktop purchases in Vietnam and a comparison of revenue in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

Among the presented countries, the United States ranked first as the largest digital advertising market, with ***** billion U.S. dollars in digital advertising spending and was followed by China (****** billion U.S. dollars). In Norway, the market was estimated at **** billion U.S. dollars, recording a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market.The Statista Market Insights cover a broad range of additional markets.

The source forecasts that global digital advertising spending will grow by slightly more than ** percent in 2025. Further growth of the market was projected in the following years.

During a survey published in October 2024, ** percent of responding global brands stated they were planning to significantly increase their retail media budgets in 2025. Another ** percent said they were planning to slightly increase them.

In 2022, digital advertising accounted for ** percent of total ad revenue worldwide. The share is expected to grow to ** percent in 2028, reaching ** percent in 2024.

Over the last two observations, the ad spending is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment Search Advertising stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of ad spending in the United States and a comparison of average revenue per user (ARPU) in the United States.The Statista Market Insights cover a broad range of additional markets.

In 2024, digital advertising in France was estimated at **** billion euros and the source projected, the expenditure would increase approximately *****percent to reach **** billion in 2025. A thriving industry with new ideas… As we spend more and more time online, companies adapt their strategy to reach new customers through new channels. Online marketing is varied and includes social media marketing, display advertising, email marketing and mobile advertising. The number of French internet users amounted to ** million people in 2024 and that number is projected to reach ** million individuals by 2029. Digital advertising expenditure doubled between 2019 and 2024. … and new challenges However, if digital advertising manages to attract advertising agencies and in-house marketers thanks to its low price and highly focused and targeted approach, customers are much less convinced. Some practices have indeed been criticized by internet users in recent years. Many of them stated that they were annoyed by it. A quarter of internet users went as far as installing ad blockers in an attempt to circumvent the necessity to view online ads at all.

In 2024, digital advertising spending in the United Kingdom (UK) amounted to **** billion British pounds. This figure marked a boost of ** percent compared to the previous year while also representing the highest online ad expenditure to date. Digital advertising is thriving in the UK According to the latest reports, total advertising spending in the UK stood at roughly **** billion British pounds in 2023. Investments in digital channels and formats accounted for the lion's share of that sum, outperforming spending on TV, radio, and all other traditional media formats by a landslide. Advertisers have long realized the immense potential that the internet can have for marketing purposes, as the demand for digital content has never been higher. Millions of people across the UK browse the web for information and inspiration each day, looking for new brands to follow or products to try. In 2024, search remained the top digital ad format in the UK and many other regional markets, drawing an estimated *** billion British pounds in investments in the first half of the year alone. The UK sets the tone for digital advertising in Europe The United Kingdom is the largest digital ad market in Europe. In 2023, the UK's digital ad spend was higher than that of the four next largest markets combined. But not only advertisers in the UK have come to embrace their digital future. Data showed that total digital advertising spending in Europe jumped from ** to ** billion euros in 2023. While the UK was undoubtedly the engine that fueled parts of this growth, smaller digital ad markets also pulled their weight. In Sweden, for example, more than ** percent of all advertising expenses were allocated towards digital in 2024. By comparison, the share stood at ** percent just a decade earlier.

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator achieve the maximum value across all two different segments by the end of the comparison period. Notably, the segment Banner Advertising Mobile stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of ad spending in Canada. The Statista Market Insights cover a broad range of additional markets.

In 2024, Acast AB – a Swedish adtech specialized in providing targeted advertising in podcasts – had net sales of 1.94 billion Swedish kronor (approximately 176 million U.S. dollars at December 2024 exchange rates). The company's net sales increased 19 percent year on year.

During a 2021 survey carried out among small businesses in the United States, ** percent of respondents stated that they paid for digital advertising. The average spending amounted to***4 U.S. dollars monthly, and ** percent were planning to keep or increase it over the following 12 months.

In 2024, *********************** was the largest digital advertising market in Europe, with a spend of ***** billion euros. ******* ranked second with an expenditure of **** billion euros. Bright future for digital marketing A glance at digital advertising spend in the UK shows a steady year by year increase. Roughly *** billion British pounds was spent on online advertising in 2008. This had increased more than ten-fold by 2024 to **** billion British pounds. By that time, digital accounted for more than ** percent of total advertising spending in the UK, reflecting not only an ever-increasing but continual shift towards digital marketing. According to Statista’s Advertising Market Insights, mobile advertising is expected to grow by a year-over-year average of ***** percent between 2025 and 2029. Relative to this, desktop advertising is projected to increase by roughly the half of this amount each year during this period. Growth of mobile advertising With ** percent of households in the United Kingdom citing having at least one mobile phone, it is no wonder that marketers are seizing the opportunity to reach their audience through mobile advertisements such as banners, push notifications and text messages. Unlike desktops, the average person has their mobile phone constantly on hand, using it to access the internet continually throughout the day. As of August 2024, Google Chrome was the leading browser in the United Kingdom with a **** percent market share. This was followed by Apple's Safari with ** percent.