During a survey, ***** percent of responding marketers from the United Kingdom stated they were going to increase their spending on paid social media marketing in 202; paid Google marketing ranked second with ***** percent.

According to a survey conducted in December 2021 in France, Germany, the United Kingdom, and the United States, ** percent of responding senior company decision-makers stated that they used local SEO management in relation to their physical marketing activities and locations. Another ** percent stated that inventory promotion and social media posting were additional digital activities that their companies do in order to achieve hybrid customer experiences.

In a survey conducted between January and February 2022, over ** percent of responding marketers from the United Kingdom indicated that they had invested in data analytics to improve digital marketing in 2021; only **** percent of responders invested in improving their app.

During a survey conducted among marketing professionals from the United States in January 2021, **** percent of respondents stated that they believed that the contribution of digital marketing to their company's performance was very high.

During a survey carried out in November 2021 among marketers from ** countries worldwide, ** percent of respondents stated that balancing data privacy requirements and expectations with the right level of personalization was the largest challenge they faced when using data in digital advertising. Creating a single view of the customer with other marketing channels ranked second, named by ** percent of the interviewed.

During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents reported that, on average, digital marketing budgets increased by ***** percent in 2022. In 2021, the growth rate was ***** percent.

During a 2021 survey carried out among small businesses in the United States, ** percent of respondents stated that they paid for digital advertising. The average spending amounted to***4 U.S. dollars monthly, and ** percent were planning to keep or increase it over the following 12 months.

During a November 2021 survey carried out among marketers from ** countries worldwide, ** percent of respondents stated that driving decision-making with customer insights was one of the leading challenges they faces with digital advertising. Attributing marketing performance to individual programs, campaigns, or channels ranked second, named by ** percent of respondents.

A 2021 survey of global SMS found that **** percent of respondents believed that e-mail marketing was the most effective id driving sales for them. At the same time, **** percent of SMBs thought that social media marketing was best at driving sales.

During a 2021 survey carried out among marketers in the United States, it was found that increasing brand awareness was the leading goal of social media marketing activities, named by ** percent of respondents. Community engagement ranked second, mentioned by ** percent of interviewees.

During a survey conducted among marketing professionals from the United States in January 2021, the average contribution of marketing to performance of companies in the education industry was rated at *** out of seven, where ***** means very high.

In 2021, digital marketing spending on sponsored links in Spain increased by *** percent compared to the previous year, while display and video marketing spending increased ** percent. In total, digital marketing spending in Spain increased by *** percent in 2021.

Egypt had the highest growth in digital advertising spending in the Middle East and North Africa (MENA) in 2021, followed by Morocco and Tunisia. However, Qatar, Jordan and Algeria had the lowest growth in digital advertising spending. Meanwhile, Lebanon, Oman and Kuwait had negative change in digital advertising spending in the Middle East and North Africa (MENA).

In 2021, the digital advertising market in Southeast Asia was valued at around ***** billion U.S. dollars. Estimated to grow at a compound annual growth rate (CAGR) of **** percent, the region's market was projected to reach around ***** billion U.S. dollars in 2031.

During a November 2021 survey carried out among marketers from 10 countries worldwide, ** percent of respondents stated that the rise in digital detoxing was a consumer trend their organizations would prioritize in their digital advertising strategies or tactics in the following 12 months. The most often prioritized trend was consumer expectations for seamless digital/mobile experiences, named by ** percent of respondents.

In 2021, the market for artificial intelligence (AI) in marketing was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than ***** billion by 2028. What is AI and who uses it? Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around *** billion U.S. dollars in 2021. AI at the marketing wheel AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than ** percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly ** percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.

In 2021, digital advertising spending increased after a year of a slowdown the market endured when the world was hit by the coronavirus (COVID-19) pandemic. All three formats presented reported two-digital growth rates. Display grew most, with nearly a 35 percent growth rate, followed by paid search with 33 percent and digital classifieds with roughly 20 percent. For 2022, the source projected further growth, but the rates would not be nearly as high. The future of digital advertising Global marketers seem to agree that digital campaigns are very important to their overall promotional efforts. Regardless of which business type they represented, be it direct brand or a traditional business with or without an e-commerce component, the vast majority of global industry professionals considered digital media and formats as being crucial to their work.With this in mind, projections show that display advertising on social media will lead over online video, with expenditures on social close to double the amount devoted to video in 2020. After display, search is expected to take the second spot, with global ad spend surpassing 114 billion U.S. dollars that year. Classified has been and will remain the smallest format in terms of advertising investments.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

In 2021, sponsored links spending accounted for **** percent of digital marketing spending in Spain. Total digital marketing investments in Spain reached *** billion euros that year.

According to a survey conducted among micro, small, and medium enterprises (MSMEs) in Africa, most businesses (** percent of respondents) expected their digital marketing spending to increase in 2022 compared to the previous year. However, the share of business that would increase the digital marketing budget decreased by ** percent compared to 2021. In contrast, the share of firms that planned to contract such spending increased by *** percent between 2021 and 2022.