As of the third quarter of 2023, **** percent of internet users in Singapore between 16 and 64 years researched brands online before making a purchase. In comparison, **** percent of internet users clicked or tapped on a sponsored social media post in the past 30 days.

Display banners made up the largest share of digital ad spend in Singapore in 2018, at **** percent. Digital advertising was the only medium of advertising that was forecasted to experience positive growth in market share in Singapore in the next few years.

The ad spending is forecast to experience significant growth in all segments in 2028. Especially notable is the remarkably robust growth observed in the Search Advertising segment as we approach the end of the forecast period. This value, reaching **** million U.S. dollars, stands out significantly compared to the average changes, which are estimated at ***** million U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in Canada and a comparison of the ad spending growth in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

According to a survey on influencer marketing conducted in Singapore in October 2022, Instagram was the leading social media platform for influencer marketing campaigns with a share of almost ** percent. In comparison, TikTok accounted for a share of almost *** percent.

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 15.30%. This significant expansion is fueled by several key drivers. The increasing adoption of digital media, particularly mobile, across the region is a major catalyst. Southeast Asia's burgeoning young and tech-savvy population is driving demand for engaging online advertising formats, including video, social media, and influencer marketing. Furthermore, rising disposable incomes and increased urbanization are contributing to higher advertising spending across various sectors, from consumer goods to financial services. Economic growth in key markets like Indonesia, Vietnam, and the Philippines further bolsters this trend. However, challenges remain. The industry faces complexities in media fragmentation, the need for sophisticated data analytics to target specific demographics effectively, and the ongoing evolution of consumer preferences. Competition among established and emerging players is also intense, demanding continuous innovation and strategic adaptation. Regulatory changes and data privacy concerns also present ongoing hurdles for the industry's growth and sustainability. Looking ahead, the industry will likely see a continued shift towards digital channels, a greater emphasis on data-driven strategies, and a more nuanced understanding of regional cultural contexts to maximize advertising effectiveness. The analysis of regional markets shows varying levels of maturity. While advanced economies may exhibit steadier growth, emerging markets are expected to experience more rapid expansion driven by higher penetration rates of digital media and rising advertising budgets. The significant contribution of key players like JCDecaux, Clear Channel, and OOH Media underlines the dominance of established Out-of-Home (OOH) advertising alongside the emergence of digital-first companies. Future growth will depend on the continued investment in digital infrastructure, fostering greater trust in data privacy practices, and adapting creative strategies to effectively engage diverse audiences in the region. The industry’s success will hinge on successfully navigating the balance between technological advancement and cultural sensitivity to build meaningful connections with consumers. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

According to a survey on social media advertising conducted by Rakuten Insight in June 2025, ** percent of respondents in Singapore indicated that they did not want to see advertisements on social media platforms due to the interruptions during their viewing experience. Meanwhile, ** percent of the respondents expressed a dislike for encountering numerous ads.

As of February 2025, women comprised approximately ** percent of Instagram’s advertising audience. In contrast, men accounted for **** percent of Snapchat’s audience, while TikTok’s advertising audience was nearly evenly split, with females comprising **** percent.

This statistic shows the digital advertising spending share of total media ad spending in Singapore in 2015 and 2016 with a forecast to 2020. In 2020, the digital advertising spending share in Singapore is estimated to be approximately **** percent of total media ad spending.

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Point Of Sale Software Market Size 2024-2028

The point of sale software market size is valued to increase by USD 6.1 billion, at a CAGR of 10.7% from 2023 to 2028. Increasing demand for contactless payment options will drive the point of sale software market.

Market Insights

APAC dominated the market and accounted for a 42% growth during the 2024-2028.
By Deployment - On premise segment was valued at USD 4.89 billion in 2022
By End-user - Retail segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 112.91 million 
Market Future Opportunities 2023: USD 6100.20 million
CAGR from 2023 to 2028 : 10.7%

Market Summary

Point of Sale (POS) software markets witness significant growth due to the increasing adoption of digital payments and the expanding e-commerce sector. Contactless payment options have gained immense popularity in recent times, driving the demand for advanced POS systems. The integration of mobile devices and cloud technology into POS systems has enabled businesses to process transactions seamlessly, both in-store and online. Moreover, the rising penetration of e-commerce platforms has necessitated the use of POS software to manage inventory, process orders, and handle customer interactions efficiently. However, data security concerns remain a significant challenge for the POS software market. With the increasing number of data breaches, businesses are investing in advanced security features to protect sensitive customer information. For instance, a large retail chain implemented a POS system with robust security features to mitigate the risk of data breaches. The system enabled real-time transaction monitoring, automatic software updates, and multi-factor authentication. This scenario highlights the importance of security in the POS software market and the need for companies to prioritize security features to meet the evolving demands of businesses.

What will be the size of the Point Of Sale Software Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SamplePoint of Sale (POS) software has been a vital component of retail and hospitality businesses, continually evolving to meet the changing needs of industries and consumers. One significant trend in the POS software market is the integration of advanced business intelligence tools, enabling real-time data analysis for improved operational efficiency and customer experience. For instance, retailers can leverage POS systems to gain insights into customer lifetime value, sales performance metrics, and inventory optimization. By analyzing purchase history and customer segmentation data, businesses can tailor marketing efforts and product recommendations to boost sales and customer retention. Furthermore, POS software facilitates sales automation, loss prevention, and compliance requirements, ensuring accurate and timely transactions. Moreover, POS systems are increasingly being used to streamline supply chain management, delivery management, and order fulfillment processes. These capabilities contribute to increased profit margins by reducing operational costs and enhancing customer engagement. By investing in POS software, businesses can make data-driven decisions, improve employee productivity, and gain a competitive edge in their respective markets. A recent study indicates that businesses using advanced POS systems have experienced a 25% increase in operational efficiency and a 15% improvement in sales performance metrics. This data underscores the importance of POS software in driving business growth and success.

Unpacking the Point Of Sale Software Market Landscape

In today's dynamic business landscape, Point of Sale (POS) software plays a pivotal role in streamlining operations and enhancing customer experiences. According to industry reports, over 70% of small businesses have adopted POS systems, a 25% increase from five years ago. This shift towards digital solutions has led to a 30% reduction in transaction processing time and a 20% improvement in sales data accuracy.

Moreover, POS software offers various functionalities, such as data security, employee scheduling, promotional offers, and customer relationship management, which contribute to significant business outcomes. API integration enables seamless data exchange with customer data platforms and e-commerce channels, improving pricing strategy and omnichannel retail capabilities. Sales data analytics and sales forecasting tools provide valuable insights for informed decision-making, while real-time inventory management ensures stock control and reduces the likelihood of stockouts or overstocking.

POS systems also facilitate staff training through mobile POS and hardware integration, as well as order management, discount management, receipt printing, and return manageme

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately ** percent respondents in Singapore aged 25 to 34 years stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.

As of February 2025, social media platform X (formerly Twitter) had an addressable advertising audience of over ** million in Singapore, making it the leading platform. YouTube followed, with an advertising audience size of approximately **** million.

This statistic shows digital advertising spending in Singapore from 2008 to 2013 and a forecast until 2015. The source predicts that digital advertising expenditures in Singapore will reach *** million U.S. dollars in 2015. Among the various types of digital ads, display was expected to attract largest spendings among advertisers.

As of February 2025, approximately ** percent of the TikTok's advertising audience in Singapore were between 25 and 34 years old and male. This age group represents approximately ** percent of the overall advertising audience.

According to a survey on social media advertising conducted by Rakuten Insight in July 2023, ** percent of male respondents from Singapore expressed their willingness to engage with sponsored advertisements on social media platforms tailored to their interests or preferences. Additionally, ***percent of both male and female respondents preferred not to view sponsored social media advertisements.

As of February 2025, around ** percent of Meta’s advertising audience in Singapore fell within the ** to ** age group. This segment comprised ** percent males and ** percent females. Meanwhile, females accounted for nearly * percent of Meta’s advertising audience within the ** to ** age group.

According to a survey on social media advertising conducted by Rakuten Insight in June 2025, ** percent of respondents in Singapore expressed their willingness to to engage with sponsored advertisements on social media platforms tailored to their interests or preferences. Meanwhile, ** percent of the respondents preferred not to view any advertisements.

According to a survey on social media advertising conducted by Rakuten Insight in June 2025, ** percent of respondents aged 16 to 24 years in Singapore expressed their willingness to engage with sponsored advertisements on social media platforms tailored to their interests or preferences. Meanwhile, ** percent of respondents from that age group preferred not to view any advertisements.

According to a survey on social media advertising conducted by Rakuten Insight in June 2025, ** percent of respondents in Singapore indicated their intention to click on advertisements on social media platforms due to the relevance of the content. Meanwhile, *****percent of respondents had never clicked on any advertisements.

According to a survey on social media advertising conducted by Rakuten Insight in June 2025, ***percent of female respondents and ** percent of male respondents in Singapore indicated that advertisements developed based on customer reviews were the most influential among all types of social media advertisements. Meanwhile, around ***** percent of female respondents did not find any type of social media ad impactful.

As of June 2023, the Gen Z or those between the ages of 19 to 25 years old, made up the majority of Instagram user base in Singapore, with ***** percent. This was followed by the Millennials between the ages of 26 to 32 years, comprising around ***** percent of Instagram users.